The Giving Report 2021

In 2020, at least one-fifth of charities saw cancelled or reduced programs. There’s been a downturn in overall giving, and increased demand for your programs. It has not been an easy year.
In the wake of radical change in Canadian philanthropy, our 2021 Giving Report is an in-depth, data-driven examination of the insights, trends and challenges facing you today. Hear from CanadaHelps’ Chief Marketing Officer, Shannon Craig, with VP of Data & Analytics, Shawn Bunsee, as they walk you through our report’s findings and share critical learnings on the state of giving in Canada.
In this webinar, you’ll learn:
• How Canadians gave last year;
• What impact we’ve projected the pandemic will have on total giving;
• Why engaging younger donors is an opportunity you shouldn’t miss;
• How online giving saw massive growth in 2020, and why digital transformation is crucial for your organization’s future;
• And more!