How One Decision Ruined Sega - Cheddar Examines
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- čas přidán 5. 09. 2024
- The early release of Sega Saturn was meant to be an advantage, but instead, it allowed Sony Playstation to take the lead in America's video game market.
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*$299*
That burn is 23 years old yet I'm feelin' it RN.
To be fair the $600 thing isn't a bad idea in terms of the tech and monopoly scheme that they brewed up.
The Wii is what hurt PS3 the most and it wasn't cuz of the pricetag.
@Erik Lerström Still at losses. Blu rays were pretty expensive
All thanks to Nintendo. ;)
H
Sir.. 299 back then equals 500 today. There is no price difference. Economics, ya know? Nah, you dont know lol Now you do though.
299! Man that was totally a mic drop moment.
Whether it happened or not, I definitely heard a microphone drop.
That was legendary. 299. Nothing more to say
That was a punch to the gut. Brilliant!
Siddharth Panigrahi h
You do know that Sony was still losing money with the OG PS3 right?
*$299*
Ohhhhh. That roast was soooooo savage. They say roasts can't hurt anyone, but it took down a company
It didn't take down a company just because someone said it did wtf
Company made 200 million in 2017
299 likes 😎
The cringe
xbox one 499... ps4 399 *drops mic
299!
Wow that's the most epic gaming announcement of all time !
👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏👏
Hanniffy Dinn LE EPIC GAMER MOMENT XXXXXDDDDDD
Hah
Let's get your comment to 299. We can try.
Y'all buy that ridiculous shit for y'alls kids though...🤔😂😂😂
This Playstation announcement came close:
czcams.com/video/kWSIFh8ICaA/video.html
Sega: “...the Saturn will cost $399”
Sony: *Im about to end this mans whole career*
This saying has been overused.
Lmao on my way to write this same comment i saw this...sega made it to easy lol
Sony and Nintendo: *we are about to destroy this man*
Hey is business like South Park game of thrones with Bill gate the Sony CEO 👨💼
Segata Sanshiro: play the Saturn or get brutally beaten
Sony did that with the PS4 launch as well. They were initially going to include the camera in the box but left it out so they could beat Xbox by pricing the PS4 $100 cheaper
Yeah I remember that announcement. I basically thought that the Xbox One was the Saturn all over again.
You're still paying for it with the controllers though as that's what the lighted portion of the controller is for.
Nobody ever uses that stupid fucking camera lol
They have someone smart in charge. Or a robot. It's Japan I don't know.
It's about who strikes the hardest not who strikes first 😂
I bought a Dreamcast back in the day, and I love it, but Sega made a huge mistake with its specs. PS2 destroyed the DC because it could also play DVD movies. That, combined with backwards compatibility for PS1 games, made the PS2 a huge value proposition
To be fair, playstation being Sony branded helped them a lot with the whole DVD playing thing. Im sure they could import that tech into their consoles for way cheap compared to Dreamcast
Because it was a better console on every side
PS1: Plays CD's
PS2: Plays DVD's
PS3: Plays Blu-Ray
Big advantage. But I remember owning a Dreamcast and kept saying you could buy a Dreamcast and a DVD player for less than a PS2.
Not so much a mistake on Sega's part; they simply could not compete. Even if Sega had foreknowledge of the PS2 playing DVD's, what could Sega have done? The DVD standard is proprietary so they would have had to license the technology to play DVD's from another company, driving up the cost.
the PS2 could play DVDs and PS1 games, but the Dreamcast could play NES, SNES, and Genesis games. Amazing system capabilities if you looked past official titles. I get that doesn't help in official marketing, and wasn't enough to prop up sega in the console war, but it is another data point of how Sega was actually the superior system.
As someone who remembers the Sonic/Sega vs Mario/Nintendo wars on the playground, seeing Sonic games on Nintendo consoles is still strange to me, even after nearly two decades of no Sega consoles.
Strange indeed.
Man, I remember literal fights broke out on the playground between Sega and Nintendo kids.
Christmas time was a rocky time.
It could make or break friendships.
I was a Sega kid, but I did like the SNES.
@referral madness Yeah seeing Sonic or any Sega exclusive game on any other system is odd to me even now! I love Virtua Fighter serie's and loved VF 4 but it just seem's weird still!
@Jeremy Kegley Yeap but remember Sega games were everywhere back then. There's Golden Axe on PC Engine, Shinobi, Fantasy Zone, and Space Harrier on NES, Columns, Lady Stalker and Thunder Force on Super NES, and Sakura Taisen on Game Boy Color.
Sega: it'll be $399
Sony: hold my PS1 controller
Voicist fad is over stop posting this
@@Phlegethon no
299!
*11 Years Later*
599 US DOLLARS!
they also had a 499 unit too.
599 US dollars and still a loss leader. Unfortunately a lot of those big fat chrome beauties of the 2006 - 2008 PlayStation 3 overheated and got the “yellow light of death”. I know I had 2 different 80 GB PlayStation 3 systems overheat with that dreaded yellow light. I finally decided to buy the PS3 Super Slim in 2013 which has been reliable to this day.
Sky Dragon it’s called inflation.
inflation.png
$299 in 1995 is like $500 today.
$399 in 1995 is like $660 today.
