Why Jaguar And Land Rover Face Uncertain Futures
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- čas přidán 17. 06. 2019
- Jaguar and Land Rover are two iconic automotive brands with rich heritages. They also have rocky histories of being passed between owners, with BMW owning Land Rover and Ford owning Jaguar in the 1980s. On the verge of bankruptcy, Tata Motors bought the two British sister brands in 2008 and turned them into money makers. Unfortunately, things are getting gloomy for Jaguar and Land Rover once again.
This was a risky move for Tata, which bought two luxury brands with reputations for unreliability on the cusp of the financial crisis. In the following years, Tata was able to turn the brands into moneymakers with models like the Land Rover Discovery, Land Rover Defender, and Jaguar XF.
Just as Jaguar and Land Rover found their footing they're again in trouble due to a drastically shrinking market in China and trouble in Europe. In turn, Tata Motor's credit rating has also taken a hit. Will Tata be able to turn around Jaguar and Land Rover or will it cut its losses?
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Why Jaguar And Land Rover Face Uncertain Futures
JAGUAR and Land rover becomes 3rd Luxury car selling company(India) in Feb 2021 defeating Audi.
Only TATAA ❤️
It’s all the magic of N Srinivasan’s management.
TATA group has almost doubled in value since he took over. Just look at the growth Tata motors has had..
I was looking for this info down in the comments
Their cars are best
It's should have been, " Ratan Tata after watching this video : Hold my Pallonji" 😜😜😜🤣🤣🤣
Watching a video about things I can’t afford.
My typical youtube day.
Dame
lavde chup
Girish Khadke lmao , savage
You won’t ever afford it cause you have a broke mindset. “I can’t afford it” shouldn’t be a part of your vocabulary.
@Ganda Gandara thas an odd dream car
I can't drive 4 blocks in Los Angeles without seeing 2-3 full-size Range Rovers, and God knows how many RR Sports and Evoques. Jaguar on the other hand... seldom seen.
Glen Werline because you are in Los Angeles is filled with public figures and they love range rovers because it’s look good and look like a rich car 👍
Glen Werline same here i live in the netherlands and there are so manny range rovers here and also a lot of jaguars
Also in Belgium. Many Range Rovers. Mostly women drivers.
And also a lot Jaguar SUV’s. Mostly men drivers
Glen Werline here in Orange County California. I see more G wagons.
Yeah I never understood this. Land Rover always seems to have financial problems yet they are everywhere. I've been to a lot of countries and you see Range Rovers in all of them. Its essentially the go-to luxury SUV and has been since before I was born.
Tata has to be one of the best managed companies I’ve come across.
They’ve knocked it out of the park in almost every sector.
japanwatchconnection hmm, can you elaborate on that a bit? How’s any model since the acquisition been lesser on Quality control and durability?
@@maverickmegastar true the best one they are.
Said by an Indian lol
@@waleedsaleem4469 so?
@@maverickmegastar only in recent years have we seen improvement in quality of Tata's home business.
Even after acquiring advanced giants such as Land Rover and Jaguar there own products barely improved.
Now when they have come to the market with head turning cars, they are still fidgety and there quality is yet to be determined. They haven't been out for long.
Tata doesn't have the trust of local buyers, it has made improvement but it has to make a leap if it wants to come forward in India.
Due our own domestic brands sleeping while the foreign brands came, won and dominated the market, they have brought their misfortune on themselves.
My father drove Tata Indica for 12 years. Without major problems in the car. But even he doesn't think that any Indian brand is to be trusted after driving Volkswagen Vento for 7 years. (Fun fact the Indica was so well maintained that it is still running, I was jogging with my friend in a my city and I saw my old car parked in front of a house, it was kept clean, which made me appreciate the effort of the owner)
The only interesting question is why the sudden drop in China sales. Whole video ignores the obvious question. Maybe it has something to do with Land Rover winning a case against a local Chinese manufacturer which was manufacturing and selling an evoque copy
That case happened way after China sales dropped. Also why would that impact chinese sales in a negative way?
Happened in March and the case got a lot of coverage, as to the why, no idea tbh maybe national sentiment ? before : www.theguardian.com/business/2019/mar/22/jaguar-land-rover-wins-landmark-case-against-chinese-evoque-copycat
Nope. China is going to sell only full electric cars by end of next year. Why do you think Tesla wants to make their cars there? This news has been going on for years. Also some China brand SUV are actually better in quality compared to Land Rovers. And most importantly cheaper to own too. Geely is one of those company that uses their Volvo ownership to trickle some of the Volvo know how to make quality cars. In fact a lot of new electric car start ups are owned by Chinese car companies that has the money to invest into them.
Let's be honest English cars are crappy when it comes to reliability. If you think about it, is curious to note that after WW2 almost all car brands that were part of the Allies are super crappy, on the contrary to the Axis, there's a show from the UK that asked this same question, they were trying to figure out why the Germans factories are better than the ones in England, same with the quality of their vehicles, and the same thing with the Japanese, they are everywhere on the globe, US consumer had switched from the traditional Detroit sister to the Japanese brands
Varun Chandra I think you may be in to something
You can't blame TATA for this. The root cause is unreliability from the start. TATA only helped them get some magic sales numbers which they didn't deserve.
