Run Geo-Targeted YouTube Ads for Capturing Seller Leads

As a real estate agent, how do you target your CZcams ads for capturing seller leads? Well, let’s start by asking, where do you find seller leads? In your community! Geo-targeting is the key.
In this episode of This Week in Marketing, Jason Pantana will show you how to geo-target your CZcams ads for capturing seller leads and becoming the “I see you everywhere” agent of your community.
You’ll also learn some important updates about ChatGPTs new integration with Google docs which will help keep you on the cutting edge of real estate tech and automation.
Geo-targeting your CZcams ads for capturing seller leads is one of the best ways to supercharge your lead gen in this market, so watch or listen, now!
0:00 - Intro
1:25 - News & Updates
1:46 - ChatGPT Data Analysis feature
3:51 - New Instagram Ad Placement feature
6:40 - Google My Business takes away chat function
7:25 - TikTok Ban. What's happening?
8:55 - Tips & Tactics (Tutorial)
22:30 - Outro
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You are advised that any Information provided on this podcast is not legal advice. Ferry International assumes no responsibility for consequences resulting from the use of the Information. Some of the Information may be outdated or not consistent with current law.

[@LPT.Agents]

Thanks Jason 🌎10:56 Target seller leads with geo-targeted CZcams ads based on Google's audiences and detailed demographics to generate interest in homes for sale and those moving or purchasing a home soon.

[@mdemko]

Great Video Thanks Jason
🎯 Key points for quick navigation:
00:00 *📰 News and Updates on ChatGPT, Instagram Ads, Google Business Profiles, and TikTok*
- Overview of recent updates in tech and social media platforms,
- Detailed look at ChatGPT's new features including data analysis and integrations,
- Insights into Instagram's new unskippable ad tests and changes to Google Business profiles,
- Discussion on TikTok's developments amidst ongoing controversies.
08:27 *🎯 Strategy: Running Geo-Targeted CZcams Ads for Seller Leads*
- Detailed guide on setting up geo-targeted CZcams ads,
- Importance of CZcams in capturing local seller leads,
- Step-by-step instructions on configuring Google Ads Manager for CZcams campaigns targeting local sellers.
18:00 *🎥 Setting up CZcams Ad Campaigns*
- Setting up a CZcams ad campaign involves linking your video, selecting targeting options, and setting a bid.
19:38 *📊 Setting Bid and Budget*
- Specify your target cost per view bid and budget allocation for effective ad performance.
20:47 *💡 Strategy for Effective CZcams Ads*
- Focus on high-intent actions like views, leveraging cost-effective strategies for optimal reach.
21:13 *🎬 Types of Videos for Seller Leads*
- Utilize listing tours, market updates, and seller program promotions to attract potential sellers.

[@realestateJayson]

I usually listen to videos at the gym. This if for sure one I will have to watch again when I get to the office.

[@MasoudpourRealEstate]

So do I, Jayson. I've watched it 6 times already.

[@mannya_realtor]

I struggle when I run ads. If I make them too specific, they never run, but if I make them too broad, I don’t get qualified leads. How do I find the happy medium?

[@MovingMinnesota-2929]

Good stuff!

[@TrishaMidgettTeam]

YESS!!

[@ripleysrealestategroup1810]

Love ❤Love ❤Love - I’ve shared it with my VA to use to take our Ripleys Luxury Real Estate channel to the next level! Thank you, Jason! You are freaking amazing! 🎉❤

[@grantleichtfuss]

SUPER helpful. I've been waiting for a tutorial like this

[@YoutubeRealEstateADS-ny7bt]

I have started this and it's been a week and so far so good. No leads yet but the views and impressions are very good.

[@NorthAtlantaRE]

Thank you Jason!!

[@emaye7121]

🎉THANK YOU!!🎉

[@TimOKeefe]

Also run those youtubes ads to link to your google business profile and you give powerful signals to google that your profile matters and is relevant. And you help spread proximity beyond your address as people on youtube can be from all over town and even out of town.

[@SpencerHsu]

My ad keep getting declined from housing policies. What are the parameters for this?

[@realtorchriskew]

Same

[@realtorchriskew]

I did exactly this and it was disapproved for "Housing".

[@DonCorsonRealtor]

Great content. Jason: does Google allow "micro" geo targeting, like Meta used to? Like if I wanted to only target my suburban area that is about 1-2 mile radius?

[@JasonPantana]

They will theoretically let you target what’s called a privacy-safe radius, which has to do with population density and so it’s not a one size fits all. They also let you, in some cases, target subdivisions and neighborhoods so long as those are searchable and findable in the list of available areas when you’re sifting through the geography section.

[@skillfulwebdesign]

What do I do if I don't have any listings currently??

[@mannya_realtor]

I would either advertise what you’ve done for previous listings or explain why sellers should consider you for their next listing.

[@felipecrook]

Can you retarget the viewers with a second ad? Can you go over that?

[@JasonPantana]

Yep