WOW. Seeing these price tags gives me a newfound respect for my single working mom who made sure I had both, along with every new gameboy that came out. Im gonna visit and give her a big ol hug today. I was a brat.
damn straight .
Damn, that was interesting, and brutal from Sony. You have to think the guy who set the price at 299 had to make the decision to lower the price on the spot without consulting anyone else. It obviously paid off, but gosh what a huge call to make.
Ha I doubt he did that on the spot. Would be too legendary
Yeah and is a business strategy that Sony has kept through the time.
Sony was manufacturing everything in house so the ps1 was cheap to make for them and I would bet that the $299 price was always what they wanted to sell it for.
@@mikejones3863 i think the op is right, he seemed nervous to say 299.
Are you guys kidding? You only mention $299 , if the top brass and
his team say so! I mean, think about it , its 1995 and a gijan takes it upon himself to make announcments off the cuff? Hell nah Sony was and still is quite meticulous when it comes to the business of the PlayStation brand.
Imagine being an established brand and getting absolutely devastated in a single month by a newcomer.
BlackBerry in 2007
Sony was just new to video games. They already were well established with making TVs, dvd players, stereos, speakers, music and they made portable cd players popular.
I have a feeling sega will make a comeback in the console industry again. If they are smart then they are earning money through just games and once they made a good profit they will start making the next gen sega console. Sega started out as a arcade company it will be a matter of time till they go back to their roots.
@@Kromiball at leas Blackbery wasn't as stupid as Nokia (claimed that Android was a fad).
0:56 wtf he didn't take the big gold ring
He didnt want the emerald
CRAZY
Dont that shit just irk ya
No time for emeralds, he's doing a speedrun.
Why is half the footage in this video from UK stores and news, yet any info about Sega outside of the US is non-existant?
Only 13 likes in 2 years for Larry Bundy Jr... wonder what would that figure would be if the video and your comment both went live today?
I bet you could hit several thousand in a day.
I have always wondered the same about Sega, it often gets said that it wasnt popular in Europe or the UK and few people bought them.
But, I know many friends that had the Megadrive as their console.
The dream cast? Well, that was a status symbol if ever there was one... only the stuck up lads at school had that, because it was a major bragging right! But, as we all know, it just became a laughing stock of the console world as it quietly slipped away to be largely forgotten despite its incredible tech specs and Internet connection.
Sffu
@@underwaterdick nope
@@underwaterdick Nope many people had Snes
@@firestriker3580 actually, I had more friends with a Sega megadrive than SNES. Quite a few of them had a NES however.
Think I only knew one person with a SNES and we used to play game boy games in it more than SNES games.
It was more than one decision that ruined Sega. Kalinske didn't like the Saturn from the beginning and wanted to partner with Silicon Graphics and use their chipset. Sega Japan rejected the idea and Silicon Graphics partnered with Nintendo instead and used that chipset in the N64. Then Kalinske then wanted to work with Sony on a joint console, but an agreement couldn't be made since Sega Japan insisted that the console be able to do both 2D and 3D, while Sony wanted 3D only. Sony then Developed the Playstation on their own.
This is so stupid lol, you can use 3d to make 2d games
Um you mean Nintendo* not Sega.
As we all know the PlayStation was originally a joint operation of Sony and Nintendo, which right after a few last revision models were made Nintendo bailed on Sony and announced the N64, it took sony than another couple of months to release the PlayStation as their own console, which ended up quite literally wiping both Nintendo and Sega off the floor lol
Finally, someone who knows their gaming history. Cheddar did a shitty job explaining the fall of Sega's console industry.
axmajpayne
It was Nintendo and how they wanted to compete with the sega cd not sega
resolute123 yes this is a horrible CZcams episode
_The downfall of Sega's Console was really Sega themselves_
Wrong! The downfall of the Saturn was *one man*. Hayao Nakayama, president and CEO of SoJ at the time. He turned down SGI 64-bit processors, he pushed Sony away, he ordered a rush production of 32Xs, and he's the one responsible for the Saturn's surprise launch date for the USA.
People need to understand....sega continued to shoot themselves in the foot....
1. they created the cd add on...fine....i mean sonic cd is a really good game...but it was too expensive...nobody played sonic cd until the 2010's when it was re released
2. the 32x add on....why did this exist??
3. the saturn . it was too hard to make games for....no sonic game on it...and they rushed the release .
4. had a chance to partner with sony, said no.
5. had a chance to partner with Microsoft. said no.
6. sega of japan got jealous of sega of America.
7. abandoned franchises...only now are we finally getting a streets of rage 4.
8. could not tranistion sonic into 3d until literally like 2010/11 (colors and generations) aka wayyyyy too late
9. rushed the dreamcast too
10. got rid of tom
It definitely is, they didn’t even mention how they launched Sega CD, but then launched Sega Saturn to compete with their competitors console launch. It was terrible, I remember a friend of mine from junior high had a Sega CD and the lack of games that was launched with it.
Sega should probably close
@DejaVoodooDoll They did better in Japan while sacrificing the rest of the world. They had a huge lead in Europe and Oceania, and the Genesis put them on par with Nintendo in North America. All of it thrown away to be No. 2 in Japan behind Sony.
"$299" and a brisk walk away. Savagery at it's finest.
He was listening and the original was different.
I loved Dreamcast. I got mine on 9.9.99 at midnight. Gary Coleman was working in the mall in Los Angeles and handed me mine.
