Hey Jillian, thank you for the amazing comment. I try to do this video each year and I think I am getting a little better at explaining and teaching the principles.
Wow! I've been working for clients going on 10 years and I still listen to how the "other guys" do what we do. Bren, you do a fantastic job explaining in layman's terms how to get all the pieces working like a well-oiled machine. I learned a few things I had not considered like using "Create a campaign without a goals guidance". It's now my go-to for new campaign set up in most instances. How hard would it be to get a look at your 322 point checklist?
Best video out there explaining about Google ads. Thank you for sharing your experience/knowledge. You understand the macro picture of the marketing strategy and explained very well! Congrats!
Hey Evolution Scaffolding, Legend. I think a lot more people should try it themselves. The hands on experience gives a learning that you just can't teach. If you like and this is completely free and I expect nothing in return. I can have a look at your account 2 weeks after your build goes live and provide you some insight? You can go and implement any changes recommended. Thanks for the comment, Bren
Amazing Video! Was wondering if you can create or maybe have created a video for investors looking for motivated sellers PPC Walkthrough. Thanks for the in-depth video Bren!
For what kind of business model? A real estate construction company? Or purely a real state company? Or maybe something else? Thank you for the comment.
@@BrenHammel This would be for investors looking for motivated sellers in the real estate space. Strictly for finding sellers that are in need of getting a cash offer on their property. Typically the people we are targeting are in foreclosure, behind on taxes and need the cash fast. There are a couple videos on youtube but nothing is up to date or nearly as detailed as you have been with your videos. I am also halfway through your 2023 updated ad video trying to see what I can pluck out to work for our niche and market. Everything seems to be nearly replicable. Again thanks Bren!
Not exactly in my Niche no days. But I have been in that niche in the past. Let me think about it. That style of video is a lot of work because the problem I bet you're having is getting the targeting correct. And conveying how to get that correct is the tricky part.
Precisely, the targeting is the main issue. We are also struggling with finding what correct keywords that provide the best leads. Thanks again Bren!@@BrenHammel
yeah, I get it. I will put something together for you and everyone. Thank you for the idea. Just are random question, are you and agency or contractor?
thanks for the valuable information you legend. great stuff. im looking for your videos covering ad headlines/descriptions. any hint to what the video name might be? just scrolled thru all your stuff and may have overlooked it
Hey Ben, Check out these two videos: Video one: czcams.com/video/hCP5PUqhYDA/video.html Video two: czcams.com/video/C-p4D5-b8nU/video.html If these two videos do not answer the information you are looking for let me know and I'll create some specific videos for you. Just let me know in the most descriptive way possible what you're trying to learn. Thanks, Bren
Thank you for this video. We really appreciate your help. Could you do a retargeting campaign tutorial for a contractor business using Google Ads? Thank you.
Hey BuitPros, People need to have their pixel and conversion API set up. Assistance with tracking through something like Triple Whale (there are a few of them) can help. But by means do they help provide perfect tracking. A lot contractors and construction companies are using messenger and instant forms so the conversion event happens on FB. Being stronger with qualification on your forms allows better data to flow back to the platform allowing the platform to better optimize for you. Take advantage of offline conversion tracking too.
Fantastic step by step video Bren. Should we run RLSA campaign along with CZcams campaigns or do you recommend using CZcams campaign to retarget the audience?
Hey Mike, Do both. Set a retargeting campaign on CZcams and set up a RLSA+DSA campaign. Both are low spend and high return. Sounds like you know what you're doing :). Regards, Bren
Hey man great video… I don’t know if you are going to respond but is the construction(remodeling ) niche really good to start in just wondering for future reference.. Great video mate🔥
As many different styles of campaigns contractors are construction companies can use within the Google ads interface. I would stand well clear (at the time this comment was written) performance Max campaigns. They are working well for e-commerce businesses but are awful for lead generation businesses. There is a lot of spam coming in with performance Max campaigns and Google needs to fix this. When they work performance Max will change the game. But they are well away from that happening in the foreseeable future.
