Building Customer Retention Via Stickiness & Gamification

Customer retention comes in many forms. For software companies, one strategy beats all others…
Join Ian & Mr. Buttons as they discuss the most effective strategy for retaining customers for their software company, ReputationStacker (ReputationStacker.com).
They take some cues from gamification expert Yu-Kai Chou along the way.
And check out ThisIsHowWeStartup.com to get exclusive content from Ian & Mr. Buttons.
They document the highs and lows of building a software company here on This Is How We Startup!