I hope you still have it
If only the Dreamcast also had a dvd player. That would have been awesome.
Yeah but by doing so they had to get license from Sony or Philips, the two companies that manufacture those disc format. Sony is their competitor so they likely will not going to agree with giving Sega that format, Philips might though but Sega doesn't see movie media as something of an advantage in the gaming market plus by having DVD compatibility though, it too would bump up the price for the Dreamcast something Sega don't want happen.
@@VOAN "IF ONLY"
@@VOAN It depends. Intel and AMD share stuff too, Samsung makes or made screens for apple etc.
@@VOAN Two Xbox consoles got a DVD player just fine and the last two consoles Blu Ray players even after Microsoft and Sony fought a format war and that's because It isn't up to Sony alone to make these deals, not to mention they would be missing out on some good money.
1995 MINIMUM wage was 4.25 . 299 = 499. Just to put it in perspective.
Our Daily Bit Estonian minimum wage is about 5€ an hour LUL
Uh, Saturn was $399 at launch, not $499.
Adam Baldwin true, was comparing the 299 PS1 price to the 499 PS3 price.
@@ourdailybit7861 Crazy to think that there are states where the minimum wage is $7.25 in 2021. Really puts things into perspective.
Sony: "299"
*Looks at Sega, gives them the middle finger*
Sega: "well shit."
This the console war that hurt me the most Sega vs Playstation because both was my favorites. It still hurts to this day,😢😢😢😢😢😢
@0:33: Let's just ignore the Master System and any other region in the world...
lol
You must be from the U.K.
I actually used to work for SEGA and I can tell you it was a LOT more than that and it had started way earlier. Oh well.
It always seemed to me that SEGA had poor international communication, that and the japanese branch kept turning down forseeably good buissiness opportunities. What is your opinion on this? Also, when were you employed?
Sega had to many consoles. They finally got it right with the Dreamcast.. just promote one.. but it was too late. I wish Sega wouldve just kicked back and waited to be second instead of trying to be first every time
I will always give SEGA credit for trying new things and pushing boundaries, even if they were not a good idea in hindsight or didnt even launch. If they had launched the SEGA VR and a bunch of kids (who shouldnt be using VR to begin with) got sick, i would still love to own one.
You worked in the fucking mail room bro.
I assume the the ridiculous 32X and Mega CD consoles must've really hurt the Saturn along with the Saturn's other problems. I can't see the point in those systems and they must've put the consumer off of the Saturn. The Dreamcast was great but maybe the market wasn't there for arcade ports anymore and Sega didn't have the big 3rd party support or reputation by this stage.
Dreamcast was so ahead of its time. I loved it! Wish I still had mine
I've still got mine. I fired it up about a year ago and it would only play the 1st party SEGA games. It really makes no sense all my games were in good condition, but only their games seemed to work now.
I still have my launch Dreamcast. I've had so much fun with that system over the years I would never think to sell it.
Unfortunately I ended up giving my N64 away to a friend and selling my PSX to another friend, so I still need to get those back, but the Dreamcast and Saturn are still kicking!
Adam Baldwin I gave my Dreamcast away for a tattoo when I was 16 😂😂
@@Idfkleavemealone420 Was it worth it?
Adam Baldwin well I still have the tattoo lol, and even if I still had the Dreamcast I wouldn’t have any time to play it. I also can find them all the time now in my line of work and if really wanted one I could have one tomorrow for under 20 dollars, so yeah.. it was worth it lol
The Saturn was also a nighmare to develop for, poor dev kits and odd hardware made for fewer games and longer dev time. The Dreamcast also lost out to the PS2 because the PS2 used dvds rather than dreamcast proprietary gd-roms. Making for easier manufacturing and programming the gd-roms also had no copy protection at all PS2 was also backwards compatible.
JackRiddle1868 The thing is that PS2 was also crap to develop games at.
The PS2 was the hardest console to develop for while the Saturn and DC were some of the easiest ones. DC had copy protection that was pretty decent and only found out because of a bug.
Dueling Fatties Many developers said that the Saturn was very difficult to develop for with its two different processors. Most developers only used one of the graphics processors which is why 3D graphics usually didn’t look as good on the Saturn compared to the PlayStation.
PlayStation 2 development was difficult at first, but it got easier over time. The PlayStation 3 supposedly was a nightmare from beginning to end. Supposedly Sony wanted to make it extra hard to program for so there would be more PlayStation 3 exclusive titles. That wasn’t possible because of high costs for game development and Sony just ended up frustrating a lot of game developers instead who had to learn a difficult development kit and also develop for Xbox 360 at the same time. Apparently all was forgiven with the easier x86 architecture of the PlayStation 4.
Thats why sega had less but high quality games. The ps1 had brillant games too, but most games were cheap shit
Using gd ROMs was a form of copy protection in itself. Who has a GD ROM burner at home?
3:12 Sega's pr is dumass and didn't know Sony is also presenting there...
$299 lol
I thought the titled read “How One Direction Ruined SEGA” so I clicked
If anyone is wondering what game was shown at the end, it's called Project Judge.
@referral madness I'm certain that it's project judge. It has the same running animation plus it looked like kamurocho to me.
@referral madness I found a game play trailer. Go to around 1:30 czcams.com/video/kIFO-CWrQ0I/video.html
Dreamcast is one of the best home consoles of all-time!
