I Analyzed Chuck Norris’ Crazy Supplement Company and This Is What I Found!
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- čas přidán 5. 09. 2023
- In this episode of The Edge, we analyze the marketing strategy powering Chuck Norris' supplement brand Roundhouse Provisions. [A big thank-you to our sponsor Visiopt.com who help to keep this content free for our community.]
We take an inside look at how they leverage Norris' icon status and wellness reputation at age 83 to drive intrigue in their flagship Morning Kick product.
We break down:
- Their use of multiple domains segmented for marketing/ecommerce
- Website branding and segmentation strategy
- Creative testing through videos, UGC and still frames from VSLs
- Paid search and display campaigns driving major traffic
- Opportunities in long-tail keyword targeting and content updates
- Analysis of organic rankings and how to scale them up
Plenty of takeaways on celebrity endorsement deals, sales funnel optimization, CZcams/Facebook ad best practices and more.
How would you leverage an influential figure to spread brand awareness? Let me know your thoughts in the comments!
Be sure to subscribe and check out more case study episodes for unique marketing strategies across different industries. Thanks for watching!
Does the product work or not I don't care about the website
My father in law was getting afib started his morning drink and haven't had afib attacks and feels great
I have bought this product and you are right they do try and upsell you after your purchase. They even discount morning kick even more if you want more cans.
Simple strategy. Make your products easy to find and buy. A lot of companies fail at that.
This was honestly a fantastic analysis. I gotta say I was pretty captivated and interested you did a great job in explaining how everything functions, it made it enjoyable for someone like me who never really understood the haptics of marketing and what-not. Great analysis, great explanation, and overall nice work. I found it intriguing how the marketing for this product lowkey captivated me and had me interested 😂; I’m still extremely young but it had me curious about this product and I thought it was pretty clever the way they advertised it. Dope marketing.
Very dope.
More energy in his 80's??
Let's see that jumping split kick...
I wouldn’t think he would want to endorse this if it didn’t work out. He is already rich!
The guy is in his 80s so anything to keep the money flowing in.. I do like the Total Gym though
Its been confirmed its not his product if you notice the videos of him his voice doesn't match the video
They probably used more domains so more people would find it.
Chuck doesn’t want his rep trashed!
This is like redwood supplement and all of these supplements reboxed and repurposed. Even his face looks a bit AI in some of the clips
Correct!
I’m having a bit of an issue with this ad and this product. The entire time I started to deep dive into this I found your video diving into the company and everything but hey notn1 time do I see chick even talking about the company nor do I see him drinking this product himself. I think it’s fake and they are using chucky’s face. Because even that clip he said he wants to be prepared but he never meantion the product. Nor is there a single clip in any of the vids of him drinking it or even near the product. The voice sounds a bit A.I ‘ish
Dude reading your comment is the EXACT same thing I thought too, to the frickin T bro.
Exactly how I found this video. Def sounds like a.i. If he actually endorses it, I would get it, but it seems a bit off
Chuck Norris and Morning Kick
Chuck Norris, a renowned martial artist, actor, and entrepreneur, has partnered with Roundhouse Provisions to create Morning Kick, a dietary supplement designed to provide a boost of energy, support overall wellness, and aid in digestion. The product is a drink mix that combines powerful ingredients like ashwagandha, probiotics, greens, and collagen peptides to deliver a refreshing and revitalizing experience.
Benefits
According to the reviews and descriptions, Morning Kick claims to:
Provide a steady flow of energy to navigate daily tasks with renewed vigor and focus
Support healthy digestion and reduce stress
Boost metabolism and promote overall wellness
Offer a delicious and refreshing taste, with a strawberry lemonade flavor
Reviews
Many users have reported positive experiences with Morning Kick, citing benefits such as:
Increased energy levels
Improved mental clarity
Better digestion
Delicious taste
Some users have also mentioned that the product has helped them feel more focused and alert, making it an excellent addition to their morning routine.
Conclusion
Chuck Norris’ Morning Kick is a dietary supplement designed to provide a boost of energy, support overall wellness, and aid in digestion. With its unique blend of ingredients and refreshing strawberry lemonade flavor, it has gained popularity among those looking for a natural and effective way to start their day. While individual results may vary, many users have reported positive experiences with the product.
The above info has been copied from internet. Just for the benefit of all who questioned Chuck Norris’s involvement. He’s partnered with the company but we don’t know if he actually uses it. Now, I purchased a few containers as I too want to look and feel as well as Chuck when I’m 80 which would be giving the product much time to prove itself. I’ve suffered with abdominal bloating and gassy cramps for years. Several years ago I purchased a Pre and Probiotic product from another company. I stayed with it for about 6 years because it really helped me. But for the already stated reason and because I’m always looking for something better with every product I used, I bought Morning Kick. About 4 weeks into it I can say that I definitely feel more energy however, I’m back to being bloated and gassy again. I noticed that they don’t go into any detail about the kinds of probiotics that they use and it would seem there are no prebiotics either. I’d hate to give up on the energy boost but I definitely can’t live with this digestive discomfort. I also have not lost any weight. Just my experience.
This is the exact same reason why I started searching. The voice sounds like Ai and he’s never actually talking to the camera. It’s just videos of him.
I use it and I am 40.
I wouldn’t care who the face is, the product works! I could say more and even though we are all entitled to freedom of speech I will stop about here because I am not one to step on toes nor make enemies. I try to keep it friendly because I do have multiple channels and I prefer to remain positive and professional.
I guess it is safe to say there would be no complaints if the face was a woman 20-40 years old. I also saw an exclusive video of Chuck near the product at the Roundhouse Provisions warehouse. There were no upsells for me really, someone emails me offers from time to time as expected. You can opt out. They gave me opportunities to purchase one, two or three containers. I saved about 13% on each, wasn’t interested in three yet. They send me emails about survival kits and trail mix but that’s about it
Thank you, so you do recommend this?
I can tell something is nothing you with it but you can’t put your finger on it. You keep mentioning the URL’s how there’s so many. Wouldn’t a scam site use the same approach? I mean even if the site or product isn’t fake I believe they aren’t affiliated with Chuck at all. Maybe only given permission to use his face idk? But I believe it’s not real.
This started with a Dr. Gundry product
All I care about is if it Works!!!!!
I watched Chuck Norris mouth and it's not HIM selling the product. I believe it to be a scam and Chuck Norris not really marketing it. His MOUTH doesn't actually name the product. Watch the ads closely.
lol
Maybe he doesn’t have the time or inclination to shoot vids. Doesn’t mean it’s not any good!
He could sue them if it was a scam and he doesn’t endorse it.
Are you saying that ol' Chuck was 'Clutched Cargo'ed'?
Strategy: BS people into buying a product. Eat well, sleep well, exercise regularly and live happily.
I don't care of it is Chuck or not, I have been using it for over a year and it has helped my digestive system tremendously. Won't go into personal details but I would never make this claim if it wasn't true. It healed my brother in laws gut from a terrible condition he had from a strong antibiotic that tore him up.
Sometimes easier said than done, sometimes you need a little help lol
He or the person does has 3 up sell first 6 second 3 third 1 bottle when click on the subscribers it low the price too 6 bottle to 229 and you can unsubscribe by calling them
Yes, there are options
I have tried other vitamins and supplements, nothing works, I need more collagen for my joints and need more energy! My digestion is starting to go so I am going to try this.