Alex Hormozi: How He Built A $150 Million Empire And His Best Business Advice
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- čas přidán 19. 06. 2024
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‘A lot of people think you need to have some novel idea, but the best way to start a business is to look at what other people are doing, and do it better’. @AlexHormozi is an entrepreneur, investor, and philanthropist who has nothing to sell you. By the age of 33, Alex’s portfolio of companies crossed $150M per year in revenue spanning a range of areas including; brick & mortar service, licensing, education, SAAS, and e-commerce. One of the most inspiring people in the world of entrepreneurship today with a mission to help other people start and scale their businesses, Alex has taken the internet by storm in the last year earning a cult following. In the conversation we trace Alex’s story to building a $150M empire, the fundamental lessons he learned and the advice he’d give to people looking to start a business from the ground up, to scale it into a million dollar company.
Season 4 Episode 3
00:00 Intro
02:12 $100M Offers
04:17 The philosophy behind ‘I have nothing to sell you’
06:42 The biggest issue between 1 and 3 Million
09:08 How to make a living from something you love
14:03 How do you find what you can sell to the world?
18:45 Learning vs Earning
25:10 Your business ideas
28:10 Starting your first business
31:12 Paying ignorance debt and side hustles
40:41 Learning how to sell
46:20 Growing your first gym
57:44 Scaling your business empire and wealth
01:07:39 Whats your goal and mission?
01:11:08 What does a day in the life look like for you?
01:12:05 Your content creation process
01:20:31 Fitness & the accountability gap
🔗 CONNECT WITH ALEX
🎥 CZcams Channel - @AlexHormozi
🐦 Twitter - / alexhormozi
📸 Instagram - hormozi?hl=en
💻 Website - www.acquisition.com/
👥 Linkedin - / alexanderhormozi
🔗 CONNECT WITH ALI
🎥 CZcams Channel - / aliabdaal
🐦 Twitter - / aliabdaal
📸 Instagram - / aliabdaal
💻 Website - aliabdaal.com
👥 Linkedin - / ali-abdaal
📚 RESOURCES MENTIONED
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No by Alex Hormozi - geni.us/KrA2
📄SHOW NOTES & TRANSCRIPT
Visit the website for the transcript and highlights from the conversation - aliabdaal.com/podcast/
🎙 ABOUT THE PODCAST
Deep Dive is the podcast that delves into the minds of entrepreneurs, creators and other inspiring people to uncover the philosophies, strategies and tools that help us live happier, healthier and more productive lives.
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Sorry man looks like you've got a bad body composition.
Hello who are u
Amazing interview and life changing information. Thank you!
"The longer you can delay your ask, the bigger your ask can be." "When you shoot your shot (ask for sales/clicks), goodwill significantly decreases." Alex Hormozi
😊😊😊@@JD-jy4tt
What separates you from other interviewers is that you ask questions for the “little guys”. You take your time by stopping interviews to make sure that the audience really gets the golden nuggets. Thank you!
I notice that too. It makes the interview a lot more useful to the audience
Most interviewers only ask one or two questions for us
True! I noticed that!
This is one of my favourite skills about Ali. Making sure everyone understands before he moves forward. He is such a GREAT teacher.
Exactly what I was thinking! One of the best interview with Alex
INSPIRING!! Success depends on the actions or steps you take to achieve it. Building wealth involves developing good habits like regularly putting money away in intervals for solid investments. Financial management is a crucial topic that most people tend to shy away from, and ends up haunting them in the near future.., I pray that anyone who reads this will be successful in life!!
These are very valuable rules for anybody who wants to get rich. Unfortunately, most people who will watch this video will not really be able to apply the principles. We may not want to admit, but as Warren Buffett once said, investing is like any other profession-- it requires a certain level of expertise. No surprise that some people are losing a lot of money in the bear market, while others are making hundreds of thousands in profit. I just don't know how they do it. I have about $109k now to put in the market.
Given the prevailing market conditions and the potential risks associated with the current economy, I would recommend refraining from investing in stocks for now. Instead, it would be prudent to consider retaining a portion of your assets in gold. Alternatively, seeking advice from a financial advisor could provide valuable guidance in this matter.
