Colgate’s Most Advanced Whitening Toothpaste

Introducing Colgate’s most advanced whitening toothpaste that reverses 15 years of deep-set stains* and instantly* whitens your smile! Our clinically proven Colgate Max White Ultimate Radiance Toothpaste is enamel safe and it uses whitening science, powered by dual colour-correct action, to whiten both the surfaces of your teeth and below the enamel. Optic brighteners reflect blue light to give you instantly* whiter looking teeth, while the formula gets below your enamel surface to detect and remove deep-set stains* for a dazzling, whiter smile.
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*Instant effect is temporary. Stains caused by food and drink with 4 weeks continued use.