1973 Oldsmobile Toronado Dealership Sales Training Promotional Film ( Restored )

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  • čas přidán 29. 05. 2022
  • This 1973 Oldsmobile promotional film, titled "1973 Toronado From Oldsmobile", was sent to the Oldsmobile car dealerships to be used as an in-house Sales and customer training film. This
    film highlights technical aspects and features of the new model year.
    If you look up a different film I posted, titled "1974 Chevy Selling Monte Carlo ", you can see a rare glimpse of the film cartridge viewer that was used at the dealership where the customers and personnel were to view these films. The machine was made by Technicolor and called the " Chevrolet Mini Theater System "
    This film came from my personal collection. This film was not downloaded from any website and is not reused content. This restoration is my work. The restoration process started with removing the super8 film from the Technicolor Cartridge. After removal the film was cleaned, repaired, and spooled onto a standard film reel. This film had many scratches and dust marks along with a fair amount of color fade. The scanning to digital process and basic color correction was performed on the Lasergraphics Scanstation motion picture film scanner system in 2k resolution. Excess film grain noise was removed, Image sharpening. and color correction was performed in multiple processes utilizing Neat Video and DiVinci Resolve. The next step excessive dust marks and scratches were removed with Neat Video. The film was then upscaled to 4K resolution utilizing Topaz AI software. In 4K, the final color restoration was performed with Davinci Resolve. Finally, the film was downscaled back to 2k for uploading to CZcams. As I work on these films, I try to improve the process as I go along. Note the audio track was altered due to copywrite content. Thanks for watching.

Komentáře • 51

  • @matthewharhai4039
    @matthewharhai4039 Před 7 měsíci +4

    One of the best interiors ever!

  • @foggy634
    @foggy634 Před 2 lety +7

    As a 12 year old there were only a few of these in my small city. i knew each 1 and i snapped to attention when i would see 1 drive by. thanks for the video !

    • @theemulsionalchemist5688
      @theemulsionalchemist5688  Před rokem +1

      Very cool! glad you enjoyed the film. I am working on another Toronado film that I will be uploading later this month

  • @manbunmullet372
    @manbunmullet372 Před 2 lety +4

    That model year has alot of style.

  • @john1959ism
    @john1959ism Před 2 lety +4

    The Olds/Cadillac dealership in my hometown was so small, they only had room for 1, maybe 2 cars on the showroom floor (McAlister in Liberty Tx). First place I'd ever seen one of these, boy did I think that was cool.

    • @SpockvsMcCoy
      @SpockvsMcCoy Před 2 lety +1

      Pre-bankruptcy General Motors had a Buick dealership similar to yours...small showroom floor for only a single new car and about a dozen new cars in inventory.

  • @markjohnston3502
    @markjohnston3502 Před 2 lety +7

    nice clip. my mom had a '73 Toronado - white with black top special ordered @ Olympic Olds in the fall of 1972. Interesting fact about the car is that it did not have power windows - all hand crank. This was a result of a series of problems my mom had with her '67 Cadillac Coupe de Ville convertible - power windows in that car never worked right and the convertible top leaked badly.

    • @SpockvsMcCoy
      @SpockvsMcCoy Před 2 lety +3

      The power windows cost $75. Leather upholstery was available on the Toronado. In the 1950s about 50% of new cars were ordered to a customer's chosen configuration. The business model of a new car dealership having a hundred or more unsold new cars in inventory happened much later.

    • @theemulsionalchemist5688
      @theemulsionalchemist5688  Před rokem +2

      thanks for the story. these films bring up memories

  • @matthewharhai4039
    @matthewharhai4039 Před 6 měsíci +1

    "Introduced in 1966, with a shape vaguely reminiscent of a purportedly female Soviet discus hurler, the Olds Toronado never made much of a sales mark until it's image was changed from muscle to svelte in 1971."

  • @realfunny7
    @realfunny7 Před rokem +3

    i had a '73 just like this first one Burgendy one in every way - then i traded it in for a Baby Blue '75 Toronado i miss them both

  • @petercarey6883
    @petercarey6883 Před 2 lety +5

    This was a great upload on the Toronado, but if you want to see the most iconic Toronado, check out the first year of it. The 1966 year. Oldsmobile was ahead of its time not so much with its look, but it was the front wheel drive that Olds came up with. People just weren't ready for it yet, but luckily it did survive.

    • @SpockvsMcCoy
      @SpockvsMcCoy Před 2 lety +1

      However, the front wheel drive tore up the bias belted tires of that era.

    • @petercarey6883
      @petercarey6883 Před 2 lety +1

      @@SpockvsMcCoy It was because of all the weight up front. But obviously they figured it out.

