Share The Road Road Safety Week 2018 - VR WheelSwap Ford x London Cycling Campaign

“There is no more effective means of appreciating someone else’s point of view than stepping into their shoes, or in this case, on to their pedals. Empathy is an immensely powerful emotion.”
Back in 2018 our lorry expert Tom Bogdanowicz worked with Ford to share their VR Wheelswap, enabling drivers to see from a cyclist’s point of view how scary it can be when drivers overtake too closely, swerve without indicating and open car doors without checking for bikes.
Find out more about Ford's 2018 WheelSwap project: media.ford.com...
Since 2018 London Cycling Campaign has won major changes to lorry design to make it easier for lorry drivers to see the road around them. Find out more about London Cycling Campaign's ongoing work on HGV and lorry safety: lcc.org.uk/cam...
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We are the London Cycling Campaign - a charity with 12,000+ members campaigning for cycling in London to be safe and enjoyable for everyone. Join today to support our work: lcc.org.uk/mem...
Find us online:
Website: lcc.org.uk/
Twitter: / london_cycling
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Facebook: / londoncyclingcampaign
LinkedIn: / admin

[@raynerearman9567]

✨ P r o m o S M

[@catlerbatty]

Ah yes, the same ford that makes oversized F150s for no reason 😅

[@JanBanJoovi-ol1qv]

If you don’t live in the US (if you live in Europe where most roads are cramped), you have no right to say Ford built oversized trucks for no reasons at all. They are certainly built for some purposes your ignorant ass can’t understand.