She read my mind, here I am using the restroom thinking I need to write all this information down and have it saved for reference in the future, and then that simple interrupt ended being actually useful
Mariah, you have succeeded in giving an excellent tutorial. I am just beginning my Shopify journey, and your information today has helped greatly. Sadly, most tutorials I see, whatever the subject, could be done better. I simply don't have the patience for most presentations I come across. You speak clearly, and succinctly and have the correct speed. The lighting and audio are perfect. I just don't know why most presenters can't figure this out and adopt these simple steps.
Thank you so much for that feedback. I appreciate it, truly. ✨ Creating videos is definitely a learning experience so TBH it’s taken a while to even make it this far. I’m glad I’m on the right track 😉
This is the first time, since researching SEO, I finally understand it. Thank you alot. Alot of the others just say buzz words, without actually showing it.
Ahhhhh yessss 🙌 this is why I started my channel. It’s been my mission to break this stuff down in a way that actually makes sense. Thank you so much for your kind comment ✨
Thank you, Mariah. Your video and the way you explain things are very easy to understand and very clear. It helps me optimize my product pages on Shopify.
Thank you, thank you, thank you. I’m not very good at websites and it’s a struggle to build one on Shopify. Your very generous with your knowledge. Answered prayer…
Thanks. I like SEO about as much as oral surgery, so this made the process a little less painless. Now I need to go back through the SEO for all 200+ products I have. This is gonna take a minute.
Brilliant video- Awesome to follow along, very user friendly. I've subscribed and look forward to following your tips and your business journey. Wel done Mariah and thankyou!
This is excellent. The only piece I'd add (which maybe it's there but I missed it) is to also rename your image files according to whatever keyword you're after.
Thank you thank you thank you! This is EXACTLY the information I needed in a quick and incredible easy format to follow. Thank you for helping small businesses like me!! :)
Aw yay this makes me so happy! I’m glad I could help. Let me know if there are any other things you need insight on. I use feedback from videos to inspire new videos for the channel!
This is one of the best research and SEO videos I have ever watched! The keywords that you mention are they the main keywords to rank your page or can they be different keywords for each product?
Thank you for those kind words, I appreciate it! 🥰🙌 you can target different keywords on different pages but each one will prob have a main priority keyword. Hopefully that helps!
Great info! I watched your whole video. The only thing I would say is you might want to crank up your volume in your microphone because I had to turn my TV up really high up just to hear you
Hello there. Your video is really straight forward and deep. Can you please make one video "how can we set up schema markup on shopify website for product, pages, collection, blog post etc".
@t.c857 Hi! Thank you so much for the suggestion! Just published how to optimize a Shopify collection page for SEO: czcams.com/video/sjdClcCF-vE/video.html
Internal linking is reallllllly helpful for product pages and linking them to one another. You can usually do that with related product plugins and such. Idk if you’d want to do external linking from a product page bc it could hurt conversions. Like we want people to stay on this page and buy, not go to a research or support article. Hopefully that makes sense!
Thank you!! I don’t have other videos that touch on it, no. You might need to do more, depends on your competition and what they’re doing for the specific keyword you want to rank for.
I found this really helpful, as I only have a Shopify store, and NOT an Etsy store. Most SEO training videos i've seen tend to focus more on Etsy, and it seems to me that writing descriptions for Shopify is very different to Etsy. I'm really struggling to get traffic to my store, (without paid ads at this time). I think I've optimised pretty well, but I have about 250 products listed. Do you think that is too many products? Does it overwhelm a potential customer?
Thank you so much for that feedback Diane! I’m glad the video is helpful 💖 I honestly didn’t even realize most SEO videos for products were Etsy related. That gives me a bit more pep in my step to create more for Shopify 😉 so 250 products, honestly, it’s alllll about how your categorize and organize them on your store. If there are relevant categories and collections for shoppers to browse and things are searchable easily, even on the store itself, it helps with user experience. From an SEO perspective, as long as the products are setup correctly, it’s usually good. Sometimes using variations on single products can be helpful to lower the amount of overall products but it depends on the products/niche. But to answer your question simply, 250 isn’t technically too many. It just depends on a lot of other factors. Hope that’s helpful!!
Hey Mariah! I've been watching your channel a long time and even was in the networking event with you online! Question: can I use the same alt text if it is the same image product? For example: the wreath from different angles, would you use the same keyword?
Hey Monica!! 💖 great question. You can use a similar alt text for all the images (including the keyword) if they’re similar & descriptive & honest, but I would just add context to why they’re different pictures. So adding phrases like “close up” or “from right side” or “displayed on door” - things like that. Hopefully that helps!
Hi Mariah. Great video you've got. i would like to ask if I need to get the Yoast SEO for Shopify Optimization. In the past, I've always been doing Wordpress SEO. I am just starting out with Shopify SEO
Thank you! You don’t have to get the Yoast app, no. If you’d like the optimization analysis like wordpress then it might be worth it but Shopify is pretty SEO-friendly out of the box, depending on what you need.
Yep! Search Engine listing is exactly what it is, you just have to click edit or whatever that button says. Then it will open up and allow you to modify the SEO title & meta description.
