Cement Tiles Almost Disappeared. Now They’re More Expensive Than Ever | So Expensive

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  • čas přidán 22. 05. 2024
  • Cement-tile artisans use colorful pigments to form hundreds of designs. The tiles have been popular for nearly 200 years as a beautiful and affordable building material, but today, they can cost over 10 times as much as some ceramic subway tiles. And despite the premium, many workshops have struggled to stay in business. Now, the price for their main ingredient has skyrocketed, aggravated by supply chain issues and shortages. So, what's made cement tiles more expensive? And can new trends sustain this traditional craft?
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    00:00 - Intro
    00:55 - Inside A Cement Tile Workshop
    01:30 - Colorful Pigments
    02:36 - Tile Making Process
    04:02 - Maintaining Quality
    05:11 - Hydraulic Press
    06:42 - Price Of Cement Tiles
    07:32 - Cement Shortages
    09:02 - Raising Popularity Of Handmade Tiles
    11:22 - Installing Cement Tiles
    13:07 - Keeping The Craft Alive
    14:17 - The Future Of The Workshop
    15:29 - Credits
    ------------------------------------------------------
    #art #tile #businessinsider
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    Cement Tiles Are More Expensive Than Ever. Why Can’t Some Artisans Stay In Business? | So Expensive

Komentáře • 163

  • @virtualfilmer
    @virtualfilmer Před 11 dny +234

    The corporations that produce the raw products are making record profits - it’s not a “supply chain” problem, it’s greed.

    • @markb.8460
      @markb.8460 Před 10 dny +9

      sounds like monopoly, no competition?

    • @yahyobekazimov5811
      @yahyobekazimov5811 Před 10 dny

      Q is​

    • @ShawnAR25
      @ShawnAR25 Před 9 dny

      Cry me a river

    • @stickyfox
      @stickyfox Před 5 dny +2

      @@ShawnAR25 we're all drowning in the same river.

    • @duke605
      @duke605 Před dnem

      No no. Don't look at the man behind the curtain. Don't question the economic model. Just consume

  • @nicholas5623
    @nicholas5623 Před 11 dny +57

    anyone that has the passions he does for his craft, is something id like because you know he put his heart and soul into it.

  • @psyche141
    @psyche141 Před 11 dny +43

    The designer tiles look atrocious; the Moroccan ones are just plain beautiful.

    • @MouuStaa
      @MouuStaa Před 11 dny +13

      and guess who sells them for a much higher price and has better publicity and reach lol unfair

    • @WorldCitizenW
      @WorldCitizenW Před 10 dny +5

      Those colors+ motif are just ugly.

    • @free_internet_bird
      @free_internet_bird Před 6 dny +5

      I was sad when I saw the big company selling their tiles and knew that somewhere somebody was trying sell their hard work but this giant was having much higher succes thanks to their aggressive marketing.

    • @free_internet_bird
      @free_internet_bird Před 6 dny +4

      In theory, you can approach these artisans if you have the resources and start a business that caters to affluent customers and take your own piece of the pie. The only thing that would have to be done is aggressive marketing and creating an image. It should be possible.
      After all, one of the core values of the luxury market is limited availability, craftsmanship, challenging production that creates prestige and individuality, and history.

  • @nadineeeee
    @nadineeeee Před 11 dny +19

    If the middle eastern tile makers had better marketing in place aimed at western buyers, they would be millionaires tbh.

  • @Unhomiee
    @Unhomiee Před 11 dny +29

    I can understand the value of cement tiles and the artistry behind it, but I swear that lady is probably what Google Images spits out when you search for pretentious...

    • @WorldCitizenW
      @WorldCitizenW Před 10 dny +4

      Those terecata color abstract motif are ugly

  • @BrownyBird
    @BrownyBird Před 8 dny +21

    My childhood home had these tiles. I got the best memories laying down on them in the hot summer days!

  • @gicardee6756
    @gicardee6756 Před 11 dny +19

    this episode was so beautiful to watch

  • @SaphireTech
    @SaphireTech Před 7 dny +8

    I just watching these skilled artisans at work, these tiles look amazing.