    • @SpockvsMcCoy
      @SpockvsMcCoy Před 2 lety +1

      @@petercarey6883 The tires also had rapid wear due to the torque applied to them by the front wheel drive.

    • @petercarey6883
      @petercarey6883 Před 2 lety +1

      @@SpockvsMcCoy The tires were not up to today's advancement either.

    • @SpockvsMcCoy
      @SpockvsMcCoy Před 2 lety +1

      @@petercarey6883 Front wheel drive on huge cars at that time always seemed like a useless marketing gimmick (added cost and complexity). Ford was smart enough to stick with rear wheel drive on the Thunderbird (which sold better).

  • @marko7843
    @marko7843 Před 7 měsíci +1

    What a beautiful tank... I would take one of these over an Eldorado any day! (But I want to know what those extra goodies on the dash are, the Exterior Lamp and Nite Watch.)

  • @OLDS98
    @OLDS98 Před 2 lety +1

    Thank you for sharing this Toronado. It is appreciate. I own a 1992 Toronado.

  • @DSGNflorian
    @DSGNflorian Před 5 měsíci

    At 1:16 is a slow panning shot along the door trim panel....and it's upside down! LOL

  • @OsbornTramain
    @OsbornTramain Před 2 lety +3

    I think the same production company did some of the Chrysler work.....I know the Dodge Magnum film starts out the same way! I've got a 66 Toronado, a great car.......Thanks for the upload!

  • @LearnAboutFlow
    @LearnAboutFlow Před 2 lety +5

    I've always loved these cars, but this promotional film is as exciting as watching paint dry, and the features they talk about aren't really that unique, even though the car is. And showing a dishwater-brown car and a red car with a brothel interior didn't improve things. I hope they hired a different agency for subsequent years :-)
    In any case, thanks for restoring and posting this as it is a wonderful insight into the era. Always fascinating.

    • @SpockvsMcCoy
      @SpockvsMcCoy Před 2 lety +3

      The narrator's voice and the background music are not very good...but the two Toronados are striking to look at.

    • @theemulsionalchemist5688
      @theemulsionalchemist5688  Před rokem +1

      yes, some of these films are definite snoozers. thanks for watching, many more to come

    • @ic1815
      @ic1815 Před rokem +1

      Dishwater (GM) brown. 🤣

  • @japanjack62
    @japanjack62 Před rokem

    My Mom always wanted one, but Dad said we need more room, so they always had 98's until the last of us left home, there were 5 of us kids, but then GM downsized the Toronado and my Mom hated teh new design, so their last Olds was a 98 with fenderskirts...

  • @seand2711
    @seand2711 Před 25 dny

    Oh I want that red Brougham, that interior is so luxuriously expensive looking. Why can't they make cars like this still instead of all the junk we have now?

  • @drremulack6196
    @drremulack6196 Před rokem +2

    They used the entire drive train from these cars in the GMC Motorhomes from '73 to '77

    • @dihydrotestosterone
      @dihydrotestosterone Před rokem

      Yes... 455 then 403

    • @drremulack6196
      @drremulack6196 Před rokem

      @@dihydrotestosterone Saw a guy on CZcams put in a 6.5 GM Turbo Diesel. Never saw a finish video though. Still a great car man, art in motion.

  • @dihydrotestosterone
    @dihydrotestosterone Před rokem

    Good quality video! 👍

  • @ic1815
    @ic1815 Před rokem +1

    Why did they try to make this slightly scary lmao? The beginning sounds like a light horror film 😂

  • @peterhogan9537
    @peterhogan9537 Před rokem +3

    I keep hearing available , at this price it should be standard.

  • @JohnShinn1960
    @JohnShinn1960 Před 2 lety +1

    👍👍

  • @scottschlossberg3137
    @scottschlossberg3137 Před 2 lety +1

    Another great video! Do you have any Cadillac dealer videos?

    • @theemulsionalchemist5688
      @theemulsionalchemist5688  Před rokem +1

      yes, I do. I have about a dozen. those still need to be converted to digital from film. hopefully will get started on them by the end of this year.

  • @SpockvsMcCoy
    @SpockvsMcCoy Před 2 lety +4

    Halfway decent styling for 1973...the later 1975 restyle was garish.

    • @theemulsionalchemist5688
      @theemulsionalchemist5688  Před rokem +1

      the late 1970's brought some tacky styling

    • @SpockvsMcCoy
      @SpockvsMcCoy Před rokem +1

      @@theemulsionalchemist5688 "Facelift" is the term that is used...however, the original design in retrospect is often superior.

  • @peterdaniel66
    @peterdaniel66 Před rokem +3

    they took an amazing original bold design of 1966 and turned it into a boring ugly ass stale look. Looks like a ford