Thoughts on the Rolex 1908 - Will it succeed?

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  • čas přidán 6. 09. 2024
  • Rolex announced the Rolex Perpetual 1908 at watches and wonders 2023. It's not available in any store yet but this is a super interesting release. Why?
    Because the Cellini was a failure and this is a do-over. Rolex really wants to succeed in the high end dress watch space.
    Will it succeed? These are my initial thoughts.
    I very curious as to what you guys think about this watch, especially those few that have had hands on.
    As always - let me know what you think in the comments.
    Also. Always. Like if enjoy. Subscribe and hit that notification bell as well for more.
    Cheers!

Komentáře • 170

  • @RJCichocki
    @RJCichocki Před rokem +7

    I don’t understand the snobbery of dress watches. Rolex draws from its past and combines traits from current designs to make a new line. I think it looks good.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +3

      We all like what we like or as they say "you do you". That's what it's all about 😀😀😀

  • @oysterman962
    @oysterman962 Před rokem +6

    I absolutely agree with your opinion and criticisms about this oddball release. Everyone was expecting the Cellini line to either be refreshed or made extinct but not replaced. The 1908 doesn't seem to offer any advantage over the discontinued Cellini. Especially that it is priced higher and it now loses it's moonphase complication. So now you are getting less watch for more money! It's like Rolex punished us for not liking the Cellini, similar to a mother taking away a lollipop from a child whinging about the flavour and so she gives him a carrot stick instead.
    Indeed many Rolex fans & watch enthusiasts say they like it but would they actually buy it considering the other options available, as you mentioned. However, I'm sure Rolex have meticulously planned this and they tend to know their customers better than we do and are masters of playing chess with us, being able to predict what consumers want before we ourselves know. It won't be too long until we are all on a waitlist to own it! Chances are Rolex is wanting a bigger presence in the luxury dress watch space. Just like the CPO program, they want a bigger slice of the already huge slice of cake, crumbs & cream included! I see this being a segways into other perhaps complicated models. Hopefully the new factory they are opening will be dedicated to haute horology. As the 1908 name suggests, maybe they will be reviving some old watchmaking and highly sought after models. Let's hope.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Only Rolex knows what Rolex knows in the end. They have proven they are pretty good at hitting what people want and charging accordingly for them....
      😀😀

  • @tiempodesobrahn
    @tiempodesobrahn Před rokem +7

    took the words right out of my mouth its exactly the kind of review this watch deserves and yes fully agree I decline to be put on the waiting list still prefer the 36 mm daydate and if I want a dress watch for that kind of money the PP or the L are way above

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      That's my thinking at least.
      A daydate would also be preferable!
      Thanks for sharing -😀😀

  • @paula-yr7pp
    @paula-yr7pp Před měsícem +1

    I think the Rolex 1908 is just a stunning beautiful watch and would love to own one

  • @rezathenightfly
    @rezathenightfly Před rokem +6

    I truly liked your supremely eloquent analysis of the 1908. Additionally, I agree with your cogent points almost on all counts. Keep up the good work.

  • @MarkR973
    @MarkR973 Před 9 měsíci +3

    I completely disagree with your thoughts, it has heritage, they’ve borrowed from the past, the Rolex is understated elegance.. I’d like to see the white gold with black leather strap than black but that’s it….

  • @SonBob-pm1zk
    @SonBob-pm1zk Před 9 měsíci +2

    Just rewatched this video 6 months later. Still feel like the analysis is spot on. Mike’s videos are basically just him talking and showing stick pics and vids of the watches but this guy is incredibly insightful. One of these watch companies should hire him as a consultant

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před 9 měsíci +1

      Fingers crossed that they offer me a 7 figure salary (6 figures is too cheap for them) .😂😂

  • @JamesSnell-rc5xt
    @JamesSnell-rc5xt Před rokem +7

    Great analysis. I certainly appreciate the effort from Rolex here. The brutalism of the arabic numerals provides a something of a unique identity for the piece. It also detracts from its overall elegance, so I'm not sure the trade-off is worth it. But the biggest problem for me is that they succumbed to the temptation to print "Superlative Chronometer" on the face of the dial. That's a full-on violation of dress-watch code. They didn't make that mistake with the Cellini, why do it here?