Right behind ps1 ps2 ps3 ps4 xbox xbox 360 xbox one super Nintendo n 64 gamecube.
@Daan Made in Holland The Dreamcast was an awesome system, probably my third favorite after the SNES and GameCube. Switch is starting to get up there too. I used to like the PSX but the games didn't age as well. The PS2 had major disc optical drive problems. I had to replace it three times and when the fourth one died, I didn't buy a fifth. The PS3 is a classic and mine is still working to this day. My PS4, for whatever reason, is basically paperweight. I've probably put less than 50 hours into it. My Switch and XB1 gets most of my time this gen. The Wii sucked and Wii U sucked but still had some very good games. I'm just glad most of them are starting to get ported to the Switch. Still got my Sega CDX and Genesis along with the Analogue Super NT.
The dreamcast is still my favorite
@@saysoun752 funny, my PS2 outlived my PS3.
@Daan Made in Holland says the Nintendo and PlayStation fanboy that has no grammar
Just two small tidbits:
Sony originally approached Sega to work with a game console, after Sega and others (Nintendo I believe was another) turned down their offer. In response Sony decided to make their own console. Tom also agreed to run Sega of America with the condition/offer ( I can’t remember) that he could do whatever he wanted. Sega of Japan was outraged when he made the decision to lower the Genesis’s price (amongst other things) not realizing it was what would save their console.
This is pretty simplistic and misses a lot. Being $100 more expensive didn't kill the Saturn necessarily, it was having no graphical advantage despite being more expensive. If the Saturn had substantially better graphical performance than the PlayStation due to it being more expensive, then that generation may have turned out better for Sega. And then of course there's the complex architecture, and how Sega was still making arcade ports when people wanted lengthy home console experiences. People wanted to collect 120 stars over a month like in Mario 64, rather than spend $60 to race on three tracks for 30 minutes.
The Saturn actually sold really fucking well in japan due to high quality 2d arcade ports.... But people didn't want 2d in the west.
And Bernie Stolar!!!!!!!!!!!!!!
@@gantz22ify
No. Nakayama. Stolar-- Just a mere effect from Nakayama's poor decisions with the Saturn that forced Stolar's hand.
It was dumb imo.
The Saturn and N64 were stronger than the PS1, but the PS1 did both sprite based 2D and 3D moderately well.
While the N64 did 3D amazingly but 2D sprites poorly, and the Saturn did 2D sprites amazingly but 3D poorly.
They should've made the Saturn better at 3D too with all the extra power it had.
It’s crazy how this story basically repeated itself with the PS4 and the Xbox One. Microsoft will most likely give consoles one more shot and be out just like Sega
Wow - E3 sure looked different 24 years ago!
Wish we could go back to just the price drop instead of all these buzzwords and gimmicks lol
Can we just appreciate the enormous wit of the Sony representative?
Able to deliver a mic drop moment on the fly.
Amazing video. Cheddar explains some very amazing things. Subscribed immediately after watching first video. Keep bringing such videos.
Mega drive is the all time best console because of 2 games. Streets of rage and golden axe
I remember when the Sega Saturn came out. There is no way my parents where spending $399.
good work on revisiting the demise of Sega's console division. Business Wars by Wondery made a good podcast series on the console wars too.
Honestly, even had the Saturn sold well, even had Sega waited for its original release date, I doubt it would have helped them. Both Sega and Nintendo were doomed from the start. Sega went into the 32bit generation with the mindset that the future was going to be more 2D games and only threw in a secondary 3D graphics processor at the last minute when it became clear that more 3D heavy games were the way of the future. Most developers found it difficult to program games for. Likewise, Nintendo stuck with cartridges that could only hold a maximum of 32MB, considering that the PC Engine CD-ROM and Sega CD, not to mention the 3DO, CDi, Atari Jaguar CD and various other CD-based consoles and add-ons were already out, this was by all definitions a downgrade no matter what graphical capabilities they possessed. Developers were pissed that Nintendo had stuck with obsolete mediums to store the games, as it greatly limited the game size. Sony on the other hand had a device that was capable of 3D graphics, was easy to program for, and used CDs.
So it was a no brainer that all developers jumped ship over to PlayStation. Sega and Nintendo also didn't do much to help themselves in next generation. Sony's main selling point was that the PS2 was fully backwards compatible with PS1 games and accessories, and had the added bonus of being a DVD player. The Dreamcast could only playback CDs and had no backwards compatibility with Saturn. Likewise GameCube had no backwards compatibility and couldn't even play CDs because it used an inferior mini-DVD variant to store games. There was no contest, PlayStation was destined to dominate right from the word go.
The industry might have been moving to 3D but..Sega Saturn had an amazing 2D system. all those game still look amazing today. I think if the console wouldve launched graciously and had the right promotion..people wouldve had a chance to enjoy the Saturn's great library. Toward the end of Saturn's life developers produced some great 3D games as well.
The N64 didn’t bomb like the Saturn did.
Sega was already losing $100 at the $399 price point. The biggest problem that plagued the Saturn from the very start was the fact that Sega had to buy everything to produce said CD product. PlayStation was a product made in house; which in turn was gimmick Sony was able to get away with to sell PlayStation at a $299 price point and yet still be profitable because it was made in house and not out-sourced like the Saturn and other CD based systems before Saturn; which in turn is what caused the price of the product to be so high.
