How to Optimize For Google’s E A T Algorithm
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- čas přidán 22. 08. 2024
- How to Optimize For Google’s E-A-T Algorithm | Google made a big change with their medic update. The medic update stops people who don't have authority on a certain topic from ranking really well. Good example of this, I'm a marketer. If I write on surgeries and how you can cure yourself from all these problems like cancer, Google will not want to rank you no matter how many links I have, how many domain authority, it doesn't matter, why? Because I'm not an expert when it comes to medicine or advise to people's health. Today I'm going to teach you how to optimize for Google's EAT algorithm.
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As I mentioned, Google released the medic update. If I were to give medical advise, I would be doing a disservice to people and I could potentially harm them. Because of that, Google doesn't want to rank me for medical-based information.
At the same time, they also don't want to rank people for medical-based information who are phonies claiming that they know all this medical stuff when they really don't.
The same goes for financial information. If I went out there and I started giving advise on 401Ks and retirement, how to live life when you're 60 years old, keeping in mind I'm 34 and I have no clue about retirement yet because I'm nowhere near that age.
Why should I rank for that? I could be doing a disservice and harming people.
Google's doing this for the best interest of people using Google and it's the right thing to do.
So today, I'm going to teach you how to build up your expertise authority, and trustworthiness.
This is what's called EAT, right? Expertise, authority, trustworthiness, stands for eat.
And when you build this up you can start ranking for more things. Now pages that can be potentially hit by the medic update or by Google's EAT, you know, update is usually ones that are in happiness, health, financial stability, or anything that's related to the safety of other people.
So just news websites, government, law-related websites, financial advice websites, shopping information, medical advice, information just generally on people, all these are types of sites that we're seeing that are being effected.
So let's go into how you can optimize for EAT so that way you can do well.
Tip #1. Establish your own expertise, right? So, I want you to start putting your bio everywhere.
When you write content, put your bio. Tell people why you are an expert on that topic. Why should they pay attention to you? Google doesn't want a journalist who's a freelance writer talking about financial advise. Or, a general writer that you get on Upwork talking about medical conditions and what you should do if you have a brain tumor. They want people who are experts, doctors writing on medical-based content.
In addition to that, you can also try to guest post on other websites, that helps, especially if they're in your niche. Get on other people's podcasts, that helps again. This all brands you as an expert.
Tip #2. Work with trusted sources.
If you're talking about scientific-based research, include links in your article to back up your sources, your claims.
When I talk about marketing stats, sometimes I mention stats like, did you know 49% of the search that happen on Google result in no clicks? I don't just say that because I'm making it up. I say it because I got that data from Jump Shot, right.
They publish it around the web and with their data and they analyze billions of clicks, they said 49% of all searches that happen on Google result in no clicks. So by citing your sources, it makes you seem more reputable and it makes you seem more trusted.
Tip #3. Design your content to be helpful for people.
With the specific purpose in mind of helping other people, not Google, not Facebook, not Instagram. I know this is hard because as I see it as a marketer we're like, how can I optimize my page for Google or for Facebook.
They want to optimize their pages, their listings, their results for their end user, so if you also do the same yeah in the short run you may not rank where you want or get as much social love, but in the long run you will do better.
What do people want to achieve by reading your content? Ask people that and if you can answer that within your content, you'll do great. Does your page have a beneficial purpose? If it does, great.
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Google is turning into a joke. Im a health care provider. I used to trust people (finance, real estate, online) to invest my earnings. What I learned is most "so called" professionals with degrees will lose your money just as fast as a non-degree person. So what did I do? I committed many years to autodidactic learning - ie, I taught myself how to invest and look after my own money. Noone will care about your assets more than you. Now I have people calling me asking for advice. Many say I have helped them more than the so-called professionals.
The bottom line is, there are non-degreed people who know more (or care more) than degreed professionals. Having a degree/education in a particular field is helpful, but it doesn't guarantee that that person is the grand-puba of knowledge in that field. Google is wrong on this one.