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Like I said. It's a mish mash of ideas. The more I think about it the "superlative..." is like you said the worst sin for a dress watch
      Thanks for sharing
      👍😀

    • @skylineuk1485
      @skylineuk1485 Před 8 měsíci

      I think they are doing a “chop the legs” move where they are undermining the “technology” of the competition so basically look at us we are giving you a far better technical watch than the others for your money, aimed towards the uninformed new customer who may not realise the money is in the finishing of the others not the hacking or the best chronometer or most drop friendly one.

  • @benben2891
    @benben2891 Před rokem +5

    well i agreed with your thoughts even though i am a rolex fan😊
    it is an honor for rolex to be mentioned with top brand such as lange and PP
    In some aspect it is not ready to enter the most premium sector of the watch market,especially in the dress watch section

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Glad you enjoyed it. I also love Rolex, but being a fan to me means also being critical and not just blindly loving everything they do.
      No doubt - Rolex wants to be in that dress watch space.
      thanks for sharing 👍👍

    • @benben2891
      @benben2891 Před rokem

      ​@@Mike.thiswatchthatwatchwell you made a very good point that rolex has yet to step away from the technical aspect of watches
      in the top tier,actually accuracy and anti magnetic does not matter much
      what makes the difference is craftsmanship

  • @robsom7269
    @robsom7269 Před měsícem

    When I saw the 1908 with the ice blue/ guilloche dial with platinum case, I was seriously thinking about getting. I usually am not into dress watches, however still love it.
    So I contacted a good friend of mine, who is into watches. He shared with me this variant is 31000€.
    Now: when I reacted, I didn‘t care what material the casing is, I couldn‘t care less about the automatic work. I simply loved it.
    But at the end of the day it is a 3 Hand watch. And overpriced. I still love it…

  • @kojiattwood
    @kojiattwood Před rokem +4

    As a dress watch fanatic, I particularly appreciated your excellently worded thoughts regarding the aesthetics and appeal (and difficulty!) of a beautifully designed dress watch with a movement to match. I think Rolex missed a possible opportunity with the Cellini moonphase, which is actually quite a gorgeous dial, by not offering it in steel at half the price. I think the same problems will exist with the new 1908 line, haven't seen it in person yet, but the dial looks curiously flat to me, and having the syloxi instead of parachrome hairspring is strange, as well.
    Wonderful video!

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      I had the moonphase on a bucket list of watches I wanted to get and then they up and disontinued it. It was really good looking, gorgeous even like you state.
      The 1908 is a "work in progress" for now.
      Glad you enjoyed the vid and also thanks for taking the time to contribute 😁😁

    • @virgilhowarth7394
      @virgilhowarth7394 Před rokem

      Great looking watch and if I could afford it, I'd buy it.

  • @Giovan_Nino
    @Giovan_Nino Před rokem +3

    Very interesting analysis, as usual…but I’ll reserve my judgment until I have one in hand…

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Fair point.
      Having not had it in hand there is room for changing my mind from my initial gut reaction as well.
      We’ll see eventually!!! 😀😀😀

  • @alanl.1379
    @alanl.1379 Před 2 měsíci

    Loved the discussion on the language used to market the pieces discussed. Captured the essence of this market segment quite well.

  • @cedarcanoe
    @cedarcanoe Před rokem +4

    Why would you think the Rolex movement is superior to the 2 others. Both PP and ALS movements are way above the Rolex (100% robot production) level.
    The 1908 hour hand is a copy of Urban Jurgensen.
    The 1908 is twice as expensive as the previous moonphase Cellini. Go figure..

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +2

      I only think so from a technical perspective. (Robustness, anti-magnetic properties, long term precision)
      Just like Ferrari makes a more powerful and beautiful engine, I would likely trust a mercedes engine to be more reliable over time.
      My own personal experience with Lange is that you have to baby them a bit more than you would a Rolex.
      But nothing beats the finishing of Lange of course with Patek coming a close second (of the trinity + lange)..
      Good to see you around again 👍😀

    • @Giovan_Nino
      @Giovan_Nino Před rokem +1

      I think you’ll find the Cellini Moonphase was actually more expensive than the 1908…

    • @oneal14attnet
      @oneal14attnet Před rokem +1

      Agreed. The Cellini moonphase was more expensive and rightfully so for what it offered.

  • @sethstancroff1020
    @sethstancroff1020 Před rokem +2

    Your analysis of the design needle dress watches need to thread was spot on!

  • @WestCoastAce27
    @WestCoastAce27 Před 7 měsíci

    Watching this 9 months on. The ADs in SoCal still don’t have the new Ti YM - not even the exo pieces.
    I liked the Cellini much more than the 1908. But obviously Rolex is well positioned to take this risk. Because you’re spot on - the delay was intentional to gauge interest.

