Are Instagram Reels Still Worth It? Short-Form Video in 2024
Vložit
- čas přidán 30. 07. 2024
- Are Instagram Reels still worth it? Which platform should you post short-form video content to? What days and times should you post on social media? Going through an interesting report to answer all that and more! Download the full study and make sure to register for a FREE Metricool account today. Use Code LATASHA to try any Premium plan free for 30 days: metricool.com/short-form-vide...
Thanks to Metricool for sponsoring the Freelance Friday Podcast.
➡️ FREE CONTENT WORKSHOP WITH ME! RSVP REQUIRED:
event.webinarjam.com/register...
0:00 - hello!
0:59 - invite: free content workshop!
2:22 - how the report is structured
3:15 - average short-form video view counts
5:23 - best platforms for engagement
6:27 - how often should you post on social media?
7:53 - youtube shorts vs. long-form engagement
8:46 - best times to post on social media
10:25 - best days to post on social media
11:10 - how long should short-form videos be?
12:35 - engagement by account size on instagram reels
13:15 - facebook engagement and best days to post
13:45 - my key takeaways
FREE social media manager starter kit: bit.ly/thesmmstarterkit
The Social Media Management Toolbox is my bestselling template pack for social media management service providers! Get access to customizable onboarding documents, case study documents, portfolio decks, strategy documents, and more! courses.latashajames.com/cour...
The Freelance Social Media Management Roadmap is the ultimate guide to starting a freelance SMM business. In this self-paced course, you'll learn how to price your packages appropriately, how to set social media goals and measure success, how to host discovery calls that actually convert, and lots more! courses.latashajames.com/cour...
find me here!
» podcast: the freelance friday podcast
bit.ly/freelancefridaypodcast
» instagram: @thelatashajames
/ thelatashajames
» twitter: @thelatashajames
/ thelatashajames
» tiktok: @thelatashajames
/ thelatashajames
my business email: hey@latashajames.com
SUBSCRIBE for weekly videos on life as a social media manager, entrepreneurship tips, and online business tips: goo.gl/3Klxj9
You understand that any client or student testimonials or results featured in our promotional materials, programming, website, or social media platforms do not guarantee any particular outcome, experience, or result will be achieved. The information provided throughout my content are resources for educational and informational resources only. Latasha James in no way guarantees that any User of its website or programming will achieve same or similar results or income. Latasha James and its representatives make no guarantees as to expected or average results or earning potential as a result of consuming Latasha James’s content, both free and paid. You understand and accept that results vary by individual, and Latasha James cannot control any such outcome.
#SocialMediaManager #Freelancer #Entrepreneur - Jak na to + styl
![Instagram updates you NEED to know! [SECRET UPDATES INCLUDED]](http://i.ytimg.com/vi/8BApUuVIlBs/mqdefault.jpg)
I've got intel from influencers that after church on Sunday (1-2:30pm) is a great time to post. I've had good experiences with this time for my profession.
That’s really funny/interesting
that's so interesting! makes perfect sense
Hlo mam
Are u there
Reply me plz
This was such a great video! Although I’ll dig into the article myself but this helped so much! I took so many notes! Love these videos, I’m looking forward to the next one next Friday!
As a teacher and business owner, I feel like posting time really depends on your content. I think you’re absolutely right to post your blogs on Sundays. I’m thinking for example if your content was all about education, teaching, instructional videos, etc, I would post during the work week when teachers actually need this content and may even use it in their classroom. However, I run my business on the weekends primarily so most of my “research” by watching CZcams and other platforms comes on the weekend. I guess it boils down to thinking about your niche. Loved the video by the way!! ❤
Great to be here again thank you for sharing.
This was super insightful. I'm going to go ahead and read the full report. I think posting vlogs on Sundays actually will be good too. Well done!
Such great information! Definitely going to check out the MC report! (I'm leading a workshop on IG & Reels in a month so that'll be great info to have!) Thanks as always for this!!!
Definitely try a Sunday morning upload to CZcams. Thanks for the video!
Hi beautiful Latasha and another fantastic video and thanks for sharing this Friday podcast episode. Love 🥰 the video and love ❤ Latasha.
Great information! With everything changing rapidly it’s awesome to find some relative information for reels/TT’s/shorts
Thank you!
So valuable!
Love this perspective and breakdown!
Thank u for the good videos Latasha
Yes, I noticed that about CZcams Shorts. They have pretty high engagement...🤔
they really do!!
Great pod - highly valuable
thanks for sharing this!
Smart insights. I subbed 😊
Finally some analysis based on data! Thank you 👍
The whole posting at different times thing has been a whirlwind for me the past few months. One video I hear “as long as the video is good” it’ll get views. Which is true, but u had the exact salt thing happen on a Sunday. So now I’m back in the camp of posting time does matter more than I thought. Haven’t tried posting later but gonna give it a shot. Thank you!
ahh, yeah it can be frustrating. but I think testing different times is always a good idea!
