13 Years of Marketing Lessons in 85 Mins
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- čas přidán 30. 05. 2024
- Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
If you’re new to my channel, my name is Alex Hormozi. I’m the founder and managing partner of Acquisition.com. It’s a family office, which is just a formal way of saying we invest our own money into companies. Our 10 portfolio companies bring in over $200,000,000+ per year. Our ownership stake varies between 20% and 100% of them. Given this is a YT channel, and anyone can claim anything, I’ll give you some stuff you can google to verify below.
How I got here…
21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
31 yrs old: Started our family office Acquisition.com. We invest and scale companies using the $42M in distributions we had taken + the cash from the $46.2M exit.
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.
34 yrs old: I became co-owner of Skool.com to help the many people who want to start a business online do so.
Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).
To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.
You either get an epic outcome or an epic story. Both mean you win.
Keep crushing. May your desires be greater than your obstacles.
Never quit,
Alex
FULL DISCLOSURE
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
Want to SCALE your business? Go here: acquisition.com
Want to START a business? Go here: skool.com/games
Im starting a business of selling bikepacking bags, and these videos have been so helpful!
Would appreciate it if you use timestamps. Although the value is insane.
@@RIFATKARIM-vq1dw you admit that the value is good, and the value is free, yet you still ask for more?
Thank you!
there is a whole wade of papers on consumer behaviour where going down is better than coming up due to anchoring effect. So your first advice sucks as it misses crucial point - WHEN YOU PIVOT THE MARKET...
0:13- 1- start with low prices or even free
6:24- 2- more, better, new
17:03- 3- how to do better
25:45- 4- LTV:CAC is the only thing that matters
31:58- 5- his ad creation process
37:46- 6- only 4 ways to let people know about your stuff
42:43- 7- state the facts and tell the truth
47:35- 8- say what only you can say, do what only you can do
53:30- 9- how and when to expand your market
1:02:10- 10- provide value
1:06:26- 11- give away the secrets, sell the implementation
1:13:02- 12- all advertising works, it’s just a matter of efficiency
1:20:22 - 13- we need to be reminded, more than we need to be taught.
Thanks man !
8th point has 2 parts - 1st is CLAIM, 2nd is DEMO
The level of value this man provides is unmatched.
Real, people sell expensive courses with less value than this man’s 60 minutes
right
that's probably the biggest thing to learn from him. nevermind the business advice, just provide as much value out there and you will succeed
100%
volume negates luck
1. Start with low prices or even... free
2. More, Better, New
3. How to do Better (Put 80% of your effort into the headline)
4. LTV:CAC is the only thing that matters
5. My ad creation process
6. There's only 4 ways to let people know about your stuff
7. State the facts, tell the truth
8. Say what only you can say, show what only you can show
9. How and when to expand your market
10. Provide value
11. Give away the secrets, sell the implementation
12. All marketing works, it's just a matter of efficiency
13. We need to be reminded more than we need to be taught
Really loving the return to videos that arent heavily edited
I think a minimal amount of editing should be done. For example when he was explaining the Value equation, anyone who hasn't heard of it won't be able to understand it as clearly without visually showing them how it works.
Amen
@@vibhuprasher6135then the content isn’t necessarily for them, bc what you’re referring to exists in so many other channels.
I'm still baffled that these videos are free, seriously.
Just accept it as genius brand building, sacrifice money now for plenty more later
For sure
It Is insanw
True
Welcome to the current Century.
Google and CZcams is a very crazy tool..
I can build a car , I can make a business, I can learn to even tie my shoes.. etc etc
All free
This is peak hormozi content
I usually listen to videos on 2x to consume them faster because the amount of value per second is usually quite low.
But when I do listen to Hormozi, i have to keep it on 1x. There is so much value in each sentences, I get overwhelmed and can't grasp every concept if I try to go faster.
Keep those format Alex, you're raising the bar for the whole CZcams business Game.
Thank you for giving it for free
Same
He talks 2x normal rate so there’s that
I just watched a video from a year ago and the difference in value is insane. I've rewatched the last few videos everyday!! great work
They changed the thumbnail 4 times in 19 hours, they are testing something
Every major channel is doing this, getting a bump in views each change if done correctly
Woah, I didn’t realize that until you said it, I started the video an hour ago and paused it, came back and saw his comment
The video is not getting the enough traction!
There is a lot of value but it's not getting communicated.
There is a similar video by someone else following the same headline pattern which has crazy views
I disabled thumbnails so I wouldn't know anymore lol
Bro, he is the v-shred of finance.
It feels good to learn from experts.