  • @templar1060
    @templar1060 Před rokem +8

    Not for the price!

  • @kaunas888
    @kaunas888 Před 6 měsíci

    Selling dress watches these days is a tough sell. The lion's share of sales is with steel sporty models. For example, almost all the hype on Patek and AP are on the Royal Oak and Nautilus/Aquanaut models, and not as much on their large traditional catalogue of dress models. One of the main reasons why Rolex has gotten so big is that they were one of the first to almost exclusively push and sell sporty watches which has meshed perfectly with the trends of social informality since the end of WW2. Now Rolex wants to try and have success selling a classic dress model at a very high price, and no one in living memory associates Rolex with that style. People pay a large premium for a Rolex because it looks like a Rolex...and that means a sporty watch-not a dress watch. The market is also very crowded, competitive and established in high priced dress watches, so it is going to take Rolex a long time to change perceptions.

  • @michaelbradley6488
    @michaelbradley6488 Před rokem +2

    I like this new Cellini but I love the Lange.....

  • @danieldiosi1735
    @danieldiosi1735 Před 6 měsíci

    He is right. We have researched this, and it turned out that dress watch buyers purchase these watches for style, to match their suit, and for other non-technical reasons.

  • @williamjacobs9065
    @williamjacobs9065 Před rokem +2

    The Rolex 1908 is stunning. Why not offer it in stainless steel? For US $20K you could buy a stainless steel Rolex Submariner and a Cartier tank.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Good question. They might I suppose. Would be interesting to see if they take it in that direction or rather go for more complications....
      😀

  • @ccwzagnut
    @ccwzagnut Před 4 měsíci +1

    Almost makes me wonder what's wrong with me because when I first saw it, I loved it, and was surprised to see something remotely 'different' from Rolex. Against the compared pieces, I think it looks the best. If I was a billionaire I'd grab one. Alas, I'm not, so my opinion remains irrelevant. Thanks for the analysis!

  • @jamese5764
    @jamese5764 Před rokem +2

    Great analysis, yet if I could afford the Rolex. I would buy this one. It may be my favorite Rolex ever.

  • @amangrayfilms1538
    @amangrayfilms1538 Před rokem +1

    Wow! That is an excellent insight video on this watch. Probably the most insight on this watch on CZcams. I like this watch. I want to see how the bezel plays with the light. I want to see diamond markers on this watch. Rolex 1908 is an excellent starting point. I think it needs to be refined over decades. It's good. Not perfect.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Thanks. Glad you enjoyed it, and I agree completely - This watch is a work in progress. Good, but not there yet.
      😃😃😃

  • @BenNS1971
    @BenNS1971 Před rokem +2

    Respectfully, I can’t help wonder if the 1908 had PP or VC on the dial, if the analysis would be the same. Love dress watches but I also want them to be as competent as possible. I owned the JLC MC date sector dial and own the Omega ck 859 and can honestly say that I’m much happier with the Omega, because of the technicity of the movement and the gorgeous ag925 dial.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Fair point. Logo's do impact perception - No doubt about that. Now the CK859 - Now that's a cool watch!
      Thanks for sharing your thoughts 😀👍

    • @gazz501
      @gazz501 Před rokem +1

      I have a Ck859 and agree with you. My problem with very high end is the constant concern with the delicacy of the movement, even if my fear is unfounded in reality there is still the subjective angst plus the ( often ) crazy cost and inconvenience of servicing. Yes, competency of movement is very important to me in a dress watch even if only for my sense of security. I also have an Omega boutique edition in red that inspires a similar sentiment.

    • @BenNS1971
      @BenNS1971 Před rokem +2

      @@gazz501 Great point. I didn’t mention it but the reason I sold the JLC was because after a year and a half it started to run slow -8 seconds. Now it was probably magnetised, which is an easy fix but the thing is though the movement is considered “higher-end” it just doesn’t have the robustness and reliability of an Omega o Rolex.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Funny you mention it. I’ve had two JLCs in addtion to the one I have now and currently my wife has a reverso as well.
      The movements are not robust at all. They are really sensitive - knocks, magnetism - you have to baby them or they “break easily. All the watches I’ve had from JLC have had issues which could all be boiled down to their lack of robustness

    • @gazz501
      @gazz501 Před rokem +1

      @@Mike.thiswatchthatwatch There you go. And how did you feel about the watches and JLC in particular after your experience? So many watch enthusiasts are in love with the idea of JLC ( or whomever ) but have not had the real world disappointment of owning such a watch. Drop down a level or two and you will find many sweet spots in Omega, Rolex. Grand Seiko and other mid tier companies, whilst still maintaining wrist prestige and historical horological credibility.