Curious on your thoughts of YT Live (Live vertical now showing in Shorts) More engaging? Builds tighter community? PS Agreed, vlogs on weekends when people have time to leisurely watch.
You're a genius. Thanks for sharing this!
What lighting do you use and have you ever used any of the video apps? Thx
Nice and professional video. Thank you! I find that when I post on Instagram on Fridays and Saturdays my numbers are terrible! It's obvious that my content doesn't get pushed out to my audience on those days for some reason. I'm going to guess this is due to the type of content I am posting? Everyone goes out on the weekend and my content is about the electronic music industry. You'd think it would do well on these days as people are looking for music to get ready to, etc. Mine does the opposite!
Do you think it's worth figuring out how to get the content to perform better on those "bad" days? Or just stick to days and times that already do well? Because of course I'd like my content to perform well on Friday and Saturday too! haha
Awesome
Hey Latasha 🥰❤️🔥
It's so interesting that Pinterest was left out because I'm seeing SOOO MUCH MORE video content on there but it is also hit or miss with what performs on there as well, would love some insights on that!
I want to learn how to animate a Title Sequence for my promos. I have a couple ideas of how I want my logo animated, but I'm going to do some digging on the best Software to use.
I think u can animate things on canva but not too sure if that’s the kind of thing your looking for
@@ironhann I watched a tutorial recently, but want something more complex. Thanks.
When is the live?
Wait! Why would you report posting frequency is .01 or .04 versus 1 or 2 times a day? How was that even calculated? Why not just say 1, 2, or 3 times a day which is easier for the average person to understand? Reporting that section of data that way isn’t helpful.
🎯 Key points for quick navigation:
00:00 *📊 Overview of Short-Form Video Trends*
- Comprehensive overview of the current state of short-form video across major platforms.
- Comparison of reach, engagement, and posting frequency among CZcams Shorts, Facebook Reels, Instagram Reels, and TikTok.
- Introduction to Metricool's 2024 study on short-form video effectiveness.
03:26 *📈 View Counts Across Platforms*
- TikTok leads with an average of 18,173 views per video, followed by Instagram Reels (16,000), CZcams Shorts (646), and Facebook Reels (8,000).
- Larger account sizes generally correlate with higher view counts across platforms.
- Insights into the impact of influencer scale on short-form video performance.
05:27 *📱 Engagement Rates by Platform*
- CZcams Shorts demonstrate the highest engagement rate at 5.91%, compared to Instagram Reels (3.87%) and Facebook Reels (2.07%).
- Analysis of factors contributing to engagement disparities across different short-form video platforms.
- Importance of interactive content in fostering viewer engagement.
06:55 *🗓️ Posting Frequency Insights*
- Posting frequency varies significantly by account size, with larger accounts posting more frequently.
- TikTok's huge accounts lead with approximately 0.9 posts per day, influencing overall platform trends.
- Strategies for optimizing posting frequency based on account size and platform engagement dynamics.
08:55 *🕒 Best Times and Days to Post*
- Examination of optimal posting times, highlighting late-night posting (around midnight) as surprisingly effective.
- Weekends emerge as favorable for engagement across multiple short-form video platforms.
- Strategies for leveraging timing insights to maximize content reach and engagement.
11:19 *🌐 Platform-Specific Strategies*
- TikTok's emphasis on longer videos by huge accounts challenges conventional short-form video norms.
- Comparative analysis of posting habits and engagement patterns across Instagram Reels, CZcams Shorts, and Facebook Reels.
- Recommendations for adapting content strategies based on platform-specific audience behaviors.
13:47 *🚀 Key Takeaways for Content Creators*
- TikTok remains dominant for maximizing short-form video reach.
- Syndication across platforms enhances content visibility and audience engagement.
- Community engagement and quality content creation are pivotal for sustainable growth in short-form video creation.
Made with HARPA AI
OMG THANK YOU!
hi latasha need youtube thumbnails designer at cheap rates?
median views would be a more valuable measure than average views
CZcams shorts support my 1min noodle rants.
Friends and family dont support my small instagram 😂😂 gotta depend on people I don't know
Bro I feel you heavy on that!!! Like they kill my reach on Instagram. Just watch and swipe. Sometimes not even a comment and always the same small groups of people liking your stuff… Crazy bruv
Hahaha true😅
Too much chat at the beginning I zoned out, so sorry ❤
The stlye of this video is a bit boring! No Hate!
as much as i'd like to post more reels, my client wants me to post more static posts since they perform more in ads 🤣
I really wanted to say that, "I thought we wanted more people to know us? short form vieos is the way"