Pop Music Is In Decline - Part 1
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- čas přidán 13. 06. 2024
- #pop #popmusic #business #justinbieber #dualipa #taylorswift #badbunny #michaeljackson #prince #madonna #backstreetboys #nsync #katyperry #elvis
⏱ Timestamps
00:00 Intro & Background
01:25 Going Back In Time To The Good Old Days
02:47 Best Selling Pop Album of the 1980s
03:21 Best Selling Pop Album 1990s
04:11 Best Selling Pop Album 2000s
04:55 Best Selling Pop Album 2010s
05:58 Timeline of Decline In Pop Record Sales
06:28 Record Labels Are Pulling Away From Pop
08:05 Change In Consumer Habbits
09:34 Other Genres of Music
10:17 Radio is Dead
10:40 Outro
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This video highlights a worrying trend for the Pop Music. The industry has undergone a huge shift in recent years due to a lack of record sales. Because of this decline in pop music, industry executives have decided to focus on others genres of music, namely, RnB, Hip Hop, Latin music and electronic. Gone are the days of superstars like Michael Jackson, Madonna, Prince, Brittany Spears, NSYNC, Backstreet Boys and Cher. Now new school stars such as Justin Bieber, Taylor Swift, Dua Lipa and Katy Perry are struggling to sell the units of their predecessors.
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Economics of Entertainment will explore the business behind sports, music and entertainment.
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You forgot to mention that nowadays people don't buy music (physical copies) because you can choose to listen to music for free via streaming. If there was a Spotify back in the days of Michael Jackson, Thriller would absolutely not have sold 70 million copies.
The album sales here use an album equivalent methodology. So it counts physical sales and streaming. On your point about Michael Jackson not being able to sell 70 million in todays market, I guess we will never know.
According to Chartmaster's method of EAS sales, Thriller has 121M sales (accounting for physical, digital, and streaming) @@economicsofentertainment
if we factor in streaming as part of the "Equivalent Album Units", the best selling albums of the 2010s are, as follows:
21, - 51,451,000
Divide, - 33,186,000
25, - 31,951,000
1989, - 28,421,000
Multiply, - 27,866,000
Doo-Wops & Hooligans, - 26,723,000
Teenage Dream, - 25,394,000
Red, - 23,967,000
My Worlds, - 23,834,000
Purpose, - 22,394,000
and the best selling albums of the 2020s are, as follows:
Un Verano Sin Ti, - 15,707,000
Future Nostalgia, - 15,349,000
After Hours, - 15,299,000
SOUR, - 15,097,000
Midnights, - 12,916,000
BE, - 12,587,000
Map Of The Soul: 7, - 12,448,000
folklore, - 11,970,000
Justice, - 10,477,000
Equals, - 9,750,000
of the 2010s, 7-9/10 are pop albums
of the 2020s, 8-9/10 are pop albums
so, I disagree that pop music is on the decline, but I think it's just all music in general because of this era of streaming, and I don't think it's a bad thing necessarily.@@economicsofentertainment
@@beckybecky9643 comparing streaming numbers is better
@@macro1391😂
"Because people are chasing TikTok popularity, they're making music which fits content instead of just. making. good. music. Music used to be the centre piece and now it's in addition to something else being sold." As a music teacher and performing arts coach, I find there is a lot to unpack from that short statement. Thank you!
Thank you and I hope the content can be of use to your students.
I believe the life cycle of pop songs was getting shorter. The majority of songs on the Hot 100 stays for a certain amounts of week, falls off and the artist and song is never heard from again. Other artists might feel the same way because it costs money to be famous. During Beyonce's height, $3 million per album and $1 million per single was spent just on publicity. The artist has to pay that money and most artists can't make or don't want to spend that kind of money.
Underground, there are long lasting songs such as Am I The One by Beth Hart. It was first on TV in 1993 when Beth Hart was a contestant on Star Search. That song is still being sung by TV singing contestants from around the world. Another one of her songs, called Caught Out In The Rain, is used often in competition ice skating. That song came out in 2015.
an over 40 years old man thinking this is the point. umm no it's not. the people loves different languages, experimental music, you're wrong.
It's sad but it still makes sense with how we consume internet content these days. The industry needed to adapt to current lifestyle, which is why they sign random TikTok artists and dropping them off soon after (though some do survive). They're profiting off from trends because moulding a superstar takes too much resources.
But at the same time, TikTok does help young people discover old music... which is also why this year alone has so many new songs that use lazy sampling and interpolation of better older songs (David Guetta with Blue is a pop crime but it did numbers regardless).
@@Greybelllazy samp- you know some things you don't need to say
It won’t die. It's going to make a comeback. There just needs to be that one artist to bring it back. Like in the past, there was Madonna, Britney Spears, Lady Gaga, etc. that brought pop back into the limelight. We need a new one in this era.
Ariana is the one in this era
I think there are several, and that’s why no ONE artist is THE star. The closest we have now I guess is Taylor or Beyoncé. But have either of them really changed the game or been an influence socially and/or politically as someone one like Bowie, MJ, Prince or Madonna? Nope. And I’m not sure we ever will again, at least not on that level.
Imo Slayyyter fits this bill but she still needs to break out into the mainstream
Rina Sawayama
@@henrileao8039nah she had her spotlight, she's done.
I think the #1 factor is absolutely that there are more artists now than ever before, so the listeners that used to belong to a handful of artists are now divided among thousands.