  • @mahmoudghoneim8004
    @mahmoudghoneim8004 Před rokem +1

    At this level of top watchmaking brands earned their rankings over the years in each sub segment, and when it comes to dress watches it's always PP , VC and ALS , even AP failed historically, so Rolex should drop the dress watch segment all together as they have nothing new to add or help them stand out in the crowd of more established players.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Fair point. It is a very tough segment 😀
      Don’t see then doing it but if it isn’t a hit (again), then maybe… 😀😀😀

  • @henryhernandez9129
    @henryhernandez9129 Před rokem +1

    I concur with your assessment of Rolex’s new 1908 model. In my opinion Rolex should have turned to their historical catalogue and brought back the “bubbleback.” The new “bubbleback” would incorporate modern day technologies and materials for the movement along with a streamline case. The watch does not have to be an exact copy much like IWC’s new Ingenieur is not a replica. The new Rolex “bubbleback” would be in gold (yellow, white, or pink) with a case size anywhere from 36 - 40mm (dress watches are generally not large but discrete timepieces). The watch would have the famous Mercedes hands, salmon dial (just because I always wanted a salmon dial watch….lol) with a gold beads of rice bracelet/leather strap option and now you have a watch with a pedigree of historical value.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Good idea with the bubble back. There's something that would actually resonate with collectors
      😀😀😀

  • @jethrojacinto2798
    @jethrojacinto2798 Před rokem +2

    Beautiful watch, don’t get me wrong but that price point is the turn off for me personally. Much better alternatives for that budget.

  • @timbodedidleo
    @timbodedidleo Před 5 měsíci

    The 1908 has refined understated elegance and a legible attractive design. I like it over the other dress watches presented here. The only thing i don't like, is the high price (typical Rolex). Though I would like to see more 1908 colour choices... (Perhaps in their future 1908 releases?)

  • @global.explorer
    @global.explorer Před 6 měsíci +1

    The rolex looks like a gold explorer.

  • @FullOnK1
    @FullOnK1 Před 7 měsíci

    If they made it in steel then it would be a great entry point compared to an OP. I like it though.

  • @Diderot68
    @Diderot68 Před rokem +2

    I still prefer a Lange to the Rolex

  • @vaclav_fejt
    @vaclav_fejt Před 11 měsíci +1

    I think it just needs a few tweaks. Sure, if Rolex wanted to make a real heritage dress watch, they'd make a revival of the first Oyster Prince. A small cushion case...
    But they can make it with this one too. They just could do away with the overabundance of text and make the indexes smaller.
    Or if we wanted to go even more extreme, ditch the inspiration from the professional line altogether and focus on the basic OP: Just batons, simple hands, *maybe* coronet on top.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před 10 měsíci +1

      Fair analysis - With some tweaks it can be elevated from the current design 😃

  • @The_Lord_Of_Confusion
    @The_Lord_Of_Confusion Před rokem +1

    great commentary; the first thing that I didn´t like was the "superlative chronometer", since in a dress watch that seems out of place to me, I´d rather have that on the back

  • @andycorso8498
    @andycorso8498 Před rokem +2

    Err ….I love it. But to seriously contemplate buying one I would like to see a stainless Steel version.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      In steel I might consider it. Then again. Nomos Orion does all a dress watch needs to do for me....

    • @andycorso8498
      @andycorso8498 Před rokem

      @@Mike.thiswatchthatwatch but I don’t see it as a pure dress watch, it’ has the potential for an everyday watch for me
      and I think it has charm, just that gold, light rose or white gold makes It impractical for general use.

  • @bongkem2723
    @bongkem2723 Před rokem +2

    with the price Rolex will have to compete with Patek, Alange, it's an uphill battle.