Jaguar and RangeRover have great market in US, UK and especially The Desserts of MIDDLE EAST for their LANDROVER SUVs
Every 10th car in UAE is a JLR car. U go to a local resident area. Every house atleast has one range rover.
@@gikukoshy lol ikr
DESERT (desserts are if you have a sweet tooth)
@@ajazabdullah1263 true
@@benjaminmathew289 it's a common error for people whose 1st language isn't English
CNBC don’t know what they are Talking I live in the U.K. and every where I look there is a land rover/range rover/jaguar 😂🇬🇧🤷🏼♂️
The UK is a small country mate even if everyone bought a Land Rover/Jaguar it still would only be 10% of the US market share
Another typical english who thinks his/her country is centre of the world
mrkh84 ERM, EXCUSE ME!? This whole video was about jaguar and Land Rover in America. Why don’t you go and comment that this video thinks America’s the centre of the world?! Another arrogant American. ( I don’t really mean that, I’m just copying your rude style of writing).
@@Biocube101 its not about land rover/ jaguar in usa
Is about declining of these companies.it doesnt mean if she see landrover/jaguar everywhere in that small country there for this video isnt true.
Uk is not centre of the world.
@@mrkh84 it kind of is tho
There is a Symbiotic Relationship between JLR and TATA as even Tata cars have gotten better after JLR Acquisition so TATA's have a lot to benefit in the future so they won't sell
I totally agree...
Yes because now the design and tech is trickling down to cars like Harrier and also the electric vehicle tech
Also Tata is doing very well in domestic market except the present hopefully short downturn.
@@ssa6227 agree, but all my friends (young working class) are aspiring for electrical vehicles . If Tata doesn't transition fast to electric vehicles it might lose shares . Petrol care in metro cities like Delhi and Bangalore are just an overhead useless expense of maintenance and fuel .
An extremely dumb comment, JLR isn’t that advanced in technology. They are just good looking cars, void of any excitement as they claim it to be. You are just lying to yourself as usual like a typical Indian claiming these things without any facts.
If anything at all, TATA failed because of poor Indian management in the automotive sector (check out the workers testimonials on how frustrating it is to work for TATA automotive development, lol especially as a non Marathi person)
My opinion Tata won't sell JLR. Reason: they don't have any luxury brand and also a brand that provides them a global presence. I think Tata will convert jaguar to a complete electric vehicle brand.
I'm an investor in Tata motors and in their 1yr old earnings call, they announced that JLR is going electric by 2020
@@sherlockholmes6171 That is in no way a fair indication of profitability in the years to come. Tata does not have anything close to a competitive competency in Electric Vehicles in-house. So, more investment and/or paying for technology licensing. And by 2020? That's between 6 and 18 months away. As an investor, when do you think they will turn a profit. Sure, JLR made an operating profit from 2010 to 2018. But if you consider the investments made over the same period, they never actually made any money -- in any year!. See: www.bloombergquint.com/business/how-much-has-jlr-cost-tata-motors
TATA is not a car manufacturer by nature. They just invested on it. They can easily continue to grow and cut losses by selling JLR.
@@Nicklessization are you sure tata don't make cars?
@@Nicklessization lmfao what? TATA doesn't make cars? Are you sure lol? They literally make the best cars in India. They've used land rover platform as well to make TATA SUVs like Harrier.
The problem is they’re stupidly expensive in the UK. People are fed up with paying their prices!
Joshua Fuller jag and Land Rover are all over very popular here I have had 4 so far and looking at the XJL next year
And Brexit isnt helping with those prices. Good luck to you English.
@@ruvin7023 They're built in the UK!!!
@@joshuafuller2060 Materials and Parts are imported from EU. Tariffs go boom.
New Defender is around 45k... Jeep Wrangler is 80k... Mercedes G Class 130k...
Your comment seems legit.
1998 ford to tata - “Why did enter in passenger car business when you not knowing of. It will be huge favour if we buy this business from you”
Ratan tata felt insulted & didn’t sell it
10 years later
2008
Ford to tata- “you’re doing huge favour by buying dying company jaguar from us”
10 years later
2018-jaguar Increased global sales 146 percent, from 252,036 vehicles in 2008 to 621,109 last year.
Ford did a smart move selling land rover and jaguar to avoid bankruptcy
The Shield you’re not wrong but that didn’t happened did it ?
benji y I’m stating facts ...you’re telling possibilities 😊
@@boydnao i think you are jealous man... Not happy with what it is...
@@boydnao tata has faced this ups and downs many times... And trust me tata has tremendous management system... Even vw supplies engine to audi that doesn't mean that vw should buy audi... Hope you got me...
As a Jaguar XJ owner, I can say that my next car wouldn't be a Jag or LR, Due to the maintenance and parts prices that's why people are scared to buy them especially if they are used !
you should have known that going in
@@billmoyer3254 That's what she said....
if I own a jaguar one day I will swap the motor and trasmission to a Ford motor and trasmission since ford use to own land rover and jaguar
I’m getting ready to buy a Jaguar xj
@@Dcoleman44 unless u got lots of money to burn away get Lexus LC or RCF
goddamn i love the production quality in these videos... even the boring skype portions have camera zoom in it to keep the shot interesting
Same here! this was great work
Hackuna MyTatas they hire talented people
U sound like a CZcams crackhead lol all love
4:07 for those interested
Hackuna MyTatas
What do you drive now, need replacements? SUV in 2019, DIESEL?????
