Why Is New Balance So Popular Right Now? | The Complex Sneakers Podcast

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  • čas přidán 2. 06. 2024
  • The Complex Sneakers Podcast is co-hosted by Joe La Puma, Brendan Dunne, and Matt Welty. This week, they talk about New Balance's collaborations and the sustained energy around the brand's lifestyle sneakers. Beyond from the recent heat by partners like Joe Freshgoods and Salehe Bembury, the co-hosts reflect on the last 15 years of special edition NB collaborations from Solebox, Concepts, Hanon, Burn Rubber, and more. Also, Brendan relives a tense situation in Times Square and Joe plans for a very special dinner.
    Looking for the Complex Sneakers Podcast Dad Hats? Shop on Complex Shop now!
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    EPISODE CHAPTERS / TIMESTAMPS:
    0:00 - Start of episode
    5:00 - Guys talk Lorenzo G's new jacket
    10:00 - Brendan talks NYC confrontations
    15:00 - Welty & Brendan talk false Nike story
    20:00 - Premium Pete talk, JLP has some news
    25:00 - Ebay Question of the Week
    30:00 - Welty and Brendan talk New Balance
    35:00 - Dunne talks New Balance 997 x Nonnative collab
    40:00 - Welty talks New Balance reaching across cultural lines
    45:00 - Guys talk J Crew x New Balance collab
    50:00 - Guys talk New Balance 550 popularity
    55:00 - Welty on Macklemore wanting a pair of New Balances
    1:00:00 - Welty on difference between New Balance & other brands
    1:05:00 - Welty talks his ALMOST New Balance collab
    1:10:00 - End of episode
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    COMPLEX is a community of creators and curators, armed with the Internet, committed to surfacing and sharing the voices and conversations that define our new America. Our videos exemplify convergence culture, exploring topics that include music, sneakers, style, sports, and pop culture through original shows and Complex News segments. Featuring your favorite celebrities, authoritative commentary, and a unique voice, our videos make culture pop. #TheComplexSneakerPodcast #NewBalance
  • Zábava

Komentáře • 407

  • @Complex
    @Complex  Před 2 lety +46

    What's your favorite New Balance of all time?

  • @skyesthelimit2010
    @skyesthelimit2010 Před 2 lety +52

    The DC/ DMV Area kept New Balance relevant for years. Cant deny or leave that out of the conversation.

    • @ejdub410
      @ejdub410 Před rokem +6

      Facts. DC and Baltimore are mentioned in NB's timeline they put out themselves.

    • @creepnasty5370
      @creepnasty5370 Před 6 měsíci +1

      Negative

  • @kuzmanator
    @kuzmanator Před 2 lety +96

    Loved getting more of the background and history of NB on this episode. I can always count on NB for solid color ways, collaborations and comfort across the board - it also feels like they're making real unisex sneakers. No pinkification or adding jewelry like Nike has been doing lately to their women's models. I can be on my feet all day running around for work comfortable but still feel cool in an understated way while wearing a 99x or 550, and even new silhouettes like the 327. Gonna keep wearing them in to the ground even when the hype dies down.

    • @user-dn1zt9nh2h
      @user-dn1zt9nh2h Před 2 lety +3

      Really precise and heavily spot on!!!

    • @vanman757
      @vanman757 Před 2 lety +2

      Yeah, 327's and 237's are nice especially with the Cordura nylon on the uppers...

  • @eliusgraff4131
    @eliusgraff4131 Před 2 lety +13

    Really feels like the reason NB has had such a wave is because the brand is making NB collecting feel like old school sneaker collecting, not just hype, limited, high-resell shoes.

    • @Phamousillday
      @Phamousillday Před 2 lety

      This take is fire

    • @Phamousillday
      @Phamousillday Před 2 lety +3

      Like I know I can't get any dunks or yeezys or yeezy slides so im like ...what is going over here at NB. Quality...sign me up.

  • @allensmith9879
    @allensmith9879 Před 2 lety +17

    Man that hour felt like 20 minutes, that's when you know it's a good podcast 👌

  • @SkateboardDad
    @SkateboardDad Před 2 lety +57

    Let's not forget about New Balance Numeric. They're killing the skateboard game right now with the 1010.

