Keeping the End In Mind. Tattoo artist Jake Meeks on Tattooing Career Goals

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“You’re really gonna struggle to build a business if you’re bending to everyone’s will, so don’t be afraid to turn something down.”
-Jake Meeks
When you're in the middle of an ineffective or challenging consultation, you'll eventually have to make a choice. But first, think about what outcome you want and consider the potential consequences. It's not always worth adding something to your portfolio just for money - remember that even if you don't post it on social media or take pictures of it, that piece is still a living, breathing, walking, and TALKING ad campaign. So be good to your clients! They represent a significant portion of your success.
All the artistic or creative decisions you make as a tattooer should be representations of where you want to be in the future. All tattoos leaving your shop should be decisions made to walk down a road towards your future destination. So, don't let one bad experience with a less than stellar tattoo ruin that for you; it happens occasionally to even the best of us. And actually, sometimes clients might appreciate your honesty and come back later with an improved idea and mindset.
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