I see that we have the usual comments that JLR products are “overpriced” and “unreliable.
Overpriced in relation to what? A Dacia? A Ford Focus? A Corolla? Compare an aluminium, bonded and riveted Jaguar XE, with a, comparatively archaic, pressed steel BMW 3 Series and BMW want every bit as much, or more.
The usual and predictable comments about reliability are often from those who’ve never owned one, or attempted to run a 15 year old one on a shoestring.
Just over 2 years and 70,000 miles into Range Rover ownership and the reliability has been as good as the best cars I’ve ever owned before.
JoeyVonn
Please give me an example...
crezman
Is that so?!
Enlighten us; if JLR vehicles are “for people with no taste”, what should we be driving?
A 2-year ownership doesn't give you right to comment on the reliability of a car. Come back in 20 years and tell us about it.
Yes, 20 years. Toyotas last that long....but you didn't know, did you?
Faustin Gashakamba
Oh, you fool! This is the sixth Land Rover product I’ve owned in a row and I really don’t care how long Toyotas may (or may not) last for, I just wouldn’t want one.
crezman I love ours so..
New car sales are down, not just for JLR!
The credit cycle is ending. Shipping is down. Retail sales are down. Sadly these two brands maybe sucked into the vortex and not survive past 2023.
@@925inder2 nah , Tata group is a big conglomerate and that will ensure these companies stay afloat , what they should do and are trying to do is become electric
@@925inder2 Jaguar would be bought long before it would cease to exist. In any case, Tata will turn them around
@Blake The British can't bail out companies, European laws......
There will be End of Iconic Our lovely JLR,LR u can't see them in future
Make them more reliable to the level of Toyotas and they will eat BMW's and Mercedes' lunch.
I agree
@Ganda Gandara and the Japanese, but is curious to note the Germans that are made in the USA are not reliable
Lol think you have your answer there🤣
No one can touch Toyota when it comes to reliability
@@simoncquach Except the VW Beetle
Heritage doesn't mean much if it means that you will only exist in the history books
Sure. Says the owner of a 1997 Chevy Cavalier....
naveej you are right. Heritage in engineering used to mean unique knowledge and experience in making things.
These days there is very little difference between products made by different companies. Similar materials, similar designs optimized by computers, components and sub-assemblies made by a few suppliers, same manufacturing processes with the same robots, engineering done by people with comparable education and skills (or who were hired from competitors).
Honda used to be the synonym for reliability but it is a hit&miss nowadays, Volvo used to stand out in safety but other companies make safe cars too these days.
In short-things change.
Paul Thiel on
Try explaining that to Man U fans lol
naveej
Heritage, sentimental value, why you need this, and not some BMW?
"Cause they're endless money pits," as Scotty Kilmer would say.
David Reyes anything that isn’t a 20 year old Toyota Ecobox is a money pit to Scotty Kilmer...can’t stand him 😂😂🤦🏽♂️
J. Ale true, he isn’t moving with the times.
You're also a Scotty Kilmer fan
Alex or a Lexus lol
Rev up your engines
Saw the Jaguar F Pace 2021. Absolutely premium and matchless in style, tech and class. It would be unfair to say that Tata is only acting as a sponsor. It's also about giving the liberty and encouraging the engineering team with a definitive vision which hadn't happened for quite sometime pre-Tata before their hay days.
Why miss the famous story that Why Tata bought these? Because Ford CEO laughed at Ratan Tata and the rest is history when Ratan Tata bought from Ford.
No one will throw $2.5 billion just because of that ,
They bought because *it's a really good brand and they want to expand in other countries too*
@@hemasingh8033 then you didn't watch this video, they were in huge losses when Tata bought that. If you know little of business then you would get it.
Ford saved jaguar and land rover from extinction
@@himanshusirohi2403 TATA have learned lot from JLR & are launching JLR inspired vehicles in Indian market with the help of JLR design studio.
@@himanshusirohi2403 ya you only buy loss making such brand in $2.5 billion ,
If it was profit Making like Toyota , then it would cost $220 billion ( their current market cap) ,
I know alot of bussiness , and bussiness means money not emotion ,
If millenials aren't buying houses because of student debt, who expects them to be buying cars that cost just as much?
People want transportation vs obligations.
Good point
That's it....
You said it perfect😩
They don't need to. Their parents can 😂
Everywhere I go it's expensive cars. I feel like G Wagons are the new civics and BMW are the new "blink there it is again" car
I don't think a video like this should be posted without stating who the writer/editor/presenter were. Let's give out some credits here, shall we?
Charlie Diggs um, script writer is listed @ 8:44
I love my Jaguar F-Type. Its been flawless in quality and performance. Great product. I hope Tata continues to own this brand. I think the ePace will be Jaguar's turn-around vehicle. They need to let their investment in design and new products pay off. The Land Rover brand is also a juggernaut
Is it an SVR? I have a Velar 380 Supercharged atm and I love it, chose between the F Type and the Velar and I’m kinda interested in getting a F Type in the future.