Hi Obisesan Afolabi Abraham, I am terribly sorry for me not contacting you. I have just had a quick search for your inquiry and I am able to find it sorry. If you fill out this page I will get back to you ASAP: brenhammel.com/contact-us/ Bren
Hello Bren. Excellent video! Great optimization tips. I also work with lead generation for remodeling services, but I still don't have as many years of experience as you do. If it's not too much...can you say what is the cost per lead that you get initially in the campaigns in Google Ads? I ask because, in my tests, Google is always 5x, 7x, or more expensive than Facebook Ads. I'm trying to understand where I'm going wrong. Thanks for sharing your knowledge :)
Hey Grazy, Thats a good question and one I get often. Google ads can be more expensive than FB for sure. But generally the leads are better in quality. So it can be a trade off. The cost will also fluctuate depending upon the location and the business. Big cities are generally more expensive due to higher CPC's, but not always. Some businesses are premium and are looking to disqualify low paying personnel. And remodeling and vary a little. But to give you a little range I can generate leads as lows as $20 per lead and as high as $85 roughly speaking for remodeling clients. There are a lot of factors that come into play. Hopefully this helps you :-). Let me know if you have further questions and always feel free to ask a questions on any video.
@@BrenHammel Thank you for your reply, Bren. Happy to hear about your experience with both platforms and know that it is possible to generate leads for this niche for around $20 on Google Ads. I think it's a matter of time and optimization on the platform. And certainly a more stable platform. Thanks again for sharing. It will definitely help me a lot!
@@BrenHammel I'm a general contractor who just got some feedback that the company doing my google ads likely aren't doing as good a job as they think they are. I'm going to CZcams University and came across this video. It was very informational. Thank you. A question for you: If you are starting with a small ($1,500-$2,000 per month) how many zip codes would you target? I'm in a populous area. And I get that segmenting is better for improving ad performance. I'm just trying to understand how to deploy my resources.
Hey karen, If you have the budget then it is best to do both IMO. G ads gets you leads faster and can help with cash flow. This additional cash flow can help pay for itself and SEO. SEO generally takes a longer time to get going. It's a longer term play. Context always come into play with these questions. If I had to start with one I would start with G ads. Start getting leads and selling those leads. Once the increase in cash flow is coming in I would start investing in SEO.
Hello I’ve my own google ad campaigns, but still trying to figure out which one bid strategy is the best to get leads? I have emergency locksmith campaign, tried tCPA but the bids became really aggressive. I’m covering not big area, right now using manual cpc and conv rate is between 20 and 30%. All the time experimenting with the bid strategies can’t figure out which one is the best for local ads. Thank you
Hey Tomas, Firstly, your conversion rates look to be very good at 20 and 30%. It would appear that many things within your campaign are correct and your landing page is persuasive and has a good offer or visitors. As for the automated bidding strategies my ideal preference is to have 50 conversions in a 30 day period before moving to 1 of the automated bidding strategies. If I have a small budget which is under what would be needed to reach 70+ percent search impression share I would use maximise conversions. Want to have a larger budget you can move to tCPA. Give doing what you're doing sounds like things are going pretty well. Let me know if you have any further questions. Bren
@@BrenHammel Thank you Bren for your reply! My daily budget is 200£, I’m spending around 60-100 at the most of the days. The area is not big, quite small and getting around 30-40 conv a month. At one campaign got 21 conv in past 30 days at other 12 conv. Any advice? Shall i keep manual cpc or should i move to other one bid strategy? Thank you p.s i can set it up daily budget up to 500 if I would get 5-6 leads a day
@@BrenHammel I will try experiment for 14 days 50/50 1 campaign with max conversions other one with tCPA, we will see what will be the results. Again thank you for your answer
In your video from 2019 you mention using modified broad match for keywords but in this video you are going with exact match and don't mention modified broad match at all. Have things changed? For a new campaign which strategy would you use today? Or would you use both? I'm new to adWords (used a decade ago, so I am new again) and I am being tasked with building a mold and moisture campaign for a clients company.