Hi Mariah! For the product Details, is it viable to use the collapsible rows from Shopify? I don’t want to jam all info there bare, but having like the collapsible rows - size, and you click, and it shows the size. Or is it making Google confused and it can’t read it? Thank you!
Ah this is a debate in the SEO & user experience world. People have different perspectives on it. As a user I prefer to see all the information that pertain to the product and don’t mind if returns, shipping, extra info if in collapsible rows. But it also depends on how much content you have and your design! Lots to take into consideration.
Again, another great video! I am planning to update my shopify theme in the new year. Is it ok to start optimizing my product and collection pages now on my current theme? or is best practice to wait until I have migrated to the new theme? I would hate to lose out on a few months of SEO optimization.
Thank you!! So that’s kind of a loaded question because it depends. Changing themes can change your SEO depending on the themes coding, structure, navigation, etc. If you’re curious about specific things, you can reach out to the theme developer and ask and they should have more information for you. Ideally you would start now to build momentum but it’s hard to say what would be impacted when changing themes. I know it’s vague, but hopefully that helps!
@@MariahMagazine when you add a product in Shopify, in your left panel at “product organization” field, you have “Product type”, “Vendor” and “Tags”. How many tags do you recommend one adds?
Did most of it thank you so much for your videos they are really helpful. One question after I did a site audit it shows duplicate title and meta description. But there is no duplicate , it's just multiple pages of the same collection. And there is no way I can add meta for every page??
I’m glad! ✨ When doing an SEO audit, we have to remember that whatever is pulling the info for the audit, is a robot. Some things we take with a grain is salt. Other things we take action on. That’s why when it comes to audits, the findings require context to be able to see if we need to change something or not.
You’re welcome. Glad it was helpful. That question is kind of loaded lolol. It depends on a lot of things, and mainly, what the keyword is. In most cases, no because you don’t want Google to think you’re trying to have numerous pages show up for the same keyword bc you could get a penalty from that. Only one page will typically show up for each keyword, but that’s why we typically target long tail keywords and clients will combine product pages and give variation options for customers, vs. each option having its own page. You could also target a keyword with a collection page. There’s a lot to juggle with making this decision, hopefully that shines the light on a bit of clarity! ✨
Great video! Quick clarification: When dealing with many similar listings (like the same product but many different patterns), is it better to target a different keyword for each? For example, if your client has several fall wreaths, is it better to name each product "Fall Wreath- *insert distinguishing feature here*" or better to do "Fall Wreath," "Fall Wreaths," "Autumn Wreath," etc? Also, I tried perusing that client's site you use an an example and on desktop it's impossible to access the dropdown menus on the top bar because every time I try to click on something, the menu disappears...! Maybe you can give the a heads up :)
I haven’t worked with the client in a while but I’ll give her a heads up. Thank you!! And yeah how you handle this depends on the context of a few things. Sometimes it’s better to have a variation product with the different options being clickable under one product. Other times it’s better to target the collection itself for the target keyword vs specific products. But if you have similar products as single products and don’t want to do variations, yes you’d make sure the distinguishing feature is in the product title, which is also just good for user/shopping experience. You can also try to target different synonyms on different products, like “autumn wreath” or “orange fall wreath”, kinda just depends on your preference and how you want to name & organize your products, and it depends on the competition of the keyword. Like what’s showing up on page one for those keywords when you Google them? Collection pages? Product pages? Hopefully that extra context helps a bit, but there’s a few ways to handle it, depending on the situation ✨
@@MariahMagazine Got it, thanks! Also, any ideas for why suddenly something would drop 90 places in ranking?! My client's collections page was ranking top 10 and now it's down to 100 😭 I'm a VA and learning as I go, so I know it's not like my client will be upset with ME over this, but I'm trying to understand what happened!
@@user-ui6nv4te9b There are SO many factors that could come into play with this. Google "why did my google ranking drop" and there are a ton of posts that talk about this more in-depth. I've also seen droppings happen, and then come back the next day. Google doesn't usually tell us for sure, unfortunately.
I want to expand the categories of my store little by little, like the Amazon website, and I started with sports equipment, but I don't know how to add other topics so that SEO is not damaged and my current sales are not reduced. If I put computer parts and accessories in an online store selling sports equipment, will it harm the site's SEO?
I always come back to the target audience when considering this. Would people be confused on the website? And the products don’t hit the same audience? Then I’d prob have two separate stores. If there’s a decent enough overlap, sometimes it’ll work. Totally depends!
@@MariahMagazine Thank you very much for your valuable answer I do not really know. I know many successful examples that sell unrelated products, but I once added stationery along with sports equipment, but it didn't get a good ranking on SERP at all and the stationery didn't sell at all. Maybe I need to separate stores in all different topics.
Hey Mariah, you have made it really clear and straight. But I have a question so now I know where to put the Keywords and what is the keyword. so will it become the keyword automatically by putting in all 07 places or should I make that Particular word as a keyword in Shopify.
