THE RISE AND FALL OF ALPHALETE (2015 - 2024)

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  • čas přidán 27. 08. 2024
  • Alphalete athletics has recently made some pretty big changes to the company. Some of which will effect the brand for years to come. I had a chance to talk with some athletes and get their thoughts on these recent changes and what they feel this means for the future if the brand.
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Komentáře • 39

  • @12gt13
    @12gt13 Před 6 měsíci +28

    Interesting way to announce layoffs.

  • @Rashanna
    @Rashanna Před měsícem +23

    Time for an updated video given the latest news huh?

    • @garyleung5760
      @garyleung5760 Před měsícem +2

      Yeah he's on the chopping block next 🤣

    • @strawhatsanji4985
      @strawhatsanji4985 Před měsícem

      It's weird that people think cutting staff is getting back to beginnings.
      The fact is alphalete used to prioritize high-quality clothes with great fits. Now, they are just trying to be trendy. You can't find any great fitting clothes again. Now everything is either oversized or has a weird fit.
      They should continue releasing trendy clothes but what should never be out of stock are the essential products that made people love alphalete.
      Gymshark does the same thing you can always find the first products that made them popular on there website.

    • @AlexToplynFitness
      @AlexToplynFitness  Před 24 dny

      😂

  • @robbenvh9431
    @robbenvh9431 Před 6 měsíci +8

    I don't know if you recognise my name, but we chat from time to time. I agree with this video. I am proud of you mate.

    • @AlexToplynFitness
      @AlexToplynFitness  Před 6 měsíci +3

      Of course I do! Thank you for the support on the content brother. 💪🏽

  • @user-nj5kr8nk1m
    @user-nj5kr8nk1m Před 4 měsíci +16

    How are these people athletes? Seems like they're just models and brand managers. Are they competing in anything outside of vanity?

    • @Alwaysbeclosing1774
      @Alwaysbeclosing1774 Před 4 měsíci +5

      They aren't athletes. Duh. They are AlphaLetes! LOL LOL such a dumb name. Alphaland over head costs has to be hurting Guzman.

    • @chiganuggoo9929
      @chiganuggoo9929 Před 22 dny

      Just 'influencers'...most with poor content, sub 50k views per video creating near zero ROI for the company... shouldn't be any surprise they got cut. Familiarity breeds contempt, they just got lazy and thought the gravy train was never going to stop for them.

  • @truthbetold711
    @truthbetold711 Před 5 měsíci +6

    Imagine complaining about someone giving opportunities to other people outside of your little "clique".. lame mentality

    • @AlexToplynFitness
      @AlexToplynFitness  Před 5 měsíci +1

      So lame!

    • @truthbetold711
      @truthbetold711 Před 5 měsíci +1

      @@AlexToplynFitness I just made my first purchase of this brand youre crapping on. And decided to due some research on its culture and ambassadors. Only to find out his own people are causing him this stress by forcing his hand to cut down how much he was giving back.
      All because daddy didn't make you feel special anymore or weren't getting a big enough pay cut or shine.
      Clown/Judas behavior and everyone who agrees with you are clowns. Hope the owner realizes he's got snakes repping his brand disguised as "family"
      With these type of friends you don't need enemies.

    • @AlexToplynFitness
      @AlexToplynFitness  Před 5 měsíci

      @@truthbetold711 Im not sure what you’re talking about. If you watch Christians content these are all words he said himself about the brand which is why he is making these changes.
      I’ve been with Alphalete for 6 years for a reason. I love the brand ,Christian is a brother to me and will continue to be with them through the highs and lows.

    • @truthbetold711
      @truthbetold711 Před 5 měsíci +2

      @@AlexToplynFitness I did watch it. And you're right he did say it himself.
      But regardless, its not honorable of a man to upload that video the way you did with the thumbnail you chose.
      I would not humiliate my "brother" like that.
      But maybe there is something I'm missing and hope you're as loyal as you say you are, because loyalty is rare more now than ever.
      Honorable loyal/brotherhoods are last of a dying breed.
      I appreciate you replying the way you did.

    • @AlexToplynFitness
      @AlexToplynFitness  Před 5 měsíci

      @@truthbetold711 He wouldn’t have been in my wedding and I wouldn’t have been at his if we didn’t want what’s best for each other. A thumbnail is entertainment. I voice how much he’s done for me and as a friend and a coach I’ve done a lot for him.
      Appreciate you for watching but again, I’ll forever be apart of the Alphalete team

  • @LoganHarris
    @LoganHarris Před 5 měsíci +6

    Clickbait of the CENTURY oh my God bro

  • @eddie6304
    @eddie6304 Před 6 měsíci +1

    Coming back with a splash and putting that song in @5:21 🎉

  • @dammmnndaniel3715
    @dammmnndaniel3715 Před 6 měsíci +2

    Darc sport has taken that path and it’s a fkn shame. The brothers are all about followers, glutes, big names but shity quality of clothing for the premium price. At least with alphalete, CG takes pride in quality

  • @Mr.ThinkTwice
    @Mr.ThinkTwice Před 6 měsíci +5

    Everyone in this video are not even og alphalete. 😂😂😂

    • @AlexToplynFitness
      @AlexToplynFitness  Před 6 měsíci +1

      They unfortunately weren’t able to make it this weekend outside of Merin but the goal was not to show the OG athletes but to show the brand is making a transition back to its roots.

  • @Sydsikess
    @Sydsikess Před 6 měsíci

    Love this video!!!!!

  • @78town
    @78town Před 6 měsíci

    GREAT move by alphalete

  • @Reppintimefitness
    @Reppintimefitness Před 6 měsíci +1

    We will endure

  • @luisnunez6921
    @luisnunez6921 Před 6 měsíci

    Great vlog as always thanks bro take care bro.

  • @lilbitthott
    @lilbitthott Před 28 dny

    the rise 2015 the falll 2017

  • @Starts_like_this
    @Starts_like_this Před 24 dny

    Where is ALPHALETE?

  • @alexsantiago357
    @alexsantiago357 Před 18 dny

    Dam... CLICK BAIT title tho😮

  • @diam1381
    @diam1381 Před 6 měsíci +3

    Toned the company right out of diversity and inconsistent quality and sizing into only inconsistent quality and sizing. Bro's job managing athletes might be easier now, but the shipping team's jobs are about to be easier too. Such a terribly transparent attempt at propaganda can't camouflage that this is the end.

    • @DeniiMas
      @DeniiMas Před 5 měsíci +1

      All the athletes fit their mold of what they want. Not every company likes diversity.

  • @andreakleczli2359
    @andreakleczli2359 Před 6 měsíci

    👌Alfa👌❤❤❤❤❤

  • @razvanarsenieioan7705
    @razvanarsenieioan7705 Před 6 měsíci

    Bravos Gym SUA Alex

  • @razvanarsenieioan7705
    @razvanarsenieioan7705 Před 6 měsíci

    Olympea Gym România București Roma Dubai Germania Serbia

  • @fernandoconde9892
    @fernandoconde9892 Před 24 dny

    Should have just stuck with the gym instead of clothing and other stuff

  • @ghosthdel3098
    @ghosthdel3098 Před 25 dny

    They are laying off people but tey put a positve spin on it. Its not you, youve bee great but its the brand. I like it, i like the lie

  • @Fubiov
    @Fubiov Před 3 měsíci

    Seems like a cult