Design Advice For Young Designers
Vložit
- čas přidán 19. 08. 2015
- Graphic Design Advice for you designers. I give design advice for designers trying to get work in graphic design.
Design advice for young designers and students as asked by our panel of Art Center students. With over 20 years of experience running his design firm, Chris answers questions from the audience.
Chris takes on all questions in our version of Ask Me Anything. It's a frank and open discussion with studio guests Karen, Jaime, Aaron and Maggie.
Maggie Chiang:
/ mcmintea
Jamie VanWart
/ meatballshorti
01:14 How important is it to develop personal work and your own voice?
08:09 How do you increase your value over time?
14:35 How do you know if you have bad taste?
27:00 Landon Yoh asks, "What is the most efficient way of tackling a design brief? How do you interpret a brief you are given?"
32:00 How do you create an actionable brief?
Also, check out the new set and lighting direction. This is a sign of things to come.
_____________________________________
Special Thanks to our Sponsors:
Shutterstock - www.shutterstock.com
Media Temple - mediatemple.net
This is Ground - thisisground.com
_________________________________________________
🚀 Futur Accelerator
The step-by-step blueprint and coaching program designed to get your creative business off the ground:
thefutur.com/accelerator
🥇 Futur Pro
The professional creative community designed to grow your personal brand, your business, and your network:
thefutur.com/pro
✍️ Other Courses, Templates, and Tools:
thefutur.com/shop
🎙 The Futur Podcast:
thefutur.com/podcast
Recommended books, tools, music, resources, typefaces & more:
thefutur.com/recommendations
Music by Epidemic Sound:
share.epidemicsound.com/thefutur
Shorts Playlist:
www.youtube.com/@thefutur/shorts
We love getting your letters. Send them here:
The Futur c/o Chris Do
1702 Olympic Blvd.
Santa Monica, CA 90404
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
-
🎙 Futur Podcast: thefutur.com/podcast/
✍️ Futur Blog: thefutur.com/blog/
Jose Caballer: bit.ly/josecaballer Twitter
Chris Do: bit.ly/theChrisDoTwitter
Purchase a CORE Kit: bit.ly/myskooltools
Support The Skool by making purchases using our Amazon Affiliate Link: amzn.to/1TNjnqQ
Buy useful design tools from Creative Market:
www.creativemarket.com/?u=i_md...
Get your business cards printed at Moo:
www.moo.com/share/qn6x98
===
*By making a purchase through any of our affiliate links, we receive a very small commission at no extra cost to you. This helps us on our mission to provide quality education to you. Thank you.
this is like a visual podcast. I love listening to this while I work
Me too. It's awesome.
Same!
when I just feel low as a designer I just come and watch him. He is amazing One day i will meet you
I believe "bad taste" could be a result of poor visual references regarding the aspects of art and design and also by ignoring the design principles of balance, contrast, hierarchy, color theory etc etc... but also keeping in mind that others taste is not necessarily bad taste, just different taste.
Raymundo Garza taste is subjective. There is no universal standard. Otherwise all cars would look the same.
AS you Chris Do said "learn the basics and be creative within the rules before you break them" spoke to me. I knew I had a problem with how I look and go about the ideas I have, but I never would have came back to such a simple solution, so Thank you! Meaning I wanting to be too different and made the process very complicated as I progressed. Again great video thank you a ton!
Joe Boyer the fundamentals should be mastered first.
Omg Chris, your breakdown explanation of what you get out of your professional and personal work is exactly how I feel when I help someone solve a problem using graphics/front-end web designs. Thanks for helping me to see that making the career switch was the right choice because you should be happy about getting paid to do something you actually enjoy doing whether paid or not.