  • @soniatriana9091
    @soniatriana9091 Před 8 dny +3

    Thank you for profiling these genuinely talented gentlemen! You hear the love in their voices, see their passion in the eyes & body language, & watch their delicate mannerisms as they work! They are very proud of their skill set & their cultural history! This was a fantastic documentary video!! Thank you so much for creating & sharing this wonderful history!!

  • @user-xo7hb6ts7j
    @user-xo7hb6ts7j Před 11 dny +21

    It seems to make sense that these would be more expensive, they are hand maid. (Though I am positive that you can make the same thing using machinery).
    I just hope the guys who actually make it get the profit rather than some fancy design studio or a supplier claiming all the profits.

    • @paulg3012
      @paulg3012 Před 11 dny +8

      You know Kate make the lion's share.

  • @oxvendivil442
    @oxvendivil442 Před 4 dny +2

    We call these Baldoza in our country the Philippines, some call these Machuca tiles, very few makes these these days, an almost lost art, hope more people use these timeless materials, my grandpa also used to make these for his home and to sell in his hardware store.

  • @TikiHi77
    @TikiHi77 Před 11 dny +4

    I would be honored to have these in my home.

  • @miskee11
    @miskee11 Před 11 dny +45

    nice I'm gonna go there and buy all of their rejected and broken tiles and use them for mosaic works. easy money

  • @thehangmansdaughter1120
    @thehangmansdaughter1120 Před 11 dny +7

    They're beautiful!

  • @mikkosha
    @mikkosha Před 10 dny +4

    I think with more modern mold making techniques one could reduce the amount of reject tiles and make it significantly easier to produce them…

  • @JayCWhiteCloud
    @JayCWhiteCloud Před 11 dny +26

    Personally, as a design-builder in the world of natural and traditional vernacular architecture, I think it is both disingenuous and inaccurate to call these "cement tiles" as much is being confused in the translation. These, when traditionally made, are not OPC industrial materials but the ancient "roman cement" type mixes which of course takes more understanding and craft. This is a sustainable product and not the massively polluting material the modern OPC cements are that fall apart around us all...These traditional tiles are wonderful...!!!

    • @leolow2057
      @leolow2057 Před 11 dny +7

      Most people spend their decades of saving and money just to buy a house.
      And now you are telling them to use tiles that are maybe 10x more expensive to renovate their house because it is more environmentally friendly or because of artisan value.
      Nah.

    • @josenavarro3816
      @josenavarro3816 Před 11 dny

      Most people had to save for decades due to a shit economy, not the other way dude, as is we have a shitty president that screwed the economy along with dumbass people that saw fit to let this slide too.

    • @JayCWhiteCloud
      @JayCWhiteCloud Před 11 dny +7

      @@leolow2057 First, I'm not telling anyone to do anything...Each person has to make their ethical decisions about how they live. These tiles would not typically be used in architecture, and projects I consult on, …or…they would be made locally by members of the project or related craftspeople. I love “hand made” materials, and do not find them the “most expensive” at all so disagree with what this video is projecting on that aspect as well. I generally think, based on experience and knowledge, there are a number of flaws in this video…but that does not negate that hand made tiles of natural cement or clay are not wonderful…

    • @Panda_Gibs
      @Panda_Gibs Před 11 dny

      Roman cement is not more advanced or environmentally friendly. The Romans left an indelible layer of ash and lead across the world with their economic activity. And any surviving roman cement is just selection bias at its finest.

    • @lullabyandtales904
      @lullabyandtales904 Před 5 dny +1

      I'm using this tiles and my grandparents has this tiles in their home more than 50 years. When it get dull, they will polish it and it's like new tiles again. The bolder the color, it's more expensive. I paid about $26.5 per square meter. Custom color.

  • @moonshinebling
    @moonshinebling Před 10 dny +1

    Thankyou for this epi,it ws good to know the design process

  • @donaldharlan3981
    @donaldharlan3981 Před 11 dny +7

    Excellent craft!😀

  • @fansizhe9997
    @fansizhe9997 Před 11 dny +4

    Wow amazing art work!!!👍👏🏻😍💖💖💖 So beautiful 🤩🥰😍

  • @christopherfriedberg6597

    So Pretty and Absolutely Fascinating ! This Art must continue for all Eternity !