@@MarkFreeman-xi3rk Mind if I ask you to recommend how to reach this particular coach you using their service? Seems you've figured it all out unlike the rest of us.
Cant reveal much info, Margaret Johnson Arndt is the shrewd advisor responsible for my portfolio success, it's only right you look her up and confirm yourself.
She appears to be well-educated and well-read. I ran a Google search on her name and came across her website; thank you for sharing..
Considering the fact that I am a beginner, it is never wrong timing to listen to an hour plus of professional advice from someone who's gone through it all. This way strategies can be designed to address unique long-term goals. Glad to have found your channel.
I couldn’t agree more because for newer investors like me, it's always great to hear from a person who has gone through all andd yh yh I know loses are inevitable but It's unnerving to see your portfolio go from green to red but even if I were to pick a stock.
@Joe Caruso Coming from someone who’s been actively and passively involved. I 100% agree it’s best to seek the help of an expert while you learn at your pace. For instance, I’ve been able to build a $262k portfolioo following - Yvonne Annette Lively analysis. Financial security is achieved through diligent savings & Investments.
@@maryalchester How trustworthy are these fin advisors? And how do I get a hold of your coach? Could I like look her up? I mean Yvonne Annette Lively
@@mvanwie Finding the appropriate person can be difficult, therefore it's important to check licenses in addition to the large influx of fraudsters.
@@maryalchester Yvonne Annette Lively huh? I did find her site. Resume, background & qualifications looked impressive as well as detailed. Seems to know her stuff pretty good.
"You’ll get a significantly higher return investing in your own ability to make money than you would in any market." Love that!
We all need an investment income that can compensate for the currency depreciation caused by inflation
Yeah a huge chunk of businessess straight up fail in the first 5 years. If the S&P fails we have seriously huge problems to worry about lol ..@@bangdeJames35
At this moment, it is crucial for individuals to prioritize investing in alternative streams of income that are not reliant on the government, particularly with the existing worldwide economic crisis. Investing in stocks, gold, silver, and digital currencies can still be profitable during this period. Therefore, it is advisable to explore these investment options to secure one's financial future.
It's important to keep in mind that investing is a zero-sum game with both good and bad days. However, by spending and investing wisely and diversifying your holdings, you can minimize risks and maximize gains. Hiring a knowledgeable investment advisor with a wide range of options can help you achieve this and leave little room for regrets.
@@bernisejedeon5888 True, the idea of a portfolio-coach used to sound generic, but a new study by investopedia actually found that demand for portfolio-coaches sky-rocketed by over 41.8% since the pandemic and based on firsthand encounters, I can say for certain their skillsets are topnotch, I've raised over $900k from an initially stagnant reserve of $250K all within 14months.
@@edelineguillet2121 Mind if I ask you recommend this particular professional you use their service? i have quite a lot of marketing problems.
@@yolanderiche7476 Big Credits to “Julia Ann Finnicum” she has a web presence, so you can simply search for, there are some others but it might be difficult to get them, but Julia has been a good guide through the year.
@@edelineguillet2121 Thank you for this information. I kinda have an existing portfolio I want to transfer, and I want to build a portfolio for my wife. Do you suppose she offers that service?
Investing provides a means of allocating money in the but to generate income or profit in the future. By investing, individuals can set aside funds while going about their day-to-day business, allowing their money to work for them and reap the rewards of their labor in the future. It is important to invest wisely, make informed decisions and carefully consider the risks and potential returns associated with each investment opportunity.
The stock market is a place where companies raise capital by selling stocks or shares to investors. Shares give shareholders voting rights, as well as a residual claim to company profits in the form of capital gains and dividends.
But investing in cryptocurrencies is better because you earn more and better.
>
Shermwilli trade
Investments are the stepping stones to success, especially if you have been guided by a professional. Is Sherman Williams Trading so good??>
I started stacking to SAVE wealth. I've always been the type of person to spend my entire paycheck. I hate having money just sit in the bank. I am under pressure to grow my reserve of $950k. before I turn 60, I would appreciate any advice on potential investments.
I can feel your pains. New guys need to realize the risks that come with all of this. You could lose it all and you could win it all. It goes both ways. Second, what works for A may not necessarily work for B and you should not be a bandwagon investor. A good number of folks are raking in huge 6 figure gains in this downtrend, but such strategies are mostly successfully executed by folks with in depth market knowledge.
