Rachel Swift (O2) on the Creative Industry during a Pandemic (from MassiveMusic Sonic Zoom, 2020)

Rachel Swift (Brand and Creative Director at O2) talks to us about the restrictions that we are experiencing in the creative industry during this pandemic and how brands need to establish a clear role in society during this difficult time.
Sonic Zoom is a discussion series that features leading names from the worlds of brand-side marketing, branding and the international music scene. Together, we discuss the biggest trends in music for advertising and the possibilities for sonic branding to cut through the noise.
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