    • @AvalancheBT
      @AvalancheBT Před 2 lety +4

      shoutout Tiago Lemos

    • @gfeast4518
      @gfeast4518 Před 2 lety

      Just got some 1010 and 306, gotta support big boy foy

    • @kevincollins8620
      @kevincollins8620 Před 2 lety +2

      @@AvalancheBT big ups Tiago

    • @josegurrola9021
      @josegurrola9021 Před 2 lety

      Got a wheat pair from my local skate shop for 80 bucks. So clean

    • @rareair3973
      @rareair3973 Před 2 lety

      I have been coppin a pair of Foys once a month for the past year and some change. They are perfect skate shoes imo, i tried some es excell which used to be my shoe and the Foys still skate better imo.

  • @josegurrola9021
    @josegurrola9021 Před 2 lety +39

    This episode turned into a history lesson, a love letter to NB, to the vindication of Matt Welty. Can't wait till we get the Official Matt Welty NB collaboration

  • @raymondmetzger1899
    @raymondmetzger1899 Před 2 lety +24

    Shout out to Welty for making sure they spoke about the DMV! Always been popular and a huge part of the culture here.

  • @afawsta91
    @afawsta91 Před 2 lety +17

    Love how Joe took a backseat on this one and let Welty and Brenden nerd out 😂

  • @Etown9223
    @Etown9223 Před 2 lety +14

    been rocking New Balances for 5+ years can’t go wrong with them they’re comfortable & have style 🔥🔥🔥

  • @downtownmb26
    @downtownmb26 Před 2 lety +21

    Brendan makes a great point. NB could flood us with all the different silhouettes, but they haven't. Smart marketing. Makes me want more. I have become a huge 992 fan recently. I wanted the 992 Todd Snyder's so bad. Of course, it's hard to beat the JFG 990s last year too.

    • @nw6454
      @nw6454 Před 2 lety

      My Todd snyders just came in today they’re sooooo good

    • @OliverJanShD
      @OliverJanShD Před 2 lety +1

      Yeah that's a great point. All of my money has been going towards NB thanks to their great marketing and energy collabs.

  • @Lilcali99
    @Lilcali99 Před 2 lety +13

    I loved New Balances in high school and at boot camp, that’s the shoe issued to us for physical activity. 20 years later…still loving them.

  • @winkonce
    @winkonce Před 2 lety +26

    Oh my gosh! Thank you!! 🙏🏻🙏🏻 Cant’t believe I won! Can’t wait to receive them! Love listening and watching to this podcast! Always waiting the next episode! Keep up the great work you guys do!

  • @AvalancheBT
    @AvalancheBT Před 2 lety +4

    Welty's NB knowledge goes deep. Also shoutout to VIRGINIA as well for New Balance culture

    • @GraV21
      @GraV21 Před 2 lety +4

      Yeah I been trying to tell people VA/DC been rocking with NB for years.

  • @jeffreyvazquez1297
    @jeffreyvazquez1297 Před 2 lety +7

    Been a big big NB guy and I think people are finally seeing the different colorway and designs New balances have. The future is going to be big for NB. NB GANG GANG 🙏🏾

  • @DMac12flyers
    @DMac12flyers Před rokem +4

    One of my favorite things about new balance is that they have great quality in every model. From their sale and takedown models $50 and under to their everyday retro and modern around $80 all the way up to their made in USA collabs at over $200. At every level they will outlast the other brands so much that you end up buying more before they get worn out. My beaters that I got on-sale out lasted my friends panda dunks he bought for resale and still look good.

  • @andrelong1410
    @andrelong1410 Před 2 lety +17

    Because we love the vintage new looks. The underdog creators are finally coming for Nike and jump man.

  • @OliverJanShD
    @OliverJanShD Před 2 lety +7

    New balance has been the vibe for a while now I feel. The 990 series is my all time favorite, with the 990v3 being the best of the best.

  • @TEZEM0N
    @TEZEM0N Před 2 lety +1

    my favorite episode ever
    I like it when yall just flow in conversation and deeply discuss one topic as supposed to switching different topics - maybe this is just me lol

  • @BaseMaryland
    @BaseMaryland Před 2 lety +5

    Man what a great episode, this is real sneaker nerd talk and I love it !! The 574 and 576 I never liked but the 577 is my ish out of the 5 series.

