Market insights for food and drink businesses

Our Food and Drink TechHUB provides food and drink producers and supply chain businesses across the Highlands and Islands with business support, technical advice and knowledge sharing events.
This webinar provided an overview of market insights, an important tool for food and drink producers and manufacturers to better understand the current market and trends to support the development of existing and new products. We discuss valuable information on what the market opportunity is and if your products are desirable for the ever-changing consumer.
The webinar included a case study from Joseph Robertson on how market insights support bringing new products to market from the retailer perspective.