There aren't more artists, but there is access to more artists with no gatekeeper.
@@orlock20no there's absolutely more artists bc technological advancement in producing equipment created lots of self-made producers and bedroom artists, and created accessibility to regular people to pursue music without needing excessive amounts of money or being signed to a label. I doubt there were as many artists who's music you could actually purchase. Like sure there might've been kids starting a band or people performing on the streets and at bars and cafes, but only a fraction of them were on music selling platforms to be quantified. But now, you have increase of artists on Spotify as well as places that sell albums bc selling music has become more accessible - just look at kpop and how many groups they have started just from their own industry
Thriller by Michael Jackson has sold over 121M albums. Timeless🔥🔥
Did it just get updated? It was like 70m last time i saw it
@@itsbritneybyotch7471 it is lol they took that number out of their ass
Actually, I thought it was 70 million last time I checked. But I do agree with you, though, that said album and certain other albums I can name are timeless for sure.
@@JeterSwisherFan88 In 2006 Michael was given a certificate from GWR at the World Music Awards in London to commemorate the album selling over 104 million copies globally.
NO THAT WAS MARKETING GIMMICK MOSTLY ILLEGAL CD WERE SOLD THAT MUCH
Katy Perry is the best example in this video, her career was bigger than the whole sky then she fell before she even had a chance to a change 🤧 and then capitol stopped invest in her music, then the dawnfall. But she can make a huge comeback if she wants it, and I think she really wants a big comeback as she said.
She s the only one that can save pop music right now, this is the truth
Never Really Over and Harleys in Hawaii showed this fact, she still has that hit receipe in her vein
Also I m interested in how Riri s music will sound cause we might have a chance with her too into save the pop culture
Katy had about a decade of commercial dominance with the full backing of the industry, that’s more than enough time to build a core fanbase 🕰️ We found out just how fickle her fanbase was once radio stopped pushing her songs, revealing the fact that demand for Katy’s music was lower than we all thought.
@@AXFN_ Katy s fanbase is very little, she s a singles artist so her streams and views come from general public wich is not so interest in her music anymore. She still top 40 on spotify tho!
Kpop groups basically destroyed her empire in 2017. Right now newcomers like Billie Eilish, Tate McRae and Olivia Rodrigo already replaced her. If she ever decides to come back, she better bring back her style from 2010.
What do Backstreet Boys' "Millennium", Katy Perry's "Teenage Dream", Taylor Swift's "1989" and The Weeknd's "After Hours" have in common?
A lot of songs on these albums were co-written and produced by Swedish pop legend - Max Martin. ✌
Also millions of dollars was spent in promotion. Now hundreds of dollars are spent on promotion.
Kylie has been a legend in pop music since the 80s and still going strong.
You were spot on with the people just aren’t making good music anymore and everyone wants to be relatable and that’s what’s helping in killing the music industry other than streaming services and social media apps in general
So being relatable isn't good 🤦♂️
@@assassin8636 I think you missed the point adding the “relatable” aspect to the conversation of music industry decline kiddo. A bit of relatability is fine but, when you know everything there is to know about a person thanks to them sharing everything on social media and and trying hard to be like another one of you “friends” it’s difficult to make them a Superstar. There hasn’t been one person to balance that very well and artist and labels always end up sharing too much about that person. Believe it or not the more people know about a celebrity eventually you’re gonna get bored of them and lack an overall interest in them because you already know them too much. Past superstars did I it perfectly when balancing the two and that’s why we don’t have any like them today besides the capability aspect.
That’s why Beyoncé is so freaking secretive. I still can’t believe that these newer artist ain’t taking any notes.
@@BozeDoesGodsWork same like it’s cool to have a few things we can relate too as with Beyoncé and some of her personality we’ve seen but these newer artists tell us there entire life story on TikTok and IG lives to the point where it’s like “okay…thanks”
@@cosmicwaddles9971people keep talking about this relatability in pop like these singers are comedians and I just don't get it. I listened to musicians, from emo pop-punk bands to radio top 40 artists for theirs songs and song content, and because I liked their music. One kpop group broke out in the west and went viral with their English version of a song (Cupid by Fifty Fifty, have you heard about it?) Without their company really trying to market them towards and push to the west bc the song itself was catchy and good, which goes to show people still value a good song. It's just in the oversaturation of the music industry people get lost and it's harder to find good songs or people find something and stick to it but information doesn't travel so music gets fragmented into groups, cliques, and niches localized by location.
I think it really is. When the biggest popstar of GenZ is someone like Olivia Rodrigo, who really has just about no star quality, it's a pretty sad day.
why don't you protest
oh wait, it got real quiet
而且她的唱功很差，音乐旋律也不好听，她为什么红？美国人的品味变差了
Singers need to be relatable now. Most don‘t have that Star factor. Sorry but Olivia rodrigo gives nothing😂
I know some songs but nothing about her
MJ no1 always 🙌
🕺🏽
Facts!!!
No
And forever!
@@samuelgalea7679uh, yes
I’m glad people are finally talking about this. I’ve noticed it since 2018.