Hey! There really is no way to “tell Google” what your target keyword is (there used to be, kinda, but it got spammy really quick) - so in order for the Google bots to understand what your keyword or “main idea” or “topic” is, you have to give them context clues. So putting your keyword in certain areas, along with creating helpful content around that keyword/topic, helps the bots, in a round about way, to understand what you’re targeting (aka what your topic is). Hopefully that helps!
So helpful thank you! Does Google scan for seo in drop down boxes? I have several drop down sections that provide additional info about my products e.g. product materials - Thanks 😊
I think you’re referring to content hidden by accordions? Google states that content that requires a *click* to view is read the same as other content but a lot of SEOs don’t believe it and think hidden content is devalued. Sooooo the jury is out on it lol I think it might depend on how competitive the keyword is that you’re trying to get that page to rank for. And a few other factors. So, you should be good but if you’re not getting results, it might be worth testing.
Would it be bad to use the same search engine listing and page and meta description? All of my mugs are "funny and sarcastic mugs and tumblers" for my title. And my meta descriptions repeat the title of the mug follow by a generic "A great gift for anyone or your own mug collection. Perfect for coffee, tea, or even dessert. Shop now.." Is it ok to use the same consist words or is that just as bad to do it in the meta description as it is in the product description?
You don’t want the meta description or SEO title to be duplicated or the same as any other page, ideally. If products are similar it’s okay to have overlap, we just don’t want straight up copies. Try inserting what makes each product different from one another, whether that’s size, color, shape, material, etc.
@@MariahMagazine oh boy. I appreciate that but I might have a lot more work to do. My keywords are funny / coffee / mug. Most page titles in the search engine descriptions start with “funny mugs and tumblers | | Sippin Shop”. The descriptions all start with similar.. “funny, sarcastic coffee mugs and tumblers. . And sometimes like “gift for mom”. Is this too redundant even with the one extra sentence to reflect the product?
Hello i have a question, i have multiple variants of a product, is it better to make each variant own productpage or one product page with 2 variants of it. I m asking this because of duplicate content. I have also alot of the same keywords on the collection page because all the titles of the products start with the same keyword..
All of this depends on a lot of things. It's impossible to give great info without working on the project myself. For most things, it's good to have variations on one product page, unless you're targeting really specific keywords with the variants. It's on a case-by-case basis, dependent on strategy & keywords. Same thing with the collection pages, it's hard to say without me consulting on the project specifically. Essentially just make sure that each collection is different enough to be its own collection, and not just create different collections to target keywords. The website in general should benefit the user FIRST. If it makes sense for a user, that's the priority. Hopefully that helps!
I have a video that dives into SEO titles & meta descriptions for Shopify that includes tips. I don’t have a video on naming products and coming up with their product titles that show up on the front end (not sure if that was what you meant or not).
It depends on the theme you’re using. I’d say with most Shopify themes I’ve seen, yes. The product title is usually setup as the H1. You can always double check in a chrome browser by right clicking on the product title, click inspect, and then see if that product title is in fact wrapped in an H1 tag. (Looks like product title ) hope that helps!
Hi! Thank you for this video! I have a question. When I google my product, the description there shows the materials and shipping (which is smth that I added to all of the products in the Online Store mode) and for some reason not what I added in meta description. I wonder how I can change it
Hey Allie-Ann! I would try resubmitting the product URL to Google again via Google Search Console so it can recrawl it. Sometimes it takes a few days for Google to recrawl it. After that, the new meta description should show up. If not, Google might prefer to show whatever it’s choosing to show. Google doesn’t always take our custom meta descriptions, sometimes it populates its own based on what it thinks will get people to click. You can check when Google last crawled the specific page just to double check by watching this video: czcams.com/video/wcwqIo88ClA/video.html - hope that helps!!
Im wondering if the use of “Variants” is not that good for SEO, Specially when Variants have different technical features as it is our case. We sell Electronics (Solar Energy Equipment). Using Variants has it advantages and disadvantages, like using the same description for all Variants which is actually a kind of disadvantage. So thinking about using a “Variant Short text Description” Metafield for each Variant and locate that description right under the H1 Product Title. The question is, If we have lets say product: (Brand) Victron Energy (Product Type) Solar Charger (Product Model) BlueSolar (Variants) 100A and 200A, should the Product Title includes Brand, Type, Modell and all the Variants? por example: “Victron Energy Solar Charger BlueSolar 100A and 200A” or should it be “Victron Energy Solar Charger BlueSolar”?
Hey! I try to use variants in things as little as possible, but sometimes there’s no way around it when you have a massive website/online store. Keep in mind that Google won’t index every page on your website. So the question comes down to, what are the priorities? Along with what are you already showing up in Google for? So many things to unpack when exploring this. In terms of the specifics, I like to add the things that make each page different to the meta data so that it can show up for that specific keyword query when someone searches it. If someone is looking for 100A, I want my page to show up bc the user is farther along in the buyers journey that they KNOW what they want. Hopefully that helps you get started!
@@MariahMagazine Hey! After watching your video and doing some research I realised how important is to create unique pages for every product. I have changed the whole strategy and I will avoid using Variants. For some things it is of course more work but it makes it simpler also for other things. And yes people searching for concrete products are closer to buy a product as those just looking around.
