Behind the Brand [RVCA]

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  • čas přidán 19. 11. 2012
  • In this episode, we take a look into the core of one the most free-flow, artist driven brands in the world today. We hear from founder, Pat Tenore about how things came to be as well as the talented designers, skateboarders, surfers, musicians and artist's alike that make up RVCA to be one of our favorite brands. Take a look!
    www.rvca.com
    www.karmaloop.com
    www.karmalooptv.com
    Follow us on EMUZE: www.emuze.com/karmalooptv
    @rvca
    @karmaloop
    @karmalooptv

Komentáře • 54

  • @mar78andres28
    @mar78andres28 Před 3 lety +5

    Been a proud RVCA fan and supporter for 10 years now.. their unique and selflessness view towards life and wear is what’s kept me loyal to the brand.

  • @GZBulletZA
    @GZBulletZA Před 7 lety +22

    The word *"like"* was used 487 times in this video

  • @DWINC
    @DWINC Před 2 lety +1

    Been an O’Neill fan since the 80s
    RVCA is slowly becoming my favorite brand. Only downside is that they don’t cater us here in Europe. In the Netherlands fit guys wear xxl because we’re the tallest people in the world, but nothing is sold beyond xl……..

  • @RubbelisPro
    @RubbelisPro Před 10 lety +49

    WAIT IT'S PRONOUNCED RUCA? WHY DIDN'T I KNOW THIS.?

    • @TheAlmightyClipse
      @TheAlmightyClipse Před 9 lety +6

      Cuz you're a stupid fuck.

    • @RubbelisPro
      @RubbelisPro Před 9 lety +18

      right because the company isn't spelled rvca okay man. No you're a genius. Pure.

    • @sessionsinparadise7357
      @sessionsinparadise7357 Před 8 lety +2

      +TheAlmightyClipse another dumb fuckn hipster. Fuckn idiots. R v c a. What is spelled on brand but R u c a is what it says. Idk. Sounds dumb as shit

    • @walterwhite872
      @walterwhite872 Před 7 lety

      Adam cuz your not true to yourself

    • @tatankahaska
      @tatankahaska Před 5 lety +1

      Cause your one Nīele Haolē !!

  • @jennybower4738
    @jennybower4738 Před 6 lety +4

    Can’t wait to support RUCA even more!! You guys are really rad 👌🏻

  • @rx3004
    @rx3004 Před 4 lety

    I’m here bc my dad used to be a pro back in Brazil at skating and now all he wears is rvca and I kinda grew into it and I’m a fan my self 14 years young✊🏻🛹

  • @daylenkruze9101
    @daylenkruze9101 Před 5 lety +2

    Best brand period

  • @AstenTechnical
    @AstenTechnical Před 11 lety +2

    Love this brand.

  • @TheAlmightyClipse
    @TheAlmightyClipse Před 9 lety +4

    It awesome how they can go from being involved with skate/surf culture to being involved in MMA with BJ Penn and Vitor Belfort...

  • @drawndownunder8316
    @drawndownunder8316 Před 5 lety

    Great story. About the artist.✌🌴

  • @snezray2324
    @snezray2324 Před 3 lety +2

    THE RVCA NAME (PRONOUNCED: REW-KA) WAS DEVELOPED FIRST AND FOREMOST OUT OF THE "V" AND "A" = WHICH SYMBOLIZES THE BALANCE OF OPPOSITES AND HOW THEY COEXIST: NATURE X INDUSTRIALIZATION, WOMAN X MAN, PAST X PRESENT...FUTURE. TODAY. TOMORROW. LIFE.

  • @jordanallen1864
    @jordanallen1864 Před 2 lety

    Love your work! Respect.

  • @YeahBellaMia
    @YeahBellaMia Před 10 lety

    I love this

  • @user-sd7qt3hy8l
    @user-sd7qt3hy8l Před 9 lety +11

    It's "Rooka". Shit. No wonder everyone looks at me like im a noob when I pronounce it "R" "V" "C" "A" lol. Wow I'm a dumbass.
    Well...Now I know. lol

  • @tatankahaska
    @tatankahaska Před 5 lety

    RUKa started with the art of Aloha from Hawai’i that’s why I love ruka !!

  • @ponokealii
    @ponokealii Před 11 lety

    this is how i want my brands to be! :P

  • @130world1
    @130world1 Před 9 lety

    Great brand, you should do updates on some profiles and continue to cover them

  • @girlandchocolate
    @girlandchocolate Před 11 lety

    whats the ending song?

  • @ryandeguzman4257
    @ryandeguzman4257 Před 4 lety

    Like this brand😊

  • @jake147258
    @jake147258 Před 8 lety +4

    I remember years ago when i first heard about this brand and i walked into the shop and asked for the "RVCA shirt" The girl just looked at me weird and went "err rooka?"

  • @Eletricmonkey2
    @Eletricmonkey2 Před 6 lety +1

    5:06 yeah i know like you know man you know

  • @brandonblanco9785
    @brandonblanco9785 Před 3 lety +1

    RVCA please make an MTB/BMX division please 🙏🏽

  • @blackl1steddrums
    @blackl1steddrums Před 8 lety +1

    4:12 Muscian.

  • @mysterycloak9750
    @mysterycloak9750 Před 10 lety +4

    I buy this brand at tillys

  • @SammyxSweetheart.02
    @SammyxSweetheart.02 Před 10 lety

    I know right

  • @yomattt
    @yomattt Před 11 lety

    Behind the Brand Diamond Supply Co.

  • @robbylafont
    @robbylafont Před 10 lety +1

    A lot, instead of a hammer, they use a gear (to represent industry). Instead of a sickle, they use wheat to represent nature/agriculture....

  • @ROSE-bh9gu
    @ROSE-bh9gu Před 6 lety +1

    😁

  • @kasandrapurplekitten
    @kasandrapurplekitten Před 7 lety +1

    song?

    • @KingAlobar21
      @KingAlobar21 Před 7 lety +2

      True Love Will Find You in the End by Daniel Johnston. This is a cover by Josh Harmony.

  • @RickytheTicky
    @RickytheTicky Před 10 lety +1

    What does that have to do with this.

  • @jesuschrist3460
    @jesuschrist3460 Před 10 lety +1

    Im pretty sure RVCA stands for Rich vs Cheap Administration

    • @seancamp8358
      @seancamp8358 Před 10 lety +6

      It means clothes in greek

    • @darthdeze
      @darthdeze Před 4 měsíci

      @@seancamp8358it’s also Spanish slang for Girlfriend or Wife

  • @williamanderson4134
    @williamanderson4134 Před 3 lety

    I lost my job due to covid and a friend of mine recommended sir Luiz and ever since trading with his platform I have been benefiting a lot

  • @macgregdful
    @macgregdful Před 11 lety +3

    I call bullshit as Billabong owns this company...enough said.

  • @gnarlytothemax
    @gnarlytothemax Před 11 lety +2

    over priced T shirts? just hype and good marketing.

  • @jleg1104
    @jleg1104 Před rokem

    Omg stop saying “ya know”