  • @dondobbs9302
    @dondobbs9302 Před 2 dny

    I was lucky enough to go to a shop that made these in Merida, Mexico. Absolutely amazing!

  • @vinzanity68
    @vinzanity68 Před 11 dny +5

    Its beautiful. I didnt know there are tiles other than ceramic.❤

  • @kt38138
    @kt38138 Před 2 dny +1

    The pattern on good quality cement tiles last much longer than on ceramic tiles. Although the later can have very sophisticated design, once the enamel layer wear off, so does the thin pained-on pattern just right beneath. It will take much, much longer for cement tile to expose its cement backing.

  • @TechnoMasterBoy
    @TechnoMasterBoy Před 10 dny +2

    Why was this reposted? This was already in one of the marathon episodes several months back.

  • @NAKDTV
    @NAKDTV Před 11 dny +1

    This is a really neat video 🥹

  • @ChristopherFoote69
    @ChristopherFoote69 Před 11 dny +1

    Thank You ❤

  • @wadood8700
    @wadood8700 Před 11 dny +4

    Beautiful

  • @ANWFineArt
    @ANWFineArt Před 5 dny

    Wow those are beautiful.

  • @nikdo0816
    @nikdo0816 Před 9 dny +2

    The tiles with design imperfections get destroyed? Why not sell them in mixed sets (every tile different is also an aesthetic some people go for) for reduced price? As I understand it, the most time consuming part (on the worker's side) already went into it at the very beginning, so just letting them dry and selling them, even for lower price, would mean that the work put into it is at least somewhat profitable.

    • @lullabyandtales904
      @lullabyandtales904 Před 5 dny

      The company I ordered my tiles sell those reject tiles. The price is lower and really, when put together like mix pattern, no body gonna know its reject.

  • @beverlylumley4150
    @beverlylumley4150 Před 11 dny +1

    Thank you, very interesting, Canada

  • @Katrene.
    @Katrene. Před 8 dny

    These tiles are lovely! :D

  • @gracemay8775
    @gracemay8775 Před 4 dny

    I would love to have these in my home one day!

  • @RnldsWrap
    @RnldsWrap Před 10 dny

    Wow! I wish I could learn from them.

  • @nerd26373
    @nerd26373 Před 11 dny +9

    Cement tiles are expertly crafted. They can never be replicated. But who am I to add more information. I know nothing else about the whole manufacturing process behind all this.

    • @NamelessONEMail
      @NamelessONEMail Před 11 dny

      No... they can make cars mostly automatically and you think simple tiles can't be made? The reason these are not mass factory produced is likely that western demand is too low (if it even exists at all) combined with them likely not being as profitable to make.

  • @renataheiberg7534
    @renataheiberg7534 Před dnem

    I love this art.

  • @knightshade6232
    @knightshade6232 Před 8 dny

    Working their sooo theraputic 🌿

  • @hoverbeaver
    @hoverbeaver Před 8 dny +2

    me, an electrician, watching that tile installer bury an electrical box

    • @Grumblertron
      @Grumblertron Před 7 dny +1

      No mud ring, blank cover already sealed shut with mud on every edge. Horrific.

  • @mfmr200
    @mfmr200 Před dnem

    the weirdest thing is, all of used to be affordable product are becoming trendy and when rich people like it, the price increase.

  • @Martin_Priesthood
    @Martin_Priesthood Před 10 dny +1

    👍 beautiful 💯🙏

  • @blessedbeauty2293
    @blessedbeauty2293 Před 7 dny +2

    - I hope the Moroccan tiles can continue to be made for *very* long. I'd love to get them if anyone has any idea how to.

  • @fatwamindai
    @fatwamindai Před 7 dny

    I would really love to collect those tiles🤤

  • @abhishekanil3596
    @abhishekanil3596 Před 5 dny

    In South India it is called "Athangudi tiles". It is cottage industry in Chettinadu in Tamil Nadu. Chettinadu Mansions got its long lasting beauty from these tiles

  • @OcarinaSapphr-
    @OcarinaSapphr- Před 10 dny +1

    What do they do with the rejected tiles? Are they used as infill, or can they be recycled into new tiles?