That last bit on design brief.. when I was a fashion student we learned making collections and part of that is to make mood boards, they told us to pick pictures (from any source we want, books, internet, life, etc) that inspire us, then from those we need to pick keywords, and they usually want at least 5, and I always gets confused and lost in the design process.. So I did it backwards and do it like you said, I picked the keywords first then find the pictures.... That way my design process is more focused, and the mood board itself is more connected with the design and each of the pictures itself
episode 03 is already in the can. We are starting to get consistent with the production of these shows. Comment below and I'll do my best to elaborate. Disagree? Please explain.
Man!!! I love this! So many little bits of #wisdom! lol I have been having a hard time designing, so I started the "graphic designer" course on Lynda.com-is there any design courses you would recommend? or something else entirely? Thanks!
Daniel Johns plenty of options out there. Learnsquared. Skillshare.
Hey Chris Do, I am wondering about your answer regarding bad and good taste which is creating constraint and simplicity but how to do you practice those things and learn them?
"Just Listen" so simple yet the best thing we can do. Thanks for reminding me to "Just Listen".
this is probably one of the best channels I have ever seen as a designer...
man........im so grateful for this channel dude. Thank you so much.
Jey Kim You’re very welcome.
I just happened upon your channel, and god you're god sent because I was in the process of designing my business card and you touched several elements on what to stray from and do as a beginner to make sure a work is coherent and visually pleasing. Thank you!
The best procrastination video I've watched in a long time thanks for the tips :)
I have had a dream to start my own design agency for years and your videos have inspired me to take it seriously and go for it. I'm making my way through all your videos, thank you very much for making these videos!
Vlad Bratu let me know how it goes.
Vlad Bratu did you do it?
Soo how is it going?
I've been searching for books and videos to help me learn design theory and I have yet to find anything as relevant or useful as your videos. I cannot afford design school. Your videos make me feel empowered to pursue design on my own. Thank you for making these.
that's our mission Rene. we want to empower creatives.
Not sure how I missed this but I'm glad I took the time to make sure I didn't. Great job Chris...! You delivered some very valuable insights.
I'm so glad that I stumbled upon this channel. Great stuff!
I'm so glad I happened upon this channel. A lot of questions I had were answered, a lot of insights I had germinated but never put into words were spoken back to me, and the atmosphere was very friendly for learning. Instantly earned a subscriber, and I don't think I've ever subscribed after just one video, let alone before completing that first video! I'm sure your viewership will grow very soon!
welcome Demonic Muffin.
I think part of good taste is authenticity and uniqueness. Something has a new idea or conveys a new emotion. It has to look thoughtful and intentional.
Love this channel! The shows are so relevant to me as an amateur designer :)
We don't judge.
Helps me a lot as I’m trying to learn how do Design full time!
This helped me alot as a design student. Looking forward to more of such discussions like this!
tinbiscuit we have more on this for sure.
YES! - artist vs designers
Great insight, you show such professionalism and innovation in your answers and your thought process and I am glad the internet exists so that I can learn from minds like you in the world of design and art. Looking forward to digging deeper into your channel!
Phoenix Wilkins hi Phoenix. Welcome to the channel.
Chris, the idea that you gave, of printing a design in a good matt sheet and then do some handmade crafty things on it... I had the same idea. But did nothing to materialize the idea 🙄.
And thank you so much for explaining how to find out pointers from the design brief. This will help me a lot.
I am preparing myself for the graphic design field.
Although I didn't go to an art or design school.
I am self teaching myself. Learning from your and videos of other designers.
The last part is powerful. Big slap in my face. Thank you so much for this. Genuinely learned much more than what my university taught me.
it's a loving slap I hope.
@@thefutur yes! It still stings
Im just amazed u still respond most of the comment and this video is 3 years old ( and u did too in other video ). I believe is this is what u mean by 1 hour in the morning answering question ( u said it in one of the video with Melinda). Love u Chris Do and i have been on the futur video marathon now :D
Thanks FWZ
You got me when you talk about the typo in the back of cars, I think the same way. Typograhy make things look better, like you said, it gave them some accent. That way I love the sponsor in football ( Soccer) teams.
omg, i was thinking when you asked what good design apple, and I was thinking white space!
so glad to know im getting alittle close every day.
awesome.
