The Moonswatch Is a Raging Success And We Hate It.
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- čas přidán 28. 08. 2022
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The MoonSwatch is...ugly? Dead? Why is the MoonSwatch so popular? Why does it keep breaking? Well Michael kinda answers all of that but at the same does he doesn't really answer anything. He does however come up with an idea for a Moonswatch that he thinks the community would LOVE. I happen to also think he's right (this is Michael typing this). So tune in today and find out what exactly happened with the MoonSwatch and what Omega and Swatch will do going forward!
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Started off loving it, then hating it, then feeling indifferent about it....and now I'm completely done with it
sounds like the natural progression in life 👍
You talking about the noodles or the watch?
DIDO
Instead of a Moonswatch, I bought the polished steel Lunar Pilot on the Nylon nato strap. It was only a couple bucks more than a Moonswatch. Feel like my money was well spent. I absolutely love this thing.
Correct choice!
I'll have to look into that. Swatch does have a couple models that look remarkably like a Speedmaster and I was going to get one of those, but they're either out of stock or only sold at a Swatch store. I'll check out the LP. Maybe it'll scratch the Omega itch until I can get an authentic Speedmaster, which by the way, is (for some reason) just about the worlds only unclonable watch.
They really should have used Aluminum for this watch, anodized for color. They used to make Irony chronographs out of Al, which I own, and it's a tough, lightweight little beauty.
Acrylic crystals are perfectly fine, they just gotta make sure it's well water sealed and thick enough to allow countless sessions of using Polywatch.
I waited in line at the SF store with my wife on launch day for over 18hrs. We both walked away with watches and made new friends - it was a memorable experience that as a watch nerd, I'm grateful that I was able to be a part of. I still wear my Mission to Neptune often, though it did make my wrist blue a couple of times.
Ironically, it's already had better reliability than my previous Moonwatches. My first Moonwatch broke after 3 months. Omega took so long to service it that they agreed to give me a new one. The new watch had the same issue after a month. My Mission to Neptune somewhat fills the space that the Moonwatch used to have in my collection, and more importantly, it's still working flawlessly.
Are they all moonswatches and then mission to Neptune is a colour way in the moonswatch collection, or is the moonswatch a specific colour way?
Man it is a big time success! It’s a watch even muggles we’re interested in & lined up to wait for; it made the papers and continues to make the papers even months later! Some watch geeks got their knickers in a twist over it 😜 but if we are playing the big game, the long game… big success!
I currently own Saturn moonswatch, got it at retail. Always get great compliments whenever I wear it. But not worth the resell hype.
Someone needs to make an aftermarket case for the Moonswatch (sorta similar to those aftermarket steel Royal Oak outer cases for 8 sided G-shocks). That would achieve exactly what you laid out.
I honestly think Swatch and Omega underestimated the massive demand this got. QC issues are unacceptable though…
I have M2M , worn it twice, never worn it outdoors, new strap, display item,zero scratches nuff said.
I remember standing in line for the moonswatch and not making it because they sold out in 30 minutes. After I walked away, I realized that I gave into the hype too much and the whole purpose of finding a beautiful well designed and crafted watch was missing. A few months later, I got my first explorer and never looked back.
Commenting for the giveaway!
"oh, I can stop the time on my chronograph now that noodles are finished" lol
Your latest breitling videos inspired me to look into their catalog, and I am now saving up for a chronomat 36 as my first luxury watch. Thank you for sharing.
To quote Nick Hayek (Swatch Group CEO) from an interview with Fratello: "It’s a carefully produced Swiss Made watch and not a commodity." I think we're living in a time where reality no longer matters, things become true if you repeat them often enough. I wonder whether the low quality was a deliberate decision.
Quite honestly that ad for Vite Ramen was the only ad I’ve actually watched on CZcams in months, normally I skip. Very entertaining. A+ on the ad, Michael.
I am lucky enough to have a cousin who works near the Swatch Store in Bern, Switzerland. At my request, she waited in line around 5 times to finally get a Mission to Pluto for me. She did not complain! The watch is cool but certainly not worth those secondary market prices.
It was supposed to be an inexpensive fun casual watch with brand heritage from Omega x Swatch that SHOULD have been easily accessible to the mass market and yet it inevitably wasn't... so that's a massive failure on their part.