Hey Rick, Good question. We can't use modified broad match anymore. Back in Feb 2021, Google rolled the behaviours of modified broad match into phrase match. I prefer to start with exact match with new campaigns. Then move to phrase as a point of scale. Even exact match has become a little broader. I suggest this strategy for people who do not know the Google ads platform as it's safer. For contractors and construction guys I go with phrase from the start because I know most industries quite well and have learnings and data from other campaigns to start things off better. Also, For mold and moisture, there are scripts that will allow you to modify your bidding based on the weather. So when raining you can bid more etc. Something that might help you. Let me know if this helps. Regards, Bren
@@BrenHammel Thank you so much for your reply. I see that I have a LOT to learn and a very short amount of time.... But thank you for your time and videos. Guess I need to go back and change my modified broad match keywords and will start with exact match. Should actually simplify things since my client wants this started ASAP.
Hey Premier Rooter and Plumbing, I do not do a lot of builds. But I am always happy to help anyone who watches the channel. Hit me up here: brenhammel.com/contact-us/ I am sure I can help you out or at least get you on the right path, Bren
Great video. Now I have to make sure I get some work done instead of trying to binge watch the entire channel.
This video is 10x better than the extensive google ads cert course I'm taking. Thank you so much for the info, Bren!
Hey Jillian, thank you for the amazing comment. I try to do this video each year and I think I am getting a little better at explaining and teaching the principles.
You definitely have the most thorough marketing content and you give a lot of value in these videos. Keep up the great work!
I appreciate the comment. CZcams is a difficult medium. And being introverted makes it hard to want to get in front of camera haha.
Thanks,
Bren.
The best tutorial video
Wow! I've been working for clients going on 10 years and I still listen to how the "other guys" do what we do. Bren, you do a fantastic job explaining in layman's terms how to get all the pieces working like a well-oiled machine. I learned a few things I had not considered like using "Create a campaign without a goals guidance". It's now my go-to for new campaign set up in most instances.
How hard would it be to get a look at your 322 point checklist?
Best video out there explaining about Google ads. Thank you for sharing your experience/knowledge. You understand the macro picture of the marketing strategy and explained very well! Congrats!
Hey PH,
Let's not go crazy now lol.
Thank you for the amazing comment.
Bren
Keep this going Bren! insane
please keep this going, you are doing amazing work!
I am planning on making some video this weekend. I need to get back on a regular schedule of doing them. Comments like yours really help.
Here really there important info!
I would love to see how to do dynamic search for zipcode.
any chance for a RLSA tutorial?
I want to see the two part series on ad creation.
Thanks for the great video Bren. We are gonna try and go it alone for Google ads. Very informative 👌🏻👌🏻
Hey Evolution Scaffolding,
Legend. I think a lot more people should try it themselves. The hands on experience gives a learning that you just can't teach.
If you like and this is completely free and I expect nothing in return. I can have a look at your account 2 weeks after your build goes live and provide you some insight? You can go and implement any changes recommended.
Thanks for the comment,
Bren
@Bren Hammel hi Bren. That would be great just set it up yesterday 🤯. Will contact you in a couple of weeks 👌🏻👌🏻
@@evolutionscaffolding2008 how has it been?
What better facebook or google for windows and doors siding
What best for walk in shower tub conversions kitchens
Amazing Video! Was wondering if you can create or maybe have created a video for investors looking for motivated sellers PPC Walkthrough. Thanks for the in-depth video Bren!
For what kind of business model? A real estate construction company? Or purely a real state company? Or maybe something else?
Thank you for the comment.
@@BrenHammel This would be for investors looking for motivated sellers in the real estate space. Strictly for finding sellers that are in need of getting a cash offer on their property. Typically the people we are targeting are in foreclosure, behind on taxes and need the cash fast. There are a couple videos on youtube but nothing is up to date or nearly as detailed as you have been with your videos. I am also halfway through your 2023 updated ad video trying to see what I can pluck out to work for our niche and market. Everything seems to be nearly replicable. Again thanks Bren!
Not exactly in my Niche no days. But I have been in that niche in the past. Let me think about it. That style of video is a lot of work because the problem I bet you're having is getting the targeting correct. And conveying how to get that correct is the tricky part.
Precisely, the targeting is the main issue. We are also struggling with finding what correct keywords that provide the best leads. Thanks again Bren!@@BrenHammel
yeah, I get it. I will put something together for you and everyone. Thank you for the idea.
Just are random question, are you and agency or contractor?
RSLA Tutorial. Great content!
Thanks, it's really important info!
Thanks Albert
Thanks for video!