8:30 Google has zero problem analyzing images and they can easily extract text and so on. The question is if their crawler use all of their techniques or not… 🤔
Very helpful in a straight forward and succinct way! Just the information I was looking for. Thank you!
Aw yay, thank you so much for that feedback. I appreciate it! 🥰✨🥳
this would have to be the most informative and non-spammy "sign up to my masterclass" video I have watched. Keep up the great meaningful content!
Thank you!!! lol I appreciate that 🙌✨💃
Seriously yes!!!
She read my mind, here I am using the restroom thinking I need to write all this information down and have it saved for reference in the future, and then that simple interrupt ended being actually useful
SEO consultant by day, mind reader by night 😉
Thank you, you are one of the first people that took and broke it down slowly enough for me to grasp.
Aw yay, I’m glad that this video was helpful. Thank you for your kind comment ✨
Mariah, you have succeeded in giving an excellent tutorial. I am just beginning my Shopify journey, and your information today has helped greatly. Sadly, most tutorials I see, whatever the subject, could be done better. I simply don't have the patience for most presentations I come across. You speak clearly, and succinctly and have the correct speed. The lighting and audio are perfect. I just don't know why most presenters can't figure this out and adopt these simple steps.
Thank you so much for that feedback. I appreciate it, truly. ✨ Creating videos is definitely a learning experience so TBH it’s taken a while to even make it this far. I’m glad I’m on the right track 😉
100% agreed. I’ve watched several and this one is perfect for step by step! Good luck with your store!!
@@auntylizzyrocks Thank you!
This is the first time, since researching SEO, I finally understand it. Thank you alot.
Alot of the others just say buzz words, without actually showing it.
Ahhhhh yessss 🙌 this is why I started my channel. It’s been my mission to break this stuff down in a way that actually makes sense. Thank you so much for your kind comment ✨
This is a great and very complete tutorial about Google Shopping SEO. I took a lot of notes while watching it. Thank you so much, Mariah.
Aw yay, so glad it was helpful! ✨
This is the content I was looking for so bad... it's very clear and easy to understand. Thank you so much.
Aw yay, I’m glad it was helpful. Thank you for your kind comment 🥰✨
i'm brazilian and i found your content, you helped me a lot thanks to youtube's automatic subtitles too ahah, success to you, you're a great teacher 😊
Aw yay, thank you so much! I’m glad you’re finding my content helpful 🥰
Best info I've found on SEO for e-commerce. Was really stuck till I foud this. Thank you!
Aw yay, thank you for that feedback! I’m glad it was helpful. Thank you for your kind comment ✨
Great video! Some key points were highlighted that I hadn't heard anyone else discuss. Thank you!
Awesome, I’m happy to hear that! Glad it was helpful ✨
Thank you, Mariah. Your video and the way you explain things are very easy to understand and very clear. It helps me optimize my product pages on Shopify.
Awesome, love to hear that!!! Glad it was helpful 😊
Wow, this video is so good. You’re so smart and articulate. Grateful for your generosity in sharing your knowledge! Thank you! ❤
Subcribed just now!!!
Thank you for those kind words, I appreciate it! 🥰🙌
Thank you so much for this informative video.
God bless!
You’re very welcome!! I’m glad it was helpful 🤗🥳🥰
You know your stuff!! My website sessions quadrupled after I followed your steps no joke 🤩🚀
Thank you!
Aw hell yes!! This is so awesome. Nice work. Thank you for sharing this with me!
Amazing and straight forward seo for shopify explanation 🎉thank you for the great content. Will check out your seo guide tool next!
Aw yay!! So glad it’s helpful. Thank you for your kind comment 🌞✨
Thank you, thank you, thank you. I’m not very good at websites and it’s a struggle to build one on Shopify. Your very generous with your knowledge. Answered prayer…
Aw yay, thank you for this kind comment. I’m so glad it was helpful ✨
Thanks. I like SEO about as much as oral surgery, so this made the process a little less painless. Now I need to go back through the SEO for all 200+ products I have. This is gonna take a minute.
Lolol very few people like it, so you’re not alone lol I’m glad the video helped a bit!
I really appreciate this video, I was confused about what to do on my client's site and now I exactly know what to do. Thanks a lot
You’re welcome! I’m happy that it was helpful ✨🎉
Thank you, thank you, thank you!! Hoping to go live this weekend and we have zero budget for marketing so this video is a huge blessing!!😊
Aw yay thank you for the kind comment. I really appreciate it. And truly, I’m so glad that it’s helpful. I hope your launch goes smoothly! 🔥🙌🥳
i really liked the video, the way you teaches is fabulous. i have just launched the shopify store and your videos helping me alot.
That’s awesome, I’m so glad it was helpful ✨Thank you for this kind words. And congrats on the launch!!! 🥳🙌🔥
very helpful videos. please give us more Shopify videos🙏🙏🙏
Whooop whooooop so glad they’re helpful! 🥳
This is a really good channel for marketing! Thank you so much, you don’t even know how helpful you are!!!