Speaking of outsourcing, this is the main reason why I go from chuckling to laughing at people who claim Nintendo made "a big mistake" sticking with cartridges and not CD technology. Nintendo was in fact well aware of CD media and how beneficial it would've been. The fatal flaw in Nintendo's case was that they knew in order to acquire such tech, they would need to outsource from other companies to get such tech to be possible. Nintendo didn't have factories at that time capable of producing CD based tech like Sony did; and they knew going that route like Sega and others before them did would've resulted in a very expensive system. There's a reason the 3DO, CDI, Apple-Bandai Pippon, Sega CD, Turbo Grafix CD, Neo Geo CD, Amiga CD32, Atari Jaguar CD, and Sega Saturn were so expensive at their launches. Those who outsourced had to pay royalty fees for each unit sold and each CD unit sold too because they were distribute by an outside source and not in house. Sony was capable of making everything themselves; including custom parts. It is what allowed Sony to get away with sell PlayStation at a cheap price and yet, still be profitable in the long term. So no, it nothing to do with "Nintendo being "cheap"", nothing to do with "cartridges having faster loading times(eventhough that's true in many aspects, but that's beside the point)", or Nintendo being "blind to the change of the times" either. All that was just an illusion used to start fanboy flame-wars and useless arguments from both old and new gamers alike. I promise you all that If Nintendo had their own factories capable of producing CD tech, they would've without a doubt gone with CD's because it would've been made in house and would've allowed them to sell said CD product at a cheap price and still be profitable. But the reality was was that Nintendo knew that going such a route at that time would've come with BIG repercussions to their brand in the long run. So in Nintendo's case it was like this, which "poison" is least likely to affect Nintendo's brand in the long run? Cartridges or outsourced expensive CD tech?
Not only that the Sega Saturn was a development nightmare to some developers and then Sega made the mistake to also launch the Sega 32X the year before as well thus making them lose even more money. With Sega 32X sticking with cartridges and Sega Saturn sticking with discs, it cause a factory uproar at manufacturing cause Sega had to hired some workers to handle the disc lines while some handle the cartridge lines.
Sega saturn and 32x didn't help either
Carl Mueller and the fact that they neglected the games that helped them get to that point. Sports ,fast sonic games, beat em ups (streets of rage types) and the architecture was not programmable friendly as well. Overall the price was the biggest factor but if the games were quality people would have been willing to pay more unfortunately sega misfired on both ends.
Carl Mueller, hey , thanks for responding. I know this was a major moment in the factors that lead to the fall of Sega, but as a kid of the 80's and 90's I have to say that by far the biggest factor was nobody trusted a business that put out a completely new system every two years, especially with how much it cost to buy one. I was excited by the Sega CD, but was amazed when the 32X came out WAY too soon after. When the Saturn came out so soon after that, my head was spinning. Then the Dreamcast after that. 5 systems in 10 years is just too much, even if you match the price of the competition.
The Sega CD and all of those terrible FMV interactive movie games like Night Trap were probably big losers for Sega too. I tried playing a few of those for a laugh. The videos didn’t even fill up the whole screen, ha.
I actually really enjoy the SEGA CD and it has some stellar games to it if you know what to look for.
@@gedaman I got a Sega CD that came with Sewer Shark. First time I played it I thought that it was awesome. It was like playing a movie. By the third time I'm going through the same tunnel shooting the same orange rats. I decided to return it.
Not having DVD format in the Dreamcast ultimately killed Sega. Dreamcast was so far ahead in it's time.
Sony and Philips are the manufacturers of DVD. Why would Sega want anything from Sony? Sony will just charge them higher royalty fees. Also Philips DVD are inferior to Sony. You can't really make games from Philips DVD cause those support video and audio only whereas Sony DVD could be video or as a rom disc which games could be implement.
I remember the day like yesterday.. 21-6-1996 when i bought the PS1. Friday > monday morning i was sitting in front of my tv and then went to school like a (happy) zombie
5:00 that background music is the happy smells like teen spirit.
I remembered as a child when i tried out the dreamcast and damn, that controller was as big as the console itself. It was a huge turn-off.
Same but with the N64 controller.
I knew someone who told me of working at Toys R Us as a 17 year old in 1995, when the Regional Director called his boss like a day in advanced that a Sega rep was coming by the store, and then the rep came by sometime in the first week of May "We have the Saturn ready and we want this store to be one of the first stores to sell it". The manager was dumbfounded, they already knew about the Saturn and they were expecting an August to October release date window, they didn't have shelving for it, no promotional material (that stuff had to be made and ordered like a week sometimes two weeks in advance usually), and his boss quickly got back with the RD saying essentially "this won't work". They never sold the Saturn there as long as he worked there, or at any Toy's R Us from what he knew of, and it was probably due to that local store manager he was working at ranting to the Regional Director that selling it "now" is a terrible idea; probably along with a ton of other store managers that basically said the same thing to their regional directors.
Dreamcast was the best system back in the day
I remember those days. I used to LOVE my Genesis but when PS1 came out my friend bought one and we all began migrating to his house for Tekken tournaments. I don't think any of us had any use for Sega after that. Later I bought a PS2 and the Medal of Honour games were astounding. Playstation really upset the market and took us to a WHOLE new level.
