How are F1 liveries designed?

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  • čas přidán 22. 02. 2022
  • F1 livery design is tougher than you think. Here is why, and how F1 teams make theirs.
    When it comes to motorsport, the livery is the single most important piece of branding a team will produce. It’s what’s shown to all of the fans on-track, and the millions of people watching at home.
    Livery design is not simply a case of making something look pretty however, as motorsport is a big business with several different parties involved, each with their own vision and message they want to share with the world.
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    Any trademarks, logos, and brand names represented in this video are the property of their respective owners. No connection with any company is to be implied unless otherwise stated.
    Any views, comments or opinions expressed by me in this video are entirely my own, and not an official communication by Codemasters, Electronic Arts or any of my previous employers.
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    Special thanks to the following for their time and assistance with this video:
    ‪@TommoOnCZcams‬ - / tommoonyoutube
    Andy Blackmore - / andyblackmore
    Sean Bull - / seanbulldesign
    Brandon Seaber - / brandonseaber
    Chris Paul - / chrispauldesig1
    Music from ‪@StreamBeatsbyHarrisHeller‬:
    Next Stop Flop (from “Sunset”)
    Synth Surfer (from “Sunset”)
    Sources & Additional Research:
    ‪@TommoF1‬ with Tommo, Episode 21 with Sean Bull
    • SEAN BULL - Mr. Alpine...
    The Art & Science of F1 Livery Design - ‪@McLaren‬
    www.mclaren.com/racing/2021/m...
    Insight: How to Design an F1 Livery - ‪@MercedesAMGF1‬
    www.mercedesamgf1.com/en/news...
    Audi Motorsport Brand Guidelines
    www.audi.com/content/dam/ci/D...
    2022 Formula E Sporting Regulations - FIA
    www.fia.com/sites/default/fil...
    How the designer behind a classic F1 livery rates the look of today’s cars - RaceFans
    www.racefans.net/2021/02/10/h...
    Marlboro’s requirements for F1 liveries - Andy Blackmore (via Twitter)
    / 1475944552380862465
    #F1 #Formula1 #Motorsport
  • Sport

Komentáře • 49

  • @dbackh
    @dbackh Před 4 měsíci +5

    You should have created more content. Just saw your Michael Schumacher video and you're good at what you do

    • @PJTierney
      @PJTierney  Před 3 měsíci +4

      Thank you. I have wanted to make more content for a long time, but it is hard to find the time and energy right now when my day job is quite demanding.

  • @Scazion
    @Scazion Před 2 lety +11

    Another good example of a team that uses a slightly different colour on their vehicles is the Repsol Honda team in MotoGP. In person the Orange and Red are more fluorescent and brighter whereas on TV they appear darker and more like the brand colours

    • @PJTierney
      @PJTierney  Před 2 lety +2

      Weren’t the old Marlboro McLarens like that too?

    • @Scazion
      @Scazion Před 2 lety +1

      @@PJTierney yea the Marlboro liveries look more fluorescent in person instead of just being the Red you’d expect when looking at a screen

  • @calvinwalsh104
    @calvinwalsh104 Před 2 lety +4

    Very insightful video! Never seen one done on this, loved it

  • @MickyEire
    @MickyEire Před 2 lety +2

    Another well put together video well done, I think some of the points you made might help with my art classes at school.

  • @baru39299
    @baru39299 Před 2 lety +2

    Really helpful! Thanks, mate!

    • @PJTierney
      @PJTierney  Před 2 lety

      Glad you found it interesting 🙂

  • @sidtrip_
    @sidtrip_ Před 2 lety

    Excellent video, thanks for putting this up.

  • @williamtaftt
    @williamtaftt Před 2 lety +3

    This guy's videos are getting criminally low views. Such high production quality

  • @FinleyClausen-bu6oo
    @FinleyClausen-bu6oo Před 8 dny

    Awesome video! Can’t wait for you to comeback and make some more! Take your time though, no rush! ☺️

    • @PJTierney
      @PJTierney  Před 5 dny +1

      Thanks, I haven't forgotten about this channel, but life gets in the way 🙂

  • @m.m.6615
    @m.m.6615 Před 2 lety +4

    Great topic. I really like the Mercedes this year, I might even buy the scale model.

    • @PJTierney
      @PJTierney  Před 2 lety +1

      I need to see the cars more but early days, I like the Aston Martin.

  • @0uttaS1TE
    @0uttaS1TE Před rokem +1

    I'm keeping this for when I make liveries in GT7. Seriously, though, thank you for this video, even though I'm over a year late.