Great video. MJ the goat 🔥
Kylie Minogue is still saving Pop music in 2023 with Padam Padam and her Tension album 💯🎤👑
Yeah since the 80s
I think Kesha, Kylie and Dua Lipa
Yassss
a lot of people doesnt even know kylie... she's not popular nowadays
@@marion6319 charts and sales worldwide say otherwise ya tripper LMFAO 🤣
“They’re choosing to not listen to pop” THAT PART!! I know what most of what you explained plays a big part but often times, people overlook the burn out people feel. Pop music have dominated the industry and the charts for so long people are growing tired of it and want new sounds and want explore other things, Akin to MC/DCEU/superheroes movies have dominated the cinema and box office for A DECADE obviously the end result is going people growing tired of these movies and we see it how a lot of recent marvel projects aren’t doing very well either in sales or critical perception, that’s how I feel about pop music. I do wholeheartedly believe it will make a come back but for now it’s declining because people are just burnt out of this type of music
Is pop declining though? Globally, the best selling records every year are still pop records.😅
I think pop declined drastically in 2017 when trap was trending. Pop had a resurgence in early 2020s with Dua Lipa and The Weeknd. Now we got more pop than the last decade, albeit with strong disco influence.
@@Greybell but not really because we just got a bunch of trap records by pop singers like Ariana Grande and Post Malone cashing in on the wave. Pop is elastic and will always adapt to the trends of the time. “7 Rings” and “Better Now” are hit pop songs that fully reflect the trap dominance of the era.
@@AXFN_ true. Pop is pretty much a flexible genre, but compared to the loud EDM-pop era, the pop of late 10s was pretty tame. It got fun again after 2020 (which is funny considering what's happening in the first 2 years of the decade).
Since when is Bad Bunny a popstar??😭
This is the only case I can think of where a middleman is a good thing, the radio forces us to listen to music we don't normally listen to, thereby widening our tastes and promoting
" variety as the spice of life ", and used to gives us a diverse, rich music scene. A rising tide lifts all boats.
Now it almost all sounds the same, everyone is chasing the TT algo, they are no longer musicians which is bad, they are hybrid rubbish basically.
I agree with you in part because the variety depended hugely on the station being listened to. Lots of mainstream stations intentionally played the same music, thus only pushing a certain style / artist. In all fairness, today we have playlists that are curated for a wide range of tastes. However, it takes a patient person to work through those playlists and we live in a time where we are more impatient than ever.
@@economicsofentertainment Ahh I forgot to mention I was referring to mainline UK style radio, where they used to play chart style music all day long.
The radio does the opposite of what you said lol, you have to find a specific radio station to get good stuff. Most stations have always been mainstream trash.
@@lukeshioshio I was referring to mainline UK style radio, where they used to play chart style music all day long.
Yes. It's the illusion of choice. More doesn't mean people are more invested. It means they have more to scroll through, and perhaps artists also have to make music to cope with that change. Also, more emotional experiences were associated with acquiring and listening to a single piece of music, which made it mean a lot more to audiences. @@economicsofentertainment
Nobody listens to radio anymore because it's always playing the same mediocre song over and over again. Our generation's kids listens to playlists which are experimental and not only on one or two genres focused
All trap and regeton. At least in spain 🤮
You never hear metal nowadays
Whenever I turn on the radio ALL but ALL. Music they put on is old music from The early 2000’s like Rihanna Akon etc. At least here in my country. I believe because artists dont make fun music anymore
The only exception to that is Tyla-water i heard it a lot.
Adele's 21 sold more than Katy Perry teenage dream.
This is a fact, however Adele does not fit under the pop star umbrella to most.
@@economicsofentertainmentActually she is pop. People may pigeonhole her as an adult contemporary artist, but that style of music is closer to pop than EDM, rock, or hip-hop.
@@728hueyI don't think so. Her sound isn't really mainstream. Katy however is mainstream. She has the stereotypical radio type songs all over her discography
@@728hueyPeople say the same to some rock artists. Just because theyre catchy and dont have enough edge, theyre called pop
@@economicsofentertainmentshe IS POP 😂 what are you taking about
I have felt this way for a while, and that’s rich coming from me, a rock fan, considering where my favorite genre is right now (basically impossible to find good hard rock), I really want rock and/or metal to come back, I really do, but no new Rock or Metal band has really made anything that peaked my interest
Plenty of good metal albums comin out bruh
Not mentioning Asia in the discussion of 2020s pop music is a massive oversight! I was waiting for the moment you touched on it, but oddly it never came! You mention Anitta, Bad Bunny, Burna Boy, but your video completely side steps Asia. East Asia is a powerhouse, with four of the world's top 10 selling albums last year. Asia drives half of all physical music sales. Conglomerates like HYBE confirm massive sales - Seventeen sold 3.9M units in a day! They just shifted 5M units for a project just last week. You can't ignore Asia when talking global pop anymore - the numbers are too loud to ignore. The Korean formula for artist development/ star-cultivation is as impressive as it is intensive, and invests millions upfront before the public ever hear a song. I discovered the industry in 09 and it blew me away!
A great future video topic could be the contrast between the Eastern and Western music industries. I’d definitely watch! 🌏🎶
Sorry for the long comment! Subscribing!
但韩流是垃圾
所有的韩国组合和歌曲都雷同
甚至装扮mv都一样
每一个组合都是另一个组合的克隆
Yeah, I was also waiting for him to mention kpop. I was really surprised he brought Anitta up instead, I was not expecting that AT ALL lmao.
Ikr, this should've been called pop music in the west is dying
Thanks for the comment. I have actually subsequently made a video on K Pop! Please go check it out. I appreciate the support and thanks for subscribing!!!