I agree with you. It's the same in the health industry. People in the trenches have more info than the most of the medical community. It's all about the money. Google is a joke and sending traffic to the highest bidders or now, that Alphabet is invested in big pharma, Google is sending business to themselves. This is out and out censorship with an agenda.
I don't agree in some fields like medicine
@@ALIALI-eu3bk The problem is that Google is blocking/burying plenty of wonderful doctors and research data bases. They are promoting the websites that they are invested in, and black listing doctors who talk about good nutrition and supplements. Heaven if you are a doctor talking about roots and herbs - they are burying these people and the studies. Many more "natural" doctors have seen decreases as high as 99% in traffic.
They key is just being a good person and providing people with legit and valuable tools/services. This EAT updating is Google trying to stop those businesses who are scammy.
I agree 100000%. Although I have a degree in finance my heart has always been about relationships, emotions, behavior and communication. So, I created a website to pour out my passion, 20+ yr knowledge and expertise in this area. GOOGLE DOES NOT LIKE IT.
This algorithm proves to me that there is a desperate need for a new better search engine.
Google has changed position over the years from friendly assistant to dictator and judge.
Google has always been a judge: what comes top, what comes second, what isn't listed at all. This is just an evolution, and as Neil says it is right that people are not directed to potentially dangerous advice in areas such as health.
There are plenty of other search engines if you don't like Google.
It's a good update. I want only qualified person to advise me on my health or money.
@@africaart Nefarious parties will always try to circumvent the rules and procedures. What it does is put an extra burden on those who are qualified and legit. There are better mechanisms than relying on an algorithm that can have bias and may implement wrong assessments and not be held liable for mislabeling and bad rankings.
I will definitely create one 😊
Agreed. It is a horrible update. Now that Alphabet (Google) is invested into big pharma they are sending traffic to themselves. Many, many competent doctors have been black listed by Google because they focus on health and nutrition rather than drugs. Very sad indeed. People need to change to duck, Entireweb, Thor, etc. End censorship - End Google
Great stuff. Hardly anyone talks about E.A.T. I've been focusing on this for my new blog.
It's so important!
SEO is not links and content anymore. You can have much better content than the top-10 pages, but Google will rank the websites that people wanna see. That's why I started my English promotion in 2019 from social media. It's not the same strategy that I've used with my Russian and Ukrainian content that ranks everywhere - Yandex, Google, CZcams. For 2 months I got over 2,500 followers on Twitter and over 4,500 followers on LinkedIn. I just wanna get some authority because outreach doesn't provide great results if people don't know you. Providing social proof is necessary for any website. Customers don't buy from brands if they don't engage with them on social media. Just consider it.
Very true. We're long gone from the time where you could create content to satisfy an algorithm. It's all about your audience now :)
*sniff sniff* With this update I smell a lot of people going out of marketting business.
It's just a change, marketers are used to changing trends :)
How Google going to know your are marketer or doctor.. I can use fake social profile
They will now if you are fake or not
Come on try it...lol
There are ways for them to tell. Also, the most important factor to Google is that you're providing accurate and credible data to your audience.
Thanks Neil, for sharing this Amazing video. I love your content is very helpful and solves specific problems.
I see a real problem when Google starts evaluating the people behind a web page instead of the content of the page.
Both are important!
Hi@@neilpatel but for instance, if a scientific blog post is written by a writer (having writing skills) and vetted by a legit doctor (having medical knowledge) with reliable sources links, then what kind of upcoming issues can be expected considering these writers having medical background but not of doctor level and surgeons in the operation theatre don't have time to learn writing skills? could you pleassee give some hints?
Its interesting that Google is doing this. Makes sense, but at the same time there is so much great content out there that wouldn’t meet their specs and the hoops to go through seem annoying. But I can see why they would do it. Thanks for your tips!
I know, it's very interesting. They're just trying to stop the spread of scammy or false information.
News websites be like: we are finished 😂😂😂 bloggers can get it.
