The First Burger King Commercial (The “Whopper Stopper") (June 4, 1966)
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- čas přidán 8. 10. 2023
- The Whopper is the signature hamburger and an associated product line sold by the international fast food restaurant chain Burger King and its Australian franchise Hungry Jack's. Introduced in 1957, the hamburger has undergone several reformulations, including changes to portion size and bread used. The hamburger is well known in the fast food industry, with Burger King advertising itself as "the Home of the Whopper" and naming its kiosk stores the BK Whopper Bar. In response to the Whopper, Burger King's competitors have developed similar products designed to compete against it.
Burger King sells several variants that are either seasonal or tailored to local tastes or customs. To promote the product, the restaurant occasionally releases limited-time variants. It is often at the center of advertising promotions, product tie-ins, and corporate practical jokes and hoaxes.
History
The Whopper was created in 1957 by Burger King co-founder James McLamore and originally sold for 37 US cents[1][2][3][4] (equivalent to US$3.86 in 2022).[5] McLamore created the burger after he noticed that a rival restaurant in Gainesville, Florida was succeeding by selling a larger burger.[6] Believing that the success of the rival product was its size, he devised the Whopper, naming it so because he thought it conveyed "imagery of something big".[7] Major fast food chains did not release a similar product, until the McDonald's Quarter Pounder and the Burger Chef Big Shef in the early 1970s.[7][8][9]
Initially, the sandwich was made with a plain bun; however, that changed when the company switched to a sesame-seeded bun around 1970.[10] In 1985, the weight of the Whopper was increased to 4.2 oz (120 g), while the bun was replaced by a Kaiser roll.[11] This was part of a program to improve the product and was accompanied by a US$30 million[4] (US$82 million in 2022)[5] advertising campaign featuring various celebrities such as Mr. T and Loretta Swit.[12] The goal of the program was to help differentiate the company and its products from those of its competitors.[13] The Whopper reverted to its previous size in 1987 when a new management team took over the company and reverted many of the changes initiated prior to 1985.[14] In 1994, the Whopper sandwich's Kaiser roll reverted to a sesame seed bun, eliminating the last trace of the sandwich's 1985 reconfiguration.
The packaging has undergone many changes since its inception. Unlike McDonald's, the company never used the clamshell style box made of Styrofoam, so when the environmental concerns over Styrofoam came to a head in the late-1980s, the company was able to tout its use of paperboard boxes for its sandwiches.[15] To cut back on the amount of paper that the company used, the paperboard box was fully eliminated in 1991 and was replaced with waxed paper.[16] For a short time in 2002, the company used a gold-toned, aluminum foil wrapping for the sandwich as part of the 45th anniversary of the sandwich.[17] The packaging was changed again in 2012 when the company moved to half wrapped sandwich packaged in a paperboard box, marking a return to the paperboard box for its packaging since 1991.[18]
The Whopper Jr. was created, by accident, in 1963 by Luis Arenas-Pérez (a.k.a. Luis Arenas), the only Latino in the Burger King Hall of Fame and president and CEO of Burger King in Puerto Rico.[19] Upon the opening of the first Burger King restaurant in Carolina, Puerto Rico, the molds for the (standard) Whopper buns had not yet arrived to Puerto Rico from the United States mainland and thus there were no buns to make and sell the company's flagship Whopper offering. Arenas opted for honoring the advertised opening date but using the much smaller regular hamburger buns locally available. The result was such a success that Burger King adopted it worldwide and called it the Whopper Jr.[19]
In 2020, as part of a global advertising campaign showing the company's commitment to dropping all artificial preservatives, Burger King ran the "Moldy Whopper" ad showing a Whopper decomposing and rotting over a period of 34 days. The Moldy Whopper campaign reached a level of awareness 50 percent higher than Burger King's ad in the 2019 Super Bowl.[20][21]
Competitors' products
Competitors such as McDonald's and Wendy's have attempted to create burgers similar to the Whopper, often nicknamed a Whopper Stopper during the development phase.[22] Wendy's created the Big Classic with similar toppings but served on a bulkie roll, while McDonald's has created at least six different versions, including the McDLT,[23] the Arch Deluxe,[24] and the Big N' Tasty.[25][26]
Awesome Burger King Commercial Ad with the First King mascot in puppet form pushing the Whopper Assembly! Takes me back to the Garfield Goose, Mister Rogers Neighborhood as well as Cookla, Fran & Ollie Days! The Original sign with him sitting on the Giant Hamburger was pretty Awesome as well! Glad to see that a so far earliest one of these ads have surfaced! Miss The good Old Days when places like this as well as Ronald McdonaldLand, Burger Chef and Long John Silvers Seafood Shoppe, Focused around Making Children Happy in Family Friendly Place Environments! Thank-You For Sharing and God Bless!
Back when food was real!
Never knew that BK's TV advertising stretch as far back to 1966 back when BK was a Florida concern and then about a year later, The Pillsbury Company acquired the chain and wanted to expand their franchised locations and do the national advertising thanks to Pillsbury's deep pockets.
this is a wonderful rarity
This isn’t actually the first commercial, as the company said it aired its first TV ad in 1958.
Here on the EAST COAST we did not get Burger King until about 1975. I guess on the West Coast they had it back in the 1960s . ???? What a weirdly fun commercial ! I hope someone kept the puppet preserved and still has it today.
This 1960s design of the ''Burger King'' mascot as a puppet is a mix between a glove puppet with ventriloquism features.
I wonder who voiced him in this commercial anyway?
"A real nice place to eat." A pity that slogan didn't last. It's so darn wholesome.
When Pillsbury acquired the chain in 1967 and when BK introduced the iconic 'bun halves' logo, their strapline was changed to 'The Burgers are bigger at Burger King'
@@CSSTPMedia Jim McLamore and Dave Edgerton sold majority Stake of Burger King Corporation, Inc to Pillsbury on November 22,1967. The Sale was finalized on November 18,1968. On December 13,1982, BK signed a contract with Pepsi to carry Pespi Soda products. The Contract ended on October 16,1989.
@@Tornado1994 So I see! And then by the beginning of the go go 1990's, BK signed a new soda contract with Coca-Cola.
I like Burger King.
Cute
this shit is scary