Dude it's mainly the fanbase witch each fan buying 3-4 , sometimes up to ten copies of the SAME album just to get a photo card or meet and greet
Kylie minogue is probably the best pop star, she doesn’t miss and her worst is just 2013 kiss me once 😂❤ and it’s not even that bad. She’s had the most consistent career with longevity for the future padam padam is viral, tension is such a good album is like FEVER 2001 little sister
For me 'Slow' is by far my favorite song of hers!
@@economicsofentertainmentSlow is my favorite aswel 👑🎤💯 Padam Padam is pretty good
Lol
Going strong since the 80s
Kylie has a successful career only in England and Australia. I love her, but she was ignored by the US and the world between 1989 and 2001 and then again between 2003 and 2023. It's not me saying that, it's the charts, the numbers. And even if her music is good, I'm sorry, if you don't stand out, you don't influence other artists and the public.
Madonna has been active since 1983. Although she was ignored by the US charts between 2012 and 2023, this year, Madonna (with Popular/The Weeknd ) spent 20 weeks on Billboard's Hot 100 and not Kylie (with Padam Padam).
All over the world, including Canada, Mexico, South America, Europe and Asia, no female artist has as many hits and sales as Madonna. Kylie doesn't even enter the top 10 of the most successful female artists.
Finally, this is not hate on Kylie, I loved the last album, I was listening to it again yesterday, but, contrary to what you said, she is very far from having the most consistent and longest-lasting career.
Recording associations assign less value to streams, and with streaming dominating the market, the days of massive unit sales like the pre-internet era are long gone. Take Drake's latest album, which clocked over 514 million on-demand streams in its first week in the US. Impressive, right? Well, those half a billion streams translate into just under 400k sales, even for a streaming giant like Drake!
Adele, too, felt the impact of streaming. Keeping her music off streaming platforms boosted album sales as fans had no option but to buy. However, her most recent album was available on streaming right away, which led to lower sales. The drop wasn't because Adele lost fans; it's because many fans chose to stream instead of purchase. A stream counts for significantly less than a purchase, that’s how she went from a 3.3M debut week to an 800K debut week in one album cycle. 🎵📈
But Taylor Swifts albums are still doing a 1 million plus in physical copies with her album being on all streaming platforms so that’s no excuse
In my opinion, I think it's more about the change of musical sounds and styles that is effecting in what we consider popular music. Popular music or pop is not necessarily a genre, but when it comes to marketing i.e. radio, a lot times, a lot of music is studied in order to narrow down what is popular and what is not. Also, I think the rise of other genres from other parts of world, has a lot to do with how the internet has made it accessible for us to connect with other different types of music a lot faster than ever before. Honestly I kind of had a feeling this change was coming, I mean the internet has opened the door for a lot of artist whom may not have had those opportunities before, if we were let's say back in the 90s. What is popular today in music won't be as popular in less than a year from now. It's always changing. #popularmusic🌎🎵🌏🎵🌍
Britney Spears sold 30 millions of her first album baby one more time, she sold way more than the backstreet boys 😮
2023 Madonna is still holding the fiag high …
Icon
Superstar
Queen
love her but this isn't the 2008 no more
Madonna still has record sales right up there with kylie - Shes Not Finished by any means
@@Renegade-kf8fp and who said it was?
21 and 25 both outsold Teenage Dream by a landslide and so did 1989, Purpose, Divide etc.
Teenage dream is also the most certified album of all time tho
@@Promage2Adele 21 sold almost 30 million copies.
@@JavierVivas09VEVOit sold 31 million u can google it
@@JavierVivas09VEVOThat’s also because Adele purposely made it ONLY available on CD. People forget the marketing done during that time.
Katy isn’t even an album artist. This woman is a singles artist that’s why she is irrelevant now 😂
MJ different gravy
Ahead of his time for real.
Hi guys, appreciate the comments and feedback! To clarify:
1) The album sales here only reflect the best selling Pop album at any given point in time. Adele to most, is not considered a Pop star, so was not included.
2) For the 2010s the best selling Pop album was 1989 by Taylor Swift with 14.7 million copies sold and not Katy Perry’s Teenage Dream.
This has been cleared up in part 2 which you can watch here czcams.com/video/j_Iotdv0rZY/video.htmlsi=eGQIjBSjJwekC1eE
3) Album sales do not only consider physical sales, but also streaming equivalents. So the numbers used here are inclusive of streaming equivalents as well as physical sales.
Hope that clears things up!
Adele is looking down on you shamefully
@@gustavhelm7361 haha I am pretty sure she does not give a rats ass.
Britney Spears was pop music back in the 00s
I am surprised she wasn’t even mentioned once in the video. 😮
The title is right ✅ in Western nations.
I was in The Philippines 🇵🇭 last year, 2022. Pop music is still popular there. I talked to fellow travelers. They agree: pop music still is popular in Eastern nations.
Good episode 👏
I think it's because of the advent of youtube, streaming services and the glut of artists and music production, the popularity of TV and radio is waning and the revenue is all being split between them. It's stolen a lot of money from the labels. Bands and singers who were absolute icons like the Beatles, Freddie Mercury and MJ are becoming pure nostalgia.
Yeah, but even back than when we had the influx of artists, these were true talent artists who had vocal, played an instrument, or wrote their music. Back then, you had great artist nominated in the same category on awards show example Prince, Cyndi Lauper, Eurythmics or U2, Tim Turner nowadays when the grammy are announced half the nominees no ones heard of them.
True, I remember the nominess for Album of the year at the grammy in 2002/3, it was green day, gwen stephanie, kanye west, mariah carey.