  • @oppositeofh8
    @oppositeofh8 Před 11 dny

    fierceness.
    😻😻😻😻😻 5/5

  • @blessedbeauty2293
    @blessedbeauty2293 Před 7 dny +1

    - How can we buy his tiles? They're really creative.

  • @karenneill9109
    @karenneill9109 Před 9 dny

    It should be relatively easy to automate portions of this process- a machine with nozzles can fill exact amounts, sprinkle cement, press it, etc. There’s no reason they couldn’t be even cheaper than ceramic- especially as they don’t have to be fired. (And yes, I realize that would reduce the handmade aspect of it, but if you wanted to, production could be upped).

  • @siggyincr7447
    @siggyincr7447 Před 11 dny

    Thing is, if a sizable market develops for these you can be assured that someone will automate the process in a location closer to the market. Cement tiles are heavy and shipping costs are a sizable portion of the cost to the end user.

  • @thebetyazedsaleem
    @thebetyazedsaleem Před 10 dny +1

    المغاربا مبدعين.

  • @Comm0ut
    @Comm0ut Před 8 dny

    The vast majority of the production is in manual labor. What is the actual percentage cost of the raw materials and what are their margins in which specific markets?
    The amount of cement used per tile is quite small, yet large construction projects continue using thousands of tons. More useful detail is required to understand the actual market reality.

  • @ellen4956
    @ellen4956 Před 2 dny

    The art of making these tiles takes amazing skill, and if the tiles cost 10 times more than "some subway tiles", it's probably because anything of lasting quality and beauty costs more. These men are skilled craftsmen, as shown in the video, and if you want this kind of quality you have to pay for it. They have to pay more now for the products to make the tiles. Why not do a focus piece on the rising cost of cement? The tiles are still cheap at even $3.00 a tile. Average cost of glazed tile is $3 - $15, porcelain $3 - $40 per square foot (*thisoldhouse) so these are actually still a bargain, and will last far longer.

  • @adrianaalara6724
    @adrianaalara6724 Před 11 dny +6

    The man in Egypt made me so sad. You can see everything in his eyes.

  • @nikmills
    @nikmills Před 11 dny +15

    The designer tiles are so lame compared to the real thing. I grew up in the Mediterranean where these tiles were everywhere. They're bold, not minimalist and pretentious.

  • @hasnaamahry7458
    @hasnaamahry7458 Před 11 dny +2

    morocco is wonderfull

  • @GodzHarleyGirlStudio
    @GodzHarleyGirlStudio Před 11 dny +2

    Second part is an old video, already seen.

  • @user-np2lp5yg3o
    @user-np2lp5yg3o Před 7 dny

    What is the shop called?

  • @zusiarosenthal4674
    @zusiarosenthal4674 Před 11 dny

    more and more people are strating to realize that quality that costs money is cheaper in the long run with heavy use ie. walking on it all day

  • @nicolasartheau822
    @nicolasartheau822 Před 23 hodinami

    Sécher au soleil n’est pas une bonne solution. Une cure humide de trois semaines à un mois serait préférable. La prise du mortier mortier de ciment lui donne sa résistance qui s’accroît avec le temps de prise même si cette montée en résistance est plus important en début de prise. Mais cette prise s’arrête dès que le mortier est sec, d’où l’importance du temps de cure . La cure peut prendre deux formes essentielles : Humide, par arrosage régulier suffisant ou sèche, en protégeant le mortier avec une paroi étanche . On peut également utiliser des additifs plastifiants qui amélioreront l’étanchéité des mortiers qui permettent aussi de raccourcir la cure par conservation plus longue de l’humidité à l’intérieur du mortier.
    Sinon, excellente et très intéressante vidéo sur le sujet ! Très complète ( petit manque sur la fabrication des moules et des modèles métalliques de moulage)

  • @xshotx2745
    @xshotx2745 Před 11 dny +2

    Haven't watched the video but let me guess, it's handmade

  • @KP-nx8lo
    @KP-nx8lo Před 5 dny

    It’s because its touched by human hands that makes it worth the cost

  • @kzm-cb5mr
    @kzm-cb5mr Před 11 dny +1

    Similar to machuca tiles in the Philippines

  • @evolancer211
    @evolancer211 Před 11 dny

    A half new, half old video. I guess that's better than an old video uploaded as new

  • @edtag
    @edtag Před 6 dny

    Que suerte que aun se fabrquen.