Thank you for watching Frank.
thanks for the valuable information you legend. great stuff. im looking for your videos covering ad headlines/descriptions. any hint to what the video name might be? just scrolled thru all your stuff and may have overlooked it
Hey Ben,
Check out these two videos:
Video one: czcams.com/video/hCP5PUqhYDA/video.html
Video two: czcams.com/video/C-p4D5-b8nU/video.html
If these two videos do not answer the information you are looking for let me know and I'll create some specific videos for you. Just let me know in the most descriptive way possible what you're trying to learn.
Thanks,
Bren
Thank you for this video. We really appreciate your help. Could you do a retargeting campaign tutorial for a contractor business using Google Ads? Thank you.
I like your video! You help me!
Thanks Kieran
Thanks for the video. It's hard to target, but I like that you kept it open. What are your recommendations for the latest IOS14 update?
Hey BuitPros,
People need to have their pixel and conversion API set up. Assistance with tracking through something like Triple Whale (there are a few of them) can help. But by means do they help provide perfect tracking.
A lot contractors and construction companies are using messenger and instant forms so the conversion event happens on FB.
Being stronger with qualification on your forms allows better data to flow back to the platform allowing the platform to better optimize for you.
Take advantage of offline conversion tracking too.
I would like know to set it up right I trying to do it for my self
It's really help me!
Fantastic step by step video Bren. Should we run RLSA campaign along with CZcams campaigns or do you recommend using CZcams campaign to retarget the audience?
Hey Mike,
Do both. Set a retargeting campaign on CZcams and set up a RLSA+DSA campaign. Both are low spend and high return.
Sounds like you know what you're doing :).
Regards,
Bren
how do I know If i have enough optimization data from previous campaigns to run leads instead of no goal guidance?
Hey man great video… I don’t know if you are going to respond but is the construction(remodeling ) niche really good to start in just wondering for future reference..
Great video mate🔥
Hi Ben, is it possible for myself to start a building construction Google ads campaign for my company? Regards Daniel.
Should contractors use search ads or pmax campaigns ?
As many different styles of campaigns contractors are construction companies can use within the Google ads interface.
I would stand well clear (at the time this comment was written) performance Max campaigns. They are working well for e-commerce businesses but are awful for lead generation businesses.
There is a lot of spam coming in with performance Max campaigns and Google needs to fix this.
When they work performance Max will change the game. But they are well away from that happening in the foreseeable future.
I got to the link on your video in other to book a meeting since 6-months noe but I am still waiting for a reply from your Agency
Hi Obisesan Afolabi Abraham,
I am terribly sorry for me not contacting you. I have just had a quick search for your inquiry and I am able to find it sorry.
If you fill out this page I will get back to you ASAP: brenhammel.com/contact-us/
Bren
Hello Bren. Excellent video! Great optimization tips. I also work with lead generation for remodeling services, but I still don't have as many years of experience as you do. If it's not too much...can you say what is the cost per lead that you get initially in the campaigns in Google Ads? I ask because, in my tests, Google is always 5x, 7x, or more expensive than Facebook Ads. I'm trying to understand where I'm going wrong. Thanks for sharing your knowledge :)
Hey Grazy,
Thats a good question and one I get often. Google ads can be more expensive than FB for sure. But generally the leads are better in quality. So it can be a trade off.
The cost will also fluctuate depending upon the location and the business. Big cities are generally more expensive due to higher CPC's, but not always. Some businesses are premium and are looking to disqualify low paying personnel.
And remodeling and vary a little. But to give you a little range I can generate leads as lows as $20 per lead and as high as $85 roughly speaking for remodeling clients.
There are a lot of factors that come into play. Hopefully this helps you :-).
Let me know if you have further questions and always feel free to ask a questions on any video.
@@BrenHammel Thank you for your reply, Bren. Happy to hear about your experience with both platforms and know that it is possible to generate leads for this niche for around $20 on Google Ads. I think it's a matter of time and optimization on the platform. And certainly a more stable platform. Thanks again for sharing. It will definitely help me a lot!
Hey Grazy,
Reach out anytime. Always happy to answer a comment or have chat with someone about business and marketing.
