Kill Your Darlings: Presented by togetherr
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- čas přidán 21. 06. 2022
- Kill your Darlings is a documentary film about the world of modern advertising and the creative talent defining it.
The film investigates and examines this 150 year-old industry through the eyes of a young, female creative, and features interviews with advertising legends, creative marketers and new talent in the creative industry.
Presented by togetherr
Produced by Drive Studios
Directed by Adam Bonke and Christian Bonke
Let's Connect:
Website: www.togetherr.com
Twitter: / togetherrcom
Instagram: / togetherrcreative
LinkedIn: / togetherr
I don't know how i feel about this. I'm an Art Director and as someone who experienced burnout myself, i think this stays really on the surface of it. I love that this might sparks conversations about it but it's not saying that much to be honest. Agencies are flawed on so many levels and it doesn't have to be one of the big names. I think this overlook the reality of millions of creatives who are not working in New York or with big shots creatives but just small agencies. I started in this field because i was very intrigued by visuals and good at it, so i studied graphic design. Years later i've been caught by the advertising industry and i don't understand how any sane person could have a passion for it without being totally self-absorbed. I now have some of the best conditions of work in our field in a very positive and world-renowned agency and yet, it still feels empty. We love being creative, finding solution and feeling like it can connect with people; we love when we can empower a brand and make its products seen, but is that representative of our work on a daily basis ? Most of us do useless digital campaigns that are just annoying and damaging people's experiences online. We create stuff that people want to skip, intrusive in their lives when it's not camouflaged as "content" when it's just an ad. A few people have the chance to actually work on stuff that make a difference, and even fewer people have the chance to work for clients with interesting budget that are not participating in making the world a capitalist hell. At the end of the day, your creativity helps multi-million dollars companies make more cash while boards of ignorant people rule out your ideas. Even when you're actually having fun or are proud of your project, it could be used for all the wrong reasons and by the wrong people. And if you don't care about this just because you're having YOUR fun, well it's kind of the problem going full circle.
My point is, even though i myself am attracted to the idea of being independent and creating my own studio, we are still running after that ideal that advertising could be "good for society in a way" which is the biggest lie ever. When we work for capital, we work for capital, no matter the form it takes and how disruptive it looks. Changing the agency model and being different won't change much. Internet and the way advertising works today have totally changed and we can't separate "the fun of working on photoshop/illustrator" and the purpose it serves at the end. All these "you have to be outside of the industry and if you want it to be different work for it" are bullsh*t. It's basically saying "you're tired of working ? Just work more because life and being a good creative is juste about working more". Creatives in the advertising industry sold their soul in the hope of having a fun job where their creativity could have meaning. In a crushing amount of times, it absolutely has none. Here i am on the fence of this industry, despising its purpose and functioning and yet being good at nothing else. I wish i could only work for great causes and not feeling like my job a has a negative impact on society.
I have no idea if anyone will read this but at least i got this off my chest. Props to Anouk tho, she looks like a great and genuine person.
This feels so true, hits the right points
Capitalism is capitalism - so I agree.
I simply agree.
THIS
this is a great response. I've been disappointed over and over and am happy to have a job as an elder in the community which is interesting. but this communication is not saving lives.
While clients insist on a retainer as opposed to project fees, creativity is no longer a valued skill. It's a service that can be called upon time and time again. It makes ideas worthless. I've been in agencies where clients have briefed brand work ten times over three years, possibly just to see the results as opposed to any desire to make something. And we go with it. Project fees meant the idea has a cost. If the client made changes, the costs increased. The work was superb. Now we hunt for Getty Images and write manifestos, because we can edit them and present something that looks like a real ad to clients who cannot use their imagination to understand a concept.
Oof, I felt this
100% Imagine going home and instead of seeing your big budget ad on TV it's really a deck sitting in some nobodies email inbox. I'm so glad I left. I feels sorry for those who think they cannot. They're mistaken.
This is so real: "Now we hunt for Getty Images and write manifestos, because we can edit them and present something that looks like a real ad to clients who cannot use their imagination to understand a concept."
Working on a project to project fee means they can fire you at any point. A retainer means they locked in why wouldn't you want certainty over uncertainty- this just happened to me with a massive client who refused to give me a retainer and then I had to turn down other nice projects like from Apple for instance and then when I missed one deadline (due to an illness) they got rid of me right away..btw it shouldn't just be a project fee but a fee based on the "value" eg a house increases in value and so does branding say a logo for Nike. Hope that makes sense. Regardless they will always find someone stupider and more desperate to do it at the cheapest price.