Damn.
Before watching: 30 min video seems too long to watch...
After watching: I want more o.o
Laid Back ❤
I am an amateur designer, in Nigeria, Africa. I love your work, it's truly inspiring
hello philip from nigeria.
I'm so grateful for your videos guys. Thank you a million.
you're welcome a million.
Love how you explain things Chris
thank you.
Chris Do you are so good. Really great job man, really. I watched almost all videos of skool, these videos are so helpful. thank you so much.
Thanks buddy. Glad you like them. Appreciate it.
oh wow, what the heck. it's *the* Mcmintea! I just started following her amazing work. Looks like becoming an artist worked out for her. Nice!
yep. that is her.
Another class.
Attendance ☑ thanks Chris Do
I started watching these videos about 2 weeks ago, it's great!
hope you subscribed.
This helped a lot. Thanks.
stoked to see the Don Pendleton artwork on the skateboard behind you!!
this channel is a heaven! thank you for everything you share! regarding the bad taste part I don't feel I got an answer from it! wish it was discussed more was s a good question!
i swear i covered it. but maybe that was a different video.
The Futur I'll come across it then! am planning to go through all the videos anyway, whenever i have time.. thank u!
Awesome answer to the Artist and Designer question
Thanks Mike.
Very insightful. Keep being you Chris!
SteveUrlz that's the only way I know how to be. Thanks!
Good taste in design art really boils down to a few things: Visual Harmony, Considered Composition, Form following meaning/Conceptual depth, Using Restraint with care, Considered details. I think if those things are checked off the list it's usually good work.
yep
Chris: "Cuz in the sea of fan art and japanese anime character, manga, it's all..."
Me at the same time: "...The same"
please could you do a video on tips for designers making powerpoint presentations for clients? appreciate it
This episode fills me with deep regret. I am a math student with a deep seated passion for art as well. I wanted to resolve the breach between scientific thinking process and artistic intuition, but was severely jeered by both fronts. I don't mean to be smug when I say that I figured out most of what the discussion about taste, and analysis of art at 17 or so, but because of my country, family, etc. I could never come into the community formally. I mostly scoured the free internet for learning and inspiration. I wish I could join in someday. Maybe in the future, who knows.
Infamous Heretic don't give up on the pursuit of your dream.
I just love Your lectures,just found them,and Now-rolling loud! thank You! fits to fashion designers ,stylists,art directors too,,,actually everyone in arts!I think
Thanks Vita. appreciate it. Where are you watching us from?
hello!Did I understood question?where?-internet for self education more and more!and it works!
You mean country? Latvia,Rīga. Europe.(now)
Vita Radzina yes. Country.
Latvia
I actually relate to the artist's best work according to the audience. I've had illustrations that I didn't really like/didn't really think they were good enough but then when people look at them, they really like it. I look at a "bad" illustration (from my point of view) and these pieces are the ones people usually grab and buy and I couldn't really understand it but when Chris was like "You're probably just thinking of yourself" that's when It hits me. OMG i don't have empathy at all >.< How do we work around this?
When she said acronym was good taste😍
I was surprised and happy to hear that
sooo on point! love it, just discover this channel!
🤙
Thank you it is very helpful, by the way I like the way you think and explore.
much appreciated.
thank god they said skechers as an example of bad taste i was shouting it at the screen the whole time lol. That's probably one of the first brands that comes to mind when i think of "bad taste"
GREAT POINT OF VIEW
love the opening teaser..
Wow! This intro is fantastic! You guys are awesome!
Glad you like it!
wow thanks a lot for this hints, you earned my subscription
Glad to hear. Welcome
Some of these outro songs are amazing! should put them in the description if possible :)
try Shazam. it might tell you.