I can think of other of great brands/watches I can get for the same money that I can actually get easily and won't even have to go to the secondary market and pay these ridiculous prices for a fucking cheap plastic watch.
With supply chain issues and flippers (and their buyers) they wouldnt have met demand. Now they could have been more accessible but our culture has just gone crazy. They could have been fun but so many things at play here.
Well, omega didn’t really emulate anything 8:15. It’s a swatch collab produced by their swatch division, marketed by their swatch division and sold by their swatch division. Assuming these companies operate through a Chinese wall model, all omega would be concerned about is getting the design right.
So it’s fair to say swatch fucked up not really omega.
I just got a used Speedmaster on Chrono24. Yeah, it was pricey, around $4000 after sales tax, Chrono24's own collection tool is estimating that is it worth $1100 more than I paid for it. I can also be confident that it won't just break. If I want to at some point, I can sell it and possibly make a profit, but I have no plans to sell it. I plan to use it for a long time.
I mean Speedmasters arent exactly durable.
@@mikej5959 they're made of metal and if they were just going to fall apart I doubt NASA would have used them. Unless there's already something catastrophically wrong with it I doubt either of the pushers or the crown will just fall off after being put in a pocket
I love Adrian’s content and your’s too (besides the super long advertisement) but I can’t hear this pusher story anymore. The pusher looked like it hit something hard. But more importantly if your Swatch is broken go to the store and and you will get a new one easily. So no reason to make a big story out of it. I love my MoonSwatch but as a Swatch fanboy I’m definitely biased 😉
Agree. Like Adrian’s channel - but jamming any lightweight plastic object into a tight area - asking for problems.
I love videos like this: you hate it because you can’t get one, and sharing a few anecdotal reports of quality issues reported online which get a ton of airplay from Watch influencers making it seem like they all are trash….but Swatch has a good warranty and they can be returned/replaced. Keep in mind, $260 is basically a “round of drinks” - so who cares anyway? It’s a fun novelty of a watch. Should not be compared with a $7,900 ceramic automatic. My wife has been wearing a “Mission to Earth” in regular rotation with her IWC Portuguese, Omega Constellation, & JLC Reverso for a couple months and there’s not a scratch on this thing…
Cheap off brand quartz watches can easily last a few years so I'm not sure what's the deal with swatch quality control
I'm still waiting for them to be available online, there isn't exactly a swatch retailer near me
The Maurice Lacroix tide watch is an example of how to make a proper plastic watch.
It’s crazy. The store near me still has a line outside of it everyday. Today at least 15 people in line 1 hour before they got the stock.
I disagree. You can not roast the Moonswatch like that just because there was an isolated situation with one of the chrono push buttons. Thinking of sueing Omega or Swatch because you could even if you do not want to? Unfair comment. I have two store purchased Moonswatches and care is equal to any swatch, perhaps a little more as bioceramic is strong but brittle. Thinking of sueing Omega is like thinking on sueing Rolex for your broken Explorer when it suposedly can stand the most brutal usage under extreme conditions. Some objectiveness please.
In the UK the university student union bars get the biggest discounts from the breweries, they almost pay cost price. Their theory is that if you can get someone drinking their beer for their first three years of drinking ( 18 years is legal here) then they will drink that beer for the rest of their lives.
Swatch just put thousands of watches on the wrists of young people who never wore a watch before and who’d never been in a watch store. And what watch do you think they’d be most likely to buy in ten years when they’ve got some real money. Meanwhile, sales of the real Speedmaster have increased and used prices have risen in a declining market. It’s genius. 🤩
the only moon watch I lust after is nearly impossible to get... the Cal 321 Ed White re-issue Speedmaster .. otherwise keep em all.
Price is what you pay, value is what you get. Speaks volumes for the MoonSwatch
You are basing your whole opinion on one dude's youtube video? Even with Rolex it is possible that someone gets the defective one and it has to be fixed the week you take it out of the box. So far I have only heard of that single dude having a quality issue, I don;t think its fair to now say "the moonswatch is garbage", as if they were ALL breaking apart, which is not the case.
I was willing to pay the $250 for the Moonswatch. I'm not willing to pay the Ebay asking prices for it though. Depending on model, the price can go up to $1500! No way I'm paying that. You'll hate me for this, but I paid $75 for a "fake". If it breaks, it breaks.