It's interesting how Sega is usually thought of as a major console manufacturer, yet it only made one successful console which even then didn't beat its competition in total sales.
Just like Atari and Microsoft, so far they all had been known as major console manufacturers but they only had one successful run with one platform at one time. Sega got the Genesis beating the SNES during its launch period but that's because all the major SNES titles were still in development and also the early head start of the Genesis, Atari only had the Atari 2600 and that is because they hardly had any competitions at that time until the bad games hit the scene, and Microsoft only had the Xbox 360 which only see success in the first year, they started falling in sale once the Wii hit the scene. Dreamcast may be counted as a kind of second success for Sega in that short 1999 run since it did manage to make some kind of sales and had a fantastic launch but everything from 2000 onward was dry like dust for Sega cause attention was turn to the PlayStation 2.
Fortunately on some part of the world though some of them did see success, the Sega Saturn was very popular in Japan just as much as the PS Vita was, the Sega Master System is a craze in Brazil and is still selling even today, all of Sega's systems were beating Nintendo's systems in Europe throughout, and Microsoft at least found success with the Xbox 360 again in NA later on when people got tired of the Wii and were angry at the Wii U. Atari on the other hand doesn't seem like they will see success anytime soon that is unless the Atari VCS (formerly the Atari Box) is their trump card.
Love the ”Which is your favourite console?”. Options are Xbox, Nintendo, PlayStation and NVIDIA! I guess that means PC as Nvidia doesn’t make consoles?
Nvidia shield doesn't count?
Well, I guess you could count it. I actually didn’t know about Nvidia Shield until now.
@@speedx287 think of the Shield TV like a niche product. Like the Cd-I or 3do. It's not being marketed as good as a game console, but as the ultimate streaming device for home theater nuts that need the best. But Ge-Force Now is a great product if you like full games.
History doesn't repeat itself but damn it sure rhymes. Sony just needs there competition to shoot themselves. Sony vs. sega. 299 vs.399. Xbox vs Sony 399 vs. 499
I never understood why Xbox never tried explaining why all the DRM stuff was good. For example it's pointless for people to steal your games. And if they try stealing your console they can't play it without hooking it up to internet telling police right where they are. They should have also sold the games a bit cheaper since you couldn't resell them.
@@catluva74
One major reason Microsoft entered the Gaming market is because they saw the PlayStation 2 taking over households, I'm guessing they were threatened?? Yeah, I really don't understand either. They should leave in all honesty, outside of the 360, all the Good Xbox games are on PlayStation consoles and even the Nintendo Switch, both of those have far better exclusives, so why would anyone buy an Xbox One?
3:20 is Mic drop worthy lmfaoo!! 😂😂
Most people I know owned N 64s and SNES. I knew a few ppl who had ps1. I have never met anyone that I can remember with a Sega Saturn.
@JayoJay N64 was pretty popular. It had some true masterpieces of games on it. However I think that for many years that Nintendo went really downhill. I have only bought their handhelds after N64. The main consoles they produced had a meager selection. The consoles themselves were gimmicky. The switch is the only main Nintendo console I have bought since the N64 but it is still technically a handheld too. The switch is honestly refreshing. The concept is pretty practical and they are producing amazing exclusive games right now. It feels like a renaissance for Nintendo. I have been a Sony console and PC gamer for many years. If there were not good console exclusives though I probably would never buy a console again
So basically you didn't know anyone who went to arcades in the 90s.
The biggest problem with the Saturn was that Blockbuster refused to carry the games, imo. I was a huge Sega fan and bought a Saturn first. But soon as I found out Blockbuster wasn't carrying games I quickly got a PS and never looked back. I was a teen and didn't have $ to buy every single game at the time. Only one other friend also bought a Saturn but almost everyone I knew was going to buy one until they realized, before purchase, they couldn't rent games for it. That imho was a huge blow. Just as much or perhaps more so than the $100 price difference.
You gotta love why did Sega fail videos just to pine about the dreamcast. 😭
3:12 That was the most gangster move. Class.
Sega was beaten in their own game: being the cool guy.
That never works. Nintendo knows that. Nintendo will succés no matter who is the competitor.
That's because Nintendo is smart and markets mainly towards kids and families. Sony was going after the adult market. Sega should have marketed themselves as having something for everyone and been happy with profits over being number one.
I used to remember Sega Arcade were always ahead of it's time with their game and you can get all that in Dreamcast. It's sad bad management ruined everything.
3:13 everyone
As a PC user we were always safe and developing by everybody and everybody tends to help us
I feel like buying a Sega Dreamcast all of a sudden
The early Sega Saturn release was a major moment that resulted in Sega's end as a hardware developer. But there were other issues that compounded Sega during the mid-90s which led to their fall...
-The American and Japanese offices of Sega started having a falling out with one another by the mid-90s as the Japanese branch wanted to assert more control over company operations in America. For example, Sega of America was not kept in the loop about Sega of Japan making the Saturn until its Japanese release in late-1994. This was around the time Sega of America was working on developing the 32X add-on for the Genesis to expand its lifespan. When news of the Saturn's development became public, the 32X was dead on arrival to market. Hayao Nakayama was also warned by Sega of America that launching the Saturn early in America would fumble its market dominance, but Nakayama was insistent on this happening. This was one of the major reasons Tom Kalinske resigned from Sega the following year.
