Product Mix - Product Width, Length, Depth, Product Line and Line Stretching (Marketing video 47)

[@huthayfasalahat6945]

Product mix consists of all the product lines and items that a particular seller offers for sale.
Product mix width is the number of different product lines the company carries. e.g.; Wal-Mart.
Product line length is the total number of items the company carries within its product lines.
Product line depth is the number of versions offered of each product in the line.

[@ramsadhsameen4972]

Thanks 💙

[@khyatisahni5171]

Sir U said apple models under smartphones to be their depth, but it should be length as per your explaination, depth would be different colours of models available, right?

[@prashansagupta1562]

helpfull, thankyou