Such great advice
I'm here for the knowledge and the smooth jazz outro
Aaron is your jazz master.
this is so helpful i love it
Usaturn 🤘
Thank you for your thorough explanations! Regarding the topic of increasing your value, should you ask your audience what they like directly? Also, do you have any tips for promoting/marketing prints after the initial launch period without being spammy or offering discounts? How do you keep people interested?
The way to keep people interested is to do #contentmarketing. Break a big piece down into smaller bite sized pieces. In the case of art, show process. Show work in various states of completion. Talk about your tools, studio, inspiration and process.
That's not spammy. People who like your art are interested in how you get there.
Thank you, Chris! You're absolutely right about showing the process. I've done this with my most recent piece and the results speak for themselves compared to when I neglected this step. I definitely plan to do it more.
Show your work. It's the title of a book and a principle that artists need to do to market themselves. It's a great way to enroll clients, build a community of like minded people and gain exposure.
amzn.to/1KHSAWu
Thank you *****! I agree - the hardest part is just starting. I've been in that "rhythm" for a brief moment, but maintaining it consistently is a whole other challenge. Finding the right schedule and making time has been another challenge for me as I find that I'm a better writer in the morning. Last week, I set a daily alarm for 10 pm to help me shut everything down and focus on rest. I'm hoping this will allow to be more productive with the time I have.
I'm watching!
Trying to be different just to be different. I reconize myself in there! You should make an episode about that. Because I see everyone make that mistake.
Freek sloopt alles what more can I say about that?
The mistakes beginners make?
@@thefutur maybe a comparison between being yourself or just trying to be different (reinvent the wheel) maybe?
Holy________ I've had this on auto-play and this is the other thing I'm doing to supplement my free time (posters)
multi tasking!
you guys have the best thumbnails on youtube. premium :)
Shutterstock to the rescue plus some art direction via @artcenter education.
Yue Liu We think so too, so glad you notice.
Excellent
Really awesome..from INDIA
Hi Chris, i am visual designer i liked your videos. You are amazing :). have one request from my side can you please do one video on " how to do Mood board?"
Dattesh Dangui already did it. It's called stylescape if you look it up.
Thanks Chris. would love to connect with you in future.
I've watched a few videos from this channel and I've heard Chris mention "bad" fonts multiple times. I want to know more about what makes a bad font and he said here that they've talked about it before but I didn't see any video specifically mention them. Is it buried in a video somewhere? On a website?
Tommy Byler Tommy. I'm a kind of a purist when it comes to typefaces. I like fonts that were designed by masters who spent a lifetime learning and then designing typefaces to solve a problem. A lot of the typefaces today are designed to be different.
I like the classics. There's an unlimited amount of designs that can be created by using a core set. Occasionally I'll use a display face but it's rare.
I don't have any formal training in design but an interest in getting some and (I think) a bit of an eye for it. So forgive me, but what's a mater? Is there somewhere you've elaborated some more on good vs. bad typefaces? A list/examples? I'm intrigued but I'm sure it's difficult to convey through comments.
typo. I meant to type "Master".
here's the animated typography rules:
czcams.com/video/QrNi9FmdlxY/video.html
Sorry, I just assume anything I don't know is jargon. I completely missed that video. Thank you!
no big deal. we have a ton of content. consider searching through our video library or playlists.
I LOVE YOUR INTRO.
thanks!
Can I feature my questions here, for the next episode of AskMeAnything? I really love your and Hose's stuff here on youtube. And my question is: do you think the skills just in graphic design are enough for me to run the agency? do I need any additional skills, like, lets say, strategic branding or consultancy?
+Dastan Abilev good question. I'll answer this when I tape the next AMA.
+The Skool Network awesome guys! Thanks
LOVE this episode and the discussion about bad taste. To me LV bags are in bad taste, so are Rolex watches in the wrong context. Bad taste is contextual and personal, but we can all agree that some things are in bad taste. I think it's a spectrum as well as being related to Value (uniqlo) which is related to Quality. restraint is a big one, but that's also a value judgement that we make based on personal taste.
ok I got a question; How do i get ahead in the freelance game? specifically online and remote designing ?