@@iamLODD You cannot go wrong with the V6 or the V8. The V8 is undeniably more impressive, but the V6 pairs perfectly with the car. Honestly, if you aren't worried about winning races against AMG's, you should consider the V6
Carl Stroud does the v6 have the pop pops??
@@iamLODD The V6 sounds fantastic. As does the V8. There are youtube videos showcasing the exhaust.
yep the designs, especially for the velar, stands out!! but the video is making fair point... mercedes benz is more reputable for the long-run future... which one would you want a range rover or merecedes benz amg C63?
Both Jaguar and Landrover are one of my favorites.
People who say something is their favorite never get them.
@@2531Prasad thanks for the advice, next time I won't
I thought the Paul Reed Smith guitar that I took a 10,000$ loan for is my favourite. And guess what I still have it and it’s still my favourite..
Lol, mechanics dream.
But too expensive to actually but
Well, has TATA ever failed with anything?
No.
So of course they'll somehow manage to turn this around as well.
I got F-pace since 2017 and i am very happy, no any issues just regular service. Another good thing-this car is seldom to meet unlike BMW X5, X6 or MB SUV's.
Igor it’s been 4 months
Is your engine blown now
@@Thtjatt hahahaha, the car is design to break
@@jtomtl haha very funny, you probably never Drivin a ranger rover or jag
That car is so nice
How about now?
Jaguar and Land Rover are amazing brands. Lately, they've been winning a lot of prizes for their reliability and innovations. Especially Jaguar, but Land Rover isn't far behind. I wish more people could see how amazing of an investment is owning a Jaguar.
Awards won't save a company from going bankrupt.
Dude what? Land Rover are one of the worst in terms of reliability
British cars are great and well_known for iconinc designs...
But they also have one well_known feature, they Have never been reliable and economic
Thats crap. British cars have always been leaders in fuel economy and need I mention the Mini which was a direct reaction to fuel cost rises in '59? As for reliable are we talking 1960s or 2000s? Because these days cars built in the UK like JLR, Mini, Honda, Toyota, Nissan etc are as good as any other brands. At least we don't go cheating on emissions to make them look better than they are.
My British cars are FAR more reliable than my BMW's
Most unreliable cars these days are the big German trio. Google up and see . Forums are filled with tales of breakdowns.
We've had Jaguars in the household for over ten years, and they've all been very reliable (although I can't speak for the diesel versions). Much more so than the German and French cars that we've owned previously.
Here in the U.K., parts and servicing is very reasonable for whatever reason.
Nothing can beat good old Suzuki in terms of reliability, fuel efficiency and ruggedness. One of the main reasons it has been a major success on Indian roads.
Tata literally saved JLR. Damn!
Tata was a chutiya to fall for brit scam
Chinese tariffs make these cars too expensive in China.
@@fwefhwe4232 yeah they insisted upon building a production plant in England and give the jobs to local population so Tata accepted it. But then brexit happened and they're suffering. Manufacturing somewhere else would have been lot cheaper.
@You Know
But it will cost em a whole lot of tariffs .
IMO jaguar > Mercedes Benz
Edit : Never sat in either one 😀
As far as I know, TATA Motors acquired Jaguar Land Rover way back in 2008.
That is exactly what he says at 03:42
@@saurabhtewari9920 , I guess I didn't pay attention there. @3:44 I saw 2019 😋
@@comfortablydumbb they said- in 2019 dollars. Referring to time value of money.
@@sajaldabral8074 , oh ok ! I get it. Thanks bro 👍
My diesel XE has been great. Great to drive, economical and it needs to be serviced every 34,000kms with the service amounting to about USD$500.
People change oil at 34,000km(21,250miles) and complain about cars being unreliable.
@@sierrachief117 people are silly.
People have changed. The hype of luxury cars is almost gone.... The reason for that is that a lot of" cheap "car makers have gotten super good and they provide" good quality " and lots of times provide more technology etc. For example Mercedes has figured it out that's why they made a new model the (A Class) the hatchback and the sedan they are pretty cheap for a Mercedes and the quality that they have... And especially the technology. There are only a few companies which are going to be "desired"
I agree I also have a feeling what we view as Luxury is going to completely change to. Look at Tesla's all the money in their cars go to the Drivetrain and Technology.
@@tylersanders6703 yep well I think that tesla is going to fade away... Like Ford did. You know right Ford was the god of automakers. But slowly they faded away. I think that's what is going to happen to tesla they are providing a "prototype" of electric vehicles and the technology. but someone alse is going to come and make them better and we are already seeing this with the jag I pace and the mercedes eqc ... And the rise of Chinese elec automaker
Yeah, most of it is up to the German big three automakers.
SQUADS VLOG
China has no automaker. No person in this world would take a Chinese car in-front of a American, European or Japanese car. The rise of Chinese auto-making is because of the same reason that Mandarin is the most spoken language or Huawei the most produced phone. The reason is 1.4 billion Chinese people. That’s the only reason whatsoever.