  • @Immortal0183
    @Immortal0183 Před 11 dny +3

    LOVE FROM PUNE INDIA🇮🇳 😉😎😊😍🙂🥰

  • @Cecilioconc
    @Cecilioconc Před 10 dny

    What was the name of that company?

  • @salaarsikandarbakht3416

    Make a documentary on multani blue pottery

  • @byakuya4267
    @byakuya4267 Před 11 dny

    I can't find the country's name in which this factory is filmed 😐 why isn't it mentioned in the description?

    • @WorldCitizenW
      @WorldCitizenW Před 10 dny +2

      In Morocco, artisans either works in Fez or Marrakesh.
      The endless in Cairo, Egypt. Those are Islamic geometric traditional designs. Every Moroccan city gates has these titles design. Designer Yves St Lauren was inspired by their art and he had a home in Morocco, which now a museum in Marrakesh.

  • @toddbellows5282
    @toddbellows5282 Před 10 dny

    They use so little cement that the price should not be much of an issue.

  • @lazurusknight2724
    @lazurusknight2724 Před 11 dny +2

    omg silicosis, silicosis everywhere. Someone get these people respirators stat

  • @bakerkawesa
    @bakerkawesa Před 11 dny

    Seems like an error-prone process. I'm amazed that they can make so many with few mistakes.

  • @masms8691
    @masms8691 Před 11 dny

    morocco🤩

  • @Calum_S
    @Calum_S Před 11 dny

    I'm sure you posted this a couple of years ago

  • @user-cl9ew9jr2g
    @user-cl9ew9jr2g Před 2 dny +1

    директор без зубов показатель

  • @-joe90
    @-joe90 Před 6 dny

    Hand made dor your !

  • @brianmckeever5280
    @brianmckeever5280 Před 6 dny

    Interesting! I have the Lumix/Leica 8-18. I love it, but should use it more. Funny, I'm pretty sure I can see my condo complex in that wide-angle shot of Vegas looking north @ 04:35. Wonder how often that happens :-)

  • @BurtHagertonscovite
    @BurtHagertonscovite Před 11 dny

    i just wish my back would stop itching.

  • @ExcerionsForte
    @ExcerionsForte Před 11 dny +1

    Israel's war on Palestine has also contributed to expenses increasing given the increases in shipping and insurance in the Mid East region. Do not forget this omission.

    • @ecognitio9605
      @ecognitio9605 Před 11 dny +1

      How lol? Gaza doesn't export anything and Israel doesn't make these tiles or cement in masse.

    • @ExcerionsForte
      @ExcerionsForte Před 11 dny +2

      @@ecognitio9605 Young padawan, you must learn to read before engaging. GPT can help you, go copy-paste and ask.

    • @ellenmorse8559
      @ellenmorse8559 Před 6 dny

      Oh! Shut up!!! 👹

    • @ExcerionsForte
      @ExcerionsForte Před 6 dny

      @@ellenmorse8559 u first

  • @nd7908
    @nd7908 Před 6 dny

    Come to india i can buy a tile under 10$ or lessthan that . !

  • @WorldCitizenW
    @WorldCitizenW Před 10 dny

    Every Moroccan city gates are decorated with these tiles, i love the blue or green color way. That so called interior designer 's terracotta version is ugly.

  • @ceciliascavo3484
    @ceciliascavo3484 Před 11 dny

    Who's reaching that microwave???

  • @adrianaalara6724
    @adrianaalara6724 Před 11 dny +3

    The designer tiles are just plain ugly.

  • @paulbounleuth8901
    @paulbounleuth8901 Před 11 dny

    🎨💭

  • @chintanvankar1249
    @chintanvankar1249 Před 3 dny

    👌👌👌👌

  • @puckpuck88
    @puckpuck88 Před 6 dny

    Aaannnd the name or business link...? Shame on you BI. really. not that hard.