Or some Artist get like 15 Grammys. Which is so stupid.😑
@@RussianRebelll and some don't at all. Like how th tayor has like 15 and Beyonce has 23 where nicki, and Katie have 0.
yeah its crap! The grammys is fake.@@zyoteesunuwar4825
Adele sold more than Katy Perry, no?
She’s not a popstar, she’s more soul
The "streaming services" is the lie the "Music Industry" tells the public to justify only paying the Artist 0.11¢ per unit they sell while pocketing 90% of the revenue generated!!!
Bro I love your way of narrating. Instant follow (also, as a music industry insider.. a lot of this is true)
Change in material conditions influence habits and in time new habits define cultural shifts. New forms of entertainment, democratizing the means of communication and media consumption means that all established players now have to compete in a much more noisier environment, filled with too much distractions to plow through.
Despite all the changes to how people listen to music, there are still trends, I think there always will be
Agreed,
The way there is so much noise around people like Taylor Swift, Ariana Grande, Lady Gaga, Billie Eilish, BTS, Justin Bieber etc. I thought they were selling albums like crazy
Album sales isn’t how people consume music anymore. Those artists are getting billions of streams instead of millions of sales.
@@xandern5999And if we remove streams from these artists, they'll fall off immediately except Taylor Swift and maybe BTS.
@@remyroland2424Dont forget the highest one Adele for selling 3M in one week
@@silvergolden4284 Adele was very powerful at her time.
To have a video surrounding pop in the 90s, 2000s, 2010s, and 2020s without a mention of Beyonce is insane. She’s one of the few that has stood the test of time as a traditional pop star
The video creator probably doesn’t consider Beyoncé to be a pop star and would put her in the “R&B” bucket - notice that he didn’t consider Whitney’s The Bodyguard Soundtrack to be a pop album, nor did he list Whitney in the list of 1980s pop stars when she was one of the best selling artists of that decade
Has she, though? I've actually been very interested in this debate, and I think it's admirable that she's where she is at age 42. That said, I don't know if she has had the kind of global impact we're told she's had.
@@bryanalstoncoxingWhitney was considered Pop.
Oh not the Beyhive
Uh '21' by Adele sold 31 million copies and it was released in 2011...'25' her follow up album in 2015 sold 23 million copies
And that's in physicals not with the help of streaming.
An already established Artist whose fanbase is as far from TikTok as you can get. Probably one of the few new(ish) cross-generational 'Pop' artists left.
This is a fact adele is not referenced because her albums aren’t Pop. Stand corrected though 1989 by Taylor Swift was the best selling album in 2010s
@@economicsofentertainment Adele is a pop singer...she sings Pop ballads but I guess we agree to disagree
The other problem is most people just want an easy game and a quick buck. No more practices or building up talents anymore.
You just gotta look pretty or get viral and get signed.
The era of artists actually selling 10+ million albums in the US has come & gone years ago.
I think it's ridiculous that digital sales are what count as sales today. Unlike when artists' sales depended on physical album & singles sales. Digital sales shouldn't hold as much weight.
So many people share that school of thought! Thanks for the comment
Didn’t Adele’s 21 Album sell like 30 million copies? Definitely bigger than Katy Perry
right, thought the same thing, but it was 25, bot 21. She even outsold Britney's Oops.
Correct
i would love if you can do a video about vinyl resurgence. i feel like cds are over but theres hope for physical albums left in vinyls.
Music these days is so formulaic and mechanical so that it has the best chance of fitting into an algorithm in the hopes of going viral. Algorithms are the killer of creativity, true discovery, and innovation. They’re designed to show you more of the same thing. So going outside the box is a no go. I can’t believe algorithms have such a stronghold on music today. Nobody is making genuine music from the heart, just music that has a chance of getting played
Another thing, “streaming equivalents” have to die. Just make it its own unique unit of measurement. U see “_____ artist sold 54k copies” and it gives the idea that only 54,000 people bothered to buy the album when in reality that’s millions of plays. It’s just a bad look for the industry as a whole because it sums an artist worth up Into a unit of measurement that’s not even a real thing technically
The sound was great and the visuals came together well
Thank you very much
Isn't pop music just music that is popular right now?
Pop died in 2013 or 14 when kesha sued dr. luke. Max martin team alone has totally failed to match its heights of 1996-2001 or the second wave of 2007-2013. It has had cool stuff but too little. Also, without Madonna/Michael/Janet or the great voices like Whitney/Mariah… there’s no balance nor artistry nowadays in rhe mainstream. Everything is average or simply bad singers who cant even dance and have no message. If thats pop… ok, then its already dead since almost a decade. I like kim petras first ever tracks, mnek, ava max.. but they cant compare with the greats, the budget and zeitgeist is not there to support them. So sad about the current state of music.
Love this one. Keep up the work!
I don't like the fact it's in decline there were so many iconic songs
Very interesting and informative. Keep it coming. Thumbs up. 👏🏽👍🏼
Thank you! Will do!
I don’t see any of these new acts in any field unfortunately with longevity. Seems like the record labels are just milking them for whatever they are worth & discarding them when the hype has died down. Sad.
Great point!
I don't think Pop is dying, maybe in western it will dwindle a bit. And one day it would be popping again, just like in the past. Pop is superior and easy to digest with no age limit.
Because history repeats itself. We're in a Fourth Turning.
