25 Tricks Manufacturers Use But You Won't Fall for It Anymore
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- čas přidán 14. 02. 2020
- You buy a chocolate bar in a package that claims the thing is 25% bigger than its previous version. Then you pick a shampoo that has "only natural ingredients" on the bottle and costs surprisingly little. Ooh! Now stop. Do you really get a great bargain or is it just manufacturers fooling you? Think twice - marketing experts are talented manipulators!
For example, a bag or a bottle itself may look bigger than others produced by the same brand, but its weight can be absolutely the same! Some manufacturers aren't strangers to using optical illusions to make customers think there is more product than in reality. Empty space inside boxes, inflated plastic bags, labels stuck at the top of glass bottles so that you don't notice they are half empty...
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TIMESTAMPS:
Weight 0:30
Ingredients 0:43
Fine print 1:03
Packaging 1:34
Pretty pictures 2:01
Material 2:20
Optical illusions 2:45
"Fresh" or "farm fresh" labels 3:07
Amount of sugar, fat, and calories 3:53
"Special blend" 5:09
Splitting 5:51
"Lower calories" and "reduced fat"? 6:25
Playing with terminology 6:42
Food "for adults" 8:06
"Made with..." 8:28
#marketingtricks #marketing #brightside
SUMMARY:
- Keep in mind that a product's ingredients are always listed in order of their proportion.
- An effective trick is to make a product attractive on the outside and leave it blank and boring inside.
- Customers perceive food sold in tall, skinny containers as having fewer calories than those you buy in wider and lower packages.
- People even consider junk food to be of higher quality and healthier if it's wrapped in kraft paper.
- "Fresh" or "farm fresh" labels on products don't have anything to do with how fresh the food actually is.
- Most producers show the amount of sugar, fat, and calories for very small serving sizes.
- You can see a product's packaging claiming that it has "0 trans fat" or "0 saturated fat" per serving. Unfortunately, the manufacturer's "0" is quite different from your "0."
- Manufacturers often write that their new product is twice as big as the previous "edition," but in most cases, it's not true.
- To make their products look better than they are, manufacturers often create their own mix of healthy ingredients and put this blend at the top of the ingredient list.
- Some stores can go as far as to make their flyers look like parking tickets you just can't ignore.
- "Lower calories" and "reduced fat" sound tempting! But these are extremely tricky terms. They most likely mean that this product's version contains fewer calories than the previous one.
- "Made with..." This sign attracts many customers. Unfortunately, a product "made with maple syrup" usually doesn't contain much, if any real thing.
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Guys, do you read food labels?
No
Yes
No
Yes
Yes
I bought a packet of air yesterday with 5 chips free!!!!!
Lol😂
69 Likes!
Lollllllllllllllll
LAYS
For 5 rupees... 😄
I always thought air was free until I bought a bag of chips.
😊4👍5
r/wooooooooosh
@@roxannemarie7859 there are many instances where there wasnt a single chip in the packet(lays especially). So....
@@gouthamkrishna2879 well that was unlucky, was it
@@roxannemarie7859 yep
I bought a tang bottle and it said in big letters “NO ARTIFICIAL FLAVORS” and in tiny letters it says”orange artificial flavoured juice powder
Tang is a brand found in the Philippines(it is a juice company)
(This is for the non-filipino people)
@@7_y1ar we have it here in pakistan too!
Wow
@@bingsoobinn true
True
I only clicked to find them talking about Snickers. Not one word or picture.
Let's boycott
I thought they were talking about a snickers
Because the message got across. 2 snickers but they are smaller in size
First Brightside video?
@@ethan8115right 😆😆😆, every video has a miss leading title, thumbnail or both
Manufacturer: tricks us
Bright side: I'm going to destroy this man's whole career
Haha'nt
What about women ?
lol
Lol
@@jyotisinghjs77 yeah haha'nt
This is kind of random but
*the Pringles brand is the only type of chips that don’t sell air*
(Wow Thanks for 146 likes!!)
But the price is a bit high than others
@@SUPREETH. a small price to pay for salvation
Lol
Other brands don't sell air... They sell you the chips by weight.. the air you don't pay for but they include it to keep you from buying a bag of crumbs..