I think they over estimated the hype. The collection its amazing, the concept, de colors. everything. I think if they did a better quality and materials it would be amazing.
I think they underestimated the hype. They weren't prepared for it to be so popular.
My friend and I literally drove to another country only to buy the watch, got a hotel room the day before and when we woke up early there of course was an insane line and no hope of buying the watch … I mean we had a blast on the road-trip but we’re disappointed by the hole swatch/hype experience
Is the quality of moonswatch a widespread issue or isolated exception example(s)? Agree needs to be durable at £250. All up whilst I don’t own one and don’t plan to, I do think it’s net positive having launches that capture the wider imagination of the broader non-watch enthusiast community. It’s an entry point. It’s also a fun alternative to luxury watches without the risk of wearing them out.
Key point though is how widespread are the quality issues in reality
What Swatch/Omega should have done was made a System51 version of the Seamaster Aqua Terra.
The Sistem51 movement already have date function so they don't have to make a new movement.
Just the Aqua Terra case but in a more affordable price point.
Like 400-500 $.
That might also have get customers on to the Seamaster collection.
Cause the Speedmaster is the most known Omega.
I feel bad for the people that work at Swatch retailers. They were definitely ill equipped for the launch of the Moonswatch, and they're probably so sick of getting asked about if they're in stock or not. Hopefully Swatch can start selling them online to take the pressure off of brick and mortar stores.
What is happening with your videos? Looks like the bitrate is way too low, 1080p looks like 480p
Don’t stab and stick your chopsticks into your food and leave them for ages, like Michael did in this video. This is because it then becomes “bei bei” in Taiwan, Hong Kong, Singapore and Mainland China, this means it becomes an offering to the gods, like they do in Taoism.
At first I just wanted it as was a cheap way to try out the size and fit os a moon watch in casual way. Then it went insane and wouldn’t go out of my way to buy one. If I came across one I wouldn’t buy now 🤷♂️ 🤷♂️ also… giveaway idea: Cartier oscillating cufflinks
paying more than retail price for anything is never a good idea.
I still think the Moonswatch from a marketing point of view is brilliant and edgy (still now in September 2022). Yes, Swatch Group as whole and Omega need to capitalize on this. For maximum impact they should have two moves planned:
- General mega (re) release of the Moonswatch in store and online with numbers to support demand late November/early December in time for the Christmas rush (remember when Apple sold us all iPod Minis in all different colors for Christmas?)
- Launch limited edition runs of actual Omega Moonwatches in all the different colors that have been used in the Moonswatch - people will go nuts!
It's not been all plain sailing and I think Swatch Group were expecting success, but not the all out frenzy we've seen - they still have the might as a group to capitalize on this. As this easy entry point gets more people into the hobby and drives interest in watches, more people are likely to want the real thing, so this is a short and a long term strategy for them.
The Moonswatch is fine and fun. The hype was way too high which is now why there’s “disgust.” Ignoring all that it’s a fun piece. I was able to walk into the Swatch store in Montreal last week and buy the Mission to Saturn. Happy it was in stock!
You guys are my favorite youtubers in the watch space! -I just followed your podcast!
It's as if Rolex got mad for being out of the spotlight and got every youtuber to come out and shit on the Moonswatch. "Tear it down, talk about us again! Look, we will present the same fucking watches in a new color! How exciting!" Jesus christ.
the bar didn't even need to be that high. we loved it. They just had to make sure the watch doesn't break in a few years. we'd all be happy
That Zenith Shadow Revival is the perfect chrono for me, the absolute bomb! Love that watch, just out of reach for me right now 😭
What a boondoggle. Ultimately I think this hurts Omega, because now you have a bunch of people who don't know anything about watches with a broken watch that has the Omega logo on it. The cheapness will rub off on the brand.
I got one, I like it, I wear it, and all is good. Chill out. Not worn my Rolex or (steel) Omega since getting the moonswatch. It's cool.
Maybe I’m not deep enough into this obsession we all share because I was never interested in the idea of a plastic speedie.
To me watches are meant to symbolize some achievement or be a source of pride. That doesn’t mean for others, like “look at me” as some status symbol, but rather something that YOU can feel good about when you look down at your wrist. And a plastic homage to something better would feel like less a source of pride and more a source of disappointment… IN MY OPINION.