My mozi sense tingles everytime there's a new upload. I was right again
Used to only go door to door for clients, watching these videos helped me market my business over all platforms and increase my traffic with half as much effort. Thanks Alex!
I've been pseudo-researching the off vs online marketing efforts of various businesses. And always amazed how many still use offline practices even when shown actual case studies/ROI possibilities with adding a minimal effort online.
Glad you were able to see and utilize, Bravo.
What product do you sell?
This was 1 hour and 25 minutes of gold. Premium Hormozi content.
Thank you for all you do Alex! I own a B2B service-based business. Started using your stuff and we were able to charge 4-5x more than our competitors and deliver way more value for our clients. Cheers!
Thank you for finally leaving the fancy edits and just delivering value! 💪🏻 Alex is excellent at delivering value because of his experience and communication fluency. This benefits us business owners and I believe it also benefits you (the editing team, social media team, etc.) because it means less editing. Please continue this format. This is exactly what we needed.
Of course, this format wouldn't be possible if the content wouldn't be this valuable. Lucky for all of us, Alex doesn't have a problem in that area whatsoever.
As an improvement, for the audio team, I would just have a shotgun mic, instead of a Lavalier mic. The quality difference is noticeable. However, I'm just being picky. A Lavalier mic is also good enough. I would just brighten up the audio a bit in post.
Lighting and video are great though.
Keep up the good work you guys 💪🏻
Love your „new“ authentic video style without bullshit editing! Thank you!
This is the Best Marketing Video I Have Seen in my Life. I am So grateful That I found your Channel. Thanks you for all your Effort helping Small Entreprenuers.
This is ground breaking. Thank you Alex!
Alex is LOCKED IN
Can’t thank you enough.. 20 years working in fitness industry and learnt so much 👊 legend thank you
Thank you for the tremendous value you bring to business owners Alex!
Alex you have changed my life forever. I am on track to 2x my gross this year and have 2x’d my employees already. Can’t believe I waited so long to take new steps forward. All I needed was the push, thanks so much!!
Thanks for all the long-form
Easily the best business and sales channel on CZcams for me. Thank you for always bringing massive value!
So much value in this video. I had stopped watching but you are back on form now.
This is the content I’ve been looking for, as usual dropping gems Alex
Thank you so much for returning to this content it has so much incredible value compared to the last format.
Nothing will ever come close to this type of content. 10/10!
Hormozi getting back to that kid in the basement , sheesh! I remember being subscriber ~19k and he is back
Glad you're going back to these kinds of videos.
Objectively, my faith in goodness doesn't give me as much excitement for life as you do, man. You deserve the life you have, the attention on your behalf, and more.
New content has been really amazing life changing really really good man appreciate it thank you
🔥🔥🔥 Alex and Leila are creating high quality content. Thank you for providing us entrepreneurs with tools to build great business.
You can't make a business great, it either is or it isn't... from the beginning. Unless there is a pivot anyways.
@@jensenovesian2861Thank you! I mean great business as a mindset. And indeed, all businesses evolve, the best ones do, over and over again. In that sense you can create great business.
@@jensenovesian2861You should never give advice again.
I downloaded 20 or so of your videos at London Heathrow flying back to JFK back in 2022. Feels like one of these older video. Thumbs up. One day at a time. Learning everyday
As a watcher who's currently upskilling to start a business, watching Alex is pure dopeamine.
Thank you Alex for such amazing knowledge sharing!
Holy shit.
Sooooo much value.
I loved this long one!
Thanks!!
I absolutely love this content! It’s incredibly helpful and the value you provide with each video just keeps increasing. Alex you truly practice what you preach.
Long Form Super rich Content is by far the best for business owners, Thanks Alex.
Dope. Having a hard time deciding between a few options for my biz...was looking EXACTLY for this.
If you need this to succeed, then you need to start a better business instead.
This might be my favorite marketing/business video of all time, thanks Alex! 🇧🇷
thank you Alex. this videos have their worth in gold.
Alex has been locked 🔒
What does that mean
@@Jonquez1 Locked in, means he's been on the money
@@Jonquez1 ngmi
His new content is so good
He's being consistent
Your content is next level again bro
Loving it!!!!!! Just do more bro!!!!!! A lot more!!!!!!!!!
Just that there is worth Millions, sometimes the simplest scheme put to action is the answer!!!!
I run a business that does close to 20 mm annually and I cannot get enough of your stuff. So much, so fast, so good. Thank you!
Dear Alex, thanks for this great stuff.
From $37K to $45K that's the minimum range of profit return every week I thinks it's not a bad one for me, now I have enough to pay bills and take care of my family.