Pringles on the other hand are just smart enough to sell their chips in packaging that won't damage the product
It's because they package them in cardboard, but they aren't technically potato chips either. They are made from a potato paste and cooked in a mold to come out perfectly.
Lays: Well you look tired
Me:Ya I need something to eat
Lays: here have same air...
Lol
trueeeeeee
🤣 🤣 🤣 🤣 🤣 🤣
Totally
Actually it isn't air, it is Nitrogen gas which is used to preserve the potato chips but it's true that they fill a lot nitrogen and less chips
To summarize this video: look at the ingredients list everything will be at the bottom
Thanks 😂
I'm so happy that i live in denmark/EU where all of this "tricks" is straight out illegal to use by the companies
So true Chris. I live in London and packaging is different. My only complaint about the crisps is that the bags aren't recyclable. Dreadful.
Yeah they really should up their game. Ill usually give a few extra Danish krones to the companies that use recycle package :))
@@bobbybaeX I so agree. 🍻
agree. In America money is almost always the no.1 priority for companies. This is why they do these kinds of tricks.
@@Kaizoku_Zoro 🇺🇸 is where i am at. It is fun.
Most of people grocery shopping think it’s just a normal place where you go shopping, but the entire place’s purpose is to get you to spend money. And this video is a perfect example of it.
Wow
See chips and kurkere bags
Ok boomer, btw when are you giving me that piece of land, bc you said that the purpose of grocery shopping is just getting you to spend money. I'm planning of planting some potatoes.
LOL yes😂😂😂😂😂
wow
9:08 "And remember, stay on the bright!"
Oh ok 😂
Esha C -t side of life!
@@melodic.starlight what is that supposed to mean
@@SquooshyShark1000 also i finidhed the outro
-Side
Yesterday, I bought a pack of air deep inside I noticed some potato chips 😂😂
hahaha
😆
Savage Poet
You were wrong bro
Entire fcking air manufacturing industries 😂😂
Savage Poet u have to realise it is nitrogen that is filled. It prevents rancidity
Dude come with something original. the original comment had 1k likes. your's a bit different but don't copy others.
Lol u forgot the air filled in chips packet 😂
Crisps*
sami in America its chips
sami lemme guess, you’re British lol
I thought that but I didn't comment it.
@@Sami10499 here it is "chips" we don't use the word "crisps" for those 🙃
"Half empty..."
* Shows bottle that's mostly full!
He must be an extremist pessimist!
Haha, @@pinkfreud62, an extreme pessimist! That's a good one!
Heh, yep, @Jayo Delaware! You can thank Pink Freud 62 for that idea; I wish I had thought of it, though!
I got wise to manufacturer's tricks back in 1969, when I was 12 years old. That was the last year that nickel candy bars were available. To replace them, manufacturers started offering dime candy bars. But when I compared the dime ones to the nickel candy bars - by setting two five-cent ones and placing them against a single dime bar, I discovered that the two nickels offered more than one dime - both measuring longer and thicker than the single one. From that day onward, I was always suspicious of "new and improved."
Did the package say how much the candy bar weighed? If so, you paying for what's in the package. They're not cheating you.
@@Normal1855 I didn't say they were cheating me. But it is still a trick. The 10-cent candy bar was bigger than one five-cent candy bar, but not the same size as two. Which meant you were getting less of a product - about 25 percent less - for twice the money. Same thing as using air in a bag of potato chips to make it appear bigger. Even though the weight is clearly marked on the package, it deceives the eye into thinking you're getting more of a product.
So your 70. Sorry if I’m bad at math
bags of chips are only 25% chips and 75% air and empty space.
Indeed!🤨
LAYS
Pringles aren't
@@RyujinNoKami Pringels are made mostly from corn meal.
Nitrogen keeps the chips fresh
Let people know i used to work McDonald's it's not 100% beef
It is 80%beef.
What is the 20% contain? I never eat there so I dk
So whats the 20% secret ingredient?
@@vectori7642 Sweat from the employees' hands
@@vectori7642 chicken.
@@jomon000hmmm... What if its more dark...
Apple:
Apple Flesh, Water, Sugar, Natural Compounds, Cyanide, Worm
Wow, a worm. Free protein.
7:59 did he just completely ignore high-fructose corn syrup? that sweetener is bad for you as well
All natural. Means nothing, poison ivy is all natural, you want some?
hi karl your right hehehe
So is dirt
All natural means everything. Everything in nature can be either a medicine or a poison, even water. It depends on how you use it.
