The Billionaire Behind LA's Most Iconic Shopping Destination | Forbes

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  • čas přidán 11. 06. 2024
  • Rick Caruso won't tell you that traditional retail is dying because he doesn't believe it. The creator of The Grove, LA's famous shopping and dining destination, discussed the state of retail in America and why he is one of few developers still betting big on the malls of the future.
    Forbes Portraits is a weekly series that profiles the billionaires, leaders and innovators using entrepreneurial capitalism to change the world.
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Komentáře • 174

  • @winandgrow8792
    @winandgrow8792 Před 5 lety +588

    I've never seen a more billionaire looking billionaire

    • @DrAdnan
      @DrAdnan Před 5 lety +8

      Win And Grow he fits the role well

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 Před 5 lety +51

      True. But you can tell the by the way he talks about his field and describes it, personifies real-estate that he actually does enjoy his craft. Very much like an artist.

    • @winandgrow8792
      @winandgrow8792 Před 5 lety +7

      agree

    • @Law19157
      @Law19157 Před 5 lety +1

      lol

    • @0113Naruto
      @0113Naruto Před 5 lety +1

      @sbtopjosh the ones we usually see are the ones that made it through software or techonolgy. So most of the time they are humble

  • @Camxlare
    @Camxlare Před 5 lety +171

    Forbes stepped up with the production, my mans had a lil swag to him

  • @tomthetoaster8004
    @tomthetoaster8004 Před 5 lety +167

    pfftt this guy just walks around like he owns the place...

  • @VidaCreative
    @VidaCreative Před 5 lety +72

    "We're in the business of Hospitality... you have to be meaningful to somebody" - Rick Caruso

    • @ilovephotography1254
      @ilovephotography1254 Před rokem +2

      "We're in the business of Hospitality...you have to meaningful to somebody" - Rick Caruso
      ...For the common folks, No, not at all! Caruso's Pacific Palisades development is an exclusive mall that has shops and residential living that caters exclusively to the $uper Rich.
      Yes Caruso's development can be meaningful, but in a very Negative Way. Adjacent landlords have been motivated into raising the rents, killing off the smaller business in town. Before Palisades use to be a Mayberry like town, now it's more like a slice of Beverly Hills. Other consequences are parking issues in residential neighborhoods are now common and a heavy increase of traffic for a small town.

  • @Grozdor
    @Grozdor Před 5 lety +113

    What a classy gentleman.

  • @muchlovematt7744
    @muchlovematt7744 Před 5 lety +25

    Funny seeing this because he's right. I always go to the grove just to hang out and enjoy the atmosphere.

    • @NoName-ss8pm
      @NoName-ss8pm Před 4 lety +1

      That's exactly what's it's called having the "Entrepreneurial Vision".

  • @abhinavkolli8720
    @abhinavkolli8720 Před 5 lety +171

    1:06 that girl petting the dog tho

    • @davidmitchell5638
      @davidmitchell5638 Před 5 lety +8

      Yeah so cute! I had to rewind.

    • @mcgil8891
      @mcgil8891 Před 5 lety +2

      Abhinav Kolli ikr

    • @leepakim
      @leepakim Před 5 lety +6

      yeah that was cute and the dog didnt mind

    • @salimalesperance4620
      @salimalesperance4620 Před 5 lety +1

      Was not expecting that

    • @greyjohnson4578
      @greyjohnson4578 Před 5 lety

      I know she is young and at that age it is hard to keep a child from petting a random dog before asking but I wonder if her parent/s ever spoke to her about not doing that.

  • @jamalmog1367
    @jamalmog1367 Před 5 lety +69

    This guy knows his stuff

  • @patandbrandi
    @patandbrandi Před 5 lety +25

    Open air properties are usually in places that have decent weather year round and thus are more affluent / touristy. Like the grove

  • @Mondayzz
    @Mondayzz Před rokem +4

    He gets my vote.

  • @sadtoy1193
    @sadtoy1193 Před 5 lety +15

    The background music makes the interview more interesting, in my opinion.

