Why you should INVEST in spec ads and personal projects!
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- čas přidán 5. 09. 2024
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So much of what I do is for money that it’s a mental leap to say to myself, ‘do this for you.’ But you’re correct-this is how we push our craft and get better. Thanks for the encouragement, good sir.
You said down time and I cried a tear because my daily is 70 hrs a week😿
Excellent points.
I worked with people who spend tons of money on gear and then trying to save on hiring the right people for the job. The result of that is pretty mediocre in most cases.
This is such great advice. I don't agree with the whole CZcams buying gear thing. It's way better to invest that money into spec to actually get work!
Bravo Matteo! Very good advice. When I've shot spec stuff/personal projects - it's always led to paid work!
Great suggestions, Matteo. I’ve thought about doing spec ads, but never followed through. I guess the trick is to choose a product I really would enjoy myself. Thanks again for the inspiration.
Agree with you! As long as you do something you are passionate about you are good to go!
ahhh such a great video man. I agree 100% with all off this and have been seriously thinking about investing in my personal ideas. Time to get to work!
Great video, definitely will be filming more spec work to get that client.
Ciao Matteo! Video super interessante, come sempre! Un saluto dalla Spagna!
Well said Mr Bertoli ! Very TRUE !
you the best mateoo!!!!
RAGAZZI TENETELO D'OCCHIO CHE QUESTO RAGAZZO STA VOLANDOOOOOO!!! grazie matteo per ogni singola cosa che condividi con noi. sei una bomba a mano
Excellent Advice
love this channel
Finally it’s out. The wait is over. Thank you Matteo!!
Ogni tuo spunto di riflessione è oro puro per meditare e crescere. L'eleganza è parte costante di te. Ti ringraziamo tanto, Matteo 🙏
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Matteo!! You never act creative with client money!! If that client gave you that gig its because he want what you already are good at. what you already master. be creative with your own money that client paid you!! and then you sell that to a new client. that's my modo and it fkng works!! love your talent!! cheers!
sorry... you said that. I rushed with my comment. sorry....
Glad to see you back man! You’re amazing as always!
Lets go!
God bless you Matteo keep giving us more knowledge.
Exactly at that point where the client work although good is boring and creatively draining, time to through some personal work into the mix.
"wow this guy is legit"
lol!!! i love it!
i moved to Dallas from New York to do just this thanks for this video
I saw that panerai and knew you were a watch guy.
Grande matteo! Absolutely true and thanks for give me some good motivation in this quiet period of mine to create something cool instead of always chasing new clients
I've been waiting for this video - did not disappoint!
Thank you for this!
I just wanna say, thank you!!! I know what i’m going to do this month.
Exactly right
Your channel is so good!
This was very insightful. Keep it up!!!
Thank you Matteo for this video 🙏🏻
i told myself i want to sleep - but ill check if there is new video from matteo - well i can sleep later
This was awesome, thanks for making g this video
Very nice video as always, Matteo. Thank you sharing your thoughts and advice :)
Congratulations @ 48K ~ subscribed!
I've been thinking about this for months ! But it's hard saving up enough etc, gotta be more disciplined on this matter...
1:37 so true.
Watches I saw in this video: Tudor BB58, Panerai Luminor, Rolex Explorer II. Did I miss anything? ;)
You got them all! Ahah
can you make a video about your handheld shoulder rig?
great content...thanks for sharing
🔥🔥🔥 as always!
Hi Matt, could do a content on what program you should recommend for blackmagic users as an editing tool
Pretty easy: davinci resolve ;)
@@matteobertoli If you do a spec ad are you allowed to put your name as directed by... ?
I never thought of renting gear and being able to amass a crew - but now that you've mentioned it, fellow Film/CZcamsr DSLRguide has always said that a good story, actors and crew will always outweigh gear. Thank you!
Thanks man
Great video! Could You make as well budget breakdown for this kind of project? It would be great to know how much it costs 😏 Greetings Bro, keep going ! 🙏
Great video as always Matteo! Where do you find inspo for spec ads / personal projects? I've been going through a creative drought where I really want to make something but I just haven't had any ideas or come across anything inspiring for months. Really struggling to get out of this rut, so I'm curious to what you do.
It’s very hard, but I think you need a friend that shares your same passion and you can get together over dinner and get creative. It’s very hard when we are all by ourselves, that’s for sure. Traveling also helps me a lot. The past couple of years were brutal in terms of inspiration. Just cause we re overwhelmed by news from the media that it’s very hard to be positive and inspired. But definitely find someone with the same passion in your city and start talking!
@@matteobertoli Matteo, I wonder how a european guy gets to travel & work all over the U.S (and afford it..hotel expenses etc)?