Please also keep in mind this is coming from someone who realistically will never be able to afford a Speedie. So my position is not one of snobbery or privilege, my watch journey will always be one filled with a couple good quality less expensive pieces (never thousands of dollars on any one piece), while enjoying the higher art and technology from a far.
-With respect, and all the best.
Release day I was working and I sent my GF and a friend to buy. They went to the store at 530AM and still came up with nada. A couple of weeks go by and I see a friend that has one (it was the blue one) and my God what a crappy watch, it was the first time (sneakers, PS5, etc) that i struck out and was really happy about it. Guess hype got to me (i have two speedies by the way) but it didnt took my money lol.
I've never seen such pure happiness from Michael in an ad
It should have been *MADE AVAILABLE ONLINE!!!*
Was super excited cited for it, but seeing the durability issues I’ll probably stay away. Still have my first swatch from the 89 and with a fresh battery it still works to this day
I think for swatch it was a win, for omega it was a loss, and for the watch community it was terrible. The mass market probably received it better than the watch world
I loved the positive press at the time it created for the watch industry, but I got tired of waiting on a moonswatch and got a Japan market Seiko SARV001. Solid stainless construction, beautiful face, hackable automatic movement w/ exhibition case, all for $175! Considering the plastic junk I almost bought, I'm really happy I couldn't get one.
The moonswatch had so much potential to be an incredible release such a shame
Idk why the hate. People compliment me and quite envious i got a moonswatch. It’s very comfortable. I have other watches but i like wearing the moonswatch coz it stands out. I just hope i can get the mercury and uranus too
Yes. I have one and agree. It’s the only time that I have thought why was I so excited and actually should have actually considered a fake just to get it out of my system. It is really bad quality for the price. (I know in my heart that I couldn’t have bought myself to by a fake)
Just get a GShock 5600, 6900, 2100 et al. Easy. Nice job going solo too. The best format yet. Good work.
I think it had potential, but the execution wasn’t there. The marketing hype was brilliant, but if the product doesn’t match the hype the whole thing backfires. The next move is critical for them to see if this thing is going to be successful.
Brutal this kind of dissuaded me from actually trying to get one now. Are they doing anything to help remediate the watchs breaking at all?
eh, the moonswatch.. Casio Edifice chronograph with original design costs 100~200usd with sapphire, 100m WR and it will last you a lifetime. How brain dead you have to be to pay that money for a plastic watch.. And if you want a homage, just get the Pagani Design PD-1701 with sapphire, Seiko movement, 100m WR, solid bracelet and so on FOR A HUNDRED DOLLARS. Now give me the money for the comment.
I’m still thinking about picking one up but I’m just going to bide my time until there’s actual availability. Not into chasing stock right now.
Only took a few unsuccessful trips to the local swatch store (4 hours away!) before I swore off the idea of the moonswatch.
Oh well, just means I gotta save for a speedy…
Maybe the MoonSwatch was made also in collaboration with the same guys making the Artemis moon rocket! 😂😂😂
The MoonSwatches are fun but the QC and/or material design issues ensures I’ll never buy one. It’s a shame the bioceramic isn’t holding up well.
"...I am in fact the joke." HAH! You got me early in this video.
I recently caught the watch bug from CZcamsrs like yourself. I bought a SRPG29 to start my collection, and learn more about my new passion for watches. Keep making great videos, and I'll keep watching them.
I must agree with most people in the comments as I at first wanted the watch, then was unsure about it, and now just don’t have much interest in buying one especially for current resale prices and what one is truly getting
Also great video as always and love your take on it being the most 2022 thing I absolutely agree!
I live in London which has x2 Swatch ADs (in fairly close proximity). I must have been in 4/5 times and there has been so joy. The staff (and even security - at Swatch!) are just so fatigued by this entire saga. I won't waste any more effort getting this watch for me or my family
I want to see your guys thoughts on the new Oris diver 65 with the calibre 400! Sub killer?
Great video Michael, keep up the good work. I dont want a moonswatch anymore. Maybe if they become readily available online
I wish they would sell the moonswatch online, because the next boutique is far away from me
The only problem is the price. If it was $100, then all the pain points would be acceptable.
Marketing wise it worked but the hype and availability of the watch is disturbing. Also the quality of the watch seems under par for that price point. But it still looks like a fun watch to own… for a while. 😎
The moonswatch is good for a new generation of watch enthusiasts the quality is poor the value stands in hype.