  • @camilogomezkeep2324
    @camilogomezkeep2324 Před 5 lety +15

    totally agree on indoor malls, they are depressing.

    • @savedfaves
      @savedfaves Před 2 lety

      I don't know why I found that funny 😂

  • @wmurray003
    @wmurray003 Před 5 lety +10

    He understands real estate development.

  • @ajjoshi
    @ajjoshi Před 3 lety +4

    The Grove is one of my favourite places in LA... I used to walk there often to pick up my morning juice etc

  • @lessons2ball
    @lessons2ball Před 5 lety +25

    Creating a beautiful, fun experience. TRUTH

  • @michaelangileo2760
    @michaelangileo2760 Před 3 lety +2

    God bless you, Rick !!!
    Best wishes always.
    MA

  • @MaxineAGGuess
    @MaxineAGGuess Před 5 lety +7

    Informative. Thank you. Great video!

  • @pamelakilgore4459
    @pamelakilgore4459 Před 5 lety +33

    You speak well Mr Caruso

    • @savedfaves
      @savedfaves Před 2 lety

      Doesn't he sound like actor and narrator Peter Coyote?

  • @tonynyc7709
    @tonynyc7709 Před 5 lety +8

    Impressive knowledge, great accomplishments, God bless always.

  • @fahad-m62
    @fahad-m62 Před 5 lety +1

    Very well said.

  • @kml.
    @kml. Před 5 lety +1

    Awesome.

  • @uminhtetoo
    @uminhtetoo Před 5 lety +1

    Congratulations!🎈🎉🍾🎊 Your POV is right at some extent.

  • @michaels4895
    @michaels4895 Před 2 lety +1

    legend!

  • @chris_panda
    @chris_panda Před rokem +1

    I really love going to The Grove! ❤

  • @goat7844
    @goat7844 Před 5 lety +3

    Indoors malls are good. Depending on where you live. Everybody don’t live in Southern California. Think about places where’s cold,hot, or rain a lot.

  • @harold7903
    @harold7903 Před 5 lety

    You know what....I go to LA for winter holiday every year from jakarta Indonesia just want to to go to the Grove...LOVE IT..

  • @convenience9078
    @convenience9078 Před 5 lety

    Wow!

  • @kaluledaniel7373
    @kaluledaniel7373 Před 5 lety +5

    1:08 the small things that show humanity always exists

  • @eyblender5896
    @eyblender5896 Před 4 lety

    Respect!!!

  • @britb90
    @britb90 Před 5 lety +14

    that dog probably eats caviar lol

  • @chavanne3
    @chavanne3 Před 5 lety +54

    Sears could learn from this guy

  • @tiktokdj606
    @tiktokdj606 Před rokem +1

    Such a great guy!

  • @DeepakSharma-xx8hu
    @DeepakSharma-xx8hu Před 5 lety +2

    Living the Dream

  • @bryans1000
    @bryans1000 Před 5 lety +2

    Like a Boss!

  • @fzs164
    @fzs164 Před 5 lety +7

    Caruso brilliant guy!

  • @stoopidvideo
    @stoopidvideo Před 5 lety +1

    He's absolutely right

  • @MickyAvStickyHands
    @MickyAvStickyHands Před 5 lety

    That Halo Top stand at the end is a great idea. Low guilt snacks at the mall will crush it. That should be a concept that many can run with.

  • @someguy604
    @someguy604 Před 5 lety +67

    He probably has his own dog walking business too.

  • @avayu2289
    @avayu2289 Před 5 lety +2

    Rick Caruso is cool!

  • @smokesters318
    @smokesters318 Před 5 lety +2

    Just saw him at the grove 😅

  • @ryancriss3486
    @ryancriss3486 Před 5 lety +1

    Very smart man

  • @mc8885
    @mc8885 Před 5 lety +1

    BOSS!

  • @salvationwothin
    @salvationwothin Před 5 lety +1

    My G.

  • @dafamilyarthouse-films
    @dafamilyarthouse-films Před 5 lety +1

    This, and the Americana in Glendale look the same.

