You have to give chops to the questioner to have the balls to ask that as direct as he did to his new boss, and publicly among his peers. He may sound like a jerk, but he asked something that was important to him and wasn't convinced this return CEO knew what was what. The man's question was raw and brave.. And without that question, we wouldn't have this response.
Identify hidden needs resonating with your target audience. build the experience. people will naturally gravitate, associate, and emotionally grasp that product. start with your customers, fans, and endusers and work back wards.
1:47 - Jobs says that 'you have to start with the customer experience and work backwards to the technology'. Consider that statement in light of the current MacBook Pro devices, necessitating carrying dongles around, not working with the iPhone headphones, no MagSafe to protect the device... It's flipped now at Apple, they're prioritising the technology advancing, rather than the user experience. How very sad.
Daniel Woolfe my thoughts exactly. Where is the customer experience focus when you can no longer use iTunes to download older versions of apps. When you can't just change the screen of your iPad etc, etc. Shame on you Apple.
The new technology is new because it certainly has improvements. You can't have a perfect user experience every time using the old stuff. People that create new technology with no improvements are already bankrupted. When the iPhone came out in 2007 it wasn't designed to fit into a Nokia case so you wouldn't have to buy a new one. The current MacBook has only usb c ports where you could use any of them to charge your laptop, that's more convenient than trying to locate the charger port which was in the previous models, sometimes the socket may be far away and the cable won't reach the left side where the port was, now you can do it in the right side instead.
In his book he express himself the opposite, he didn’t blieved in marketing research, but believed in customer experience through advance technology and marketing which he actually was very good at both of them. But he never asked customer what do you want and he is very clear in his book about it, I don’t know why he say the other way around maybe just an answer in this particular question. But he believed in revolutionary products and marketing, the reason Apple is not the same as it was under Jobs maybe because the don’t see that vision and don’t have the ability and capacity
@@BananaTV1978 The 7 year question was both asked out of spite and irrelevant at the same time. Apply suffered tremendously without Jobs. They needed him AND he saved the company.
@@tobysurmann1936 Oh I agree. I think my comment was poorly phrased, maybe I wrote it in the early hours or something! He didn't "dodge" anything, I don't know why I wrote that!
"The last 7 years? Oh nothing much. Started a new company on which hardware the worldwide web was created, pushed the GUI OS forward to create a system that will be used for the next 20+ years and my other company made a cartoon called Toy Story"
Wise words from Jobs unlike the jerk who challenged him (a real nobody), "You have to start with the customer experience and work backwards to the technology. You can't start with the technology and then try and figure out where you are going to sell it."
Apple is now facing the exact problem Steve addresses in this video. I think Apple needs a return to form focusing on the customer experience and simplifying the product line up. The new iPhone 14 is a great example of over complication product line up and figuring out a way to merchandise irrelevant technology to a customer base. In short it’s a pointless upgrade the is devoid of a really great customer experience and I think that’s pretty sad.
There's not much more to come. Jobs, who had the courage to speak his mind to keep the quality of employees at the highest level, is dead. Ive, who took Jobs' perfectionism on the road, has left Apple. Cook, who doesn't have much to do with design, perfectionism, and customer experience, is managing Apple, nothing more, nothing less. The magic is out at Apple.
Adam Jensen - He could have just told the guy to fuck off, but decided lectured him on how to approach business R&D goals instead. How to win friends and influence people - never tell someone that they are wrong. Would you argue with standing up for the customer, and putting the customer first?
i wonder if what i got right about why Jobs invested in Customer service the most. i thought the reason is that the CS is the most important before we decide which way we are going to when it comes to selling the product and designing the product. I understand he was saying CS is the first chapter to progress to the next step. that is what it is. am i right?
customer experience is what you think, feel, and see when using a product. its critical in determining whether you will try a product, continue to use it, continue to use it on a regular basis, recommend it to others and most of all pay for it. Its really basic stuff. But it takes smart people to boil it all down.