  • @oneal14attnet
    @oneal14attnet Před rokem +2

    What a refreshing channel! I wish someone would do a summary of how Rolex senses, then acts on the newest trends in the market. Case in point, when the market went to bigger is better, out came the maxi case. When the market went vintage, out came a revamped Cellini line and the Cellini moonphase (as vintage as Rolex gets). In 2019 Richard Mille came out with colorful candy watche Ls (that all sold out within minutes). In 2020 Rolex came out with colorful Oyster Perpetual watches. Now the market has moved to dress watches and they pivot by releasing a “new” dress watch. By following the macro trends you will see that Rolex is right there in the mix every time.
    This is one step in the right direction for Rolex in the Haute Horology field. Yes, the price point is too high and the dial script is too much but just wait. They will adjust their fire. They never position themselves as the cheapest in the market. So the price point isn’t or shouldn’t be surprising. They need to determine what their niche is within this crowded field before they can exploit it. To expect them to be “like” Patek or “like” Lange is off the mark. They want to re-define this genre. Rolexify and it (I just coined that phrase)! James Bond should have worn a “rugged” dress watch with his tuxedo. Now he can.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      I think you're right about Rolex - Adrian Barker said to "It's not for me, but I'm interested to see where they take it from here" - much like your sentiment, it's basically a starting point for Rolex to refine and improve from. They have a pretty good track record after all.
      Glad you enjoyed the vid and my take. It's really appreciated.👍👍👍👍

  • @kaunas888
    @kaunas888 Před 6 měsíci +1

    I think that the Lange dress watch looks super elegant.

  • @maxinahunt8652
    @maxinahunt8652 Před 6 měsíci

    One of more favourite Rolex watches.

  • @ryanelectra225
    @ryanelectra225 Před rokem +1

    I really like the 1908. And it’s 10-15k cheaper than the ones you compare it to.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      True on the price. However, I think they're targeting the same buyers and in this price range where somebody is willing to put this kind of cash on a "non-hype" type watch, price is less of a consideration for them.
      At least that's my thinking.... 😀👍👍

  • @sanghoonlee5171
    @sanghoonlee5171 Před 9 měsíci +1

    It looks far better than Cellini, I will give it that. I would actually buy it if it were in steel. I have a 40mm Jaeger Master Control Date that looks somewhat similar, and this looks better. Design wise I really am not seeing anything wrong with it at all. I hope it sells horribly so I can pick one up at half price in a year.

  • @garrettlundy3959
    @garrettlundy3959 Před 9 měsíci

    1. I do like the sapphire display caseback. Everyone else has has display casebacks for 10,000 years and Rolex finally joined the party. This is the most significant improvement over the Cellini line.
    1b. Rolex finally decorates a movement! Mind you they don’t do a very good job; The ‘côtes de genèric’ machine stripes are applied by the finest in blind robots and the gold rotor is brushed with a wire wheel. This is still a huge upgrade from, say, Rolex’s 1570 movement which topped-out at gold filled stamped lettering. This was less decoration than you got with a Seiko movement. Not a ‘Grand Seiko’, a regular Seiko. So good on Rolex. A real step up in quality.
    2. Comparing Rolex with Patek Philippe, Vacheron Constantin, A Lange & Söhne, or Jaeger LeCoutre is disingenuous. Rolex is not Haute Horlogerie. They may want the recognition but they will never put in the work. Circle back to the all-robot finished movement or the fact Rolex still can’t figure-out how a tourbillion works, or build a functioning perpetual calendar. If you want to compare Rolex to other companies compare it to its middle-shelf contemporaries: Omega, Longines, Grand Seiko, or Cartier.
    3. Do Rolex buyers really need a formal dress watch? I know they’re playing to a global market but the ‘Rolex fanboys’ that are filming Tik Toks of themselves autistically clicking their bezels have probably never seen a white-tie ensemble let alone own one.
    4. Good on Rolex for offering a yellow gold black dial combo. It’s classic and will look good 500 years from now long after the Red/Pink/Rose golds have gone out of style

  • @johnteill_
    @johnteill_ Před rokem +1

    I'm new and extremely "green" when it comes to watches...if you said it my apologies but I didn't catch the price on the other 2 brands....the 1908 is about 22/23 grand

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      The others are actually quite a bit more expensive. Some are over 30k. My thinking though is that at that price range, people buying a dress watch are a little bit indifferent to that price difference. They'll choose the one they like and their bank account won't sink noticeably either way.
      😊

    • @johnteill_
      @johnteill_ Před rokem

      @@Mike.thiswatchthatwatch well that's clear 😅

  • @3000waterman
    @3000waterman Před 8 měsíci +1

    What a well-considered overview. I think the 1908 is absolutely magnificent. I'd love one now, and in fifty years time it'll be a sought-after classic. But.............. here we go............... I much prefer the caché and looks of the Calatrava. In fact, having looked at all the pretenders, I plumped for a Breguet 5707, which makes all the others look cheap. Agreed, the model I wanted was twice the retail price of the Rolex, but used (never worn) dropped the price by 50%. And it knocks spots off the Rolex. Although they are great watches, on the whole Gentlemen don't wear the more obvious Rolex models, unless a grandpa hand-me-down. In a board room, Rolex can say, arriviste.