  • @daylonmonette1847
    @daylonmonette1847 Před 2 lety +4

    Joe is absolutely right about the model numbers and price. I worked at Just For Feet late 90’s and early 2000

  • @FFBL2020
    @FFBL2020 Před 2 lety +3

    I thank Matt for putting me back on New Balance. Been wearing jordans for years that I forgot how great NW are on feet. Comfy af

  • @youngkyekim
    @youngkyekim Před 2 lety +2

    South Korea also loves New Balances. Some of their biggest fashionista celebrities swear by New Balance. 530s and 327s were in for a while, and I think they're getting into the 550s as well.

  • @canonogic
    @canonogic Před 2 lety +4

    We need an episode like this for other brands like Diadora/Asics etc.

    • @DMac12flyers
      @DMac12flyers Před rokem +1

      I just picked up some diadora that match my local hockey teams colors I'm so excited to bust them out

  • @Mr09Clean
    @Mr09Clean Před 2 lety +5

    Grew up on 574s and 997s. Dope episode! JFG 992s and Classic Navy 993’s are my 2 faves

  • @KarloBacolod
    @KarloBacolod Před 2 lety +4

    My top 3 NB shoes: 1. "Great Whites" Shoe Palace Collab 2. 997s Bodegas 3. 2002R Rain cloud Protection Pack

  • @zacharymutter8432
    @zacharymutter8432 Před 2 lety +3

    Man, so happy they mentioned the suede 1400s amazing shoes 👞

  • @notitleproductions
    @notitleproductions Před rokem +1

    ton of respect to you guys for this. Ive been into the brand since I got a pair of 993's for Christmas when I was around 9 or 10 and initially being so upset they weren't Nikes lol. Fast forward a couple decades and it's remained the first brand for me in every way and in my collection. Appreciate all you three do for the culture in general, but especially for this kind of sneaker head, who appreciates NB, Saucony, Asics, etc. amazing brand, amazing pod, cheers guys!

  • @BIG-7777
    @BIG-7777 Před 2 lety +9

    The official sneaker of Washington DC

  • @187LooneyTune
    @187LooneyTune Před 2 lety +2

    🔥🔥🔥 episode.. loved the NB talk, this conversation was long overdue

  • @Yellewze
    @Yellewze Před 2 lety +1

    What a great episode! Love that you touched on a lot of the history! Thx guys

  • @prcoqui29
    @prcoqui29 Před 2 lety

    This was my favorite episode this season. I love New Balance and it comes from back home in Boston!!

  • @lukasflorencio97
    @lukasflorencio97 Před 2 lety +1

    One of the better episodes! Well done guys, I wish I could meet you guys in the future. With love from Sweden 🇸🇪

  • @zenalien8620
    @zenalien8620 Před 2 lety +1

    Definitely one of the best videos. You guys need to interview a person from NB with regards to quality, comfort and impact in the environment.

  • @georgewilliams3954
    @georgewilliams3954 Před 2 lety +2

    NB IS DEF A BMORE SHOE JUNE BEEN DOIN HIS THANG FOR THE BRAND BRINGN OUT THT HEAT GREW UP WEARING 574s 498s 99xs 2000s n all

  • @StephenMangiulli
    @StephenMangiulli Před 2 lety +1

    The DMV and us old heads appreciate you Welty!

  • @jakegetscake4672
    @jakegetscake4672 Před 2 lety +3

    New balance is by far my favorite brand right now

  • @denniszuckerman8846
    @denniszuckerman8846 Před 2 lety +6

    Man I really enjoy this show.. they be sharing a lot of history and knowledge on the shoe game… but they right the DMV will always rock NB especially the 99X’s…..

  • @philliptrevino1153
    @philliptrevino1153 Před 2 lety +1

    I really loved this episode, love y’all keep up the great work!