Exactly, from Customer experience to Tech,... now Apple pushs their decisions and Tech down our throat. You DONT need a headphone jack, you LIKE the notch, you DONT need a customizable OS, etc...
Someone can please translate this video to portuguese? I'm using the youtube superscription but I guess that is not correct. Does anyone can help me? Thank you
T Meo Not entirely. Ok he dodged the 7 year question. He gave a high-level description of why Java fitted better with where they wanted to go technologically.
You have to give chops to the questioner to have the balls to ask that as direct as he did to his new boss, and publicly among his peers. He may sound like a jerk, but he asked something that was important to him and wasn't convinced this return CEO knew what was what. The man's question was raw and brave.. And without that question, we wouldn't have this response.
Neither would we have this great comment 👌
jobs probably threw a chair at him after 😂
Valuable sharing
Well put
I really miss smart, bold, unafraid people on this earth
have you heard of Andrew Tate? 😂😂
@@zobairbayat504 are you trying to draw an equivalency between Steve Jobs and a social media character? Really?
@@tnlone I know, I am sorry!
@@zobairbayat504 Andrew Tate the same fkn idiot who gets historical facts incorrect and then pushes dangerous narratives to ignorant children?
8-10 Billion a YEAR was the target, now dropping below 20 Billion a MONTH sends investors into spasms.
Elizabeth holmes definitely watched this
I like that the way he asks the question - almost the same way I prompt AI to answer questions for me!!
the genius was that he didnt even address the question
He did though. Or did you actually want him to lay out what he did for 7 years?
His point was that the guy was missing the point.
dear universe, you have to start with the human consciousness and work backwards towards quantum mechanics.
trabur metaheap underrated comment 😩😂
Can you please explain?
@@davidirizarry6216 sure; you are all fired. check your history ... it goes like this --> pixel form then mechanical form.
@@subvind now, I'm confused...lol..jk.
You are great one Steve
Identify hidden needs resonating with your target audience. build the experience. people will naturally gravitate, associate, and emotionally grasp that product. start with your customers, fans, and endusers and work back wards.
100%
Peter Drucker - to create & keep a customer. Customer 1st.
absolutely. with no customers there is no business.
1:47 - Jobs says that 'you have to start with the customer experience and work backwards to the technology'. Consider that statement in light of the current MacBook Pro devices, necessitating carrying dongles around, not working with the iPhone headphones, no MagSafe to protect the device... It's flipped now at Apple, they're prioritising the technology advancing, rather than the user experience. How very sad.
Daniel Woolfe my thoughts exactly. Where is the customer experience focus when you can no longer use iTunes to download older versions of apps. When you can't just change the screen of your iPad etc, etc. Shame on you Apple.
"technology advancing ". LMAO. They charge 2k for a MacBook pro and they can't do better than integrated graphics or an anemic radeon chip.
The new technology is new because it certainly has improvements. You can't have a perfect user experience every time using the old stuff. People that create new technology with no improvements are already bankrupted.
When the iPhone came out in 2007 it wasn't designed to fit into a Nokia case so you wouldn't have to buy a new one.
The current MacBook has only usb c ports where you could use any of them to charge your laptop, that's more convenient than trying to locate the charger port which was in the previous models, sometimes the socket may be far away and the cable won't reach the left side where the port was, now you can do it in the right side instead.
Unless we delete old features, we can't go forward. Apple did that because wireless is the future.
In his book he express himself the opposite, he didn’t blieved in marketing research, but believed in customer experience through advance technology and marketing which he actually was very good at both of them. But he never asked customer what do you want and he is very clear in his book about it, I don’t know why he say the other way around maybe just an answer in this particular question. But he believed in revolutionary products and marketing, the reason Apple is not the same as it was under Jobs maybe because the don’t see that vision and don’t have the ability and capacity
Sneakers, no belt, like he's Tesla. (Bill Burr)
Wow, what a powerful few words from one of the biggest innovators of our time
He didn't answer the question.
He dodged the 7 year question, but he gave an answer for the rest.