  • @davidhunternyc1
    @davidhunternyc1 Před rokem +1

    The two most beautiful dress watches, which to me are the best looking watches regardless of style, are the Credor Eichi ll and the Kikuchi Nakagawa Murakumo.

  • @Makingnewnamesisdumb
    @Makingnewnamesisdumb Před 6 měsíci

    Maybe if they offered a steel version aound or less than the price of a datejust people would give them a chance.

  • @arnautalex
    @arnautalex Před měsícem

    Thank you for this channel, Mike. I have learned so much from you, given that 7 months ago I knew nothing about watches and now I'm able to think in terms of positioning on the market and chances of success in a certain category - that is quite a long way in terms of obtained knowledge and understanding of a hobby. Without your insight, it would have taken years to better understand all the details of my newly obtained passion. After watching this video, I have realized that 1908 may be partly the reason why I crave Laco CUXHAVEN 39(for now at least). What do you think about the company? your recent video on Formex, where you showed who makes Laco's cases, and given that this German company uses Selitas, is my highly desired watch worth its tag? thanks and keep teaching us some great things about watches

  • @kaunas888
    @kaunas888 Před 6 měsíci

    In the long term Rolex could try to go into making grand complications as a from of flagship selling just to try and take on the appearance of haut horology.

  • @kofiofosu9051
    @kofiofosu9051 Před 8 měsíci

    I like many of Rolex’s watches. I’m seeking a dress watch. The Patek Calatrava and the Lange are in a different league. I think the Chopard LUC 1860 is prettier than this watch and less expensive in yellow gold. It’s a little surprising that Rolex could not do better.

  • @Ten.to.one.handmade
    @Ten.to.one.handmade Před rokem +2

    Extremely well said and your production gets better and better with each video. 🍻

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Thanks a ton! I try to continuously improve - It's part of the challenge of making these videos 😀😀

  • @billhull1606
    @billhull1606 Před rokem +1

    I believe the 1908 looks very nice. It’s worth mentioning the Patek Calatrava is $10k USD more than the 1908.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      True. Very true. Patek is still in a different stratosphere of pricing 😀

    • @kojiattwood
      @kojiattwood Před rokem

      Frankly, someone who is able to afford 22k for a dress watch, probably could add another 10 and get the 6119; I'd opt for a vintage like the 1491 or 2526.

  • @happywanderer5632
    @happywanderer5632 Před 7 měsíci +1

    Funny how we all have different perspectives. I loathe the fluting on Rolex. It's like the 1980's are calling and want their bezel back. Reducing the size of the fluting greatly increases it's aethetic appeal to me. It's more refined and less in your face "chav". I like the 1908 but still prefer the moonface Cellini. Not that I can afford either, so it's a moot point :)

  • @mike_010
    @mike_010 Před 10 měsíci +1

    Will be considered buying if it release a stainless steel version
    Way too expensive in gold

  • @wifine1951
    @wifine1951 Před rokem +1

    Nope, not really. Patel Philipe is worth the same pricd 1908

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Fair perspective. I don’t feel that way but watches are always personal - what you like, you like 😀😀👍

  • @mottyk8491
    @mottyk8491 Před rokem +1

    I know 100s of people who own rolexes, many of the have multiple rolexes
    I know 3 + 1 people who have cellinis, my dad, my father in law, a close friend of mine, and the +1 President Obama
    I think personally, the fact that Rolex put its crown on the watch will always keep it classy (and very different from your typical Rolex)
    I wouldn't buy this particular 1908 (unless I got a really good deal on one), but I am curious as to where they are going to take it

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      Rolex will always sell - Agree. Anything with a Rolex logo will sell, but this model like you indicate is a work in progress and we have to see if it will turn into something really good.
      Thanks for sharing your thoughts. 😃😃😃

    • @mottyk8491
      @mottyk8491 Před rokem

      @@Mike.thiswatchthatwatch I can now make that 5, another friend of mine just purchased a cellini on the Grey market (20% off list)
      Rolex is Rolex

  • @erikpaulsen3111
    @erikpaulsen3111 Před rokem +1

    I think Rolex is inspired by Breguet Classique. Hands, crown, seconds, metal, window and price is the same.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      I see what you mean. The brequet (and urban Jurgensen) to me come across as more thin and sharp where the relative thickness of the hands on the 1908 reveal the Mercedes hand heritage, but hollowing out the merc' circle does leave you with a resemblance for sure 👍

  • @annkennedy1831
    @annkennedy1831 Před rokem +4

    As a Rolex President owner, I was extremely disappointed in the trash from Rolex. Even Timex would have been ashamed of the emoji wheels! At least the 1908 offers some potential.

