Webinar: Product Lifecycles and Why They Matter by Amazon Sr PM, Burcin Dizman

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ABOUT THE SPEAKER:
Burcin Dizman is a Senior Product Manager at Amazon. She is currently managing the Vine program and previously designed and launched Coupons for Sellers, generating Amazon-scale revenue and free cash flow. Prior to her current role, she was an MBA Summer Intern at Deserve. She was also a Senior Roaming Account Manager and Strategic Partnerships Coordinator at Turkcell where she managed commercial strategies and wholesale negotiations with the operators in the Americas and Asia Pacific region. Before Turkcell, Burcin was a Supervisor of Correspondent Banking at Garanti Bank. She is super passionate about her work and she brings a unique perspective into problem-solving with her diverse background.
Read full bio 👉 bit.ly/2GKk7BT
ABOUT US:
Founded in 2014, Product School is the global leader in Product Management training with a community of over one million product professionals.
Our certificates are the most industry-recognized credentials by employers hiring product managers. All of our instructors are senior-level Product Managers working at top Silicon Valley companies including Google, Facebook, Netflix, Airbnb, PayPal, Uber, and Amazon.
Designed to fit into work schedules, our live, online classes are held in the evenings or on weekends to ensure that both instructors and students can maintain their full-time jobs. You’ll learn how to build digital products from end to end, lead cross-functional teams and land your next product job or promotion.
See our upcoming courses here: bit.ly/3jXUOdY
In addition to classes, we host daily online events with top industry professionals about Product Management. Click here to see what we have coming up: bit.ly/2Iq1pzT
We are committed to pushing the product management industry forward. We published the Amazon bestseller, The Product Book (Get your copy here: bit.ly/2H3kHKt) host over 1,000 free events per year, The Proddy Awards, and ProductCon, the largest multi-city conference in the world for product managers.
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[@leonardoaragaopimentel6090]

Could anyone add subtitles please? The auto-generated is really bad

[@ntcuong01ct1]

Dear Friends,
I have many questions about product life cycle:
1/ New product introduction stage: The market is not yet available, the basic purchasing power is not high, running continuous campaigns + promotions, gross profit margin is only 1-3% and it can be less than 0.
2/ The Growth stage: The market has accepted the product and continues to grow in terms of market share, at this time, revenue and gross profit has grown steadily, basic purchasing power has increased, but it costs a lot to run campaigns and maintain. Basic promotions.
3/ Booming period: Revenue and gross profit grew significantly (> 20%).
4/ Should we track the product life cycle year by year?.
Do you have any suggestions?. Thank you.

[@YanChowGo]

Hey @ytuong1, I only read two questions in your comment. Should the product life cycle be tracked year-by-year? Yes and it depends. For my company, Dev teams work in sync to the company's quarterly schedule and we use the yearly industry trade show as a deadline for major releases. We monitor telemetry per product and use them to feed research hypotheses. Due to the program increment planning cycle the product owner can coordinate with the Research teams four times a year. However, if the issue is a P1, then Agile dictates a pivot to adjust for the new data. To suggest "year-by-year" tracking might actually be too far apart to be useful, but this is dependent on available manpower.
Your second question asked for "suggestions?". Based on your description of the product, 20% market penetration is not significant, since this encompasses early adopters. Only an excess of 30% will turn heads towards your product. Your goal will be to continue market growth, but it will be up to the data your research team pulls to determine your strategy.
My suggestion is to make room in your budget for generative research. Good luck!

[@MyLife20000]

Hi can I have a shoutout please love the vids