Thank you so much for those kind words! I’m glad that you’re finding it helpful 🥳✨💃
Brilliant video- Awesome to follow along, very user friendly. I've subscribed and look forward to following your tips and your business journey. Wel done Mariah and thankyou!
Thank you for those kind words, I appreciate it! 🥰🙌
I really appreciated your video! It was straightforward and informative without being overwhelming. Thank you!
Thank you Amliv! I appreciate it. Glad it was helpful 🎉
This is excellent. The only piece I'd add (which maybe it's there but I missed it) is to also rename your image files according to whatever keyword you're after.
Yep! That can definitely help too
Mariah, you excellent SEO Idea
Thank you!
Thank you so much Mariah! Valuable information, clear and concise :)
Yay, thank you! ☺️
Thank you thank you thank you! This is EXACTLY the information I needed in a quick and incredible easy format to follow. Thank you for helping small businesses like me!! :)
Aw yay this makes me so happy! I’m glad I could help. Let me know if there are any other things you need insight on. I use feedback from videos to inspire new videos for the channel!
Excellent video. Very well explained and easy to absorb the information.
Thank you!! So glad it was helpful for you ✨🔥
Thank you!! Awesome video.
Yay, so glad you liked it 🥳
1st time watching your video. Can’t wait to implement this. I’m not big on wording, but will work on it.
Yay glad you found it helpful. Beefing up the text on product pages can help a lot!
Hi did you got any positive results?
Thank you Mariah,
You made things clearer and more straight forward.
Awesome! So glad it was helpful :)
very well explained
Thank you! ☺️
Thank you Mariah! Your video was very clear, ready to put all that info into place. Cheers!
Thank you, I appreciate it!!
Thank you for explaining this and making it easy to understand. I'm truly grateful and will be applying this info asap!
Thank you so much for your comment Lakia! I’m glad it was helpful 🥳
Hi did you got any positive results?
This is one of the best research and SEO videos I have ever watched! The keywords that you mention are they the main keywords to rank your page or can they be different keywords for each product?
Thank you for those kind words, I appreciate it! 🥰🙌 you can target different keywords on different pages but each one will prob have a main priority keyword. Hopefully that helps!
Best video about shopify product seo I found! srsly, thank you so much.
Aw yay I’m glad it was helpful Sofia! ✨
detailed, informative and straight to the point Video
Aw yay, I’m glad it was helpful! Thank you for your kind comment ✨
Thank you Mariah.... so understandable and useable.
Yay, I’m so glad Jonathan. Thanks for commenting ✨🥰
Very useful tutorial. Well done!
Thank you! ☺️
Great info! I watched your whole video. The only thing I would say is you might want to crank up your volume in your microphone because I had to turn my TV up really high up just to hear you
Awesome, glad it was helpful Joel! Thanks for the feedback, I’ll let my video editor know ✨
Hello there. Your video is really straight forward and deep. Can you please make one video "how can we set up schema markup on shopify website for product, pages, collection, blog post etc".
Thank you for that feedback & for the video idea. I’ll add it to my brainstorm list! ✨
What a great tutorial. Thank you!
Thank you!!! I appreciate it
Great video Mariah - thank you
You are so welcome! 🤗
Hey I love your content. Could you make a video like this on optimizing collection pages?
Thank you! I’ll add that to my video ideas list 🎉 thanks for the suggestion!
Agreed! This would be amazing!
Hi! Thanks again for the video suggestion! Just published how to optimize a Shopify collection page for SEO: czcams.com/video/sjdClcCF-vE/video.html
@@krystinajarvis8780 Hi! Just published how to optimize a Shopify collection page for SEO: czcams.com/video/sjdClcCF-vE/video.html
@t.c857 Hi! Thank you so much for the suggestion! Just published how to optimize a Shopify collection page for SEO: czcams.com/video/sjdClcCF-vE/video.html
Really helpful, Thanks
And what about internal and external linking?
Internal linking is reallllllly helpful for product pages and linking them to one another. You can usually do that with related product plugins and such. Idk if you’d want to do external linking from a product page bc it could hurt conversions. Like we want people to stay on this page and buy, not go to a research or support article. Hopefully that makes sense!
Hey Mariah, I appreciate. You because You Make SEO very easy and straightforward. I want. to Learn from you how can you help me in this condition?
Thank you, I appreciate it! ✨ You can check out my website to get more info on my DIY SEO Course, workshops and services: www.mariahmagazine.com
This is great info! Is there anymore info on H2 and H3 headings? Do I need to do more than just add that "details" heading in the product description?
Thank you!! I don’t have other videos that touch on it, no. You might need to do more, depends on your competition and what they’re doing for the specific keyword you want to rank for.
I found this really helpful, as I only have a Shopify store, and NOT an Etsy store. Most SEO training videos i've seen tend to focus more on Etsy, and it seems to me that writing descriptions for Shopify is very different to Etsy. I'm really struggling to get traffic to my store, (without paid ads at this time). I think I've optimised pretty well, but I have about 250 products listed. Do you think that is too many products? Does it overwhelm a potential customer?