  • @Peltwerk
    @Peltwerk Před 11 měsíci

    The JLC Ultrathin is also half the price at least the stainless one you showed. The gold ones are still cheaper then the 1908. Once you get up to the price of the 1908 you've got gold and generally a moon complication to go with for the same price. Mostly you can buy a JLC where you can't buy a Rolex.

  • @greaterbayareahero1401
    @greaterbayareahero1401 Před rokem +1

    It will be another number. There are so many options which are a lot more value. The price of this Rolex is overvalued like the rest of their Daytona range.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Agree. The daytona is a good watch but personally I don't get why it is SO popular. 😀😀

  • @pruteanu6
    @pruteanu6 Před rokem +2

    the hottest dress watch right now

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      I would give that to the Reverso Tribute Chrono personally, but the 1908 is very talked about for sure 😀😀

  • @sergezerkin
    @sergezerkin Před 9 měsíci

    I don’t agree - if you compare this to Glashutte original and jlc this is a nice watch. Why would you compare this to watches that cost 1/3 more ? They are not only not in the same segment but they are also not a daily wearer like this Rolex. Plus you get a Buckl. And the dial is very beautiful. It’s a nice cheaper alternative two Patek and Lange. And to be honest.

  • @vintagedigital108
    @vintagedigital108 Před rokem

    If they want to go full on dress watch game, they need to show that they are producing complications like the perpetual calendar, rattrapante, flyback or minute repeater to really have the edge in this segment. I’d rather go for complicated IWC portugieser like the perpetual calendar or rattrapante or JLC and have a Maison on your wrist.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem +1

      More complications from Rolex would for sure be cool. I have a hard time seeing it happening throughout the line, but a moonphase here of there would be cool as a start.
      Cool you mentioned the portugieser - IWC have some seriously good complicated watches. My personal fave is the moon and tide yacht club portugieser on gold. That's a stunner of a piece. !!!!
      Thanks for sharing 😀😀😀

  • @TN48005
    @TN48005 Před 11 měsíci +1

    brilliant analysis and extremely helpful. totally agree and sincerely appreciate the work put into this!

  • @therealJohnSmith
    @therealJohnSmith Před rokem +1

    Also.....why keep making 39mm dress watches? 36/37mm max makes more sense

  • @adadadatt
    @adadadatt Před rokem +1

    How can there be no mention of the Breguet, the king of dress watches?

  • @MarkMphonoman
    @MarkMphonoman Před měsícem

    This watch should be no more than $10 -$12k. I don’t think Rolex puts much precious metals in their watches. Lots of hype and very pretty. However, today, even watches in the $1k range look as good. Do you really get your moneys worth? I think not.

  • @kuongsam2314
    @kuongsam2314 Před rokem +1

    Sales of 1908 will be good, as a bundle item.

  • @FMK178
    @FMK178 Před 4 měsíci

    brilliant !!! On the point !!!

  • @johnsaltzohuigin6660
    @johnsaltzohuigin6660 Před 4 měsíci

    That Langer dial kind of sucks.

  • @rajamshankar9545
    @rajamshankar9545 Před 8 měsíci

    If it is just about aesthetics in the dress watch category,then i don't quite think Lange should charge that much for putting out such a nothing design.

  • @dr.kevinmoore8889
    @dr.kevinmoore8889 Před měsícem

    "Slapdash mismash."
    Lol😅😅😅

  • @user-wi9nn6dz8w
    @user-wi9nn6dz8w Před rokem +1

    Get a pre-owned Patek Philippe 5296 instead!

