The Keystone Design Union x Jay Electronica & Erykah Badu x Urb

The KDU was asked to re-envision and redefine a classic American music publication by taking over complete Creative Direction of URB Magazine. The 18 year-old music and culture magazine proved to be a great vehicle to showcase the depth and breadth of The KDU network's talent. We pulled together teams of our own photographers, stylists, designers, illustrators, journalists and industry contacts to reinvigorate this well-known publication and brand.
With an acute attention to detail we crafted custom typefaces and lettering for each issue to live alongside the vibrant images we used to capture the energy and dynamism of the emerging artists and cultures which URB documents.
"Another shoot by Phil Knott, Creative Directed by David Gensler.
Jay was great to work with and allowed us to explore many set ups and ideas. Also, Erykah is one cool lady, allowing us to explore various set ups for half the night. She also personally shoots with a Leica M8...which if you have not had the chance to shoot with - it is a truly amazing photographic tool."

[@merrfish]

Eternal Sunshine was beautiful! I appreciate what you have enlightened in my life Jay. Music is love! and I love you all!

[@domirae]

i luv them together, i wish they were still together but i suppose the little girl they created together will be their legacy.

[@kiara914perez]

amazing how two souls balance each other out...

[@SACREDFlRE]

Jay Elec isss the truth

[@foneshawty]

Erykah Badu is so beautiful on the low i hate on Jay Elect for getting to have her but thats, that nigga so yea.

[@elleross5939]

You took my thought right from my head lol

[@wateragua1613]

AGREED 100%!!!

[@R3LOAD713]

I'm cray

[@reillyuno9549]

Check in

[@noeltrace2853]

Erykah got a baby with him to good Common didnt stay with her she Lost a King when she got rid of Common these dudes dont touch him

[@MultiMannnnnnnnnn]

0.06 illuminati sign oh no no jay electronica smh

[@eyegotchoo1]

she brought him in the game......but watch the Its your funeral video...she letting him know get out of line if you want to......the video was brillant because he was sleep and i dont really think he knew what was going on

[@whatabouttheworldawokeyet9574]

YOU WILL NEVER COMPARE TO ANDRE 300 NOR COMMON*.. DISRESPECTFUL.