  • @Craptalker
    @Craptalker Před 4 lety +1

    I hang out at the grove

  • @davidchacon139
    @davidchacon139 Před 5 lety +3

    what a boss

  • @eleffeemeilio7082
    @eleffeemeilio7082 Před 5 lety

    Word

  • @NewOrbit180
    @NewOrbit180 Před 5 lety

    Acho que me deixaram em paz

  • @lorenzmuller3542
    @lorenzmuller3542 Před 2 lety +1

    I just disagree with one statement: It doesn't have to be outdoor.

  • @patkeeler6645
    @patkeeler6645 Před 5 lety

    nice man. I prefer to go to the store to shop in person. although some tell me of good prices on line. I prefer to go out.

  • @steven-vj6lc
    @steven-vj6lc Před rokem +1

    top g

  • @SolutionsSolved
    @SolutionsSolved Před 5 lety +2

    Open air property won't work in Minnesota have fun with that idea anywhere cold

  • @Law19157
    @Law19157 Před 5 lety +3

    It's about the shopping experience. The malls I visited in Australia were really nice & in the East Bay Northern California the Great Mall in Milpitas is one of the nicer ones I've been to, there's one other one in San Jose but I forget the name. The San Francisco Premium Outlet in Livermore Ca is super nice I like that one a lot. Southland Mall in Hayward Ca sucks, it's really dated they need to put a glass roof and some trees, plants & waterfalls in there to make it inviting. I prefer to go to a shop and pick up an item I want because I don't like waiting 2 or more days for an order I placed online but sometimes when the store is really ugly and ghetto and nicer places are too far I just buy on Amazon.

    • @lauralarrabee7870
      @lauralarrabee7870 Před rokem +1

      Santana Row was featured in the movie “in love with a church girl.” I used to live Walnut Creek and they did have a fabulous outdoor mall. Rick has a great eye for imagining and delivering these outdoor spaces.

  • @leepakim
    @leepakim Před 5 lety +1

    if it rains I like to go to an indoor mall and shop there.

    • @tw3638
      @tw3638 Před 5 lety +3

      But it's in California

  • @johancesar1963
    @johancesar1963 Před 5 lety +6

    Goals 00:07

    • @merf64
      @merf64 Před 5 lety +1

      Your goal is to drink out of a water bottle?

  • @woodolphlorfils4299
    @woodolphlorfils4299 Před 5 lety

    👏🏾👏🏾

  • @wmurray003
    @wmurray003 Před 5 lety +1

    "Check my swagger out ::PutsShadesOn:;" -Caruso

  • @foodscrazy9229
    @foodscrazy9229 Před 2 lety

    Indeed online shopping malls will fail because ordinary people mostly walk and enjoy time when they are shopping offline if these places don't exist most of them were depressed or obese

  • @patandbrandi
    @patandbrandi Před 5 lety

    ...if it's so good why dont people have shopping bags... I think I counted 2 people. Now restaurants that's really what's driving traffic. No hard feeling the man is a icon.

  • @papagen00
    @papagen00 Před rokem

    Personally I prefer indoor malls especially with the worsening climate change I like walk the mall in the summer in air-conditioned comfort.

  • @AlejandroHernandez-ls7io
    @AlejandroHernandez-ls7io Před 5 lety +1

    did anybody see tsm daquan in the vid? go to 1:44 to check it out

  • @CherryBlossomskt
    @CherryBlossomskt Před 5 lety +3

    Indoor malls protects you from the elements. It can be too hot or too cold. You just can't escape that from and outdoor mall unless you plan on staying in one store for hours. I don't want my makeup running in the Heat or having to wear a thick jacket. Other than that even make some great points, great video!

  • @gregpitts5157
    @gregpitts5157 Před 5 lety

    Maybe, I should lease a spot for my business.

  • @Steven-bh3jl
    @Steven-bh3jl Před 5 lety +1

    'always loved real estate, loved it since I was a kid, its in my blood' how much more cliche can you get

  • @anotherbyteinc
    @anotherbyteinc Před 5 lety

    but wait, this isnt rodeo drive

  • @TheBossEntrepreneur
    @TheBossEntrepreneur Před 3 lety

    How is your good retail business now performing against online ?