Some times last week I tried trading all alone but ended up loosing $3K 😢
All thanks to Alex Robert
He is a licensed broker and a FINRA AGENT here in the States.
Yes!!! That's exactly his name (Alex Robert) so many people have recommended highly about him and am I just starting with him from Brisbane Australia 🇦🇺
*I'm supprised that this name is being mention here, I stumbled across one of his client testimony on CNBC just last week😮*
Insane value per second. This is the gold standard. Keep on pushing, Alex!
need to rewatch this. Thank for taking the time to share it
So far the best training video, all are fantastic, but this is PLATINUM. So many EXAMPLES included.
00:00:12 Marketing Advice #01: Start with low prices or even free
00:06:23 Marketing Advice #02: More, better, new
00:17:02 Marketing Advice #03: How to do better
00:25:44 Marketing Advice #04: LTV:CAC Ratio
00:31:57 Marketing Advice #05: My Ad Creation Process
00:37:45 Marketing Advice #06: 4 Ways to Let People Know About Your Stuff
00:42:41 Marketing Advice #07: State the facts & tell the truth
00:47:33 Marketing Advice #08: Say what only you can say - Show what only you can show
00:53:29 Marketing Advice #09: How and when to expand your market
01:02:10 Marketing Advice #10: Provide Value
01:06:25 Marketing Advice #11: Give Away the Secrets - Sell the Implementation
01:13:01 Marketing Advice #12: All Advertising Works
01:20:22 Marketing Advice #13: We need to be reminded more than taught
Marketing Advice Chapters DFY, Alex. Many thanks for this massive value drop!
Mate! The value you provide is going to create a revolution. Hands down. Thank you
Content has hit a new level.
Finally, I watched the entire video. It was amazing, and I would recommend it to anyone. Watch it all the way through
I had to pause this and rewind SO many times..so much gold here
ONE OF THE GOATS.....BERRRRRRRRR.. I LOVE YOU HORMOZI❤
Bro you’re amazing, you simplify everything down. You a legend fr , you make the learning to new generation way easier. Most those business terms the younger generation doesn’t understand. And you really simplify with great examples. Appreciate that man
Wow! God bless you Alex. I don't know what else to say. Thank you for all the value 🎉🎉❤
I really appreciate your videos, thank you for taking the time to do these.
So much value, precisely and easy to understand🙏
This is sooo good! Thank you so much Alex
Petition for alex hamozi to make a 13 years of sales video !!!
Thank you so much, Alex. ⚡
The value per second in this video is incredibly high! Love it!
These new videos are the only ones I watch from start to end without skipping or 2x tempo.
Love these types of detailed videos
Thank you yet again Alex mersi!
Tis video is very eye opening. For the record, and to answer Alex’s question, I hadn’t heard of the value equation and I haven’t read the books yet, even though I have been following his content for probably close to a year now. So what he says here about is getting tired of our own content and ads before the audience gets tired is 100% true.
Thank you Alex for all your lessons. They have helped me to level up my mindset greatly in a more practical way.
Me neither but I do now 👊
Thanks Alex! Great value.
This is great content is gold. Thanks
Dude... this video is SO GOOD!!
This is gold. I’ll have to rewatch multiple times 😮
This is the exact content I love!
I really like 13, that's why I like watching your videos it's a good reminder to keep on track
This Man is HUNGRY. Excited for this video! #🐐🐐
Invaluable! Thank you so much Alex.
Great stuff brother!
High level game right here... Biggest take away.. Do MORE!
The best video on marketing in youtube
God Bless this man ,its all gems
This man is a G! Honestly the way he breaks down these complex business concepts in such simple terms!
This video has so much value my head is spinning! Thanks Alex
We need the new book! Great Vid!
Heard of the value equation 5 times from you BUT it didn’t stick. Then one day I was struggling with margins/ profit and remembered it. Then went and rewatched the original value equation video from years ago multiple times THEN implemented it. Thank you.. keep reminding.
Wow. Wow. Wow. Thank you so much Alex.
I love the core business stuff. Liked the general stuff also, but love this.
Can’t believe this is free
Thanks for sharing this Alex
Thanks for all the information Alex
THANK YOU ALEX
I look forward to these long trainings
It keeps getting better and better 🔥
Thank you so much for this
Awesome vid, will definitely have to come back and rewatch!
This is amazing. Blown away!
Awesome information, now comes the work😃
So much info, if I apply one lesson for day I have to re watch this forever until I apply everything.
Alex you're spot on on your content thesys
Imma keep it real with u, I have been watching every piece of content for like a month now 😂
I love these long videos