How to Use the PAS Formula - Copyhackers

Do you need help writing good agitation copy?
Join the OG Conversion Copywriter, Joanna Wiebe, as she discusses how to write compelling agitation copy using the PAS framework.
Want to learn more about how to become a copywriter? Check out our Copywriting for Beginners playlist here - • Copywriting For Beginners
Get the Agitation Questions template used in the video here:
➡ docs.google.com/document/d/12...
If you want a framework that can be used to write just about ANYTHING, we recommend looking at the PAS Framework (Problem - Agitation - Solution)
SaaS pages, email copy, Facebook ads, you name it, PAS can do it.
And Jo LOVES to agitate. She once knocked my drink out of my hand and called me butterfingers.
Kidding, of course. But the agitation part of PAS is vital.
So many marketers want to start writing solutions, and move straight to the feel-good, sunshine and lollipops feelings the prospect will have once they found a solution.
And no doubt, we want our prospects to feel good about our solution, but you have to respect the struggles that our prospect is going through NOW, and how those struggles affect every single freakin' part of their life.
It's not scammy.
It's not sleazy.
It's real.
And Jo's going to walk you through how she digs deep into agitation.
And when you're done, you're actually going to have something that works as a pretty solid first draft as a sales page.
Click here to subscribe ➡ www.youtube.com/@copyhackers?...
Hi, I'm Jo! Welcome to Copyhackers!
Here you'll learn how to get started as a copywriter, how to find clients, how to make it your side hustle and just about everything there is to say about copy.
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➡ freelancingschool.com/
Watch The Foundations of Conversion Copywriting for free here:
➡ copyschool.co/
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➡ / copyhackers
Chapters
00:00 Agitation is My Favourite Part of PAS
00:28 Problem Agitation Solution is...
00:45 Agitation Questions I Like to Use
01:36 We Want to Have Really Specific Examples
02:16 Start Throwing Ideas on the Page
02:31 Don't Hold Back! (and Jo's Examples)
04:08 When We're In Solution We're Still Agitating
05:48 Turn These Questions Into Crossheads

[@konfu7593]

Hey! Do you have a link where I can access the document showed here?
I've been searching for days for these kinds of videos! Thank you so much

[@Copyhackers]

Hey, thanks for your comment! Let me see if there's a way we can get this document available. I believe it was an Airstory template available only to Copy School students, but I'll see if we can find some wiggle room there.

[@supernova4life1]

@@Copyhackers Hi, Could I get a copy of the document too. Many thanks. :)

[@Copyhackers]

@konfu7593 We've recreated the document in a google doc here, just go File>Make a Copy and save to your own google docs folder!
docs.google.com/document/d/12xwZHBgzm2yJlYn-SsgludyoOlYRkR-UZ68wYcECa0w/edit?usp=sharing

[@Copyhackers]

@@supernova4life1 here you go!
docs.google.com/document/d/12xwZHBgzm2yJlYn-SsgludyoOlYRkR-UZ68wYcECa0w/edit?usp=sharing

[@konfu7593]

@@Copyhackers Thank you so much!

[@GuitarCoast]

I'm writing another comment because now I've just finished watching this video and realized this is the most valuable copywriting video I've ever watched. And I've watched dozens of them!

[@Copyhackers]

Whoa, really cool to hear!

[@monkmodelandon-zt1wh]

These are the hidden gems I love finding on youtube :)

[@piyushpawar1086]

One the best. never felt any video disappointed . great work Jonna .

[@emmanuelokon9162]

This is sooo sooo good. I've been in Copywriting for a while and I know the PAS framework but ive never seen it broken down in this detail

[@DavidRamosAuthor]

I can't even tell you how helpful this was, thank you!

[@Copyhackers]

Glad you loved it, David! If you'd like some more videos on frameworks, we've got some great ones on our channel:
How to use the DOS Framework:
czcams.com/video/XFhq3z0P-yw/video.html
How to Choose a Copywriting Framework:
czcams.com/video/617mvmHkOqU/video.html
How to use VOC Data in a Framework:
czcams.com/video/fPIlKeRnub8/video.html
Let me know if this helps!

[@GuitarCoast]

Very helpful! Thanks!

[@AndrewNuttallWearsPants]

Best video I've seen on this yet. :)

[@Copyhackers]

Thanks for the kind words Andrew! It's such a powerful framework, and Jo loves agitation.

[@exposer3640]

Really helpful video.
Are there any links to access this document?

[@monkmodelandon-zt1wh]

It fascinates me how the human brain works.
Thanks!!

[@jei5861]

Great, but the on hold with customer service music in the background is distracting and unnecessary.

[@israrmalik4336]

❤❤❤❤❤❤ u are amaizg