Haha! There is still room for new websites :)
It sounds like; we need to become Defense Attorney's!
Just make sure your content is coming from authoritative sources :)
WooWwWwwW Neil Sir. Thanks For Helping us Small Marketer. I really Followed Your Every Tactics and Starategyies.
I'm happy to help :)
Google is making SEO harder and harder so people have no choice but to buy google ads!!!
They're definitely trying to increase the spread of accurate content.
A few years ago, I was not happy with my looks and I did a lot of research on the internet on how to look good, dressing sense, fashion etc. and implemented everything on myself. Now, am expert and have lot of knowledge about this field. But how can i show my expertise on my blog, should i write all this things in my bio? Sir, Give me more tips about it.
Is this content relevant to your blog? You can write content on it, and include it in your about me.
@@neilpatel Yes, this content is relevant to my blog. But, is it enough to include it in my About Us page or should i also mention my little bit experience in each articles? Includint experience is necessary or not?
Great video thanks. Was perfect timing for something I’m working on.
Perfect timing :)
I suppose this initiative that will start on goggle It will overpass to all of the platforms in the near future. But yeah, this could let the web be a more trusted source! Hey Neil, does this apply to health and nutrition coaches as well?💪😉💊
Yes it does!!
Hello Neil
I expecting a video or videos for Facebook algorithm updates in 2019 and 2020 and tips to overcome those.
Thank you
Thanks for that suggestion, friend!
neil you are the king of seo.
What an honor to be bestowed :)
Hey Neil I have a quick question.
I want to start a website about vegetarian diet and fitness so can you plz tell me, will I be affected by this EAT algorithm.
No, but I do think it will be important to still link to relevant studies
We are preaching from the same hymnal Neil. Love your stuff. I need to add more Google Analytics experts to my team and ease the workload. Any suggestions for expertise I can bring on board to help?
I think that's a great idea! That's a good start :)
Good point!
Thank you!
The external links which I will provide for the justification of my content, should be Do-follow or No-follow?
They would typically be dofollow :)
If google would not rank our websites, why would we want to optimize our pages for google. We might as well use paid ads. Correct me if I'm wrong, they have no problem if we use paid ads to get our medical info on the first page of google, but we just can't do it organically, right? Why would you be interested in taking tips on google optimization? If there is less interest in google optimization, what does this say about viewerships stats for people helping us to optimize our pages to increase google rankings? What does it say about the future of seo marketers like Neil Patel?
Both an organic and a paid strategy that work hand in hand is ideal. Organic traffic is some of the most quality traffic.
Although these changes seem scary, we need to remember that Google is always making scary changes. I think things in SEO are evolving, but it's not going away any time soon.
*Interesting but true.* 🤔
:)
hillarious
That's one way to look at it :)
Wonderful information, thanks for valuable info.
My pleasure!
Hi Neil...What can podcasters do to optimize their content for the new EAT Algorithm, besides including a bio in the show notes?
Cite credible sources and studies if you're speaking about factual information or data
Thank sir for giving us new algorithm update tips
Glad to help!
Great video about E-A-T
Thank you!
Simple and straight forward awesome info
Glad to share :)
Best analysis. Pinpoint solution. Thanks
You're welcome!
Thanks for the tips 📈😉
You're welcome!
Thanks Neil Patel, its helpful for me as newbie.
Glad to help!
Thanks for timely update
My pleasure :)
Wow nice😎
Thanks :)
Neil is the 🐐
Thank you, friend
Very unique information... thank you
You're welcome :)
Thanks for sharing this information 👍
Happy to help :)
I want to create a very helpful online life goals / financial calculator (extended version of retirement calculators). Would I be able to rank in Google ? Or is it in "EAT" category now ?
Yes you'd be able to rank! You'd just need to follow EAT guidelines when writing content.
Thank you Neil!
You're welcome!