  • @Saeglopur89
    @Saeglopur89 Před 5 lety +2

    This idea is just what streets in European cities are for :) Sure, these around old marketsquares etc.

    • @2011blueman
      @2011blueman Před 5 lety +1

      Works great in temperate climates, which are few and far between in the US.

    • @ahrlj24
      @ahrlj24 Před 5 lety

      west europe mostly have oceanic climate which is found in oregon and washington but southern europe has mediterranean climate which is found in california

  • @yeon723
    @yeon723 Před 5 lety +1

    Whoa, billionaires walk the street?

  • @JB-so5gr
    @JB-so5gr Před 5 lety +44

    I'd say Rodeo is much more iconic, no?...

    • @SoulEternalPeaceWarrior77
      @SoulEternalPeaceWarrior77 Před 5 lety +8

      Very true I agree, but I like The Grove a lot better. Way more inviting & friendly than Rodeo.

    • @realinvestordata1580
      @realinvestordata1580 Před 5 lety +4

      More people would rather be at The Grove or The Americana than Rodeo Drive...

    • @JB-so5gr
      @JB-so5gr Před 5 lety +2

      I agree with both of you. I was just pointing out that Rodeo is much more "Iconic" I've always loved Rodeo, I still walk down it in awe (comes from dreaming of shopping there when I was a child) I wish they would pedestrianize the whole street though, stopping the man-children from revving their rented Lamborghini's. I also think Palisades village will be the nicest of all (Haven't got the chance to visit yet, have only seen pictures/videos)

    • @MilesCraftFTW
      @MilesCraftFTW Před 5 lety +2

      Rodeo is a street. The Grove is a mall.

    • @JB-so5gr
      @JB-so5gr Před 5 lety +1

      @@MilesCraftFTW - The title says "Shopping destination" Out of the two, Rodeo is much more "Iconic" Ask a group of people from another country what The Grove is and most, if not all won't have a clue what you're talking about. Ask the same group of people what Rodeo Drive is and most, if not all will know exactly what it is.

  • @KaziDepartment
    @KaziDepartment Před 4 lety

    0:57

  • @Shibilin
    @Shibilin Před 5 lety +1

    The real bozz looks

  • @thesrtsuperb8e627
    @thesrtsuperb8e627 Před 5 lety +3

    Been to the Grove myself a couple years back, pretty overrated if you ask me, not much difference between the grove and any other high end semi-outdoor shopping mall but kudos to this dude for making bank off it

  • @Shave-ice
    @Shave-ice Před 5 lety +1

    idk why but I can tell he has the look of "he's got money" idk if its something with skin eyes and overall face. it doesn't look stressed or depressed and not too much tension. I guess have a lot of money is stress-free. or maybe they put makeup on him as newscast do lol.

  • @J_T_B
    @J_T_B Před 5 lety

    so how much bribing was involved to get this place done?

  • @amadeogamboa7457
    @amadeogamboa7457 Před rokem

    Is that really LA's most iconic shopping destination?

  • @dfair
    @dfair Před 2 lety +3

    LA's Next Mayor?

  • @papagen00
    @papagen00 Před rokem

    But can Caruso sing opera?

  • @amanapart.
    @amanapart. Před 5 lety +7

    That Italian accent and the suit makes him look like he is running a mob.

    • @NoName-ss8pm
      @NoName-ss8pm Před 4 lety +2

      That's how you are supposed look when you're running this kind of business.

  • @elhebreo4975
    @elhebreo4975 Před 3 lety +2

    He has the aura of a mafia boss 😂

    • @savedfaves
      @savedfaves Před 2 lety

      I know nothing of him but kissing a dog on the head is fine by me.

  • @adiabi8972
    @adiabi8972 Před 5 lety +1

    Meanwhile I'm here bragging about being 5th 😂😂

  • @DrAdnan
    @DrAdnan Před 5 lety +7

    How do I become a billionaire?

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 Před 5 lety +13

      become a millionaire ...? Then double up a few times?