@@McElvinn Factos!! Since the market became extremely volatile and pressure increased (I should be retiring in 17 months), I took the decision to work closely with a financial advisor. It has already been 9 months and counting, and I have made approximately 600K net from all of my holdings.
@@AUstinnesc That's impressive, my portfolio have been tanking all year, tried learning new strategies to gain in the current market but all of that flew right over head, please would you mind recommending the Adviser you're using.
@@sherryie2 My advisor is the quite famous NICOLE DESIREE SIMON She has been making a fortune online worth millions of dollars in digital assets for a select few for years. Lately, these types of services have appeared that allow you to copy the results of the experts. She demonstrates how to copy it automatically using that system.
@@AUstinnesc Thanks for the info, i found her website and sent a message hopefully she replies soon.
Insightful video. I just want to know best how people split their pay, how much of it goes into savings, spendings or investments. I'm 27, and earn nothing less than $150k per year, but nothing to show for it yet
$145k goes into groceries, housing and other essentials. Sad but that's the America we live in today
Absurdly good advice. Can you fill me in on the details of a good flnancial advlsor and how I might reach out?
I agree, most advice here are at best speculation. It is highly recommended for new investors to start with an adviser.
thank you. I just looked her up hoping she can help
Best investment is in yourself. Spend money consuming knowledge
As an investing enthusiast, I often wonder how top level investors are able to become millionaires off investing. I do have about $700k amount of capital to start up but I have no idea what strategies and direction I need to approach to help me make decent returns
Well the bigger the risk, the bigger the reward and such impeccable trades are better executed by professionals.
@@Curbalnk That’s right, I started investing sometime in 2018 and by late 2019, I pulled a profit of over $750K, I was basically just following the guidelines set by the financial advisor I use, so you don't necessarily need to be a perfect investor or do the hard work, just have a professional to guide you.
@@Shultz4334 That's impressive! I could really use the expertise of this advisor.
I invest with *Stacie Kristal Weber* a well known advisor. You can make a quick internet research with her name mentioned where you can easily get in touch.
@@Shultz4334 Found her online page by searching her full name, I wrote her an email and scheduled a call, hopefully she responds.
Great Podcast! Really dug deep into the Journey. Here are my learnings from it:
1. Donnot be afraid to spend on learning. It will pay higher returns in the future.
2. Today, education is free but we pay for speed and accountability
3. Content is really the kingdom, start as early as you can
4. Outsource as early as you can
5. Earning a small amount from a large number of people actually is a pretty big number.
6. Goal and mission are not the same.
1. Goal is to give us a direction for progreesion
2. Mission is your overall purpose; the bigger picture.
7. Figure out what you want; Know its price and then get ready to pay its price
8. Not everything is worth buying
9. Everyone has $24 with them every single day…USE Wisely
10. Generate Passive incomes
11. Getting there is Hard; Staying there is easier.
Thank you for this 🤝
I think Alex's intensity in this interview is actually because he respects Ali and wants to give him 100% if his energy. I couldn't figure it out at first, but it was clear once they started talking about life/family relationships.
What a collision course of two of my favorite youtubers.
It’s funny cause Ali is 100% self care routines shit and Alex says self care is bullshit wake up and work hahah
@@musicbynimbvs Wow what an apt description of Ali's content. But you could say that for most of the youtube self help gurus. Since discovering Alex, I don't even consume Ali's content anymore. Hormozi spits knowledge that you need to act on.
@@harunababashani5128 I’m surprised they didn’t talk about it
@@musicbynimbvs I don't think they could because Alex did 80% of the talking. His life long experiences running multiple businesses makes discussing all those self help tips irrelevant.
I'M so happy I made productive decisions about my finances that changed my life forever, hoping to retire next year... Investment should always be on any creative man's heart for success in life.
I agree with you and believe that the secret to financial stability is having the right investment ideas to enable you earn more money, I don't know who agrees with me but either way I recommend real estate or crypto and stocks.
I've never heard or seen any of her clients complain of lost....I think she is just too perfect..
Cryptocurrency has become a lucrative way of earning nowadays if traded well, my spouse invested heavily in it. And her weekly returns are guaranteed.