If we are running company onsite blog so can we create the author bio on the name of company rather than writer person? Plz reply me
Yes you can :)
Hey Neil, what a cool Video! Thank you :-) Nick
Thanks, Nick :)
i have a shooter website but iam not a shooter...haven't hold a gun ever...but the website is still getting me good revenue and traffic....i have the fear that EAT would eat me up in future...what would you suggest ??
I don't think your website should have a problem with it. It's more for health related topics or financial type blogs.
Good content😊
Thanks, friend :)
Thanks for your tips
You're very welcome :)
Is it true that keywords used on one blog of the website should not be used on any other blog of the same website?
That's correct! Otherwise you could suffer from keyword cannibalization.
Real information starts at 2:20
:)
Is the Survey Monkey is better option to host Survey on website or should we create this natively on our website?
I would find somebody who can make a survey for your site.
What is meaning of high EAT signal in content. How to do high EAT signal in content?
Your content needs to show:
Expertise
Authority
Trustworthiness
@@neilpatel how to do these things.
I have a blog which talks about Beauty, Health ,Fitness, Cooking send Financial advice. So will it affect my blog? The E.A.T algorithm 🥺
You will have to follow the EAT method for your blog.
I am a pharmacist, can i work with health niche for my website?
Yes you can!
Hey neil, i am medical student and I started medicine blog Treatment , disease conditions etc..
Can it's affect google EAT algorithm. How Can i rank please solve my query.
If you're writing a blog about health, it will have to follow the EAT method if you want to rank. That essentially means your blog will have to have Expertise, Trustworthiness, and Authority.
Is EAT affect google adsense approval?
Yes it can! Here are their policies for approval support.google.com/adsense/answer/48182?hl=en
Does anyone see,
how much times he blinks his eyes.
Bye the way thanks for info about EAT.
Huh, I never noticed that! Glad you liked the content though :)
Wow this is the best😍
Glad to hear it :)
@@neilpatel welcome
if I want to change the url of a page and this page has no backlinks or traffic, is it the best way to delete this page, and upload the content to another url? I am right? (I don't want this url to exist for google), is this bad for the new URL for that page
Are you not able to change the URL in the backend of the site?
@@neilpatel No, I use HTML,CSS, PHP, etc. no WordPress, and no admin panel :0)
I was looking at the info on EAT, thanks for explaining it very well.
I'm happy to help :)
Hi please I would like to book a call with you to learn
Sir can you please make a video on how to use CZcams screenshots or any images in a blog which is copyrighted. You said we should use images in our blog to make it more readable. So what kind of images we can use and what kind of we can't and can we make such articles monetized? Please guide us sir. Thank you
Screenshots from videos may not give you the highest quality of image. I would use a site like Shutterstock to get your photos without copyright violation :)
@@neilpatel Ok sir. Thank you so much for your suggestion. But site like Buzzfeed use movie screenshots as well as gif from CZcams videos. So don't they have problems regarding copyright issues?
@@readmore9591 You tube videos don't have a copyright problem. Both the creators and CZcams want their videos to be seen. That's why they give you a link to share :).
Having said that, maybe there is a problem if you do not credit the creator.
@@DrLearnSmart ohk good information. But there are film production companies as well who have uploaded copyrighted videos. So how to use their scenes as a screenshot or gif? Will it be legal?
Do you have a seo agency. I need some help with my business
It's called npdigital.com :)
How to find topics for youtube videos when don't have much followers and subscribers?
Figure out who your audience is and what type of content they're looking up. You can use tools like AnswerThePublic to help
@@neilpatel Thank u for providing solution. I figured out who's my audience. But can't able to figure out what type of content they're looking for. It would be great if i get solution from you.
I don't know what I should do I wanted to make a blog helping people do intermittent fasting and other nutrition-related stuff
Does an expert mean you have to have a degree?
Not at all! There are tons of people out there who have a blog on a topic that they don't have a degree in. Just make sure your linking to accurate studies and citing your sources :)
Can you talk about seo for voice
Thanks for the suggestion :)
How you aren't smiling in the thumbnail? You ok?
Yes I am okay, thanks for asking :)
!!!!!!!!!!!!
:)