    • @Posimistic
      @Posimistic Před 5 lety +11

      @@DrAdnan solve a million peoples problem or solve a million dollar problem

    • @DrAdnan
      @DrAdnan Před 5 lety +1

      Elvis Del Rio I feel like I’d need capital for that

    • @DrAdnan
      @DrAdnan Před 5 lety +1

      john abraham good point

    • @cohenfromdiscord2551
      @cohenfromdiscord2551 Před 5 lety +2

      hmmm think again ... don't get me wrong "maybe" you should get off CZcams ... but CZcams has made many millionaires, if not by ad-sense, but mere traffic given to other outlets. You are right... for us to become like the man in this segment we are likely to need large amounts of capital. But in a sense .. that's the beautiful thing about our time ...

  • @CHMichael
    @CHMichael Před 3 lety +1

    Slow motion? Meaningful retail? I dont like him.

    • @savedfaves
      @savedfaves Před 2 lety +1

      A better local economy creates jobs and brings down crime. In that sense retail can have meaning.

  • @BrianOTurner
    @BrianOTurner Před 3 lety

    This is Jamaican economy 🙁

  • @hungvu2774
    @hungvu2774 Před 5 lety +1

    cOol

  • @tunjia.3795
    @tunjia.3795 Před 5 lety

    Lady on the right in blue denim at 00:36 👌🏽

  • @tyronewilliams96
    @tyronewilliams96 Před 5 lety +2

    Gets a little silly with the slow-motion pictures of grandpa walking around wid his dog.

    • @fridaynightlights2971
      @fridaynightlights2971 Před 5 lety +3

      You're the only one in the comments who thinks that lol. The general opinion is this guy looks like a BOSS.

    • @tyronewilliams96
      @tyronewilliams96 Před 5 lety

      Friday Night Lights Spoken like a true BETA, lol.

  • @LuisMendoza-pp9qi
    @LuisMendoza-pp9qi Před 2 lety

    He's got almost a dozen comercial properties that failed, I think he got lucky with this Grove property...and yet he thinks he cured cancer...

  • @Blackowl44
    @Blackowl44 Před 5 lety

    Notice how nobody really has shopping bags because everything so dam expensive

  • @nocontext5333
    @nocontext5333 Před 5 lety +1

    everyone in la hates this place. its like walking on a studio back lot, everything seems like a facade. farmers market next door is the true LA. this is just a fluff piece for the developers d

  • @zach6639
    @zach6639 Před 5 lety

    Owns property in LA? Automatically a billionaire

  • @GeneDexterExperience
    @GeneDexterExperience Před 5 lety +1

    It’s a nice place for sure but to become “part of community” - a lot of it had to be torn out.

  • @DorianQose
    @DorianQose Před 5 lety

    2nd here :)

  • @classicmonty5728
    @classicmonty5728 Před 3 lety +3

    COVID-19 entered the chat

  • @4Realkevv
    @4Realkevv Před 3 lety

    We did our job for you go spend $

  • @savageo1343
    @savageo1343 Před 3 lety

    Must be nice winning the lottery of Life and Consciousness.
    I'm not against Billionaires. I support their consciousness and their lives but just quit shitting on us Working Folks.
    Treat us good and we'll make you richer/wealthier.

  • @5150Rockstar
    @5150Rockstar Před 4 lety

    Goomba

  • @onemoretime107
    @onemoretime107 Před 5 lety

    Is he wearing makeup

  • @TabsT-vy5jy
    @TabsT-vy5jy Před 5 lety

    Mafia billionaire

  • @sebastianmolina344
    @sebastianmolina344 Před 5 lety +2

    I’m actually his son and my billionaire dad beats me 🤕 other than that my dog 🐕 is cool 😎

    • @gundum1o1
      @gundum1o1 Před 5 lety +1

      r/whooooooshh!???

    • @raneatharva3016
      @raneatharva3016 Před 3 lety +1

      Stop spreading Rumours ! His name is Caruso and your name is Molina 😂

  • @SummerWinter766
    @SummerWinter766 Před 5 lety +1

    who cares