Wait I thought Adele’s album 21 was the highest selling album of the 2010’s
It is and that album is pop. This narrator doesn’t know what he’s talking about.
Yes it it was but it was not a pop album. Secondly Adele is not a considered a pop star.
@@economicsofentertainment I looked it up recently and I’m pretty sure Taylor Swift’s album 1989 outsold Teenage Dream for best selling pop album of the 2010’s decade.
According to whom? What defines a pop album, and sets 21 apart from it?@@economicsofentertainment
Seeing Mathew Perry here after the announcement of his passing💔
Pop music is defined by an artist's mission to sale, express artistry and creativity rather than culture and tradition that would be bounded by once's own background rather than a producer in the music industry.
please talk about KPop and how they manage to still have artist development there and find success with that formula who requires heavy investment (of both time and money)
I’ll save this idea for a future video. Thanks!
你不觉得韩流是垃圾吗？
千篇一律的旋律，舞蹈，妆容，一股廉价感
There is basically no point investing in a physical copy of an album when u can stream it basically for free or at a cheaper price.
This of course means less income for record labels and singers so thats why the tours are sooo pushed nowadays.
Nobody will be going o the tours of the artist suck!😁😂
I love the content and production...so relevant and informative. Well done. Keep up the excellent work🎉🎉
Thank you! Will do!
I don't think pop music can ever die exactly because of the reasons you stated-it takes and blends everything in. It's just a never-ending genre.
Also, a recent study found that music has been getting progressively simpler and more repetitive over the last hundred years. That means that not boomers, not millennials, not Gen Z-no one that is alive and lucid today can truly use the argument of “We used to listen to real music in my day”. My mom played some U2 in the car the other day and went down that route, and I pointed out their songs could've easily been made by any alt band today. It's like saying Dua Lipa makes garbage music then turning to a 90s pop album-you're choosing between option 1.0 and option 1.1.
We're all just trying to justify our taste in music to other generations when in reality we all have the same taste. We've all been listening to the same melodic patterns, same songwriting formulas, same chord progressions over the last 70 years or so. Anything that's mainstream is bound to be immovable, because it's tried and tested.
So listen to your favorite songs and own whatever it is that you like
Great point, thanks for the comment!
How can you not mention Adele's 21 for the 2010's? It sold 30,000,000. Highest selling album of the century so far. It may not be bubblegum "pop"... but I feel like it still classifies as pop ballads with a soul style. It deserves a shoutout if the bodyguard got one.
Why do you always have to lie so much?
@@aktchungrabanio6467 where's the lie?
It got a shoutout on part 2 - czcams.com/video/j_Iotdv0rZY/video.htmlsi=SafIyd5yW4hjqs5w
Opinions on Ava Max? She likes to sample a lot of 80s-90s music and give it her own twist.
She has some samples but most of the tracks are 100% original. I like her. I wish we had more artists like her. Kim petras has some amazing tracks too. Cant do better do me and heart to break are magical.
Very weird to brush The Bodyguard aside as “not pop”. It literally is pop. Is it because it’s a soundtrack? Or the tracks are different variations of pop?
It’s still very definitely a pop record.
It ain’t pop
I will always love pop ❤
Pop is definitely not dying
If one showed pictures of acts in the Hot 100 to high school students, what percentage of acts could the teens name? Hot 100 music, which is the definition of pop music in the U.S., is listened to by a smaller and smaller percentage of people. Billboard doesn't even publish the numbers most of the time anymore because they are so low.
I honestly can't name a single pop song from the 2020s, but could very easily name tones of current pop music 10 years ago, despite not liking it and never searching for it. I would passively hear it in my day to day life, that is no longer the case
I think it is
7:33 I don't really like the fact that this video highlights artists who are popular for a moment and then fade while showing Leona Lewis. But at the same time this couldn't be more true. I feel so bad for her. That voice she had in the prime of her career was INSANE!!! Once the label she signed to got bigger their priority shifted from her and then she developed a disease that affected her signing plus getting older along with the ever-changing landscape of media in general. It just all mixed together to create a notable downfall for her career. I'm just being biased cause I really like Leona however this video nailed it right on the money!!👌🏽👌🏽👌🏽👌🏽
Thanks for the comment. I used her because it was the only clear example of somebody being used and then dumped by a label that I could think of.
Yeah. Her second and third albums are amazing. Her 4th has some good tracks too. She deserved better.
I don’t think her label gave her a chance to grow as an artist either. They based her debut off of Mariah Carey’s debut and I guess that’s all they cared about. The label did not give the next albums much attention.
The last genre I feel like we're gonna get is afro beats and Latino music that's gonna stay revelant the longest!
If that happens, I won’t be complaining. That’s for sure!
Idk, maybe not. America loves to have people believe that then move on
I think it’s the inauthenticity of the artist themselves. Every pop artist seems to be steeped in scandal and controversy. It’s not like there’s a shortage of talented musicians. Just not too many people can write songs that are relevant to the times we’re in.
Great perspective. To add to that I think the oversaturation of music in the market makes it hard to weed through
The fantasy of the Pop star has faded. We see them rise and then fall over and over and over. They make mistakes because they're human and not Gods. The Paparazzi culture is disgusting, celebrity gossip faded with Wendy Williams. The sweet sugar that is pop music is no longer holding its illusion anymore.
We should look at why country music has recently hit #1 this year, we want real music!
This list is so wrong, adele was with 21 the best selling album of the century!