  • @chaosad4508
    @chaosad4508 Před rokem +1

    Great stuff👍

  • @terryl7749
    @terryl7749 Před rokem +2

    Avoid the 1908. If you need to scratch the Rolex itch, then buy an Explorer and 5 ounces of gold bullion. Then you get a no frills dressy sports watch with the Mercedes symbol included on your hour hand and real 24kt gold you can feel proud owning rather than manufactured 18kt jewelry grade gold. It's a win win situation. Otherwise search Chrono24 for a vintage Precision Rolex dress watch for $5k. Makes no sense to spend $20k on this dress watch with no performance history. You could take your pick in the Rolex catalogue, including all Subs, most GMTs and at least a two tone Daytona. And still have money leftover to buy two ounces of gold bullion

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      The bullion will likely hold it's value better than this gold Rolex as well.... 😂😂

    • @terryl7749
      @terryl7749 Před rokem

      @@Mike.thiswatchthatwatch
      Watches are to measure time for mere mortals. Gold is forever.
      czcams.com/video/0_poLTxKqQE/video.html

  • @kaunas888
    @kaunas888 Před 6 měsíci

    So Lange emphasizes its exquisite (hand) craftsmanship, Rolex its advanced and precise engineering and manufacturing...and Patek basically says that they are Patek, they make a watch and you should buy it...because it is Patek-enough said. Oh, but once you have been convinced that you want to buy a Patek...you will have to hand over your first born son and wait on your knees for 3 days in silent supplication for the possibility of maybe being able to hand over tens of thousands of dollars for the privilege.

  • @amenomurakumo9428
    @amenomurakumo9428 Před 5 měsíci

    For dressing watches. Which the same price range I would go for VC traditionella is better so far, less money I would go for JLC and If I have more money, Lange is my grail watch.

  • @user-wi9nn6dz8w
    @user-wi9nn6dz8w Před 8 měsíci

    7:26 this picture demonstrates how much Rolex has copied from the Patek 6119

  • @ketuser
    @ketuser Před 11 měsíci +1

    'everybody wants daytona' - so wird assumption ...

  • @blacksheep4266
    @blacksheep4266 Před rokem +1

    “Everyone wants a Daytona.” Um, no.

  • @bbrebozo6417
    @bbrebozo6417 Před rokem +1

    This “dress watches are simple” dogma is derived from cheap Charlie’s that want a prestige brand watch, but can’t afford the stratospheric price tag of a complication from that high prestige brand. I’d take an interesting complication from a more mundane brand before I’d take a Patek Calatrava that doesn’t even have a date or hacking seconds. Maybe that makes me a peasant, but so be it. I think the reverse would make me out to be a logo maniac (a fool led by the nose by advertising). I’m not impressed by this 1908, it’s a Cellini with a new name.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Interesting take. No doubt, the simple models do make the high end relatively more accessible. Personally I'm a fan of the Frederique Constant worldtimer for the very same reason you describe. Not perfect, but pretty damn good.
      😀😀

  • @goldencalf5144
    @goldencalf5144 Před rokem +1

    A Cellini by any other name...

  • @MarkMphonoman
    @MarkMphonoman Před měsícem

    Disagree with you 100% The 1908 is a winner as far as looks.

  • @larrymarkowitz8386
    @larrymarkowitz8386 Před rokem +1

    Your sports watch bias requires some AR, fyi.

    • @Mike.thiswatchthatwatch
      @Mike.thiswatchthatwatch  Před rokem

      Judging by my own collection I'm pretty sure I don't have a sports watch bias. The world does though - sports watches outsell dress watches by miles.
      😀😀😀

  • @sergeyzerkin8029
    @sergeyzerkin8029 Před 2 měsíci

    What makes you believe in The concept of a dress watch? Like you’ve jsut made up a concept and built a whole castle on it … firstly there are no sport watches or dress watches … there is no law in any country … all complications come from people that would wear the most expensive dresses back in the days when pocket watches started to appear …. But these weren’t sport watches … or dress watches … so unless it’s not a meta strap it’s already a dress watch … and even today watches on nelon nato and metal straps can be worth in a suit … why not … it’s not like you are only wearing a suit on a wedding only … you never wear a suit just to feel good on a date ? So same with watches … these lange Saxonia you’ve talked about they are not a dress watch … it’s jsut a watch. This is how a watch could look like .. nothing makes it a dress watch

  • @pkasimis
    @pkasimis Před 5 měsíci

    Stop it please … Rolex can’t compete with JLC or Glashutte when it comes to dress let alone Patek or Lange

  • @georgehofgren6123
    @georgehofgren6123 Před měsícem

    This was quite a foolish review, imo, but i don't feel like explaining why.. Maybe in the future ~

  • @mugenpower78
    @mugenpower78 Před rokem +1

    Overpriced crap