  • @SneaKUR
    @SneaKUR Před 2 lety +1

    Really liked this Episode. I love learning about sneaker history and different models of sneakers I know little to nothing about

  • @671oneblood
    @671oneblood Před 2 lety +26

    😂🤣😂 Welty is 100 percent right about the hitting the car stuff. I'm one of those crazies who has gotten out of my car and hit people for touching my car. Those people do exist in the world, Brendan. Gotta get out that little safe bubble of yours and realize there's plenty of people who will give you that smoke if you want it 😂🤣😂

  • @lt18beach
    @lt18beach Před 2 lety +2

    NBs were my go to shoe back in the late 90s, early 2000s. Now I rock HOKA.

  • @88bsides
    @88bsides Před 2 lety

    Learned a lot this episode. Got my first 990 v5 this year and really noticed the quality. I’m hooked now.

  • @lawhoog4304
    @lawhoog4304 Před 2 lety +4

    NB 57/40 is my favorite silohuette right now

  • @gfeast4518
    @gfeast4518 Před 2 lety +4

    I got into new balance right before the pandemic, but I never have the patience to figure out how to get a nice premium collab, plus they’re expensive. I stay getting the sales and outlet stuff, also Joe’s new balance is good

  • @rozcokicks
    @rozcokicks Před 2 lety +1

    I found the car situation hilarious. I love it. Amazing episode as always.

  • @Cam_LDN
    @Cam_LDN Před 2 lety +2

    Concepts C-Note 998 deserves a mention. That banged when that was released.

  • @igorgrechukha6281
    @igorgrechukha6281 Před 2 lety +1

    Awesome podcast guys. Love every episode you put out.

  • @CDL237
    @CDL237 Před 2 lety +3

    I feel like Kawhi’s increase in popularity after his 2019 Playoff and Finals run definitely helped NB a little bit

  • @mtown-jf7tl
    @mtown-jf7tl Před 2 lety +13

    It's a D.C thing yall folks wouldn't understand💪🏾

    • @671oneblood
      @671oneblood Před 2 lety +6

      Yes, I guess we're all incapable of understanding a shoe being dope because we don't live in in a certain place... Makes sense 😂🤣😂

    • @kevincollins8620
      @kevincollins8620 Před 2 lety

      Nah. Up north

    • @mtown-jf7tl
      @mtown-jf7tl Před 2 lety

      Naw D.C my brother those and Foamposites

    • @kevincollins8620
      @kevincollins8620 Před 2 lety

      @@mtown-jf7tl I will never rock foams.

    • @kevincollins8620
      @kevincollins8620 Před 2 lety

      @@mtown-jf7tl you don't even upload kicks. Hush chile.

  • @errolcsy
    @errolcsy Před 2 lety +3

    New Balance going on up! 📈
    Welty amazing tee

  • @RyanCoomer
    @RyanCoomer Před 2 lety +4

    I work at Dollar Tree and around the store above the aisles I place a jar of gherkin pickles so I have gherkin pickles all around the store that I'm able to snack on while I work I haven't been caught yet and it's a great

    • @671oneblood
      @671oneblood Před 2 lety

      You work at Dollar Tree? 😂🤣😂

  • @GTfromAG
    @GTfromAG Před 2 lety +2

    New Balance....Its a DMV thang.💯💯💯

  • @Wetzelpretzels
    @Wetzelpretzels Před 2 lety +3

    Color blocking and materials is why new balance is so popular . Quality for a reasonable price

  • @bitw434
    @bitw434 Před 2 lety +5

    We need a new balance app rn

  • @jaimieguzman76
    @jaimieguzman76 Před 2 lety +9

    Brendan’s energy went from NY to Oregon real quick with the smoke 😂

    • @rawsanity27
      @rawsanity27 Před 2 lety

      I’m from Sacramento/Portland. And Portland, Oregon has plenty of criminals.
      I was one of them back in the day.
      If somebody wanted smoke with Me I’m with it 100% of the time.
      You obviously don’t know that much.
      There shootings in Portland everday.
      Already lost a friend to the Violence.

    • @kyla738
      @kyla738 Před 2 lety +1

      He’s clearly not a real New Yorker

  • @wmwrose
    @wmwrose Před 2 lety +3

    Loved the podcast! Touched on so many beloved sneakers. Only one I expected but didn’t hear mentioned was the 2002r’s and the GR of the year - “protection pack” or refined future trio. Incredible shoes and my fav design of the year.