  • @jamesjohn6855
    @jamesjohn6855 Před 2 lety +1

    Brilliant vid but u didn’t explain alpine and the pink tho

  • @theo_korner
    @theo_korner Před rokem

    with hype season for the dakar starting in just over a month, you maybe could make a video about it

    • @PJTierney
      @PJTierney  Před rokem +2

      That's a good idea.
      I do want to make videos again soon but I don't think I'll be ready for a little while longer. Definitely want to talk about more motorsports though so thanks for the suggestion.

  • @karthiksubramaniyam6738

    Pls put a video about f1 esports joining tutorial brother

  • @Leikjarinn
    @Leikjarinn Před rokem

    More vids!

  • @Elian22
    @Elian22 Před rokem +1

    Mate where you at?? Waiting for that F122 content

    • @PJTierney
      @PJTierney  Před rokem

      Hey there. I’m not planning content for F1 22 on this channel, however I am hoping to make some official tutorials on the Codemasters channel so keep an eye out for that 🙂

  • @sebastianvoppmann
    @sebastianvoppmann Před 2 lety +2

    Why no new video from you? Hope you are okay.

    • @PJTierney
      @PJTierney  Před rokem

      I posted an update on my community feed 🙂
      I am okay, but currently CZcams isn't my main focus in life.

  • @greysonmielock4629
    @greysonmielock4629 Před 2 lety

    I’m a big fan of your videos but could you make a video about Moto GP like the formula E which I loved and I am now into formula E I would like to get into this but I need your help please

    • @PJTierney
      @PJTierney  Před 2 lety

      Thank you 🙂
      I don’t follow Moto GP as much as I should but that’s a good idea.

  • @Tweej
    @Tweej Před 2 lety +1

    9 months planning and then a big chunk of BWT money has you throw pink on it last minute two years running.

    • @PJTierney
      @PJTierney  Před 2 lety +2

      You could tell the Aston Martin thing was last-minute in 2021.

  • @hell2324
    @hell2324 Před 2 lety

    What’s the minimum amount of money a brand can pay to be on the car?

    • @PJTierney
      @PJTierney  Před 2 lety +1

      It varies and is usually confidential. A wing mirror on a Mercedes might cost more than a front wing on a Haas for example. A title sponsor seems to be between 20 and 50 million a season depending on who you're with, but little logos would be much less.

  • @lapoburchi2011
    @lapoburchi2011 Před 2 lety

    make the setting video for the pad on f122

    • @PJTierney
      @PJTierney  Před rokem

      Not planning on making one, sorry.
      In all fairness, the 2021 video will work out just fine, I copied my settings over and it drove okay.

    • @keknutiy9943
      @keknutiy9943 Před rokem

      @@PJTierney when you will make a new video?

    • @PJTierney
      @PJTierney  Před rokem +1

      @@keknutiy9943 Right now I am working on the official F1 game channel moreso than I am working on my own.
      I do want to make videos on my own channel again soon, but it's not my priority right now. 😕

  • @joaquinortegaperyt
    @joaquinortegaperyt Před rokem +1

    Bro upload camera setup video at F1 22

    • @PJTierney
      @PJTierney  Před rokem

      Not making F1 22 videos on this channel, sorry.
      Instead any f1 22 videos I make will be on the official game's channel.

    • @joaquinortegaperyt
      @joaquinortegaperyt Před rokem

      @@PJTierney Ok Bro

    • @PJTierney
      @PJTierney  Před rokem

      @@joaquinortegaperyt For what it’s worth, my settings from ‘21 will work just fine, the camera system hasn’t changed.

    • @joaquinortegaperyt
      @joaquinortegaperyt Před rokem

      @@PJTierney Ok Bro it is understood

    • @Adz44-_-
      @Adz44-_- Před rokem +1

      @@PJTierney you work for ea or code masters do you.

  • @noellundstrom7447
    @noellundstrom7447 Před 2 lety +2

    Great video! But you need to work on your clickbaiting skills my guy

    • @PJTierney
      @PJTierney  Před 2 lety

      I agree, my title/thumb game is a bit weak. It's something I really need to get better at if I want these videos to succeed.

  • @RS4P
    @RS4P Před měsícem

    Came here after the Ferrari 2024 Miami livery🥲

    • @PJTierney
      @PJTierney  Před měsícem

      I kind of like the Miami livery. I think most people are upset about it because they had the expectation of an even more significant change.