Mastering Email Deliverability in 2024: Expert Tips for Marketers

In this video we talk to Robert Brandl, Founder and CEO of Emailtooltester.com, about the state of deliverability and how to approach it in today's more regulated world.
Key Takeaways:
Technical Setup: Properly setting up SPF, DKIM, and DMARC is crucial. These authentication protocols are like an entrance ticket to the email deliverability "nightclub."
Engagement: Sending relevant and engaging content is vital. Gone are the days of broad, untargeted email blasts.
Testing and Monitoring: Regularly test your emails by sending to various free email accounts and use tools to check your inbox placement.
Double Opt-In: While not legally required in the U.S., using a double opt-in process can significantly improve your deliverability by ensuring recipients engage with your first email.
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00:00 Deliverability Basics
02:00 Technical Setup: SPF, DKIM and DMARC
04:34 Testing Deliverability and Open Rates