This hits me like a hook to the jaw, because i'm on the same page right now. I've been a Copywriter for the last 15 years, and i'm having the feeling that i should quit this for the second time. The first time i've left the industry for a year hating everything about it, then i had an offer that i took because i kind of missed the act of creation and the companionship of the work, and i wanted to give it a second chance. That worked out so good that lead me to the feeling that i should left again. I know i love the work, the brainstorms, the talks, writing, thinking, listening, trying to absorb what any pedestrian could feel or think. I'm passionate about that, but not a big fan of the agencies model right now. I miss the thrill that i used to feel as a junior and i'm working really hard to find it again. Maybe that's the biggest creative challenge of my life right now.
I'm glad this video was created but I didn't feel It touched this worldwide problem in depth. It was a clean video, soft, which is not reflecting the harsh carecter of this industry.
I letf my first and last agency 10 years ago and became a Freelancer Creative. My life has changed since then but we all still have to keep grow and explore more fields, if we want to keep doing what we love.
I think i see an advertising creative differently the many of these showcased; aside from the woman from Lyft, there wasn't much talk about salesmanship.
This made me feel so hopeful. I recently resigned from a big agency and started a business. I'm so excited for what's to come :)
I've been in this business over 25 years and this is the same situation I dealt with entering into the industry then, and it's the same now. What's changed however is the delivery of our ideas, and the narrowing of opportunities to do great work. Now it's all driven by speed, metrics and ROI. But the pressure, the long hours, fighting for good work meh, same story. Starting your own agency is not going to 'change' anything. It's nice to tell yourself this espousing it to the world, but ultimately after a period of time, you'll give in and take work you don't want so you can eat. A business needs to make money to pay bills, taxes, rent, and most importantly help employees feed their families. From my humble corner, it's still a great industry and I still love it and still get excited by the excitement of younger creatives who have a passion to join an agency. And I've also learned in time how to keep perspective and devote periods of time to 'turn it off' and hold myself, (and most importantly others) accountable and I feel Covid has changed the meaning of life and given us more permission to do so. Props to Anouk for keeping this discussion at the forefront.
Wow - I truly resonated with this film. Well done! I am a passionate "SUIT" within the industry in South Africa and have been for over 20 years. I am still madly in love with Advertising and yet it can drain and "kill your darlings". We need to work towards a mutually respectful relationship between all our client and suppliers. We can choose who we want as clients and how we want to be treated and work as partners for success.
I always wanted to work in a creative agency but I leave in a country were the ulissues mentioned in the documentary are multiplied by 100, nepotism lack of creativity, stupid ideas, . And the fear of burnout quickly, prevented me of even trying. I think is time to change this industry from the inside out, they have the money, we have the brains 🍄🙌❤️
Absolutely loved this. Even as someone who doesn’t work in this industry, it was an eye opener. And Anouk was such and engaging and compelling person to helm it🤗🤩
This is an excellent doc, and rings bells in my ears as a graphic designer. I didn't want to do jobs that so many others could do. The work that had earned me the most money never went into my portfolio in case it attracted more work like that. I have been a passionate designer of patterns for twenty years, but have earned so little I wonder if there is a market for what I do. I believe in having my own company, and working with great creative people with different skills to get amazing things done. I've been on this track for over 30 years and it still does not have a big success story attached to the current state of play. It's an ongoing struggle.
I just gotta keep working, which is very difficult when there is no cash flowing in.
Fantastic film! This is the reason I became a sustainable high performance coach a decade ago. Thanks for making this!
What a BRILLIANT watch. Love the amazing conversations. Wish you would make a series out of this.
Mucho que pensar. Creo que Anouk es muy adelantada a sus sentimientos, la mayoría de publicistas sentimos todo lo que ella siente al pasar 10 años trabajando. Me encanto escuchar varias cosas que dan ganas de seguir en publicidad pero básicamente todo depende de hacer lo que amamos, como nos desconectamos y que no todo depende de nosotros. Creo que todo terminará como lo menciona Scott... y me encantó escuchar a Anselmo, fue el mas inspirador. Todos mencionan algo especial. Que gran documental.
Everyone in the first half is honest about how advertising actually works as a business (tellingly, Rob Reilly's big advice to people who burn out is to maybe leave, since that's how it is--he doesn't really mention changing anything). But then the "inspirational" lever is thrown, and in the second half we see people with cool hair and intoxicating accents who are "starting their own thing" and "passionate" about "ideas." In a year or so, check in with the guy who just signed a lease on his "event/retail/office" space in Brooklyn and see what kind of compromises he's made to stay in business. For that matter, check in on Anouk in a year and see if she's gone back to work. (Probably for someone in this movie, since that would be some sly networking.)