No thank you
Poison ivy from batman? I do. But ths one you're taking about? No
Increase the price by 30% and give 25% discount.
Edit: thanks for the likes
that is business strategy my friend
So, a price used to be, say, $10.00.
Increase the price by 30% - we'll get $13.00.
Give 25% discount - the result is going to be 75% OF THE $13.00 - the end result is $9.75, meaning you now save 25 cents.
So I suppose you wanted to say that manufacturers try to make their discounts look bigger than they actually are?
@@pahasiga Yes
@@satyampandey662 ya but keep that in mind also that manufacturers also put something on sale if they find that that item is struggling to sell or is going too close to expiry date that consumer may not want to buy old stuff
Kunwarpreet Singh Bakshi jjjjjkjhjkll
Bright side: do you read food labels?
Me: after I see this, I will.
Well I already knew one thing, if you see “organic” on a fruit package, it doesn’t mean anything. Same as the regular fruit, they just make it seem healthy and all so people buy the more expensive version. How do I know all of this? I used to work in a fruit farm and saw the way they package everything. Two versions, a regular package and one that says “organic” they don’t do anything to the fruit, only to the bag or whatever you’re buying.
Cereal boxes gone down from 750 gram to 675 gram... price has stayed the same....
Doug Rutter it’s crazy I feel like there’s only 1 bowl per box now and they are like 4 dollars a box! Ridiculous.
Inflation
Same thing with Kleenex. Used to have 165 tissues in box, now 144 tissues. Many other products same way. Sneaky way of raising prices.
Air weighs a lot
BRIGHT SIDE: ...the “natural” label is fake...
Me: HEY MANUFACTURERS! I GOT ECZEMA! I CAN’T BELIEVE YOU LIED TO ME!
Literally any chips manufacturer:
Let’s sell air with crumbs at the bottom of the bag!
I’ve seen plenty of those “jumbo” boxes of cereal, and they’re all true and still have the big bag inside.
Is there more cereal?
You didn't mention the fancy vitamins that are filled with cotton and only give you less than a third of the actual vitamins. This should be illegal!
Somehow it goes undetected or is waved off! It's so disgusting!
I think it is as in false advertising
its only give us idea but the end of the day we still gave the decision to made
That’s just to project the vitamins. Usually those bottles tell you how many pills it has inside.
Exactly, @@JefryTaveras! Thanks to idiots like these, too many people think they're getting "duped," when in fact they are not! Same with that all-too-familiar air-in-the-bag-of-chips whine. Freakin' dummies!
Thank u brightside, this is so informative!
The dislike are from food producers
Now unable to cheat people
no
Yes
Yes
Me: buys a bag of chips
Also me: Only sees at least 11 chips in the bag. Q_Q
😊2👍3
Crisps
@@lord_citron Innit
You've taken a great turn to truth! really appreciate it 🤘
Thanks bright side.
The moral of the story is stay away from processed packed food, stick to fruit and veggies.
Nope, doesn’t work
You’re quite right but I don’t think meat and other animal products aren’t considered processed packet food. In my opinion that’s not the way to go vegan. Plus you can obviously check the back label whenever you buy something that attracts you yet you feel something sketchy about it.
3:00 always ask for lite ice when eating out. The more ice you have, the less beverage you get. 😉
☺2👍3
Yup, I know this trick. Specially when I order an orange juice or something.
I go for no ice. Most soft drinks in the dispenser are already cold
I Love Chunky Chocolate Bar with Orange Flavor!!! Yummy Make My Day so Wonderfull 😍😍😍
This is why I always read food labels. Although, I don't spend 10 minutes on one item like my dad does, especially with snacks that I know aren't healthy anyway.
This guy is gonna end businessmen's whole career.
😊3👍4
Now that's why I like can chips..
Pringles!
"And fresh vegetables"
*Shows tomatoes*
😊3👍4
Tomatoes are vegitables, supreme court
@@riptide2505 actually there fruits
@@riptide2505 Get education
@@tfulookingatbitcg4040 bro. I know tomatoes have seeds and are therefore fruits, and the Supreme Court justices had a f in science
“ just one ingredient, apple.”
