Copywriters must have thick skins

Rejection is like water off a duck's back for a copywriter. You will face constant criticism. Everything you write will be analysed, pulled apart and usually trashed. Copywriters have to have a thick skin, it is part of the job. If someone doesn't like what you've written - no problem, you can always write something else. In this video I have laid out the journey your ideas take from conception to completion, with a whole lot of rejection along the way.
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