The North Face TikTok viral marketing strategy explained

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  • čas přidán 5. 09. 2024

Komentáře • 78

  • @brianvw2724
    @brianvw2724 Před 8 měsíci +121

    I don't care if there was a thirty person film crew including a makeup artist and an executive producer,. If I complain about a product and a company rep choppers out with a new one that is an awesome response and well deserved advertising.

    • @Tzhz
      @Tzhz Před 8 měsíci +1

      It was all planned

    • @Raspberry_25
      @Raspberry_25 Před 8 měsíci +1

      @@TzhzMakes sense that it was, but it was hilarious to see this😂

  • @laureenprice
    @laureenprice Před 8 měsíci +81

    I feel like the first video was not planned but the North Face response was definitely planned and I’m here for it.

  • @raegenarmer2351
    @raegenarmer2351 Před 8 měsíci +27

    I know the response was definitely organized but perfectly so they saw a good opportunity to be funny and get good advertising and show that they do care about customers and took it and it really is hilarious seeing him run and throw it at her 😂

  • @charlotte2048
    @charlotte2048 Před 8 měsíci +23

    Do people think New Zealand is a state in Australia😂

  • @mrhobs
    @mrhobs Před 8 měsíci +13

    As long as the first video was real, the rest is just good entertainment. (As in, for all I know, she could’ve been doing an ad for North Face from the start.)

  • @timmayer8041
    @timmayer8041 Před 8 měsíci +16

    I have zero doubt North Face could source a helicopter in an hour

    • @briannaalsford2195
      @briannaalsford2195 Před 8 měsíci +2

      I agree and I don't feel like it would be that hard to organize something like that to be pulled off in New Zealand either

    • @insethurdle88
      @insethurdle88 Před 7 měsíci

      It's dark and pouring down rain in her video. In the other video it's not at all the response from North Face was clearly another day

    • @sahinalam8468
      @sahinalam8468 Před 7 měsíci

      ​@@insethurdle88 you know there is a thing called weather change right!

  • @idave675
    @idave675 Před 8 měsíci +15

    Money makes everything move faster even a helicopter 😂, but even if it’s fake it’s really good marketing at the end of the day 😅

  • @magictotem492
    @magictotem492 Před 8 měsíci +4

    I think they track the girl after the tiktoc video and offered her money to do the helicopter video. Its a good come back from negative review

  • @gendoll5006
    @gendoll5006 Před 8 měsíci +4

    Wait… do people really think this happened the same day? Ppl can’t be that delusional.

    • @mumtaaz7371
      @mumtaaz7371 Před 8 měsíci +1

      Right!? I think her own complaint was for real. Then, they might have reached out to her later and planned that funny sequel. Love it!

  • @kevingagne8266
    @kevingagne8266 Před 8 měsíci +4

    But they didn't redesign it like she asked. Was the one off the rack waterproof?

  • @cetszrogezrg
    @cetszrogezrg Před 8 měsíci +8

    When I go hiking with my wife in Polish mountains the last thing she wears is full makeup 😂

    • @VoicesUnspokenMen
      @VoicesUnspokenMen Před 8 měsíci

      She looks like she only got lashes on.. I mean it is raining for makeup is irrelevant. Pretty sure it’s real

    • @thegirllikesmovies7389
      @thegirllikesmovies7389 Před 7 měsíci

      People go to the gym in full makeup

  • @brodakarat6340
    @brodakarat6340 Před 8 měsíci +4

    New zealand is not australiaaaaaaaaaaaaaaaq!!!! She literally said new zealand haha

  • @nicolebonetti8467
    @nicolebonetti8467 Před 7 měsíci

    They contacted her AFTER the video went viral lol they decided that this was good marketing afterwards. Its a marketing rescue, she was essentially complaining about them so they just took her up on the "I'll be the only person waiting at the top of this mountain" plus 1st video is a clear rainybday, 2nd one is sunny

  • @tslmiami6288
    @tslmiami6288 Před 4 měsíci

    If you’ve got a lot of money and a black card, anything is possible

  • @passionfruit5320
    @passionfruit5320 Před 8 měsíci +6

    Well you didn't really say what the woman was complaining about... the woman was complaining that the jacket wasn't water proof that she was a drowned rat and that she wasn't impressed with the jacket.
    Who ever said let's record us sending her a new one via a chopper...Genius,...it was probable cheaper then a whole song a dance, one photograph one jacket one drone, one chopper one happy customer and edit. Job done

    • @domowars
      @domowars Před 8 měsíci +1

      And the response distracts everyone from the fact that the original jacket was allegedly defective.

  • @azillem7978
    @azillem7978 Před 8 měsíci

    I wanna be called a "magnificent bastard" too😂

  • @melissatrader8528
    @melissatrader8528 Před 8 měsíci

    Dude like really you had to make it like negative you couldn't just leave it alone and let us all enjoy it like we know that that's impossible but it was still fun to watch

  • @MyCentsTX
    @MyCentsTX Před 4 měsíci

    No. She complained on her way down from the trip. This helicopter thing was staged

  • @cardaveux
    @cardaveux Před 8 měsíci +4

    North Face rainjackets are overpriced and not good. I avoid it to buy (i live in Switzerland). I like really waterproof rain clothes.

    • @actionspace2238
      @actionspace2238 Před 8 měsíci

      then which company is good?
      what about decathlon.?

    • @cardaveux
      @cardaveux Před 8 měsíci +1

      @@actionspace2238
      Can't say. I've got older european rubber rain coats (Friesennerz/Stutterheim like) or so. Not really breathable but really waterproof.