    • @6ix835
      @6ix835 Před 2 lety +1

      referenced that model when discussing salehe collabs, as well as how solid NB GRs are across its diff lines...

  • @joe5boost
    @joe5boost Před 2 lety +2

    All this talk about about new balance just made me cop a pair of Diadora , great show keep up the good work

    • @kevincollins8620
      @kevincollins8620 Před 2 lety

      I'm team diadora as well. I even found a vintage diadora coat in goodwill the week I received my Mibasket. Love em

    • @vanman757
      @vanman757 Před 2 lety

      Diadora !! F'in ell, that takes me back... I remember having a blue suede pair of them, around '87, when I was 10....

  • @loganjbaez
    @loganjbaez Před 2 lety +1

    ha i remember in the early 90s NJ hustlers wearing new balance too . when they went out to spend the money they bought jordans and anything sporty and or popular. but new balance was always the go to while putting in work. and i remember before that it was reebok for the late 80s

  • @moonboy5851
    @moonboy5851 Před 2 lety +1

    NB 1500s are straight fire. GOAT kick in my eyes.

  • @edoardoedo_roma4362
    @edoardoedo_roma4362 Před 2 lety +1

    In italy it’s been three years that new balance made a huge comeback. Very nice trainers!

  • @XavierPatterson15
    @XavierPatterson15 Před 2 lety +3

    As somebody from the Philly area I can attest to 990 v4's and v5's being huge. Not so much the ALD's. that's definitely a more NY thing

  • @mikemartinez2057
    @mikemartinez2057 Před 2 lety +1

    Big fan of NB!! in my opinion best quality materials for the money.

  • @robertspies789
    @robertspies789 Před 2 lety +3

    I love New Balance because their one of the few shoe companies smart enough to make an Extra Wide shoe size

    • @pandroidigital
      @pandroidigital Před rokem

      They're 👈🏾🤦🏾‍♂️🤦🏾‍♂️🤦🏾‍♂️

  • @marcusdolo114
    @marcusdolo114 Před rokem +1

    The 574s and the 550s are in my collection 🔥

  • @maxswp
    @maxswp Před 2 lety +3

    Welty has had an effect on me with new balances over the past year I now have 3 pairs of 990s and a pair of 993s.

  • @Jeffreynelius
    @Jeffreynelius Před 2 lety +1

    “That’s aggressive, Dunn!” 🤣🤣

  • @pinkyy1989
    @pinkyy1989 Před 2 lety +1

    one of my grails i’d love to own are those 998 bodegas and 998 todd snyder 🔥🔥

  • @BookerT69
    @BookerT69 Před 2 lety

    Great episode dorks! Love the show

  • @sneakerdad8324
    @sneakerdad8324 Před 2 lety

    Two shoots in one day, respect to Welty and Dunne 🙏🏼

  • @russreinger4130
    @russreinger4130 Před 2 lety +2

    2002r has seen a huge jump in hype currently

  • @iWillbike
    @iWillbike Před 2 lety +1

    I’m from the DC area and I remember 990s being an aspirational shoe.

  • @michaelturnbull7168
    @michaelturnbull7168 Před rokem

    This was a very dope episode some great new balance history learned some things 💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽💪🏽

  • @thePuma09
    @thePuma09 Před 2 lety

    Joe with the sweet revenge not inviting Dunne or Welty to his dinner plans tonight! Haha love it!

  • @d0ntchange
    @d0ntchange Před 2 lety +2

    Quiet as kept the OG steel blue New Balance 2000 are possibly one of the most gorgeous New Balances ever made

  • @coreys9598
    @coreys9598 Před 2 lety

    Those are nice trainers... Those New Balances.. Very cool design!