This is true but not considered pop in the generic sense. In any case I stand corrected as the 2010s top selling pop album was 1989 by Taylor Swift.
Please make more videos about music industry....❤❤❤.. love from india🎉🎉...
Your doing great job 😊
Thank you very much! What would you like to see?
now i can agree with many of your points, but defining edm as garbage is extremely reductive. of course lots of trash songs were recorded making a bad use of electronic sounds back in the early 2010s, but katy perry’s teenage dream was definitely not an example for that. it was a masterpiece that marked the lives of many young people and is fairly considered one of the best pop efforts ever made.
I agree probably the only thing in the video I thought he was wrong for saying. Many people loved the EDM era of 2009 - 2013
Apologies but I think David guetta, Swedish house mafia etc type music is garbage. The beauty of music is that it is subjective. In any case, if we are talking about house like real house (fuse, Archie Hamilton, Jamie Jones, marco carola, Martinez brothers etc…) that’s something else and EOE completely supports that.
@@economicsofentertainment taste is taste of course, but your opinion kinda generalized, i’d say😅. david guetta and calvin harris for example are two of the greatest deejays to date, and you can’t really call their music simple garbage, independently from what your taste is
The contracts the record companies draw up give NO creative freedom to the artists. The same 5 or 6 inhouse songwriters write ALL the songs and since they are "employees" they get NO publishing royalties. On top of that it's 2023 and the mechanical royalties paid to the artists is STILL PENNIES ON THE DOLLAR! Yet the record company shoulders NONE of the expense to record, manufacture & distribute what they consign to the "Artist"! It's modern slavery, just like Prince said it is!!! The buying public isn't stupid....They know a piece of SHITE when they hear it!
Actually Teenage Dream is the best selling singles album globally..... The singles sold wayy more than the album
All of her 8 singles sold over 20 million or even more copies globally according to FORBES magazine
Generation z is liking more kpop that's why. My generation millennials are the ones who likes the pop from 00s until 2011. Since 2013 is dying
Kpop is just pop music with Korean lyric 😅
Very Informative.
I always thought that pop music is a form a DANCE music. It's not neccessarily about popularity, but about being a form a "danceable" music and thus linked to pop dance. Which put "popping" into the centre. Popularity is just secondary asset, but not defining. Pop is what followed "disco", which was also about dance,.but the music was more "romantic" in using more violins, and less staccatos.
Yeah make a very good point with this!
The music was still better in 2019 what happened??... i just feels like, the music industry was changed and i don't get the hyped anymore sinced the tiktok became popular
Forgot to mention people can get music for free. Also there is a massive amount of outlet media out there everyone can find there own tune. It is not like In 60 where everyone tune in to watch the Ed Sullivan show for fresh bands. Also in the 80s and 90s You tube killed MTV also hurt pop music.
Good points
The reason pop music sales have dwindled is easy. Most pop music post 2010 is garbage
That and people can find what they like from artists around the world. Also newer acts have to compete with older acts. If the person is listening to Bon Jovi, they aren't listening to Bad Bunny at the same time.
Interesting take
90s Alternative rock was the Jam but music will keep revolving
The social media landscape changed everything! now not only music but all media is niche
Absolutely!
Curated streaming is why ALL of this decline is happening. People no longer have to depend on the radio to have an endless supply of music THEY want to hear anywhere at all times. This SHATTERS the format the music industry created 80 years ago. Now people of all ages are ONLY listening to music they want to hear. The consumer has more autonomy than ever. Just like TV and Film, music is no longer controlled by physical copies give to us by the companies.
In terms of declining sales for top artists, I think it's because streaming allows people to exclusively listen to what they likem wothout worrying about what's populsr, or being influenced by radio play. Go to a school nowadays, and other than those who got popular before streaming like Taylor Swift, you won't find much music in common between teens. If yiuve got a group of ~130 kids, a dozen will be swifties, a couple will love mitski, 3 or 4 will like olivia rodrigo. And then most people will losten to music that nobody they know irl listens to. And yeah, this fragmentation probably spells the end for 'pop music' but music as a whole will survive
Get points, in many respects you’re correct.
Great video
Thanks!
Because they aren’t building solid fanbases who are willing to buy physical copies of their music.
👍
I'm not sure if it makes sense to stick to such stringent definitions of what is and isn't considered 'pop'. As you said yourself, that one sound cannot define the genre. It's safe to consider anything that is driving the direction of most popular music/or is representative of it as pop. And by that token, The Bodyguard OST is certainly pop. Sure, it may technically be R&B, but it punctuated the massive wave of big-voice divas in the 90s, and even R&B crooner groups. Whitney led to Mariah, Tony Braxton, Celine, Brandy, Jennifer Paige, and SO many more. In leaving out that, or Adele's 21, I think you risk presenting an improper picture of what popular music was, in those periods.
The singing, dancing, performing, star power prototype isn't the only one. Nor do you have to tap into some sort of dance sound to be considered pop. Anyways, still a very interesting video! The stuff of my thoughts, always. To your question:
I think pop is still big, it can't be as singularly big for all the factors you mentioned. The prototype is being relatably larger than life, as opposed to being flat-out otherworldly. That comes from SM. Everyone wants to feel like they can be 'it'. The commodity is hope. This is reinforced by a lot of the dialogue in schools, homes, and elsewhere. It's very YOU centric. If YOU want, YOU can do it. Earlier there was an acceptance of the difference between 'normal' and 'superstars'. There was less reason to question it.
