Engaging Employees to Drive Sustainability Forward

Michigan Ross Professor Sara Soderstrom explores the role of insider social change agents: individuals or groups inside businesses who seek to propel their organizations to address sustainability challenges. She highlights different ways that leaders can support and empower individuals within their organizations who are driving social change from within, while also providing practical guidance for these change agents to maximize their impact.

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Engaging employees in sustainability efforts not only enhances environmental impact but also boosts morale and innovation, creating a culture of shared responsibility and long-term success.