-Sega overextending its hand with various game consoles and add-ons released to market. By 1995, Sega had the Genesis, Saturn, 32X, Pico, Sega CD, Game Gear, and Nomad available to sell. This made consumers unsure where Sega's priorities were at for selling game systems and the assumption that they were getting greedy.
-This one is not as well known to many. Following Sony's failed relationship with Nintendo to create a CD add-on for the Super NES, Sony attempted to form a partnership with Sega to create their own CD-based system since they were inexperienced with developing video games at the time. Sega of America was interested in the possibility and worked with Sony to develop their own video game studio and develop specifications for the console. When Tom Kalinski attempted to try furthering the partnership by talking with Sega of Japan, the company nixed the idea. As history showed, this would come back to bite Sega in the ass later on when Sony used what they learned from their failed partnerships with Sega and Nintendo to develop the Playstation.
Woowww a news company that covers game history from the help and featuring of an actual avid gamer? What kind of news is this? It can't be main stream.
gamers rose up time to beat minorities
The footage used at 2:20 where is it from it is a UK retailer called GAME If anyone can help where this footage was sourced from I would appreciate it.
Sega marketed to kids? What the hell are you talking about? It was always at an older audience they aimed for in America
Tweens and teens also fall under the category of "kids."
Video games were always geared towards kids.
Sony had always marketed the PlayStation towards adults primarily. Certain games like Crash Bandicoot and Spyro Dragon were for the kids, but for the most part it was a Mature rated video game paradise with games like Grand Theft Auto and Resident Evil and Metal Gear Solid.
I still play Genesis games on my PC to this day. Saturn and Dreamcast? Not sure I ever did.
Doesn't help that the Saturn is a bitch to emulate.
How three little numbers destroyed Sega lol
Considering how shit of a game company sony is i wouldnt be laughing.
@@halo3odst Well they're shit and great at the same time. Still can't believe how shit the Japanese side of Sega was. They're the ones who brought down the company
As a game company sony is shit all around, it took them till 2010 to make hardware that didnt tey to kill itself and their in house game franchises have a 7% success rate. But moving on, i agree completly, and if sega of japan didnt refuse the processor that went into the N64 then the playstation woulnd have even gotten off the ground, sega would have had a VERY powerful, easy to program console that used compact discs, AKA easily the best of the generation.
@@halo3odst
Damn, who hurt you?
Not hurt, just jaded, and dissappointed with my peers.
Daaaaaaaaamn this is litterally the biggest burn I've seen in my life
"Without much success"?
The Genesis/Mega Drive was a huge success and the Saturn outsold the N64 in its own country.
Watch the video again dumbass
Did you even look up the numbers? The N64 outsold the MegaDrive by nearly 2 million units in Japan. Now in North America that Mega Drive/Genesis out sold the N64
@@duelingfattiesgaming2130 reread my comment lol
I love your videos, Cheddar. You often talk about topics that other channels might think don't interest people.
this is what sony doing in camera market
Is it just me, or does the music from 4:58 onward sound like Smells Like Teen Spirit.
PC Master Race
One thing i love about Sega is that they always doubled the amount of graphics that the best console in the market had. NES was 8, genesis was 16, N64 was 64, dreamcsst was well over 128. So if Sega was to make a system in 2019 I'm positive sony and Microsoft would have to go back to the drawing board.
the Dreamcast was not what killed Sega. It was poorly executed Saturn.
Yes, that is exactly what the video is talking about
3:22 that was the quickest conference ever.
When your channel pretends to be well-researched...
2:50 subtitles should be “I may as well finish with another” instead of [inaudible]
Sega Dreamcast was way better than PS2...
Josue Cruz Not in your wildest dreams is the dreamcast even remotely as good let alone "way better" Than PS2. I mean which idiot actually believes that non sense? Delusional
The Sega Dreamcast games were a lot of fun, the console did lacked a little when comparing specs, but what it didn't had in specs it makes up in efficiency; contrary to the heavy prerendered crap with lame textures on the PS2. The Dreamcast had a modem preinstalled, so you could play online games since launch. Also it had 4 controllers for great game sessions with friends and neighbors. Compare the graphics of Shenmue with anything launched on the PS2, nothing comes close. Compare the fun of crazy taxi or the thrill of house of the dead 2 with any PS2 original...
3:22 how sega felt then I felt that every time I got rejected
We don't need more videos of the same thing, I know you Cheddar spent a lot to get noticed but your a clickbait channel already, is that what you want to be??
the best thing about the Sega Dreamcast was the controllers
Playstation had Memory Cards but only Sega had VMU and Rumble Pack
VMU had its own screen so players can FINALLY pick thier John Madden plays from the VMUs screen instead of worrying your friend might peek at the tv screen as you each chose your plays. you could also carry the VMU in your pocket and play mini games
Rumble Pack just shook
I have a love-hate relationship with Dreamcast controllers.
Let's get the obvious out of the way: the cord comes out of the bottom. I hate that. Problem number 2 is the giant ridges that run along the sides of the controllers. These, combined with the angles that your fingers have to use in order to hold the triggers create one of the most uncomfortable controllers to hold for long periods of time, especially if you're playing racing games. Third obvious complaint is that there's only 6 buttons on it when the previous console had 8. Really dumb idea.