@@BrenHammel I'm a general contractor who just got some feedback that the company doing my google ads likely aren't doing as good a job as they think they are. I'm going to CZcams University and came across this video. It was very informational. Thank you.
A question for you: If you are starting with a small ($1,500-$2,000 per month) how many zip codes would you target? I'm in a populous area. And I get that segmenting is better for improving ad performance. I'm just trying to understand how to deploy my resources.
Should I do seo, run ppc ads, or both?
Hey karen,
If you have the budget then it is best to do both IMO. G ads gets you leads faster and can help with cash flow. This additional cash flow can help pay for itself and SEO.
SEO generally takes a longer time to get going. It's a longer term play.
Context always come into play with these questions.
If I had to start with one I would start with G ads. Start getting leads and selling those leads. Once the increase in cash flow is coming in I would start investing in SEO.
video starts at 2:45
Hello I’ve my own google ad campaigns, but still trying to figure out which one bid strategy is the best to get leads? I have emergency locksmith campaign, tried tCPA but the bids became really aggressive. I’m covering not big area, right now using manual cpc and conv rate is between 20 and 30%. All the time experimenting with the bid strategies can’t figure out which one is the best for local ads. Thank you
Hey Tomas,
Firstly, your conversion rates look to be very good at 20 and 30%. It would appear that many things within your campaign are correct and your landing page is persuasive and has a good offer or visitors.
As for the automated bidding strategies my ideal preference is to have 50 conversions in a 30 day period before moving to 1 of the automated bidding strategies. If I have a small budget which is under what would be needed to reach 70+ percent search impression share I would use maximise conversions. Want to have a larger budget you can move to tCPA.
Give doing what you're doing sounds like things are going pretty well. Let me know if you have any further questions.
Bren
@@BrenHammel Thank you Bren for your reply!
My daily budget is 200£, I’m spending around 60-100 at the most of the days. The area is not big, quite small and getting around 30-40 conv a month. At one campaign got 21 conv in past 30 days at other 12 conv. Any advice? Shall i keep manual cpc or should i move to other one bid strategy? Thank you p.s i can set it up daily budget up to 500 if I would get 5-6 leads a day
@@BrenHammel I will try experiment for 14 days 50/50 1 campaign with max conversions other one with tCPA, we will see what will be the results. Again thank you for your answer
hi Tomas , I’m on the same page right now , doing locksmith in nyc . did you figure out the best bidding strategy for you ?
@@tomasbud.
How do I send you an email and have a conversation?
bren(the @ symbol)brenhammel.com
In your video from 2019 you mention using modified broad match for keywords but in this video you are going with exact match and don't mention modified broad match at all. Have things changed? For a new campaign which strategy would you use today? Or would you use both? I'm new to adWords (used a decade ago, so I am new again) and I am being tasked with building a mold and moisture campaign for a clients company.
Hey Rick,
Good question.
We can't use modified broad match anymore. Back in Feb 2021, Google rolled the behaviours of modified broad match into phrase match.
I prefer to start with exact match with new campaigns. Then move to phrase as a point of scale.
Even exact match has become a little broader.
I suggest this strategy for people who do not know the Google ads platform as it's safer.
For contractors and construction guys I go with phrase from the start because I know most industries quite well and have learnings and data from other campaigns to start things off better.
Also, For mold and moisture, there are scripts that will allow you to modify your bidding based on the weather. So when raining you can bid more etc. Something that might help you.
Let me know if this helps.
Regards,
Bren
@@BrenHammel Thank you so much for your reply. I see that I have a LOT to learn and a very short amount of time.... But thank you for your time and videos. Guess I need to go back and change my modified broad match keywords and will start with exact match. Should actually simplify things since my client wants this started ASAP.
@@ricka2029 Good luck Rick. Feel free to hit me up if you wanted to talk through the campaigns on zoom when you're up and running.
How much do you charge to create a campaign for my plumbing company
Hey Premier Rooter and Plumbing,
I do not do a lot of builds. But I am always happy to help anyone who watches the channel.
Hit me up here: brenhammel.com/contact-us/
I am sure I can help you out or at least get you on the right path,
Bren
31:10
❤🌹 God bless you 🙏🙏!! Do not waste another day - Promo>SM !!
Sm?
I don't know either lol.