Gap
Can you please name 2 Chinese automakers that are known outside of China?
I absolutely love my 2008 Range Rover Sport. Not only has it outperformed any other vehicle that I have owned but has proven to be one of the most reliable. As with any high performance vehicle the maintenance is not to be overlooked. Take good care of her and she will be outperforming most other SUV's for years to come.
There's a saying in middle east "if you want to go to the desert go in a land rover if you want to come back from the desert go in a land cruiser"
Yep. Invest in quality.
Id rather drive an older land rover defender in the desert & come back in an old land rover from the desert.
we rw I don’t get it
@@happytobehere200 i said that because older Land Rovers have less things go go wrong.
@@happytobehere200 land cruiser is a Toyota. They are more reliable.
I really want this both companies to fly as they're being brought by an Indian.
Half of it is owned by Chinese!
@@VibhorWase how so ?? All TATA subsidiaries are owned by Tata sons and none of Tata sons shares are owned by Chinese
@@VibhorWase no 🤣
70 some percent of Americans live paycheck to paycheck and dont have more than 1 or 2k to thier name, me included. Yet they are surprised they dont get "volume" for 70k vehicles with massively overcomplicated electronics and thier reliability may be better but these days EVERY fancy car is a total liability past 50k miles or whatever its warranty is.
Sure, I'd love an i-pace......if it was 37k not 87k.
DS JR What Isn't U.S richest country in the world? Almost Everyone is a millionaire
Frankly, if you live paycheck to paycheck and don't have more than 1 or 2k to your name, you shouldn't spend even 37K on a car, IMHO. [I lived 25 years in the US, never ever lived paycheck to paycheck fortunately, always had > 2K to my name after ~ 4 months of starting work, and never bought a car > 25K.]
@@robinswamidasan
Oh I know. I just used that as an example. Yea for me to actually consider a car to buy it has to be 15k or less. 25k or less to consider a lease. I picked 37k cause like.....I'm sure as I move forward a car around 35 or 40k seems attainable. I dont expect every car to be an econobox so I know jaguar isnt gonna start making alternatives to the corolla.
Also I'm probably doing a little better in the grand scheme than I first thought. Part of why I have so little cash is cause I'm saving 10 percent of my paycheck into a thrift savings plan thingy that so far has gotten good returns. A lot of people dont have that sort of thing.
I just rent these on my vacations. No need to own
You know why Americans only have 1-2k in savings?
Because if they had more they just blow it!!
Quality and reliability issues are the real problems 🤷♂️👎
Even if they got better when TATA took over as mentioned in this video (don't know if that's actually true) it will take a good long while for that reputation to recover. If I had the money it would go to a Landcruiser, not a Landrover.
Not as much anymore, they have greatly improved in the past decade.
Yep ! No sense in having a cool car or SUV watching it in the shop even with a warranty
Sure
owned one ?
Ratan Tata the most ethical business man will sell only best products.
Ha ha ha
My advice to JLR, make a new gen of Discovery that’s high quality and affordable and looks good and America will revive u guaranteed 🇺🇸
No they won't cause of realibity concerns
Not sure if you have experienced the new discovery, but it is thoroughly impressive. And the new disco sport has been announced too which looks fantastic
They already have! Durrrr
Reliability is absolutely awful. My parents leased a Disco Sport and thought it was an atrocious car and will never look at JLR again
I’ve been inside a few Jaguar cars. They are definitely nice cars. Bummer , that they’ll be continuing to have issues for years and years to come. :(
Offroading Vehicle that Cannot be seen on Off-Road. is that a good sign
Mernerner Very few ferrari drivers take their cars into tracks. I think it’s a similar story although a shame considering the engineering put into the cars
@@jamiequeen8557 But Many Sports car drivers take their cars into track or have fun on the road. modern Land rovers are cannot be seen on trails or any off road.
Jamie Queen Off-road vehicles need to be taken off road. Landcruiser is the biggest example.
tata bought jaguar way before 2019.
immortaljatt05 it’s converted to today’s value
That is exactly what he says at 03:42
@@saurabhtewari9920 no he's saying what the current price was in 2019
I love my Jaguar :) Chose it over BMW because of how amazing it drives. The new 3-series however is a bit better!
@sumit singh bro luxury sports sedans are not expensive to finance. Almost any middle class person can get one
I use a 20 year old bicycle, why the hell I'm watching this😌
Due to the cheap internet in India
Sayan guria stop lying please
@@suascb5042 I do use a 20 yr old bicycle. Although it's not junk as you might assumed, tyres & ball bearings are have been changed many times
Your 20 year old bike is more reliable than a Land Rover or a Jaguar
Ha my bicycle is 40 years old
TATA should not sell JLR, instead it should start manufacturing more affordable electric cars and should compete with local brands. Knowing the market needs are crucial and if they can come up with a better affordable plans, those losses can be turned around.
It shouldn't start manufacturing more affordable vehicles, as affordability has never been JLR's focus. TATA made a mistake with buying JLR, and instead should've allowed a more luxury-focused company to buy it.
Yes. With the government giving huge incentives to electric vehicles, it is time for Tata to shift to EVs.
