Defining Marketing | Marketing Process | Needs | wants | Demand | Principles of Marketing | Kotler

Sdílet
Vložit
  • čas přidán 25. 08. 2024
  • Urdu/ Hindi lecture about chapter 1 of book Principles of Marketing by Philip Kotler. you can find the discussion about:
    Definition of Marketing, Marketing Process, understanding marketplace and customer needs and wants, design a customer value driven marketing strategy, construct an integrated marketing program that delivers superior value,
    engage customers, build profitable relationships, and create customer delight, capture value from customers to create profits and customer equity,
    customer needs, wants, demand, market offerings, product, service, experience, customer value and satisfaction, relationships, markets,
    selecting customer to serve, choosing a value proposition, marketing management orientations, market segmentation, target marketing,

Komentáře • 47