Multidimensional Scaling Analysis using SPSS # Perceptual Maps

Multidimensional Scaling Analysis using SPSS:
In this video, I have explained about Multidimensional Scaling in a simple and easy way using an example.
This Multidimensional Scaling analysis mostly used in Marketing research. So, I have taken a Consumer behavior case study and explained the complete analysis from Questionnaire, Data collection, Data entry in SPSS, Data analysis, and explained the interpretation part also.
Please, like and share the video with the other research scholars and Subscribe to the channel.

[@internationalbusiness5394]

Easy understandable
Thanq sir
By
Dr L Prakash

[@RamyaBeenamoni]

Thank you so much 👍

[@shenaliranasinghe8764]

Thank you very much for that clear explanation! Can I know why the data fall into different quadrants in the plot? Eg: Why is pears and nomarks in a +/+ quadrant and dove in a -/- quadrant?

[@zerotoux]

How realistic is it that consumers would have tried all 8 products to know how similar they would be?

[@sargambahl6498]

Good and simple explanation

[@aakriti1408]

Sir why did we chose interval

[@ruisantos9535]

and how make clusters?

[@AJayVlogs5392]

From where did we get the excel at 3:12 minutes?

[@scorpioaakash]

How to name the dimensions?

[@MyEasyStatistics]

Give a relevant name based on the items in the component