What is Brand Portfolio? Brand Portfolio Strategies with Examples and Case Studies

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A brand Portfolio is a single brand under which all the brands of a specific organization operate to meet the needs of the consumer market.
Brand Portfolio in simple terms refers to different organizations, products, brands, and services under a parent company.
Brand Portfolio - Strategies
Flankers
Flankers or Fighter brand refers to the new product that is launched in the same category in the market where the established brand already exists. This increases the market share and helps to fight the competitors successfully as it can meet the needs of all the customers.
Example
1. Gillette Mach 3 is the Flanker whereas Gillette Fusion5 is the flagship product of Gillette.
Cash Cow
A Cash Cow brand refers to the product that has reached its maturity level but is earning enough profits for its survival. An organization does not remove them from the market as the cost of launching a new product is comparatively very high.
Example -
1. Nike Footwear Segment is the cash cow for Nike
2. Amazon Web Service from Amazon.com
Low-End Entry-Level
A Low-End Entry-Level brand is a product in the organization’s product portfolio that is offered to the consumers at a less price. It ensures at least a one-time purchase by attracting the consumer to the brand family from where he can be nudged towards other products of the brand family.
Example - Low End (Entry Level)
1. A-Class and B-Class from Mercedes
2. Audi A3 Cabriolet
3. iPhone SE from Apple
High-End Prestige Brands
A High-End Prestige Brand is a product in the organization’s product portfolio that is offered to the consumers at a higher price. The consumer associates the product with prestige and considers related brands also in the same high-end categories.
Example -
1. Cadbury has launched Dairy Milk Silk
2. Adidas Originals from Adidas
This video is on Brand Portfolio and it has the following sub-topics.
Time Stamps
0:00 What is Brand Portfolio?
00:32 Brand Portfolio - Strategies
00:36 Flankers
01:01 Example - Gillette Mach 3
01:22 Cash Cow
01:41 Example - Nike Footwear Segment
01:51 Example - Amazon.com
02:54 Low-End (Entry-Level)
03:17 Example - Low End (Entry Level)
04:23 High End (Prestige Brands)
04:44 Example - Cadbury Dairy Milk Silk
04:52 Example - Adidas originals

[@rishikkarastogi]

thanks for the quick explanation

[@Ley-Land]

Thanks that was great

[@zubairahsanimavoor7202]

What is the difference between product portfolio and product mix?