Thank you so much for that feedback Diane! I’m glad the video is helpful 💖 I honestly didn’t even realize most SEO videos for products were Etsy related. That gives me a bit more pep in my step to create more for Shopify 😉 so 250 products, honestly, it’s alllll about how your categorize and organize them on your store. If there are relevant categories and collections for shoppers to browse and things are searchable easily, even on the store itself, it helps with user experience. From an SEO perspective, as long as the products are setup correctly, it’s usually good. Sometimes using variations on single products can be helpful to lower the amount of overall products but it depends on the products/niche. But to answer your question simply, 250 isn’t technically too many. It just depends on a lot of other factors. Hope that’s helpful!!
I'm an aspiring SEO and I'm loving your videos! I'll comeback here when you surpass 100k+ subcribers!
Thanks so much, Ronel! I appreciate it ✨
Thank you for this very useful information
So glad it was helpful!! 🌞✨
Thanks for the video! Loved it very much!
Awesome, I’m so glad it was helpful! ✨⚡️
Thank you! This was soooo helpful!
Yay, I’m so glad!
Great video! Thanks!
Yay, thank you!!
That's just awesome.
I’m so glad! ✨ thank you for commenting
Hey Mariah! I've been watching your channel a long time and even was in the networking event with you online! Question: can I use the same alt text if it is the same image product? For example: the wreath from different angles, would you use the same keyword?
Hey Monica!! 💖 great question. You can use a similar alt text for all the images (including the keyword) if they’re similar & descriptive & honest, but I would just add context to why they’re different pictures. So adding phrases like “close up” or “from right side” or “displayed on door” - things like that. Hopefully that helps!
Thanks for the detailed information and your hard work.
Aw thank for that reflection. I’m glad it was helpful!!
So helpful! thank you!
You're so welcome! 🥳
Summary starts at 13:09
you saved my 13 minutes😅😂
Should I go back to older listings that already been indexed and make the changes you've mentioned? (Shopify shop)
Absolutely! I explain more about doing that exact thing in this video: czcams.com/video/pah9WmeKFHo/video.html
Once optimized then 301 redirect?
Thank you for your time.
Hi did you got any positive results?
Hi Mariah. Great video you've got. i would like to ask if I need to get the Yoast SEO for Shopify Optimization. In the past, I've always been doing Wordpress SEO. I am just starting out with Shopify SEO
Thank you! You don’t have to get the Yoast app, no. If you’d like the optimization analysis like wordpress then it might be worth it but Shopify is pretty SEO-friendly out of the box, depending on what you need.
My shopify product ends with search engine listing. Page title and meta are not shown. How do I get that to show?
Yep! Search Engine listing is exactly what it is, you just have to click edit or whatever that button says. Then it will open up and allow you to modify the SEO title & meta description.
@@MariahMagazine thank you so much!!! I'll try that.
Hi Mariah! For the product Details, is it viable to use the collapsible rows from Shopify? I don’t want to jam all info there bare, but having like the collapsible rows - size, and you click, and it shows the size. Or is it making Google confused and it can’t read it?
Thank you!
Ah this is a debate in the SEO & user experience world. People have different perspectives on it. As a user I prefer to see all the information that pertain to the product and don’t mind if returns, shipping, extra info if in collapsible rows. But it also depends on how much content you have and your design! Lots to take into consideration.
Can you put a call to action in the meta-description such as by now, order online, best price, free shipping? Is this a good idea?
Yep! Totally. That can be a great strategy to play with.
SUPER HELPFUL!!!!
Aw yay, I’m so glad! ✨
Again, another great video! I am planning to update my shopify theme in the new year. Is it ok to start optimizing my product and collection pages now on my current theme? or is best practice to wait until I have migrated to the new theme? I would hate to lose out on a few months of SEO optimization.
Thank you!! So that’s kind of a loaded question because it depends. Changing themes can change your SEO depending on the themes coding, structure, navigation, etc. If you’re curious about specific things, you can reach out to the theme developer and ask and they should have more information for you. Ideally you would start now to build momentum but it’s hard to say what would be impacted when changing themes. I know it’s vague, but hopefully that helps!
Good stuff! keep it up!!!
Thanks Jason!
Hi Mariah! Thank you for making these videos that are really helpful🩷 How many tags should I add to a product, 3 like you did on the example page?
I’m so glad! I’m not sure what you mean by “tags” on this one
@@MariahMagazine when you add a product in Shopify, in your left panel at “product organization” field, you have “Product type”, “Vendor” and “Tags”. How many tags do you recommend one adds?
Did most of it thank you so much for your videos they are really helpful. One question after I did a site audit it shows duplicate title and meta description. But there is no duplicate , it's just multiple pages of the same collection. And there is no way I can add meta for every page??
I’m glad! ✨ When doing an SEO audit, we have to remember that whatever is pulling the info for the audit, is a robot. Some things we take with a grain is salt. Other things we take action on. That’s why when it comes to audits, the findings require context to be able to see if we need to change something or not.
@@MariahMagazine Thank you so much
Thank you for this info. Just one question here, Can you use the same keywords to different products?
