What Are Product Goals & When Do Product Owners Create Them?

Listen in as Brian Milner and Mike Cohn discuss the what and when of product goals from a product owner's perspective.
Inside "What Are Product Goals & When Do Product Owners Create Them?"
00:00 Sneak peek into product owner guide interview
01:00 What is a product goal?
02:33 Why product goals are important for agile teams
03:59 What is the right timescale for a product goal
*Links*
Agile Mentor's Podcast
www.mountaingoatsoftware.com/...
Definitive Guide to What and When of Product Owner Responsibilities
www.mountaingoatsoftware.com/...
What Is a Product & The Problem with Suboptimizing
www.mountaingoatsoftware.com/...

[@solomani5959]

This is how I build my roadmaps. One quarterly “milestone”. In my experience this is required to keep goals fresh.

[@MountainGoatSoftware]

Excellent! It works well and I like your description of keeping goals fresh.