Why you need a Value Proposition for your product or service.

Have you ever been tongue-tied when someone asked, “What's so special about your product? Or why should I put my money in ​⁠‪@BarclaysUK‬ instead of a ​⁠‪@NatWestVideoChannel‬ or why should I choose ​⁠‪@MonzoBank‬ instead of a traditional bank like ​⁠‪@Halifax‬ or ​⁠‪@Wise‬? The simple reason is the brand or product proposition and how it appeals to the consumer.
Join me as I try to demystify the “Value proposition” for small businesses and startups