Multidimensional Scaling Analysis using SPSS # Perceptual Maps
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- čas přidán 10. 09. 2024
- Multidimensional Scaling Analysis using SPSS:
In this video, I have explained about Multidimensional Scaling in a simple and easy way using an example.
This Multidimensional Scaling analysis mostly used in Marketing research. So, I have taken a Consumer behavior case study and explained the complete analysis from Questionnaire, Data collection, Data entry in SPSS, Data analysis, and explained the interpretation part also.
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Easy understandable
Thanq sir
By
Dr L Prakash
Thank you so much 👍
Thank you very much for that clear explanation! Can I know why the data fall into different quadrants in the plot? Eg: Why is pears and nomarks in a +/+ quadrant and dove in a -/- quadrant?
How realistic is it that consumers would have tried all 8 products to know how similar they would be?
Good and simple explanation
Sir why did we chose interval
and how make clusters?
From where did we get the excel at 3:12 minutes?
How to name the dimensions?
Give a relevant name based on the items in the component