    • @KrisRoberts114
      @KrisRoberts114 Před 8 měsíci +2

      ​@actionspace2238 helly hansen do a good waterproof jacket but it's for sailing and not very breathable

    • @bentleyqcrusade3696
      @bentleyqcrusade3696 Před 8 měsíci +1

      I feel like it’s horrible marketing, that means they’re willing to sell you a falsely advertised product, then only take care of the problem after you are tiktok famous and complain about the experience publicly. Once I heard about this I knew I’d never buy any of their products. I’ve also be looking into if they own any sub-companies and will not be supporting them either.

    • @KrisRoberts114
      @KrisRoberts114 Před 8 měsíci

      @@bentleyqcrusade3696 it's an advertising thing they 100% would not do this for anyone else, I think berghaus had a guarantee where they would repair any failures on clothing but I think they may have abandoned that

  • @blaaaaaah92
    @blaaaaaah92 Před 8 měsíci

    TOP OF AUSTRALIA 🤣🤣🤣🤣🤣🤣🤣 bloody NEW ZEALAND MATE

  • @benjaminloo1625
    @benjaminloo1625 Před 8 měsíci +1

    If I was as rich as north Face you can be sure I’d have a heli in an hour

  • @PSYCKYO
    @PSYCKYO Před 8 měsíci

    It was planned obviously but definately only to make things right for the company and the girl.

  • @AA-zd5zm
    @AA-zd5zm Před 7 měsíci

    And the jacket was not her size

  • @saikalyanmishra21
    @saikalyanmishra21 Před 8 měsíci

    Definitely appreciate the efforts by the company 🙄

  • @sanding168
    @sanding168 Před 8 měsíci

    im giddy looking at this vidoe

  • @Indian_Outlaw417
    @Indian_Outlaw417 Před 8 měsíci

    Pretty sure North Face JUST MAAAYYBE might be able to find a hellicopter 🤦🏽‍♂️..The owner probably has 2 for each child

  • @momothecat1
    @momothecat1 Před 9 měsíci +1

    Nicely done sir

  • @lehelzelenka207
    @lehelzelenka207 Před 8 měsíci

    Okay so how does the Walter Mitty movie connect to all this?

  • @FrostyIgnition
    @FrostyIgnition Před 8 měsíci

    The videos were weeks apart

  • @MrGrimsday
    @MrGrimsday Před 8 měsíci

    North face is Simp Drip

  • @29micka
    @29micka Před 8 měsíci

    It was new zealand she said in her video

  • @mihairazie1
    @mihairazie1 Před 8 měsíci

    Where can i find the original video ? Plz

  • @MarioReyna-f7f
    @MarioReyna-f7f Před 19 dny

    Of course she is using the cheapest dryvent jacket 🤣🤣🤣 not the real ones

  • @SB4F
    @SB4F Před 8 měsíci

    When he says its supposed to actually be the same day, he is joking right? Please tell me he's joking

  • @kat-92
    @kat-92 Před 7 měsíci

    NEW ZEALAND!!!!!

  • @AllroundSwizzy
    @AllroundSwizzy Před 8 měsíci

    Dude gets his facts wrong & explains the obvious. What was the point of this video. Proving americans have no clue of geography?

  • @Kookedkrys
    @Kookedkrys Před 8 měsíci

    First of all 😂 she says New Zealand 😂 🟥⬛️⬜️

  • @QuitCryingYouLost
    @QuitCryingYouLost Před 8 měsíci

    It was not the same day. It was planned

  • @anikakatene8848
    @anikakatene8848 Před 8 měsíci

    New Zealand 😢. Not Australia!

  • @pennythedog2874
    @pennythedog2874 Před 8 měsíci

    Genius marketing!!

  • @acar7421
    @acar7421 Před 8 měsíci

    I can’t stand fake videos

  • @Crackrocksteady
    @Crackrocksteady Před 8 měsíci

    Lmfao people bought this 😂😂 this was a influencer north face collab

  • @a_commonman
    @a_commonman Před 8 měsíci

    It shows that North face has earned so much that they can hire or buy helicopters from their pretty inexpensive😢 jackets 😂😂😂..

  • @NeuKrofta
    @NeuKrofta Před 8 měsíci

    North Face is for a day of skiing in Vermont. Overpriced garbage.

  • @chethansagar
    @chethansagar Před 8 měsíci

    Scott this is staged and you have using a lot of stock footage. Do you not know or are you lying?
    Marketing stunt is good. This video explained is bad. Sorry and #NoDisrespect

  • @ALPHAdogscotland
    @ALPHAdogscotland Před 8 měsíci

    Well a hink north face have a few helicopters pilots on the payroll if not money gets you anything

  • @-xDarkxGhostx-
    @-xDarkxGhostx- Před 8 měsíci

    Planned, her hair was dry and emmaculate. She did not look like a wet rat

  • @deathdrummer1019
    @deathdrummer1019 Před 8 měsíci +1

    2 different color helicopers lol

  • @BeetoBeeto
    @BeetoBeeto Před 8 měsíci

    I mean it doesn't matter if it was planned
    She asked for them to deliver her a raincoat and they did

    • @Crackrocksteady
      @Crackrocksteady Před 8 měsíci

      It's all a ploy dummie she probably makes hiking tiktoks 🤦‍♂️ no wonder they convinced yall to take that jab so easily 😂😂😂

    • @TbMcphersonCO
      @TbMcphersonCO Před 8 měsíci

      She was told to ask them for it on camera🤣
      This all occured in like an hour lol. She followed a script what do you mean it doesn't matter 🤣😭

    • @BeetoBeeto
      @BeetoBeeto Před 8 měsíci

      @@TbMcphersonCO I mean it's still a cool thing that happened in real life
      A lady wanted a coat, and got one

  • @eleanornicholls8991
    @eleanornicholls8991 Před 8 měsíci

    New Zealand she was hiking New Zealand