Started my trade in Crypto as a newbie, with Zero knowledge of what i am doing but meeting Mrs Jeffrey Kathryn has been Amazing and a blessing to me
,Trading with an expert is the best strategy for newbies and busy investors who have little or no time to monitor trade.. I will advice anyone to stop trading on your own it's very risky. Seek advice of a professional trader
The collaboration the world needed. Ali and Alex! 🎉
This is world class business degree stuff, go get some.
I lowkey can't get enough of Alex Hormozi. I love his pace of speech, the authenticity that can be felt in his tone of voice and the content of his speech is uncanny
Glad you love the content.
Msg the number above I've got something new to share with you....
Thank you, guys. It’s hard to find as highly valuable content anywhere online, as this one.
Alex’s frustration with some of Ali’s questions and comments is hilarious. A lot of great info, but man o man, this was a rough interview!
Breath of fresh air, guys like Alex and hamza are the best at just saying it straight up and leaving all the BS behind.
The market crash and high inflation had me really stressed out and worried about retirement. I've been in the red for a while now and although people say these crisis has it perks, I'm losing my mind but I get it,Investing is a long-term game, so I will focus on the long run.
There are a lot of strategies to make tongue wetting profit especially in a down market, but such sophisticated trades can only be carried out by proper market experts
I agree, my profit has been consistent no matter the market situation, I got into the market early 2019 and the constant downtrends and losses discouraged me so I sold off, got back in Dec 2020 this time with guidance from Zach Micah Demers who was recommended by a popular economist on a subreddit, long story short, its been years now and l've gained over $850k following guidance from my investment adviser
Zach Micah Demers is a highly knowledgeable investment advisor and financial planner who helps me navigate the complexities of investing. His insights and recommendations have been instrumental in growing my portfolio
Search his full name
Zach Micah Demers
You work for 40yrs to have $1M in your
retirement, meanwhile some people are putting just $10K in a meme coin from just a few months ago and now they are multimillionaires.....
imagine investing in Btcoin earlier.... You could have been a multi millionaire precently
She have changed my life and financial status for the best. All thanks to my aunty who introduced me to her.
She is obviously the best, trading with her gives me joy of earning
Stacy Griffin successful stories are everywhere, all over the place
Exprt Stacy Griffin is legit and her method works like magic I keep on earning every single week with her new strategy
She has made success easier than we thought
Alex is a real one .. he is so honest and straight to the point
The best podcast with Alex, you asked the best questions..
Alex’s reaction when Ali tells him it’s controversial now to tell people to go work for free 😂
Hahah. Indeed.
People that are offended by that are earning $30k PA
@@apostolis_23 😊😊😊
Where is it? 🙌
He was surprised but he didn’t disagree with it though. He said he was already making $4k/month from his online business (steady income) and had saved $50-60k prior (safety net), _and_ that the guy felt bad and paid him anyway. He acknowledged his privilege and his employer’s decency, and that’s honestly far more considerate than the “unfashionable” that Ali used to describe people’s very valid concerns around encouraging free labor.
Wow! I was not expecting this collaboration. It was a welcome surprise and am grateful for this video. Thanks!!
Great interview. Really like the detailed questions you asked
This whole conversation was great, good job.
I've heard a lot of content from Alex already and still learned a lot because of your "just a second, let's zoom in on that"
I wasn't expecting this combination and I'm excited to watch this!
Can confirm a year from this video. He's crushing it on marketing and social media presence
WOW! Really valuable insights on his jouney. Alex dont always show the failures and emotional journey he go through on his CZcams
This is amazing! 90' of pure gem and good laughter
Awesome to see both of you connect. I very highly value time spent listening to Ali and Alex individually.
I listen to every Alex interview that pops up in my feed... For me this is definitely one of the best.
Glad you love the content.
Msg the number above I've got something new to share with you......
Yes!!!! So glad y’all made this happen!
This one was actually really solid, thanks so much bro
I rewatched this video and made so many notes, it's more valuable than any college and any other source of information so far.. Really amazing interview, thank you
Jeez. The amount of knowledge and insight in this video is immeasurable. Feeling at a crux on my CZcams and this is really having me Re-think my whole social media plan/strategy. Thank you for this great interview Ali and Alex! Looking forward to consistently applying what I’ve learned here.
