70% of advertising doesn't work
Vložit
- čas přidán 31. 07. 2024
- This video is based on a presentation that was given at a JWT client conference. It was entitled, “10 key elements to success.” The object was to help clients make braver decisions about the concepts they were shown, to analyse the elements within the ads to assess how effective they would be. There is a lot of subjective decision making going on when a client is faced with many different concepts. Very good concepts are often overlooked because the “safer” option is chosen or the decision is left to research groups - and that opens up whole new can of worms. If nearly all advertising is researched, why does so much of it fail to deliver results or is ignored?
00:00 Introduction
00:26 Is research the answer?
00:56 Impact
01:34 Relevant messages
01:51 Persuasive
02:04 Believable
02:32 Entertaining
02:42 Involving
02:58 Endearing
03:18 Memorable
04:15 Distinctive
04:46 Motivating
05:09 Effective advertising
Facebook - / plugcopywriting
I think overtime people have been conditioned mentally to immediately dismiss and ignore ads. You have probably less than 1 second to grab someone's attention if the ad is not forced upon the person (mostly applies to internet ads).
Yes you are right. They say that goldfish have six second memories. If they could buy beer and cars, they'd be a much better audience.
@@plugcopywriting
the overly-loud and repetitive music in this video is miserable and unnecessary
Top tips are no annoying music, and be believable. So, basically the opposite of most ads that get annoyed and clicked through...
This will blow up for sure
It is a matter of time
Why i think that ?
Because i found it in my recommendation
And the title and thumbnail were interesting enough
thats what I'm saying
Is this... irony??
Thanks. I am not an animator but I have been cursed to sitting next to people who were very talented graphic artists. I was always looking over their shoulder, incredibly jealous. I got the bug. By day I write and then, when I have free time, I draw.
I'm autistic so that makes ads even less likely to work cuz all the flashing colors and noises and everything is actually painful so I will just not buy the product out of spite (disregard the fact I am currently broke too).
That dog has seen some sh*t
Yeah. And stuck his nose in it too.
It's 2023, what you don't use an ad blocker?
Most ads just make me hate the product they're selling. Dell is currently running a series of ads talking about AI research, and it's incredibly cringe. I didn't really like Dell beforehand because of the crap quality batteries they use, but now I'm starting to hate them as a brand.
you could do with less unnecessary transitions and constant switches.
it feels like this for made for people with adhd.
good informative video otherwise, keep up the good work
Thanks for the feedback
@@plugcopywritingi habe adhd,it helps,thanks for your format
I went to the café in the graphics a decade ago. A cup of coffee was €8
Well spotted, you have a keen eye for detail. If you want to sit down for a coffee in Paris, you always have to dig deep into your pockets.
You have two "of" in the title
to me, it is that the add is annoying. I don’t want an add for a right wing think tank or sandy hook promise, and I certainly don’t want to have to watch it 30 times per day.
The average american does not see 4k-10k ads a day. That's stupid. There are around 50k seconds in a waking day, so I see an add every 5 seconds? That's stupid. The dozen times I look at my coke can doesn't count as seeing an advertisement. Here's a tip for good advertising: stop LYING and giving meaningless buzzwords as "advice", people tend to know when you're posturing and making stuff up.
Hard to believe but here is one source lunio.ai/blog/strategy/how-many-ads-do-we-see-a-day/
There are a lot of other studies too. It is hard to believe because you don't remember any of them.
@@plugcopywriting Sorry for being a bit uncouth in the last comment, but that's not a source. It's a day-writer's blog, with the only possibly relevant link dead and no reference to anything of substance. If there are "a lot of other studies" then open with those.
Pretty sure I spent more than 5 seconds writing this reply and haven't seen an ad. I also doubt that I think about sex every seven seconds or swallow eight spiders every month. Stop making things up.
still glad to help the channel with some engagement though : )
Im sorry dude, but the moment you step out of your house, the entire world is covered in ads. You don't *notice* them (the point of the video) but they *are* there. Also, this is an avarage: if you see multiple ads simultaneously, like CZcams ads, that gets counted. And there are people that get to see more ads than other. I am not an American, but this statistic doesn't seem too out there considering these things.
@@lyxthen I dunno man, just googled "how many ads are in times square?" and the robot overlord said around 230. I took that ad for Jameson a little to heart last night, but stats like this just get in your craw because they dilute actual data and degrade trust. "we are constantly bombarded by ads", agreed.