  • @user-uz6lg9vn9k
    @user-uz6lg9vn9k Před 10 dny

    Will be out of business within the next 2-5 years tops. So sad.

  • @devinekaren7
    @devinekaren7 Před 11 dny +2

    4 days in a row of sun?? Is there such a place?

    • @catatonicbug7522
      @catatonicbug7522 Před 11 dny +1

      Lots of them. Most of the SW USA.

    • @WorldCitizenW
      @WorldCitizenW Před 10 dny

      Morocco is on the Sahara

    • @devinekaren7
      @devinekaren7 Před 10 dny

      @@catatonicbug7522 Ontario doesn't get many days of sunshine. Count ourselves lucky if we get 2 in a row

  • @themanwnoname3454
    @themanwnoname3454 Před 11 dny

    2024(Gregorian) “Respect and dignity.” Furthermore:

  • @brycecombs2868
    @brycecombs2868 Před 5 dny

    Very nice. If they would just abandon the nightmare totalitarian violent belief of Islum, they might have a real future.😞

  • @Jayshil_Mukhi
    @Jayshil_Mukhi Před 11 dny +1

    We still have cement tiles in our 60+year home.

  • @kirbyak47
    @kirbyak47 Před 11 dny

    Sand is stolen like clouds 😂

  • @FernandoTorrera
    @FernandoTorrera Před 5 dny

    Just go to Mexico

  • @trezenx
    @trezenx Před 11 dny +2

    as a Ukrainian, thank you for calling the war for what it is. It's staggering how the whole is struggling in different ways because of one shitty nation

  • @wawaweewa9159
    @wawaweewa9159 Před 9 dny

    They should target rich people , if i was a millionaire id buy from them

  • @luckyskivvy6077
    @luckyskivvy6077 Před 11 dny

    Cement didn't get more expensive. The dollar got more sh💩ttier. Taking more dollars to buy the same tile.

  • @daniellokoski8204
    @daniellokoski8204 Před 10 dny

    what a joke if you think this can be replaced with machine.

  • @auro1986
    @auro1986 Před 11 dny

    why? your new 3d printers can print anything

  • @moonshinebling
    @moonshinebling Před 10 dny +1

    Dnt they wear masks?and gloves? M sure breathing in that cement is not good and having cement stuck in ur nails and eating after

  • @naeemgaffar3435
    @naeemgaffar3435 Před 2 dny +1

    Free Palestine 🇵🇸

  • @moon3173
    @moon3173 Před 11 dny +1

    it's expensive bc they have not automated the production....

    • @MouuStaa
      @MouuStaa Před 11 dny +2

      not everything needs to be automated, just like Japanese traditional pottery and swordsmaking, that's their real value and what makes them special from massively produced cheap industrial ceramics

    • @Centrioless
      @Centrioless Před 10 dny

      This 100%. Nobody really cares abt "handmade" quality when ppl need them in bulk.

    • @MouuStaa
      @MouuStaa Před 10 dny

      @@Centrioless well the massively growing demand and market disagrees buddy

    • @Centrioless
      @Centrioless Před 10 dny

      @@MouuStaa crazy if you think the demand for this is bigger over ceramic tiles that're fully automated and cheaper economically

    • @MouuStaa
      @MouuStaa Před 10 dny

      @Centrioless I never said it's bigger?? And bro why am I even arguing with someone who doesn't value traditional business and wants everything automated for some reason, quality over quantity is something certain people look for, yes industrial ceramics are good but these have their value in other aspects you clearly don't understand

  • @louisvanrijn3964
    @louisvanrijn3964 Před 11 dny

    Print the desired design on very durable plastic film (back-printing). Attach it onto a white tile, while also going around the "corners" to avoid peeling. Problem solved.
    same appearance, more photo-versability to print very large pictures with many tiles.
    Forget old methods, the productivity was always low, not of this time.

  • @ecognitio9605
    @ecognitio9605 Před 11 dny +1

    The process could easily be automated.

    • @user-bk2ig8bf6o
      @user-bk2ig8bf6o Před 11 dny +5

      And you could be easily educated, but alas

    • @freighter1097
      @freighter1097 Před 10 dny

      So why haven't you automated it if its so easy?