Thanks bro your content is very inspiring and motivational.
Best Hormozi interview. Great re-phrasing after key points Ali.
2 of my fav CZcamsrs coming together, this was a pleasure to watch haha
Hi Alex, your content information really gives me so much hope to continue improving my barbershop business. This video really hit me how you believe in service business. Labor work can be hard in your body but I personally love working in the service business, cutting hair. I’m working hard & I hope one day I reach to 3 million net worth & be mentor by you. Or cut your hair lol
Thank you for all your experience information.
Amazing conversation, it’s super insightful to hear what his journey was like and his thought process on business/life decisions.
Glad you love the content.
Msg the number above I've got something new to share with you......
Oh finally! This was so so much expected ! Can’t wait to watch it now!
First time for me to know Alex. You're an amazing guy dude. Thanks for all the free advices you've thrown in this hour.
This is the right content at the exact right time in my journey. Thank god for this dude.
Nice one Ali! You keep Rai the bar of your content!
Outstanding questions for Alex that brought out some really valuable information.
What a great interview! Thanks for your time and effort! Both of you, guys!
Such a great discussion, thank you
Love the detail questions you asked
The crossover we all hoped for but we didn't deserve. Thank you guys so much!
Rare to find down to earth content creators who are also successful entrepreneurs
They are just like you.
Omg, so cool to see you here! ROOOOOOLLLIING THUNDA!⚡⚡⚡
Michael!Thank you for your guidance and help!You are amazing human been!
Very interesting talk. btw I prefer the less processed sound like Alex had vs the professional bass boosted studio sound (this was a topic briefly touched on I think).
This is great! So many questions that I wanted to ask Alex Hormozi myself, and no one ever asked him in other interviews. Thanks!
interesting, could you give us an example?
@@marceloleal1599 What I think is hard about business advice is that it only makes sense if you have a business that is somewhat succesful. No one ever talks about the first step, which I think is the hardest and most crucial: what business should you start and how do you evaluate if that direction is correct? If you have a business with no employees that does 100k in revenue a year then I think you at least have a somewhat right direction, but if you don't then the things Alex is saying are interesting but they just don't resonate as well.
@@markmeijhuis2142 Got it! You should watch his free course. It's basically about start a business, what niche start, create the offer, and all that stuff. I would highly recommend to you. Everything you need to start your business, basically
@@marceloleal1599where can you find his free course
Thank you so much for this. I’m looking to shift my mindset with money and my ability to earn it. This conversation really helped. One thing Ali said in the end in summary really hit home - “Find out what you want. Figure out what the price is. Be willing to pay that price.”
Glad you love the content.
Msg the number above I've got something new to share with you ⤴️
It's 1 year later, how has it worked out for you? Are you in a better place now?
Awesome interview. Alex is a special breed.
The last 10min is pure gold🎉
I enjoy listening to both of these men. I run my own in home pet care service as a Vet Tech and I do hope it goes far and wide as my 1st business. It's been going very well solo. It's profitable, appreciated and in high demand. I am working to do exactly what Alex explained in this and working towards hiring 4-6 others to run all the different aspects to decrease the amount of hats I'm wearing. It's a lot to take on solo but can't wait to be able to do mass marketing once I have others who can handle the influx of new clients. I'm new at all of the expansion stuff so it will take time but big dreams take big actions. I'll get there!
I am also running my software service, running it solo, Jump from person to person to find co-founder but couldn't find it :D. I wish you and everyone starting solo and small would win :)
GREAT INTERVIEW CHOICE ALI! LOVE THIS!
This is comprehensive. I’ll have to watch it again.
I love where Alex is recording for 😂he’s a real dude 💪🏽
Yessss can't wait to watch this
Ali did a great job pulling some extra gold nuggets out of alex. Awesome collab!
I look up to Alex every time !
1:18:37 - the point about being able to make content that helps both is incredibly wise. It reminds me of - Thinking Physics: Understandable Practical Reality by Lewis Carroll Epstein “The only book used in both grade school and graduate school.”
Glad you love the content.
Msg the number above I've got something new to share with you...
Loved this episode!