@@BananaTV1978 The 7 year question was both asked out of spite and irrelevant at the same time. Apply suffered tremendously without Jobs. They needed him AND he saved the company.
@@tobysurmann1936 Oh I agree. I think my comment was poorly phrased, maybe I wrote it in the early hours or something! He didn't "dodge" anything, I don't know why I wrote that!
Bro you clowns seriously think this sales manager answer is insightful mannn…….
That was the moment you should backup your truck and load up ur with apple stocks as much as possible once you hear the response of the Mr. Jobs
He did not answer the question nor try to. Perfect marketeer.
"The last 7 years? Oh nothing much. Started a new company on which hardware the worldwide web was created, pushed the GUI OS forward to create a system that will be used for the next 20+ years and my other company made a cartoon called Toy Story"
Wise words from Jobs unlike the jerk who challenged him (a real nobody), "You have to start with the customer experience and work backwards to the technology. You can't start with the technology and then try and figure out where you are going to sell it."
When was this?
Does anybody have a link to full video? Please
czcams.com/video/6iACK-LNnzM/video.html
Apple is now facing the exact problem Steve addresses in this video. I think Apple needs a return to form focusing on the customer experience and simplifying the product line up. The new iPhone 14 is a great example of over complication product line up and figuring out a way to merchandise irrelevant technology to a customer base. In short it’s a pointless upgrade the is devoid of a really great customer experience and I think that’s pretty sad.
There's not much more to come. Jobs, who had the courage to speak his mind to keep the quality of employees at the highest level, is dead. Ive, who took Jobs' perfectionism on the road, has left Apple. Cook, who doesn't have much to do with design, perfectionism, and customer experience, is managing Apple, nothing more, nothing less. The magic is out at Apple.
Lawyer or public speaker have to tell you what they want you to hear not actual fact or evidence.
Adam Jensen - He could have just told the guy to fuck off, but decided lectured him on how to approach business R&D goals instead. How to win friends and influence people - never tell someone that they are wrong. Would you argue with standing up for the customer, and putting the customer first?
Dale Carnegie was a true gem, his book is still relevant.
The question is a big one and the answer even bigger. Amazing that Steve's answer is completely unscripted.
i wonder if what i got right about why Jobs invested in Customer service the most. i thought the reason is that the CS is the most important before we decide which way we are going to when it comes to selling the product and designing the product. I understand he was saying CS is the first chapter to progress to the next step. that is what it is. am i right?
year great you mean cx? Not cs
customer experience is what you think, feel, and see when using a product. its critical in determining whether you will try a product, continue to use it, continue to use it on a regular basis, recommend it to others and most of all pay for it.
Its really basic stuff. But it takes smart people to boil it all down.
does anybody know when this was??
Kaitube 1997 pal 🙂
Today
Exactly, from Customer experience to Tech,... now Apple pushs their decisions and Tech down our throat. You DONT need a headphone jack, you LIKE the notch, you DONT need a customizable OS, etc...
People don’t know what they want until you show them
Yup. Like u don’t need an SD card.
2:10 Scar tissue
1:46
Anyone know who the guy was who called out Jobs?
Someone who is braver than most
That was Professor Buzzkill
He was an alien from the future, undercover by human tissue that knew you will ask for this question
@@davidevans3175 🤣🤣🤣🤣
Someone can please translate this video to portuguese? I'm using the youtube superscription but I guess that is not correct. Does anyone can help me? Thank you
Lol Apple vision pro
Biggest spies ever ?
He avoided the question entirely...and spun it. He then gave EXACTLY what Apple does...what do we have and how can we market it? .... and lied.
T Meo Not entirely. Ok he dodged the 7 year question. He gave a high-level description of why Java fitted better with where they wanted to go technologically.
1:54 Mr Samsung and Mr Huawei in person stealing ideas!
Jeff bazos pretty much word for word copied this
Backwards
what a jerk asking a question as rude as that to steve, i hope he gets his karma