@@pankajkhushalani EV's are fine. Jaguar makes some good EV's already. Making affordable EV's isn't a good idea in any way.
The quickest way to destroy JLR would be to ruin Jaguar and Range Rover's brand images by making cheap electric cars. Just the fact that they are owned by indian company TaTa has already slighly damaged both brands.
@Pichkalu Pappita Jaguar electric vehicles are being manufactured in the UK only. JLR have confirmed this.
@Pichkalu Pappita Tata may start manufacturing for electric vehicles in India, but not Jaguar Land Rover. While Tata owns JLR, they are completely separate companies. JLR has confirmed that all of its electric vehicles will be manufactured solely in the UK, because it is a British company.
I'm gonna buy those two cars too in the coming years , good quality cars they are
You almost tricked me into thinking this wasn’t a robot voice...but I got you sussed.
Land Rover (Range Rover) have always been one of my favorite SUVS. luxury and such an amazing drive.
Far better than BMW and Mercedes. As for Jaguar same thing.
Recently got the Land Rover Discovery Sport and A Jaguar F-Type (S)., incredible cars.
The issue with the company as a whole is being competitive with mass production and distribution., something that even the biggest car makers in the world are challenged. Too bad Ford got them during the financial crisis, otherwise it would take off beyond means. Their brand speaks luxury and quality, something that Ford can take advantage of and invest in.
TATA thus far did a great job. and super correct - give them the money they need and let them be! they're great and innovative.
I had an f type s what a pile of junk bought for 80k sold for 43k with 2000 miles on the clock 2 years later. There was nothing luxury about it.....check the switches you use to put the windows up and down....it’s out of a non luxury Peugeot family car. Like most of the switches. Look at your instrument cluster the background is cardboard......what a joke.
This video didn’t age well: JLR made unexpected profits during lockdown and the trade in China is booming.
Land Rover and jaguar now owned by TATA INDIA
I just sold my 2018 Range Rover. Never had a single problem. I beat the crap out of it, I took it on a 2500 mile rally with zero issues, on the limiter half the time. People talk badly about the brand out of pure jealousy. They dont depreciate like they used to, I sold mine a year and a half later with 20k miles on it for 71,000; I got it for 89,000. Compare that to an s- class, that's half the depreciation. There is no SUV at its price point that even kind of compares to a Range Rover. Sit in one, drive one and look at the numbers before you talk badly about them.
Evan West lmao why did you sell it then?
@@jiggyg2604 I get a new car every year or so. I went with an M5 this time. I really want another Range Rover though.
I also want to add that the 71k I got for it was a crap offer from the dealer. I could have got 75k easy from a private buyer.
Range Rovers have very inconsistent reliability reports through it's brand. My dad who was a Range Rover addict had four Range Rovers (all new at the time) and none of them lasted more than five years.
@@Evan951001 I'd like to discuss the important matter of the M5 vs the RR.
No problems with only 20k miles WOW stop the presses...
*_Laughing in Scotty Kilmer_*
This just made my day!
My favorite Scotty's phrase of the day is, +Land Rover is a Rolling piece of junk!!
I love Scotty! I’ve learned so much from him!!!
Zenn Lozanno 94’ celica
I am laughing too.
I live in Russia for last 2 years and in which city I'm living isn't that big but I can see so many land rover cars over there every day. Whenever I hear about JLR sales dropped news,it's impossible to believe.
But you are a indian by name
"With BMW owning Land Rover and Ford owning Jaguar in the 80s." Euhm... I'm pretty sure you mean: 90s.
Rem they were bought in 89’
BMW bought Land Rover in 1994. Ford bought Jaguar in november 1989.
Rem your right I had forgot to put jaguar in my comment
Love my Jag and would buy another. No issues with my 2017 XE. It’s been a great car. I am looking forward to Jag returning to more of its luxury however. The XE, F-Pace, and XF have interiors that lack luxury. The 2020 models of these vehicles have definitely upped their game with better luxury. If Land Rover has the tech, share it with Jag. Sure Jag isn’t as high volume, but it will never be when it’s left in the past. Sad to see the XJ go, but I’m curious to see the reincarnated version in a couple years. Hoping it’s a Model S fighter!
You shouldn’t be having issues in the first place with any 2017 vehicle. The long term will show how unreliable they really are
Ya Boi CJ To hear everyone talk, I have 32k miles and should have had lots of issues by now....the electronics should have pretty much completely broken down. No issues though.
@@jrh80 tell it in the same way when your guarantee will expire
Land Rover will survive with huge demand of SUV in today's market.
Jaguar? well.. I hope they do but right now product line up is not really doing so hot.
Fuckem both
@Gap NA
Gap SE MI
Jaguar make terrible quality cars
If Tata sells then trust me no one can handle JLR, Tata is the ultimate money management auto company they know best how to sustain a business.
Cool story bro
Ayush Apoorva i dont trust tata motors cuz its Indian company and u know why,
@@alyx2yonde301 wonder what would you trust then?
Well then they're not the ultimate money management auto company and they're not the best in sustaining business since you know, it's facing uncertainty....