Great points and thanks for the feedback!
ONE reason only! Record company become lazy and cheap. While demanding 80% and owning all rights. They don't want to put any effort in it. No artist development. Only focussing on someone's social media views and pushing them into a very VERY short career spam. Often very young. Talent takes time. True authentic Artist and musicians don't put their stuff on social media. They'll stay independent.
Very good point. I think they have really started to implement a shotgun one size fits all approach.
In fact, if someone listens to 12 uninterrupted hours of music, they will get the impression that they are listening to a single song that lasts 12 hours, such is the repetition of the same formulas. Which generates another phenomenon: fewer and fewer entire songs are heard.
In the 2010’s Adele sold more than Katy Perry
Lady Gaga’s The Fame is at 40M copies worldwide. Be serious.
Oh oh not the lady gaga brigade 😅
You can’t say pop music is in decline while using an archaic metric to measure.
Hey thanks for this. What other metric do you suggest we use?
@@economicsofentertainment well, people haven’t stopped listening or engaging with pop music, they just changed the way it’s consumed. And I’m not sure you can compare because what exist today did not exist back then. But you look at Taylor swift and it’s obvious that in terms of popularity and success she stands next to someone like Micheal Jackson and Madonna in their prime.
Sick and tired if hearing all these people talk about,
"What's the deal with this 'pop life' and when is it gonna fade out?"
- Justin Timberlake, 2001
It looks like it's happening soon 😢
Yeah sorry man.
I cracked up hard at *EDM garbage* 😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂😂
Why the EDM hate? 😂 It's a legit music genre, with countless sub-genres like House. I think he doesnt like the EDM takeover in the early 2010s…i didn’t mind it, it gave us “We Found Love”, “When Love takes over” “Wake me up” (rip avicii), all great songs!
@@AXFN_ It gave us plenty of fun but was very uninspired and annoying at the end... at this point i miss it a LOT though.
Golden era of music 70s,80s,90s .. after that, music quality is steadily declining, it‘s all copy-pasta
The Fame Album
The fame album
The thing about music is it's always been a reaction to what comes before. Like the simplicity of classical music in response to the complexity of baroque and then the emotional expression of the Romantics in response to the classical period. That sort of trend is there in all sorts of things, fashion, beauty, architecture, literature. I think it's a pretty natural process. Pop will inevitably always be around, there's no telling what the next big thing will be. Maybe it'll still be pop just with a different flair, who knows. I do think social media has changed things in that it's 1. Easy to start a trend out of nowhere and 2. Easy to oversaturate a genre very quickly.
I'm personally ready for the future though, the influence of tik tok was fun at first but now it's just sad and a bit soul sucking (I'm 18 btw). Not to sound like a grinch but we're at the point where people don't even question or recognise autotune and it seems like it's just industry standard to chuck it in everywhere. I mean who listens to Freddie Mercury or Frank Sinatra and thinks 'Hmmm, could've used autotune'... it's like we've forgotten what musicality and expression are all about. A singer isn't meant to be pitch perfect on every single dang note. We're literally losing track of the human voice, the one instrument that should never really be lost. I'm of the opinion that art and music are some of the most important forms of self expression both on an individual and a collective level. They aren't just there to be nice to look at or listen to, they can say a lot about us on an intellectual, moral and existential level. When we let these things be deprived of their artistic integrity and passion then what are we saying about ourselves? Not to sound dramatic lmao. Anyway, nice video :)
I only gave you a thumbs up because you overthink things waaaaaaaaaaay too much.
It's dying simply because Britney Spears is no longer around! Only Britney and Beyonce can bring it back into spark again!!!
Very good point, appreciate the comment.
Great video, just wanted to give some constructive feedback! 👍
_“There’s been a huge decline in album sales & income.”_ *False:* recorded music revenues are actually at an all-time high thanks to streaming! Your channel is named "economics of entertainment" but somehow missed the record-breaking profits in the music biz today. There is no “revenue loss” because revenue went UP, not down. 😅
_“It's a singles market now."_ I love albums too but today’s market favours the consumer. No more purchasing that 15-track Pop album just to get the 3 tracks you actually wanted. Consumers have choice now. 😅
_“the Music biz is becoming a popularity contest.”_ It’s always been about popularity. That’s why our business is obsessed with charts since the 1950’s + plus social media clout doesn’t always equal chart success 📊 😅
_“Consumers are choosing not to listen to pop”._ *false:* the top-selling, top-streamed records globally every year are consistently Pop records ☑️
Apart from that, you made some great points!
Appreciate the feedback!
Revenue of a music business is inclusive of old music and new music. But looking at catalogue vs new releases independently as it pertains to pop revenue itself from pop is down.
Profit does not equal revenue. Profit is what you take home after costs and due to the fact music businesses do not have a lot of the cost burden they used to from distributing physical music, profit margins are up.
@@economicsofentertainment Absolutely, this point about catalog is critical, and largely clarifies why the industry seems so nonchalant right now, you omitted a crucial point from the video. if you touch on this topic again, maybe make that part clear, so your audience understands that framework. The money is flowing more than ever, but it's the catalog driving the industry these days. New music is up against the old more than ever, and with profits on the rise, the big players in the industry aren't worried at all. There was no conflation of profit and revenue on my end as it’s not rocket science to see that, with rising revenues and failing costs to produce and distribute music, that profits would be higher now. When streaming services increase their prices, which they've already begun, they'll be swimming in even more profits. 💰🎵📈