Wow what a great film. And having worked with many of the people I loved the perspectives.
I asked once a teacher in mi university what was art. he answered whatever makes you feel something.
guys amazing work, you literally gave me goosebumps.
I am 24 years old and after a year trying to get into the industry I just managed to get a decent paid position that is not a free internship.
It is somehow scary to see all these comments of the industry falling just when im getting into it but really, i am more inspired than scared.
thanks for this. what a beautiful project and thanks for this extra shot of motivation that came just on time...
Well. I am 2 minds wether to kill my darlings or my agency. This is a darling film. Love the music and the concept. I wish that the power of the idea was explored a little more. That's really what makes our business so rich. We are thrown into so much and in this ladies life way too soon. I'm still learning and growing and making shit happen. I used to get excited at designing a trade brochure. Sometimes that's enough when you think of the pressures of a Super Bowl commercial. Well done for keeping it real. But what about a screen play or a brochure? The world is out there, grab it. Loved the music btw.
I want to see a doc on the new chapter.
We need more, I hope this is just episode 1. Let's change the industry, it feels like a quest 🙌❤️🍄
¿Soy el primer comentario en español? Felicitaciones por compilar una visión tan real, en toda escala y para todos los países. Creo que es un buen ejercicio para replantearnos, qué hacemos y cómo lo hacemos, pero sobre todo para replantearnos lo que realmente debería importar. Great documentary Anouk! Much to think about.
As much as I loved the journey and the exposure of the big agency agenda, I just have one observation that left the ending in. bleak state. Quitting to open our own agency as shown by inspirational example isn’t really a solution either. We’ll either end up with too many agencies scrambling for clients that they’ll have to bend over or we just become full fledged artists and forgo the business aspect of things. Don’t get me wrong, this piece is very important to spark the conversation of burn out and what separates good creative from great, but the outage seems to be more in favor of “go start an independent agency and further delve yourself in darkness of debt And dowry as a better reform to changing all them white board members to see good reason in creativity as opposed to quick social media campaign buck fucks.
Great watch! It's interesting to see that the industry I was ready to die for, slowly bleeds out. Every person in this doc has a different outlook on these things but what strikes me the most nowadays is the high difficulty in finding new creative talents . Yeah, I can understand that there are many options out there that let their creativity shine (and wallet to get fat rather quickly), but still. Burnout is the one thing, but declining quality of creative with less new creatives is another. And I can't agree with some things said here (ex. being different is just being different not better by design) and I would hope to see someone going deeper into the subject as it is very interesting subject to explore. Still, great job though. Thank you for this Anouk!
Thanks for this
This is cool BUT. How do Advertising creatives change industries? Do you guys have any real advice on changing without having to go solo or opening a new personal project? What industries are thriving and need creatives?
Hello, yes, we have burn out at work(( Need adventure and change location, need nature ... Tries, gazon, river, .. Rest and relax without city and people
🖤🌹
We have great nature around city, National Geographic go to our city now, and they make movie about our nature
“Pick your sabbath” my arse. Do that at a large agency and you’ll get fired.
We should rage against the machine all together in order to change something, I think it's time
I like the cinematography, the story telling, but there is no real point. I was expecting more after watching the trailer.
As one said - there will not be a change in anything. It’s kind of egocentric people gathering other egocentric people around themselves and realizing how bad it is, when everybody is just working only for their own ego. This has to be broken. Before you hate me… I’m also in the industry.
And as stated in a comment before… the solution is not to build an own agency. That’s exactly the egocentrism, I am talking about.
Sorry to be that harsh.
No point! What you mean no point, she's going to make a LIST of her DREAMS! And they're going to be CRAZY! She quit her job because she loves ideas!
I agree this goes nowhere, but it does show exactly how advertising works--a very few people are still rich, anyone who really works in it day to day is unfulfilled and miserable, and a few great-looking Euro types get to just talk about "ideas" and "passion" all the time without worrying about clients and money somehow.
gee, i wonder why Togetherr / Fiverr might be motivated to create a documentary about the glorious opportunities represented by the collapse and fragmentation of the agency model.
always remember that collective bargaining power is crucial.
Please in spanish ❤
My industry of 40yrs is in crisis, like everything else. There's a common reason for that. Do your own research.
So she quite the advertising?!!!!
Hilarious! One empty platitude after another. Exactly what I found so annoying and boring about working in this business. We're going to "disrupt." We're going to "change the world." Haha. We're selling crap that people don't need for the benefit of Wall Street. ;)
The real face of privilege; majority of the creatives in this film(?)
Finally she chose to leave the agency?