Too bad I can't eat apples. I've lost too many teeth.
@@dougmontgomery1868 but I heard an apple a day keeps the doctor away
That may be, Ishmam, but what can I do? I've lost the teeth; how can I eat apples?
@@dougmontgomery1868 drink apple juice, you wont get fibres but u get the nutrients and dont buy apple juice from market, buy apples and make it your self to ensure purity
@@ompatil9698 :Sigh: I don't know how to make apple juice!
Another big scam is, CZcams channels using thumbnails that is no way related to the original video, just to make us to view the video
The dude at the beginning legit just took a chocolate bar of the shelf and ate it without paying.
You have to cut out the music in the background
Fr
Oh I know! I thought I bought 100% air. To my unpleasant surprise, it had 3 chips inside🤣
One more fact
Bright side uses clickbait in thumbnails for views.
My favorite is after buying 50lb bags of dog food for years, I now am buying 45lb bags with 5 free pounds.
#17 Sometimes vitamins are added to help to preserve the food esthetic. For example, apple juice that isn't brown will always contain additional vitamin C to stop apple to turn brown.
I have only experience the chips, ONLY LIKE 25% OF THE WHOLE BAG! OF CHIPS 75% AIR!!!
They pack them with air so that they are still chips when you open them, otherwise you would be eating fistfuls of crumbs. It used to bother me too until I realized how much the bag goes through from the factory to my mouth. Look at the wight on the bag instead of the size of it. Hope that helps.
Especially lays
@@tiaschlake859 no but only company which irritates is lays,other than that other companies also put some air but that is too little to notice but for lays its like 40% air which just stops mr from buying lays chips
Go by the weight on the bag, not the size. Or eat veggies instead. They taste better!
Lays
Thanks for sharing them with us.
These are soooo much useful tips..
Informative video..
Thank you bright side!
There's something very tricky here too, I've noticed in 7eleven and OXXO (similar to 7eleven) that coffee cups are same price (and some going higher) but from the middle to the base the cup keeps shrinking xD I mean, the base is smaller every few months, I noticed that because of how it feels in your hand, it was kinda U shape and now it's more like V shape and I even compared it to a older design (by older I mean, 1 year old) and the difference is stunning! 🥤🥤🥤
They need some competition.
I think for most of the things show here, stores and manufacturers should held accountable. Maybe even as criminals.
I also don't understand why government don't set strict rulles on how labelling should work?!
Thanks for this, very helpful tips 👍🙌🏾👏👏👏
Thanks for the subtitles!
3:04 They fill half the package with air
Me: Orders a bag of nothing but air
Me opens the bag: THIS BAG IS HALF FILLED WITH CHIPS, THIS IS A SCAM! I THOUGHT I ORDERED AIR!!!!
Lol
😊3👍4
Well, it all coms down to expiration date that adding nitrogen will make it crunchy for days, I still don't believe it.
1.Someone here sold us a transparent bag of green chickpeas with only chickpeas on the sides and inside was only common peas(which are 2x cheaper than chickpeas)
2. When I was young someone gave me a gift which are available in markets. They are full of candies,chocolates and juice packs but inside? Only rolls of newspaper
Crunch andMunch: big box. Inside of box: smaller bag. Inside of smaller bag: half bag of popcorn with handful of peanuts.
9:08 remember, stay on the bright-
*video ends*
😊4👍5
It was actually stay on the... Something something something???
Thanks bright side for telling us!
This video was realy helpful. Thanks
Thanks for the advises
2:07. Did he just say a tomato is a vegetable?
Tomato is a fruit
Yeah, that's a good information you gave us. ..
Are you Mario?
@@fatkatkitkat what?...no
Awesome info thanks
This guy tricked us himself with his snickers photo then you watch the whole video with no snickers 🤣
me:buys lays
lays: would you like chips with that air?
me: does it matter what i say
lays: erm...
Actually, the bags are usually full to the top and the 5% is nitrogen, this keeps the chips from becoming wet. The bag looks full of air because the chips break.
When you said “I think I need an Apple”, I thought,
*Where was it grown*
*Apples contain sugar, and possibly other things*
*Are you sure it is what is seems?*
Ok, I’m done with apples. IS THAT AN ORANGE? DO YOU ONOW WHAT ORANGES CONTAIN-
Lol fruit sucrose are not harmful
Apple need $1000 😁
I mean does contain sugar but not all sugars are harmful. Apple do contain fructose and sucrose which are naturally occurring sugar.