Figata! Però mi mancano i vlog 😪
Great advice as usual 🎯
If you have a crew in my City that would be Dope 💯🎬‼️
Matteo, love your videos! I’m curious, what was the process like to move to Florida as a foreigner? I’d like to do something similar and would appreciate any advice or insight.
It was awesome! Best place we ever lived in!
@@matteobertoli how long were you there ??
We are still here!
I thought spec work was a 2006 kinda thing. I mean, people do personal projects for sure, but do they also create a 'Jeep' or 'Nike' kinda ad and display it to the same companies? Does it work today, and gets people hired by these companies?
2006? 😂 I think there are more spec work out there than actual commercials. Getting hired by those company was never really a think because they have multi million dollars contract with AD agencies. It happens occasionally that they might be interested in purchasing your project, but it’s rare and you don’t shoot a spec for that reason. With that said there are a good amount of spec ads platform coming up and they put together brands and creators.
@@matteobertoli Wait, so the objective is not to show your 'Jeep' work to 'Jeep', then who do you show it to? (With a disclaimer that its a spec work). I mean, if 'Jeep' won't hire you, I don't think 'Subaru' will hire you as well as all of these huge companies have an Ad agency. So, what's the workflow here regarding spec?, Who's the final viewer besides our friends/peers?
Did you actually watch the video? I explain it very clearly.
@@matteobertoli I did. You mean, just put it on your website/instagram? That's fine, but personally it feels like this spec work needs to be pushed actively to decision-making eyeballs. Not sure how, but if it stays on our personal social media, I'm not sure how much exposure it will get. I mean, none of us is like kylie jenner :)
3 days with 4people at 100 dollars each day per person, making it 400 per day. 1200 for the project. Then the edit cost if needing special effects or other specialized editing? Is there not another more cost effective and efficient way?
Edit yourself and cut special effects ;)
How many hours did the perfume spec ad took to shoot? no post work.
About 8 hours
Are Spec Ads legal to show on instagram and website?
Of course. It’s my project. I am not using anyone else footage
@@matteobertoli that means that I can use also the "dolce & gabbana" name for example. Like the logo on the instagram post preview
what is the best country to spend 2 weeks before arriving to US?
I did Croatia. Definitely great! But November US will open up finally
@@matteobertoli i think for vaccinated only. Croatia is so nice! cant wait to come to Florida. Are you in Miami?
Yes only for vaccinated. But unfortunately that’s gonna be the rule. I doubt you will be able to fly from Croatia without a vaccine
Ciao Matteo, ottimi consigli, nel caso si prendesse un brand tipo orologi famosi per girare una sorta di spot, vi possono essere problemi nel pubblicarlo? Cioè il brand potrebbe farci storie per aver fatto un video utilizzando il loro marchio a loro insaputa? Grazire mille!!!
Non dovrebbero esserci problemi, ma metti in evidenza il fatto che sia uno spec nel titolo o in descrizione :)
È la mia stessa preoccupazione. Forse sarebbe meglio pubblicizzare un brand falso?ho saputo di centinaia di cause legali su delle foto, figurati su brand famosi, penso sia a tuo rischio. Comunque gran bel video come sempre e consiglio. I know hundred of lawsuit on pictures, figure it out on famous brand. It's my same worry. Maybe will be better use a fake brand??? I know hundreds of lawsuits on puctures, figure it out on famous brands. I think its at your own risk . However very nice video as always, and nice advice Matteo Bertoli
Thank you for this video Matteo!
I recently just directed a Adidas Wrestling spec ad and would love anyone’s feedback on it on my channel!
Don’t encourage spec work !!! EVER !!! It makes clients think they can exploit film makers & artists. YES invest in personal work …. But NEVER SPEC WORK…. Clients see this kind of ridiculous hard sell & jump on it & next thing is … you’ve got film makers being asked - ‘Can you work for free?…’ They’ll promise you your NEXT DREAM job & give you a NIGHTMARE of absolute LIES. Everyone needs to GET PAID, especially now that the pandemic is over & everyone is looking for PAID WORK. Full stop. You don’t go into a bar & ask for free drinks telling the barman … I’ll come back with friends & spend money tomorrow. Just don’t do it .. it lowers the bar for film makers all over the world. It’s hard enough already to break into this game. Doing it for free won’t get you anywhere.
No idea what you are talking about. If a client wanna use any of my work they’ll pay the price. You are the only owner of that project/footage. If You are that dumb to give it away for free, that’s another story. If Apple wanna buy one of my spec ad I’ll gladly send them a big, fat invoice :) Everything else you just said is complete nonsense.