You can skip this detail, this is my case: I graduated top of my class, in Broadcasting TV & Radio major and worked as a teaching assistant for about 2 years. But I couldnt ignore my heart's passion; desiging. So I applied for Graphic Design course and got the Adobe certificate, Yet a designing career is kinda tricky and in my country. It is badly paid & dont know why it is looked down on; while it should be treated like art and equal to any other profession, its not just beautiful but also the process takes time, needs effort and creative unique minds with wide spaced imagination. So I wanted to get out the local market and be a freelance designer, possibly online and out of the skinny wallet cycle. Suggestions?
Carol Emad most businesses (big and small) need 3 things: identity design, website and marketing (social/ inbound content). Do one of the three really well. Or do all 3.
Hello ,
I follow your channel and regular watch your video . I ve recently joined a company where i ve to design logo , space design. but the problem is that . i dont know what clients what . they just say that we need a good logo. and minimalist logo they are not ready to accept. what to do in this situation?
I have a question to ask Mr Chris about life. 9-5 working as a designer, there's no any freedom. working like age 18-65? without freedom. What do you think about it? I need your advice :)
What if the art I want to make is almost impossible to make money off of (it's cosplay/costuming just fyi), so I'm pursuing design in hopes that it'll bring me creative fulfillment even though it's not nearly as appealing as my real passion? Am I likely to fail/be unhappy, or is there a chance that once I get more confident in this area I'll grow to enjoy it more?
make a career out of cosplay. are you really good at it? can you make content or give value to others in the pursuit of your hobby/interests? Can you teach others or entertain them? You don't have to settle for design.
I've been thinking about this a lot since you said it and it's definitely something I will think about some more. Thank you
Rini G I'm on the board of directors at Anime Expo. That's probably a good venue for you.
Chris Do The Skool Network I had no idea that the design brief is supposed to be provided to us by the client, So if they don't provide a brief should we ask for one?
Myself, I offer a design questionnaire to my clients since most of them are small/ startup businesses that have little to no design background/ knowledge. Do you suggest a better way to receive design direction from the client?
Gaelan Andrade We work with bigger clients like advertising agencies, TV networks and large companies with marketing departments. They will typically give you a design brief, script or storyboard.
When working with smaller clients, you have to think like an agency and solve marketing problems. This is where something like #Core comes into play. It's a framework (a series of prompts) to help guide the client through defining who they are (voice, values, benefit, etc...) and more importantly their customers.
Check out The Skool here: theskoolrocks.com/core1/
Ok cool I'm excited to check out it out. Thank you!
Great video.
thanks
omg its mcmintea! what a coincidence, i follow her already XD its weird to see instagrammers irl..
she was my former student and intern
The Futur glad to see she made it as an illustrator! Her work is really great :D
Very interesting Q&A - subbed
thanks. Check out our other vids.
Definitely - I've been watching them all from the start. Really solid useful content for a freelance designer like my self. You definitely deserve way more views/subs
Do you have any advice for starting to make your portfolio while still in high school. I have no experience with the programs but my mom does since she is a graphic designer. Since SCAD (the school I'm applying to) requires a portfolio what do I do if I am inexperienced?
keeley seim are there any design, lettering or typography courses at your school or community college? If so, I'd recommend taking those first.
Then, themes Skillshare and CZcams. Not to mention a host of tutorial sites. Most of them are free.
Learn the programs first. Then learn design theory.
Funny, Chris, you and I must have similar taste, because my first thought for bad taste was also Ed Hardy.
Paul Lukes I don't think we are alone.
I agree, but I would also say that I don't think there are enough of us as well. I see far too much Ed Hardy out there still...and I don't live anywhere near the Valley or IE. =)
Hi. Do I need to get a Certificate in Graphic Design? Or is my portfolio enough to show to clients/employers? Thank you.