  • @thabanakabo4370
    @thabanakabo4370 Před 2 lety

    I remember me and my cousin used to talk about how NB was ahead of time ,this is was like in 2016..put respect on NB

  • @BAP32
    @BAP32 Před 2 lety

    Those Paperboy NB 991 as of rn our my favorite recent NBs even tho they were impossible to get lol

  • @henfitted5254
    @henfitted5254 Před 2 lety +1

    The District of Columbia in the house

  • @gfeast4518
    @gfeast4518 Před 2 lety +1

    Dunne with the “ay I’m walking here” energy

  • @Lee-xs2jt
    @Lee-xs2jt Před 2 lety

    those 2 for $89 days were the best and my intro into NB

  • @Jeffreynelius
    @Jeffreynelius Před 2 lety

    Those convos ARE compelling 😁

  • @Christiano007
    @Christiano007 Před rokem

    Just watched this, nice quick fun facts on New Balance that I never really would’ve known!

  • @ndigogh
    @ndigogh Před 2 lety

    The DMV love Welty you are a OG for representing ❤️

  • @deadstockmrk4050
    @deadstockmrk4050 Před 2 lety +1

    MT 580 is legit. Also always try to find another pair of the 999 Wanted Pack I used to have that I beat up. Those were really nice.

  • @DomO22
    @DomO22 Před 2 lety +2

    this is gonna be a good one 🤯

  • @tumbus9117
    @tumbus9117 Před 2 lety +1

    For those looking for some of the crazy 580 collabs these guys are referencing, yahoo Japan auctions is the spot, got a few used pairs of Mita x mad hectic collabs for like $60 a piece a few months ago lol

  • @tyyoder9026
    @tyyoder9026 Před 2 lety +2

    As someone who's relatively new to the sneaker game (about 2 years) (also 23 years old) Jack Harlow has done more for marketing New Balances than any other person from my point of view. He's the new icon of what cool is, and he always has a pair of NB's on. For the past year or so I wanted a pair of 550's, but the Nail Tech music video is what actually made me finally pull the trigger

  • @on10toes
    @on10toes Před 2 lety

    Stussy Mt580s will crumble the minute they hit pavement. My favorite new balance collabs are from DTLR. June Sanders stays bringing dope, wearable models that harmonize dark and bright colors. The recent varsity joints were so slept on. I’m still huntin the American muscle pairs!

  • @karlrichardson79
    @karlrichardson79 Před 2 lety

    What a great episode!

  • @oak_odell8842
    @oak_odell8842 Před 2 lety +2

    Yo shout out to Welty for remembering marbury on the SLAM cover

  • @SuperWhofan1
    @SuperWhofan1 Před rokem +1

    I think the 990 is the GOAT of sneakers. I do love the 992 and 993

  • @sebastiandubach7370
    @sebastiandubach7370 Před 2 lety +2

    Guys, MT580 is coming back later this year😉

  • @StephenMangiulli
    @StephenMangiulli Před 2 lety +1

    Sweet Carpet Company Shirt Dunne!

  • @soko5913
    @soko5913 Před 2 lety +2

    NB has been a buffalo ny go-to for years because they were always cheaper and alot of people couldn't afford designer, Jordan/Nike colabs etc.

  • @izzyshootsiphone
    @izzyshootsiphone Před 2 lety

    Would you say that the 550’s are new balance’s version of the the Air Force 1 for nike or the Stan smiths for adidas?

  • @JusCallMeDaa
    @JusCallMeDaa Před 2 lety

    My Favorite Collab Is The Black Engineered Garments 990 v5 My Favorite Shoe Period is The Angora 990 V4

  • @nbottino32
    @nbottino32 Před 2 lety

    My favorite NB: MT580 WST x West NYC Alpine Guide

  • @saidbandz1340
    @saidbandz1340 Před 2 lety +1

    my favourite model of NB's are the 574, imo they feel great on your feet.

    • @DressForAfrica
      @DressForAfrica Před 2 lety

      I've wanted to try them, but they look so boxy and I've got slim feet

    • @saidbandz1340
      @saidbandz1340 Před 2 lety

      @@DressForAfrica I’ve got slim feet as well, and they don’t feel too boxy

    • @DressForAfrica
      @DressForAfrica Před 2 lety +1

      @@saidbandz1340 thank you for telling me, I think I'll go try them in-store. They should be my next purchase

  • @segunkogbodoku4324
    @segunkogbodoku4324 Před 2 lety +1

    Great ep. Welty is the goat 🤣😅