I was hoping to see half-full bags of chips, candy bars that appear twice as long because of a carboard stiffener, volumentric disguises where cans are shrunken down in size but yet (to the untrained eye) appear the same. These, to me, are the most insidious of packaging. You could also get into explaining the differences between jams, jellies, and spreads. Or the fact that canned foods are heavily tuna in water, uncondenced soups, and even ham. How many remember that ice cream manufacturers switched from half-gallon (64-oz) containers a few years back to the standard 48-oz we have today? These tricks are endless and quite frustrating to the consumer.
2:48 a perfect example is cup noodles!!!
4:47.
Your Welcome!
I just love the intro
Great video. I bought a box of chocolates once, where there were only chocolates in the window of the box, the rest of it was empty. It was a pretty big box
Just add a Specific one to the list, Raw sugar. If one were to go to your local restaurant and read the ingredient list on the package if it is provided at your table then go read the ingredient list off of the larger package at your local grocery Market. Notice the difference although they are the same product by name.
Yay I’m early
Thx for the informations and stuff it help a lot!
"inflated bags"
uh dare i remind you that bags such as chips are filled with nitrogen to keep the chips fresh in the bag? that's why they are filled with air
Zuzo's corner ur joking right 🤦🏾♂️😂
really hehehe
_ Asare
That person is right. But the air is also meant to prevent the chips from getting crushed to pieces during transportation.
@@CuteKristy179 yeah
@@_asare593 no
thanks for making this video
Always read the nutrient content as well. Over here we use the metric system and it always states gr per serving (ignore) go for gr per 100gr this way you know that if a certain food states it has 47gr of sugar per 100gr of product you know you buy something that is 47% sugar (for imperical system users work out at home how to figure out how much % per weight so you don't have to do lots of math in store). Also I always look at the kg prices or gr prices for better comparing (for instance mushroom pack A says 1.85 for 400gr great value pack, mushroom pack B smaller and is 1.50 for 300 gr. The kg price clears any doubt because
Mushroom A = 4.63/kg and mushroom B = 5.-/kg. Even toilet paper can be decieving with amount of m per roll. Know your comparitable prices.
No one spoke about the chips pack
LOL
LOL
0:32
moral: OUR WHOLE LIFE IS A LIE
Here in Australia we have to put the whatever’s the most of something is at the top of the ingredients list
When I buy lays I don't buy lays I buy air with 0.01 chips😂😂🤣
the lesson we learned: READ THE FINE PRINT OR ELSE
This is why i dont buy scammers.
Then what do you buy?
Thanks for sharing the truth behind marketing. and i find it funny the way you elaborate. 🤣🤣🤣🤣
I try to at least watch one video from Bright Side a day. Love your work ty
Wow. You got some great tips there!
*I've been bamboozled!* 🤨
in the thumbnail, it looks like the snickers isn’t the same size, but if you look at the width between the two you can obviously tell that it is the same size, they instead didn’t want to make a long snickers bar they decided to even it out by making the width bigger.
Many cereals contain Sodium Phosphate.
This is a harsh cleaner that my late husband (who was a restaurant manager for several years) used to clean the grease hoods and traps. He had to use thick gloves and a filtered mask to use it.
And it's in a lot of General Mills kids' cereal. Look at the label.
Let’s all live on the bright side of life!
I never feel for any of these marketing strategies.
Example: In a lays chips packet it shows 25% more chips but actually its 25% more air!
Thats why I recommend pringles 😉
OXO cubes were changed many years ago from a solid cube to a 3D upper-case X thus giving you less stock for the same price (?)...
Manufacturers tricks explained by showing youterber's trick by adding a thumbnail that doesn't even exists on the whole video.
But blends in ingredients also spell out _their_ subingredients in parentheses.
Video makes you wanna go to school to be a nutritionist.. lol
In the store I recently grabbed a "GIANT" box of plain Cheerios initially thinking it was going to be cheaper, then I compared the per oz. price and found that the oz. per oz. price on the much smaller box of cheerios than the "GIANT" box was a little cheaper so I bought two boxes of the smaller versions instead.