You’re welcome. Glad it was helpful. That question is kind of loaded lolol. It depends on a lot of things, and mainly, what the keyword is. In most cases, no because you don’t want Google to think you’re trying to have numerous pages show up for the same keyword bc you could get a penalty from that. Only one page will typically show up for each keyword, but that’s why we typically target long tail keywords and clients will combine product pages and give variation options for customers, vs. each option having its own page. You could also target a keyword with a collection page. There’s a lot to juggle with making this decision, hopefully that shines the light on a bit of clarity! ✨
Thank you so much. That means a lot❤️
Thank you so much.
Absolutely!
Thank you for the video. If the product URL doesn't have the target keyword in it would you do a redirect to a new URL with it?
Ah, as long as it won’t mess with other things you have going on, yes. I usually make this decision on a case by case basis with clients.
Great video! Quick clarification: When dealing with many similar listings (like the same product but many different patterns), is it better to target a different keyword for each? For example, if your client has several fall wreaths, is it better to name each product "Fall Wreath- *insert distinguishing feature here*" or better to do "Fall Wreath," "Fall Wreaths," "Autumn Wreath," etc? Also, I tried perusing that client's site you use an an example and on desktop it's impossible to access the dropdown menus on the top bar because every time I try to click on something, the menu disappears...! Maybe you can give the a heads up :)
I haven’t worked with the client in a while but I’ll give her a heads up. Thank you!! And yeah how you handle this depends on the context of a few things. Sometimes it’s better to have a variation product with the different options being clickable under one product. Other times it’s better to target the collection itself for the target keyword vs specific products. But if you have similar products as single products and don’t want to do variations, yes you’d make sure the distinguishing feature is in the product title, which is also just good for user/shopping experience. You can also try to target different synonyms on different products, like “autumn wreath” or “orange fall wreath”, kinda just depends on your preference and how you want to name & organize your products, and it depends on the competition of the keyword. Like what’s showing up on page one for those keywords when you Google them? Collection pages? Product pages? Hopefully that extra context helps a bit, but there’s a few ways to handle it, depending on the situation ✨
@@MariahMagazine Got it, thanks! Also, any ideas for why suddenly something would drop 90 places in ranking?! My client's collections page was ranking top 10 and now it's down to 100 😭 I'm a VA and learning as I go, so I know it's not like my client will be upset with ME over this, but I'm trying to understand what happened!
@@user-ui6nv4te9b There are SO many factors that could come into play with this. Google "why did my google ranking drop" and there are a ton of posts that talk about this more in-depth. I've also seen droppings happen, and then come back the next day. Google doesn't usually tell us for sure, unfortunately.
@@MariahMagazine appreciate your insight! Here’s hoping we bounce back quickly 🤞🏻
@@user-ui6nv4te9bI am also a VA for an e-commerce website. Can I connect with you? I have some doubts to ask
Do we need that keyword in the tags? Do you have a video on tags?
Tags are more so for product organization and helping your users filter products and such. They don’t really play a role in SEO like they used to.
I want to expand the categories of my store little by little, like the Amazon website, and I started with sports equipment, but I don't know how to add other topics so that SEO is not damaged and my current sales are not reduced.
If I put computer parts and accessories in an online store selling sports equipment, will it harm the site's SEO?
I always come back to the target audience when considering this. Would people be confused on the website? And the products don’t hit the same audience? Then I’d prob have two separate stores. If there’s a decent enough overlap, sometimes it’ll work. Totally depends!
@@MariahMagazine
Thank you very much for your valuable answer
I do not really know.
I know many successful examples that sell unrelated products, but I once added stationery along with sports equipment, but it didn't get a good ranking on SERP at all and the stationery didn't sell at all.
Maybe I need to separate stores in all different topics.
Hey Mariah, you have made it really clear and straight.
But I have a question so now I know where to put the Keywords and what is the keyword. so will it become the keyword automatically by putting in all 07 places or should I make that Particular word as a keyword in Shopify.
Hey! There really is no way to “tell Google” what your target keyword is (there used to be, kinda, but it got spammy really quick) - so in order for the Google bots to understand what your keyword or “main idea” or “topic” is, you have to give them context clues. So putting your keyword in certain areas, along with creating helpful content around that keyword/topic, helps the bots, in a round about way, to understand what you’re targeting (aka what your topic is). Hopefully that helps!
great job!
Thank you!
Great Video but chat GPT-3 created a 6 month seo strategy in 2 minutes for me.
Sounds like ChatGPT was super helpful! Just double-check on the accuracy of its suggestions bc sometimes it doesn’t quite hit the nail on the head.
I want to try this SEO for my client product page,but it is on word press. Is it possible to do over their?
Yep, totally okay! Obv things will different on WordPress, but the tips and best practices are still the same.
@@MariahMagazine thank you so much for this video 😊
So helpful thank you! Does Google scan for seo in drop down boxes? I have several drop down sections that provide additional info about my products e.g. product materials - Thanks 😊
I think you’re referring to content hidden by accordions? Google states that content that requires a *click* to view is read the same as other content but a lot of SEOs don’t believe it and think hidden content is devalued. Sooooo the jury is out on it lol I think it might depend on how competitive the keyword is that you’re trying to get that page to rank for. And a few other factors. So, you should be good but if you’re not getting results, it might be worth testing.