That was incredibly Wild ! Thanks to both of you !
Glad you love the content.
Msg the number above I've got something new to share with you
Glad to see Alex !! Been following him and his wife for a longtime! GG!! Amazing mind on that guy.
Glad you love the content.
Msg the number above I've got something new to share with you
Great video, Thanks!
Such a good episode!
brilliant chat. grateful
Thanks a lot for this great podcast episode
This is awesome! Didn’t see this happening!
Ah this is lit! Thanks for the collab!
This is gold!
Good job! I really enjoyed it ❤
I've watched this 5 times! so good
He's extremely well spoken!
watching Alex I started really brainstorming how can I pivot to something I know well that can scale and I have come up with a plan now. I am building out my site and landing pages, ads, got the call center lined up and ready to go. If this works it’s basically just me thinking more in depth about the industry I’m already in, and finding a way to compare it to Alex and his business - how can I build something that will scale? That’s what I took away from Alex is, even if your in a small local services business there might be a way to pivot to something related to what your already doing just need to think about it more
How has your progress been bruh?
Really appreciate your interviews. You always ask the question that’s on our minds but I’d be too scared to ask these mega entrepreneurs. Thank you for always thinking of those coming up behind you!
I like that Ali calls out Alex's suggestion of "free labour" at 28:00 - ... Alex's demeanor changes - so does his tune. Alex is not interested in hearing anyone else's opinion - I can see the masculine sales script unfold before me and Ali just continues to dissect. This is why I love watching this channel.
Awesome interview 👍 thank you
Alex you are So Refreshing!
This is the collab I needed to see.
Awesome podcast Ali, one tiny piece of advise (and you don't need to even consider this lmao), but I thought it ruined the flow of the conversation at times when you would cut Alex off. I understand you wanted to dissect more points (and Alex was fine with it), but it may be considered better conversational skills to allow someone to finish their part, and to then track back to something you thought of. I hope this doesn't come across rude, just my 2 cents! Loved the podcast and all the gems regardless!
Great Wisdom thank you for sharing 🙏🏻
No way!! I'm so excited for this! The best collab I've seen all year 🔥
The depth/thoughtfulness in your interviews is incredibly refreshing, you do an incredible job at letting the guest speak/finish a point, while still remembering to circle back to get more clarity/depth
to get from learning expertise in an area and scale sales whilst minimizing fulfillment time and effort from 50$-100$-500$-1000 is soo different which is why an un edited hours podcast i usually speed thru cuz not many takeaways
It is blow minded the ideas and how the simplicity Alex soo the world, I love it
Amazing interview and content, love it, thanks for sharing! ☀️ Greetings from a Swedish sub in Beijing 🌆🏯
Love the collab 🔥 🔥 🔥
This is great. Thank you.
Two of my favorite people!
You put out some valuable content. A little off topic maybe, but there’s this woman I got in touch with during the lockdown which cost me my job. Ms. Norman Davis helped me manage my assets by introducing my to the best investing platform and strategies, I earned a lot of $$$ working with Norman at the comfort of my home. I still keep in touch with the amazing lady
Greetings from Dublin 👋I have a master in mathematical finance, so it wasn’t so easy to get me convinced to begin an investment without me carrying out proper research on her. I had her broker ID checked and she’s fully verified! So I began with a few bucks, only to get huge returns in a month. I reinvested and now I get long term monthly returns… So glad I don’t rely on pay checks anymore.
Love and light from San Diego, I’m trying to create long term wealth to set towards property one day . How can i reach out to her? she could be of great help
< normandavis
her user handle is above, I search her on platform for messaging Tellegram page, you know it
I run a mini food business in Paris which have been affected by food inflation and I needed a side hustle that could help me boost my small business, so I could give my employees better wages , I got in contact with Ms. Norman a month ago and my stories became testimonies… I wasn’t charged on my first investment with her. Yes, I received my first returns last week… I’m considering reinvesting
This video took me soo long to actually consume and understand what was being discussed, but I can say Alex is an impressive story. How can I start actually starting a valid business that will make an impact. like Alex?
What are you good at? Start with that.
Alex has some much clarity. He seems to be working things up from first principles.
explain first principle pls. It doesn't sound clear to me
Excellent stuff thank you!