However, I do love some of the innovations it brought, like the VMU and the ability to plug two different things into the controller. I also really like how the thumb stick feels on it, too bad that there's not a second one.
Honestly, I own a Saturn 3D controller and in some ways I like that one even better. It obviously doesn't have the VMU ports or rumble, but it's a more comfortable controller with more buttons. So it's kinda a toss-up.
This video is just plain America-centric to a fault. Sega did just fine before the Mega Drive (renamed Genesis in the U.S because of a trademark issue) and actually outsold the NES in Europe and South America while the Saturn was genuinely successful in Japan.
Agreed I thought the same thing, from what I recall the Saturn was hit everywhere else but America because marketing wise it was done poorly, they couldn't convince the America market with no games worth getting, similar issue to the dreamcast though it was DVD being the new way to watch movies, and ps2 can play games it just seem like a two for one deal, something in America jist seem a better choice. Also I don't agree with the video saying the Genesis was made more towards kids and teens, it was made to be an edgier console as it was Nintendo that people considered childish at the time
The Saturn wasn't a hit anywhere. It sold barely over 9 million units worldwide.
@referral madness The thing about releasing new consoles is that manufacturers only continue the development of titles for their old consoles if they're *very* close to completion or if there's still a very big market for them. Also not sure how you got it into your head that I said the Mega Drive outsold the NES in Europe when I was specifically talking about the time before the Mega Drive (dyslexia?).
@referral madness Contrary to popular belief, Sega did just fine before the Mega Drive even in Japan and was decently successful in the U.S as well. Also contrary to what you may believe, you didn't need to actually beat the NES to make money and thus be successful. The NES is not the yardstick for success, it's just a wildly successful console of it's era. Not only that, Sega was able to share a lot of expertise, tech and IP between consoles and the arcade so they didn't even need to sell as many consoles as a pure console maker to make a profit.
I never had the opportunity to see the video of PS saying 299, I'm glad to watch this video, everything is clear and well showed!
Nice video, really!
Misleading, inaccurate, unimaginative, and you make lots of opinions and express them as facts. Lame!
"299" thats like when someone roasts you really bad but you fire back something that finna ruin their career
If Sony Wants They can Also Do Same With Nintendo as they did with Sega Lol*Just make A Powerful Handheld Console !!!With Backward compatibility For PS4 titles Just Keep the Price At 399$!!! Then See What Happen with Nintendo console Sales !!!
I'll never forget what happened to this beautiful young lady driving a Honda Acura Legend on Highway 163 near downtown San Diego. There was a cardboard box dropped onto the freeway and she swerved to avoid it and unlike modern freeways there was no guard rails and lots of trees instead. Her car was split in half and she was killed instantly. That cardboard box happened to be empty but even if it had a dishwasher inside of it she would have most likely survived had she just hit it straight on
It's too bad Microsoft did not learn from Sega's mistakes. At the time the handling of used games was a hot topic issue when the current crop of consoles were getting unveiled. Sony had actually patented a method of forbidding used games from working on PS4. But they let Microsoft go first and test the waters for them with the Xbox 1. Following the eviscerating backlash, Sony opted to never put their patent into practice, but it still didn't stop them from white knighting themselves. "Use of used games? Of course! It was the plan all along! *cough*".
You also have to remember the 32x attachment for the Genesis was released shortly before the Saturn, making people confused on which piece of hardware they should get.
Not knowing much about these consoles, back then I won a Sega Saturn plus two well known titles in a competition. All my friends told me to sell it off and get a PlayStation. So I went to a shop and traded the brand new Sega and 2 games for a PlayStation with no games. My friends knew what they were talking about. No regrets at all.
Nope
I strongly recommend reading the book (or better yet the audiobook) ‘Console Wars’ it’s mostly on the accounts of Sega vs Nintendo mostly from Sega’s view, but it showed and gave insight into what the industry was like at the time as well.
‘Read’ the audiobook 3 x times already and always compelling.
Audiobooks are banned here.
@@chickeninabox where?
You can get just plain .MP3 files of the audiobook to get around these bans.
0:22 hindsight is really funny. I still remember Next Generation magazine singing praises to SEGA for launching the Saturn early in that 1995 E3 while they're so disappointed about the PSX's $299 announcement lol.
I was always a Sega kid, but by the time The Saturn and Dreamcast came out, I was working and was content with my PlayStation, and not looking to shell out for another console.
I would totally join Sega and bring back the next generation console. My entire childhood is based on the Genesis and Game Gear!
What killed Sega was neglecting to put a DVD player in the Dreamcast. Had they done that, they would have dominated.
Actually, Sega was profitable throughout the Saturn's lifespan. It was the Dreamcast Days when things started to go bad.
Jenovi did a great video on this
Sega’s problem was the disconnect between Sega of Japan and Sega of America. It was very much a “left hand doesn’t know what the eight is doing”.
The whole mess that was the 32X, just as an example.
Not only was it released the same day as the Saturn’s Japanese launch, there were plans to make a stand alone console, code named Neptune.
Sega threw all this extra time and money on the 32X. Time and money that could have gone to making the Saturn a better system and possibly worth it’s price tag...
Then again, I do like having Sonic in Smash Bros...
the quote "299" destroyed a company