Ayush Apoorva says an Indian
Having lived in both Denmark and Ireland I am kind of surprised that things aren’t going well for Land Rover, as they’re pretty much the only SUVs I generally see on the road in both countries, apart from Toyota’s
Bec these are very small countries compared to markets like china and usa
I'm so glad Rivian is being put into production, it looks like a old school Range rover
As an Indian, I'm investing most of my earning for them because the things I buy daily are made by Tata in one way or another lol.
Sounds like Indian version of too big to fail
@@hlshcd yes, Tata is a massive empire and we Indians have no problem with them. They're one of the most ethical and generous brands in the whole wide world. The chairman of TATA is a living legend, people would pay to just listen to the guy.
yes, better buy tata then some foreign brand
I'm from England and even love their tea.
@Kim sung Un Tata bought out the English tea company Tetley in February 2000, the Tetley brand of tea is a best- selling brand in the UK and is sold throughout the UK by every grocery store from small corner shops to all the big supermarket chains, it's illustrates just how diverse Tata is supplying just about everything from tea bags to Jaguar and Range Rover cars.
In 2019 all the car's sales r down
But it will go as taxes are being reduced or removed.
That's only in India not in UK.
2020 🌚
Fact: If Ratan Tata didn't donate some 66% of his profits annually to charity, he would be the richest man on the planet by far. Indian domination.
Mayank3515 he is a parsi. Zoroastrian.
An aryan.
Parsis are less than 1 lakh and still most of them are super wealthy..!
Most of them own luxury houses in mumbai, gujrat, Banglore, Chennai, Delhi. TCS alone is worth more than $100B..! One Tata subsidiary is more powerful than entire ambanis reliance LOL..!
Tata group is more than $200B..!
@@ROTHSTEIN01 Is Your Ego Satisfied? Can't You Acknowledge The Fact That He Is An Indian...
@@ROTHSTEIN01 microsoft- 2 trillion dollars, apple- 2.3 trillion dollars, amazon- 1.8 trillion dollars!
It's not about being affordable, but they should be more reliable
How does a range rover travel?
Being towed
Indon spotted wkwk
Says the person with a Suzuki for their profile picture. Shut your broke ass up.
Bruh 💀💀💀
Full of drugs?
@@jordankelly4684 that's actually a toyota. And unless being in accident, toyotas are rarely towed
Got the 2021 Jaguar XF last month after a long wait. Love the newly designed interior and dynamic drive. Better drive than BMW or Audi.
Jaguar is dream car for everyone congrats🎉 it is better than bmw and Mercedes.
I love jaguar. Speaking as a previous xkr owner and current ftype owner, they have some really great and fast machines. But they're just priced too high imo
Tata hard times are hurting us, but we can overcome this, so not to worry , we Indians believe and always respect you.
Tata has the reputation of being a benevolent owner, very unlike a PE firm, particularly American ones, who will slash and cut - paying little heed to the brand and reputation of JLR.
Tata has acted benevolent so far not out of kindness but due to lack of technical know-how to dictate JLR's engineering and design efforts. as soon as Tata gain some more technical experience in making international standard passenger vehicles, they'll start pushing JLR around to do things their way.
80386 and what way is that?
@@the80386 tata steel Europe / corus, did they sell it? They won't because this company doesn't work like any other.
@@the80386 LOL bro TATA is the owner of your British pride😂😂😂 and truth is many brits like you cannot digest it😂
'your' british pride? I'm not british. my comment was regarding the strategic decisions and how company dynamics work. your juvenile response doesn't make sense.
Carry on!! Very informative videos.... I have been following this channel since using youtube.
This is why I love TATA
if u 1 like
@MercyReaper so? U have money on trees?
Yes it's all British with label Tata...and All had trouble it seemed
To all those who are rubbishing Land Rovers (and I am referring to the real Land Rover that can trace its roots back to 1948), it has been estimated that around 76% of Land Rovers ever built are still working and many are increasing in value. You can still buy any type of Land Rover that has been restored by Land Rover. Most Land Rovers are bush repairable and are still the most versatile vehicle available. They have a huge following the world over and are backed up by one of the largest aftermarket parts supplies available. Even standard Land Rovers are amongst the most capable off road vehicles around ..................... Match that!
The new ones are horrible though, I agree that the older ones can be reliable but that’s just not the topic nowadays
It's time JLR owned by Tata Motors quickly switch over to EV production and battery production for automotive industry.
They need to focus NOW on off road EV technology, creating a new infrastructure, moving production post Brexit to cheaper India.
EV sales are nothing compared to ICE. There is a reason dinguses like you dont own a company. Just because something is considered fashionable by poor hipsters doesnt mean it will sell well
@@hajjdawood and "dinguses" like you have no foresight. Just because EVs have just entered the market, doesn't mean they don't sell well, it only means there are not enough models, not enough competitors and not enough pricing options.
@@hajjdawood by 2030 many major markets will ban ICEs. So either you start converting now or go bankrupt in a decade
@@hajjdawood 😁 well said.
The Droid you do realize the worst part about these two brands is the electrics (trust me I own a classic jag) not the engine and you want the company to go full electric, right
These are some good uploads. Thank you CNBC
I'm surprised that sales figures weren't given more mention.
