How to Build a Successful Employer Branding Strategy in 12 Steps - Part I

86% of people would not apply to, or continue working for, a company with a bad reputation. 👀
In this Learning Bite, we discuss the first 5 steps of your 12-step plan to build a successful employer branding strategy. 🎉
A great employer brand is crucial to attracting, hiring, and retaining your organization’s most talented people.
In this video we discuss:
👉 Step 1: Audit your existing employer brand
👉 Step 2: Review your recruitment & selection process
👉 Step 3: Build your employer brand based on your EVP
And 2 more crucial steps to create an irresistible employer brand and help your organization win the war for talent! 💪
0:00 - Intro
1:07 - What is an employer brand?
1:56 - 1 Audit your existing employer brand
2:38 - 2 Review your recruitment and selection process
3:22 - 3 Start building your employer brand based on your Employee Value Proposition
4:11 - 4 Set goals
4:39 - 5 Divide responsibilities
5:20 - Outro
Take a look at our in-depth article for more information 💻 aihr.ac/39zTP3i
Download our Data-driven Talent Acquisition Guide here 👉 aihr.ac/3QQHA32
🎓 Upskill yourself and future-proof your HR career with our courses and certificate programs🎓
Become a successful recruiter in the digital age ✊ aihr.ac/3li8O4x
Drive fact-based HR decisions 📊 aihr.ac/3FZHv8I
Become a truly strategic partner to the business 💼 aihr.ac/3wCWill
Can't decide? Access all our courses and certificate programs with our Full Academy License 🎓 aihr.ac/38uokHO
👋👋 P.S. Follow us on LinkedIn for the latest HR developments!
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#AIHR #LearningBites #EmployerBranding

[@sideeg2]

Great

[@AmarKumar-tj9nb]

Where is the 2nd part?

[@AIHRAcademytoInnovateHR]

Hi, Amar! The second part of this video is coming on June 9th, next Thursday! Stay tuned!

[@nnamdiezebuiro359]

The link to the data-driven guide is not on the link.

[@AIHRAcademytoInnovateHR]

Hi Nnamdi, and thank you for reaching out! Here is the link to the Data-Driven Talent Acquisition Guide: www.aihr.com/blog/data-driven-talent-acquisition/

[@701JZed]

​@@AIHRAcademytoInnovateHR I guess there's some error in Step 9 -> Evaluation -> Metrics: The last metric appears to be 'performance metric'.🤔

[@najiding3282]

Video zoomed in and out so frequently is annoying