IPR Strategy of Nestlé in Hindi | Bhavpreet Singh Soni | LawSikho

A brand name or a trademark symbolizes the origin, quality, and goodwill attached to a business or a private. It could be anything by which consumers identify a business or a brand.
The company “Nestle” is currently the leading and one of the biggest companies in the FMCG domain/segment. But the journey of this “company” referred to as Nestle did not start like this. Nestle as the company was formed in 1905 by the amalgamation of Anglo-Swiss milk company and Farine Lactee Henri Nestle.
The company’s growth grew extensively during the first world war and followed by the Second world war, escalating its contribution beyond condensed milk and infant products. The company had a stronghold in the market. After 1950 Nestle started acquiring many corporations, including Cross and Blackwell, Findus, Libby’s, Rowntree Mackintosh, Klim, and Gerber. Therefore, Nestle is currently one of the most dominant players in the market, having stability and well-organized management that makes the company a leading brand in its sector.
IPR Strategy of Nestlé
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