When FORD had Jaguar & Land Rover I would run! HOWEVER since they sold to TATA it was a GAME CHANGER! LOVE my 2012 Jaguar XF V8!! Still driving like new today!👍🏽
Driving like a new jaguar is not a good thing.....that means it’s buggered already.
how Ford makes better motor and trasmission than Tata
2012 jaguar xf still relied on Ford's engine
The Shield and one of the best vehicles they made( the lr3 from Land Rover ) used a Jaguar engine that was made when ford still owned them. Ford was probably the best thing that happened to em
@@coltonjacobs5383 lol jlr regrets owning by ford
Love my Jaguar XF's. The exclusivity makes it even more special to me.
I am watching this videos in 2022 and looking at the share price of TataMotors anyone can say JLR has bright future and its in right hand.
Never underestimate Indians 💪
They're only funding them lol
I got to do my work experience in a JLR dealership, and it was amazing to see how all the different departments work together. And the amount of technology that they are squeezing into each car is stunning.
The so-called "expert" who claims he would never drive across the country in a Jaguar obviously never owned one and doesn't have a clue.
TATA is reliable. They know what to do.
As an indian tata isnt reilable tho but they better quality but poor unreliable engine
Before watching this I thought the sale to Tata motors was a joke! But now I think it is the best thing that has ever happened to this company and I hope if the do sell it to psa or if they choose to keep it I hope it will recover and succeed far in the future!
yea my former colleague has a baby on the way, and he's eyeing the Jaguar SUV @ 50K.
the decent gas prices during this SUV wave in US give hope, but I know these auto makers really want to sell Europe and China.
weird to profile the history of land rover without mentioning Rover????
Look at the customer satisfaction ratings of both companies. They are always near the bottom in reliability. It is not an image. It is present day reality according to the owners.
#TATA #INDIA 🇮🇳
They’re honestly getting quite popular where I live
😯 Is it just me or does it sound like Scare Theater is narrating this story piece? Because it sure does sound like Scare Theater.
Ugh.. it's a normal slow down which comes every 8 to 10 years. Stop over reacting.
That's clearly not true. The automotive market is being disrupted by EVs right now. Some carmakers will not make it. It's not at all clear yet who will die. But some will.
PW unsurprisingly, Jaguar and Land Rover build unreliable gas guzzlers.
@@skully720 Exactly. Land Rover could easily be killed by Rivian if LR continues the gas guzzling.
@@pw7225 Seems unlikely, they did declare last year that all cars will be hybridised or full electric from 2020 onwards. Their competitors such as bmw and merc havent made any greater strides than them in that space but do have better funding/infrastructure.
@@aquillelange4128 wtf are you talking about???!! mercedes bmw and almost all german car brands have been producing hybrid cars or full electric cars too for years so stfu moron
I own TaMo stocks...I wish both these brands become global icons in automobile industry
They need to fix the unreliable vehicles.
what models post 2010 are unreliable?
Just reduce the price I will buy it
They are unreliable compared to Japanese. They are more expensive than German 3 for similar product. Only comparable to Volvo which is also overpriced. So why should we buy one? Heritage? Who's? British? Why buy it if you are not British?
The base models are quite cheap. So, you are just broke.
@@mmatt6573 you are picking the wrong model, kid. none of the good ones are cheap.
potatochobit does beggars get to choose ? No. Stfu.
@@mmatt6573 Well we Indians have high standards. We don't want cheap, We want best and also at reasonable price as we are also very resourceful. Now you Stfu & Also sorry for you as you don't get to choose.
just make them reliable and you won’t have to worry about sales
@@cidneyoliver4706 the 3 Germans are usually around/above the industry standard when it comes to reliability according to JD Power and other surveys...JLR, however, is always at the bottom rankings
I have thoroughly enjoyed my 2017 Jaguar, bought new, and would gladly serve as a billboard ad for the company. Not a speck of trouble.
How is it now?
Proud of you Ratan Tata
I just hope they can keep making that beautiful F-Type with the V8 engine. Would be a shame if Jaguar ends up only making SUVs.
I had a new f type, it was a pile of junk. Rattles, vibrations,poorly fitted body panels, leaking roof, ac failed twice, active exhaust failed, 4 sets of alloys before I got an undamaged set, door rubbers incorrectly fitted (they never could get them to fit), infotainment system failed, steering wheel was not straight, flaws in the leather on the dash and seats, massive panel gaps (jaguar say 10mm is acceptable)
If you build junk like Jaguar does people choose not to buy them the company dies. It's like the HMS Hood vs the Bismarck.
@@BongWeasle I know what panel gaps you're talking about! I've seen two of them in my town and the gaps between the doors and rest of the body along with one that seemed to have a misaligned hood are unacceptable!
"turned Opel around" bruh they realeased two cars under the PSA Group chill, Opel has still a lot of problems...
They will adjust, and survive.
Watching this in my 2020 range rover in manchester laughing.
Is the AA truck late ?
1:07 seems like the guy on the left is happy about the market crash.
I am
Some people play as bears. They make money when market is falling
Because he likes a great discount
I am happiest during a market crash, my business makes the most money