@@MariahMagazine Thank you! :)
Would it be bad to use the same search engine listing and page and meta description? All of my mugs are "funny and sarcastic mugs and tumblers" for my title. And my meta descriptions repeat the title of the mug follow by a generic "A great gift for anyone or your own mug collection. Perfect for coffee, tea, or even dessert. Shop now.." Is it ok to use the same consist words or is that just as bad to do it in the meta description as it is in the product description?
You don’t want the meta description or SEO title to be duplicated or the same as any other page, ideally. If products are similar it’s okay to have overlap, we just don’t want straight up copies. Try inserting what makes each product different from one another, whether that’s size, color, shape, material, etc.
@@MariahMagazine oh boy. I appreciate that but I might have a lot more work to do. My keywords are funny / coffee / mug. Most page titles in the search engine descriptions start with “funny mugs and tumblers | | Sippin Shop”.
The descriptions all start with similar.. “funny, sarcastic coffee mugs and tumblers. . And sometimes like “gift for mom”. Is this too redundant even with the one extra sentence to reflect the product?
Hello
i have a question, i have multiple variants of a product, is it better to make each variant own productpage or one product page with 2 variants of it.
I m asking this because of duplicate content. I have also alot of the same keywords on the collection page because all the titles of the products start with the same keyword..
All of this depends on a lot of things. It's impossible to give great info without working on the project myself. For most things, it's good to have variations on one product page, unless you're targeting really specific keywords with the variants. It's on a case-by-case basis, dependent on strategy & keywords. Same thing with the collection pages, it's hard to say without me consulting on the project specifically. Essentially just make sure that each collection is different enough to be its own collection, and not just create different collections to target keywords. The website in general should benefit the user FIRST. If it makes sense for a user, that's the priority. Hopefully that helps!
@@MariahMagazine do you have also some tips for the product titles ?
I have a video that dives into SEO titles & meta descriptions for Shopify that includes tips. I don’t have a video on naming products and coming up with their product titles that show up on the front end (not sure if that was what you meant or not).
Hi, In Shopify product titles, are the titles automatically setup as H1? if not is there a way to do so? thank you
It depends on the theme you’re using. I’d say with most Shopify themes I’ve seen, yes. The product title is usually setup as the H1. You can always double check in a chrome browser by right clicking on the product title, click inspect, and then see if that product title is in fact wrapped in an H1 tag. (Looks like product title ) hope that helps!
@@MariahMagazine 👍
Hi! Thank you for this video! I have a question. When I google my product, the description there shows the materials and shipping (which is smth that I added to all of the products in the Online Store mode) and for some reason not what I added in meta description. I wonder how I can change it
Hey Allie-Ann! I would try resubmitting the product URL to Google again via Google Search Console so it can recrawl it. Sometimes it takes a few days for Google to recrawl it. After that, the new meta description should show up. If not, Google might prefer to show whatever it’s choosing to show. Google doesn’t always take our custom meta descriptions, sometimes it populates its own based on what it thinks will get people to click. You can check when Google last crawled the specific page just to double check by watching this video: czcams.com/video/wcwqIo88ClA/video.html - hope that helps!!
@@MariahMagazine thanks!
Great content. But please, use the full-screen and not the green background... Thanks Mariah!
Thank you for the feedback!
Im wondering if the use of “Variants” is not that good for SEO, Specially when Variants have different technical features as it is our case. We sell Electronics (Solar Energy Equipment). Using Variants has it advantages and disadvantages, like using the same description for all Variants which is actually a kind of disadvantage. So thinking about using a “Variant Short text Description” Metafield for each Variant and locate that description right under the H1 Product Title. The question is, If we have lets say product: (Brand) Victron Energy (Product Type) Solar Charger (Product Model) BlueSolar (Variants) 100A and 200A, should the Product Title includes Brand, Type, Modell and all the Variants? por example: “Victron Energy Solar Charger BlueSolar 100A and 200A” or should it be “Victron Energy Solar Charger BlueSolar”?
Hey! I try to use variants in things as little as possible, but sometimes there’s no way around it when you have a massive website/online store. Keep in mind that Google won’t index every page on your website. So the question comes down to, what are the priorities? Along with what are you already showing up in Google for? So many things to unpack when exploring this. In terms of the specifics, I like to add the things that make each page different to the meta data so that it can show up for that specific keyword query when someone searches it. If someone is looking for 100A, I want my page to show up bc the user is farther along in the buyers journey that they KNOW what they want. Hopefully that helps you get started!
@@MariahMagazine Hey! After watching your video and doing some research I realised how important is to create unique pages for every product. I have changed the whole strategy and I will avoid using Variants. For some things it is of course more work but it makes it simpler also for other things. And yes people searching for concrete products are closer to buy a product as those just looking around.
8:30 Google has zero problem analyzing images and they can easily extract text and so on. The question is if their crawler use all of their techniques or not… 🤔
Useless BS