I just got a pair of Moscot Lemtoshes last week! They are green and match my Hulk :)
I live close to a swatch store I haven't tried to get one. They look cool but there's so many watches to buy instead of them.
Mine still works. I think people take it to extremes. It’s just a toy watch. Never stood in line never looked on line for it. Just purchased it when the opportunity came up. Knowing full well it’s just a toy that looks good next to my real speedy.
I wished that the Omega x Swatch would have been more expensive, maybe 600$ that way the quality make it a life long watch
Would like to see you guys discuss two tone options including the new explorer
The intro music to these videos is such a great vibe everytime lol
My sistem 51 is a very nice $230 automatic. It's held up perfectly well under normal use and I recommend them to anyone wanting something different. It's a shame SWATCH blew it with the Omega colab.
Given the progression of their products, I guess the next big thing will be a buggy app that costs $100 to download with a monthly subscription fee.
Would the lunar pilot be a better choice???
Swatch in the 90s made decent kids watches inspired by art. Now it’s low quality, mediocre designs and they’re really reaching to be cool again. They should stick to their roots and reach out to artists And do limited runs.
Was excited when the moon swatch was announced. But all the drama and the apperent build quality makes me never want one and even make me want a speedmaster less than before.
Another great one Michael! Keep it up!
How about you do an episode about moonswatch alternatives ? Omega Speedy Date can be bought these days for 1300-1500$ or for a bit more you can find panda variants. Why pay 600 for plastic toy on ebay when you can save for a real Speedy ?
The MoonSwatch?
Loved it, got annoyed by it, had a revival of love for it, back to being annoyed by it. Ready to just buy a cheap Chinese copy of it for $30 now. (As if it’s possible to be any more cheaply made). The fact they never released them on line killed any future for people to trust SwatchWatch or anything they ever claim in the future.
And as far as swatches in general, yes they are better. As someone who was in highschool when they got popular in the states, I knew girls on the tennis team who had multiple and wore the same ones through all 4 years of HS & while competing. Swatch Watches are generally not crap, MoonSwatch Swatch Watches definitely seem to be.
Honestly, I think they went too cheap by forcing themselves into the current Swatch price range. Give me a Hamilton quality MoonSwatch with those amazing colors, and you have a winner that would still not undermine the original Moonwatch.
Ultimately, what makes these watches unique/novel to the actual Moonwatch? It's 3 things: price, quality of materials, and the colors. Those are what they needed to hit to be successful. They missed the second because they were too stingy on the first. Think they need to make a second go of it, but they shouldn't limit themselves to exactly the same Swatch price point. Improve the materials by raising the price into the $500-600 range. At that price point, they can go to a cheaper in-house Eta movement (in-house to the Swatch Group), make the external materials decently better, and still be novel with their color options. It's quite a bit more expensive than the $250 price point, but with that pricing headroom you can start to get at Hamilton quality. It'll also help to elevate the Swatch brand to a higher price point.
Zenith looks great on you Michael. Would be interested in you doing a video on Iron Snail about your hobby for wristwatches.
I think, watch nerds love to say that they wear swatches and casios.. but in reality they barely even wear them.
Was in the hype at first but thank God I did not queue up for it. The worst were people who actually bought them at a hiked up price... Zzz
I am tempted to buy it cause it could be a gateway into watches for future generations but it seems to scratch very easily.
Moonswatch is great. Attainable, not too serious. Still don’t have one, but they’re incredible
Solid perspectives. Although some people could break anything. Some upping the price point to the ~$500 level probably wouldn’t help.
👍 on the Zenith Shadow! Forget the Speedmaster - that’s much cooler.
This played out perfectly fort Omega. If the Swatch is a POS, it makes the big daddy Moonwatch look even better. What we saw some serious hype around multiple never before seen variants of an iconic design.
Now imagine part 2 of this whole experiment being the limited release of Moonwatches with manual movements in ceramic cases with all the fun colors. They'd have a serious hit on their hands imo.
money, please, yes. I like money. Yes, please.
Went in on launch day and I was not ready for the amount of people that showed up. Never knew my city had that many watch enthusiasts.
We miss you Krissy please come back, Mike is missing you, even though he will not admit it 😂