No need for certificate.
Ed hardy in Brazil is so different than the other places, i dont know why it happen, but here ed clothes are very clean and nice...
I know in us and europe ed hardy is ugly as ass, they need to learn with br guys hahaha
I'm 13 I do logos as a passion and freelance and my logos start from 900$ thanks so much for these Vids that really help me
Do you have a Behance?
I used to think the Burberry pattern was ugly, but over time it has grown on me
i love it.
Hi. I'm a new subscriber and want to ask-if I cannot draw (but trying to learn how to draw using Ai), does it mean I cannot be a graphic designer? TIA.
Rome Potian most designers don't know how to draw. Good news. But the best ones do. Bad news. So learn. Good news. But don't use Ai. Bad news. Use pencil and paper.
Thank you.
If you re upload* this you might get millions of views in a day, this valuable sh"t dawg
*typo
Hi The Futur, may i request your to show us the principle of graphic design for beginner ? Thank in advance for share us
vanne yun can you elaborate? What in particular?
The Futur I would say the layout composition principle
vanne yun ahh. Working on this.
come on! Girls!Dem,why I'm not there! brands- fashion -Burberry , Dior, Chanel, McQueen,Zac Posen,Gucci,CK....
you need to get your butt to the studio in LA.
Yes . :) You are right!
Can I ask.....I am thirty seven years old this year.....am I too late to be a product designer....I love drawing stipppling art too...is there anything I can do....
Wow I got lost by becoming a designer that I became staggered and demotivated. I was born an artist but society modified me.. Guess I have to revert back to my childhood/teens and become an artist once again
4:02 HIT HOME
excellent insights!
+Julian Ziegler Thanks Julian. Are you a recent grad?
+The Skool Network about to be! Looking for internship opportunities in the US. This and the portfolio one helped a lot. Keep em coming
+Julian Ziegler did you see the one on being an intern?
+The Skool Network no i Haven''t
here it is:
czcams.com/video/1-8pZqw_Z00/video.html
This might sound like a goofy question but might as well ask. I am still a student so don't hold me to this. Can Graphic Designers, Design clothing? Do you have go-to for example Fashion School, Like a, for example, I want to be in the industry creating logos, motion graphics but still want to create a clothing line.
Udam Liyanage yes. A designer can design anything. You are only limited by the label you put on yourself. It might help to learn to sew and construction.
at 14:10 repetition worthy transition trick played )))
Ed Dubnitsky what trick are you referring to?
the cutting edge whoop sound Chris makes moving the paper across his mike, awesome, love it!
Hay nice info bro, just one hint, could you leave a link or note on McMintia /Mcminty I keep on trying to find her on Instagram it's taken me about 12 goes of going back and rewind 5:00 on the timeline to guess her name, but it was left on here I could just click on the link and that would also give the girls more exposure.. But it also makes a take in what your explaining. Inspirational stuff bro. Love it. I'm a subscriber as of 9/7/17 from Australia. Nice work.
gareth coxhead will do next time.
Maggie Chiang:
instagram.com/mcmintea/
MORE MORE MORE
In the midnight hour, she cried "More, more, more."
Doing my The Futurathon hahaha
#Futur-Athon
So what sort of questions do you ask your clients to identify what they want from the design brief? referring to what you say at 30:01
I think you answered it at 32:00 !
there's a slideshare deck with a bunch more on this topic. www.slideshare.net/ChrisDo4/win-over-clients
Hey Chris did you learn to articulate your knowledge this clear or is it innate?
It's not innate. I had a hard time expressing myself because I'm an extreme introvert. These are skills that I learned. I've worked with a business coach for over 10 years, taught for 15 and have been lecturing for the past 5. It's a skill you develop.
Can i get a list of those best fonts
www.slideshare.net/ChrisDo4/manual-of-typographic-rules
thank you so much this so helps out
Matte definitely feels more natural and authentic whereas plastic feels cheap and throwaway