Market Forces and Food Technology Will Save the World | Bruce Friedrich | TEDxSonomaCounty
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- čas přidán 29. 01. 2018
- Governments, environmental scientists, and economists are facing down the two biggest questions of our era: How will we feed 9.7 billion people by 2050, and what are we going to do about climate change? Venture capital firms, entrepreneurs, and major corporations are rising to the challenge with groundbreaking innovations that will transform one of the oldest industries known to humankind: meat production.
Bruce Friedrich is executive director of The Good Food Institute (GFI), a nonprofit organization that promotes innovative alternatives to conventional meat, dairy products, and eggs. Bruce has penned opinion pieces for the Wall Street Journal, Los Angeles Times, and many other publications, and is a popular speaker at most of the nation’s top universities. Bruce graduated from Georgetown Law and Grinnell College, and also holds degrees from Johns Hopkins University and the London School of Economics. Bruce Friedrich is executive director of The Good Food Institute (GFI), a nonprofit organization that promotes innovative alternatives to conventional meat, dairy products, and eggs. Bruce has penned opinion pieces for the Wall Street Journal, Los Angeles Times, and many other publications, and is a popular speaker who has presented repeatedly at most of the nation’s top universities. Bruce graduated from Georgetown Law and Grinnell College, and also holds degrees from Johns Hopkins University and the London School of Economics. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at www.ted.com/tedx
I am the student of food technology now I am very proud and hope there is lots of opportunities in this sector.
When he said we can't afford to leave this to the private sector, I almost vomited. I had to stop watching. Who in the world thinks food would be better with politics added? Most people in this country don't allow it to even be discussed at the dinner table.Adding politics to food is a TERRIBLE idea. The private sector, on the other hand, is totally at the mercy and control of consumers--which is where they should be, especially if the issue is food. Further, if all the tax money the government spent on agriculture subsidies and studies were left in the pockets of taxpayers, there would be no one starving in this country.Government has no idea what health is, or how to provide or obtain it. They put toxic amounts of grain at the bottom of the Food Pyramid. Some people can eat dairy and some can't. I do not ever want politics in charge of my food or spending my money to win votes.
I am a food technologist and would love to develop such food products in future for the sake of the Earth and the people as well.
Such an important topic. We have the moral momentum to end animal farming, but we need to couple that with technological solutions.
I truly believe that, in my lifetime, food technology will relegate factory farming to the dustbin of history. Thank you Bruce and GFI for not just articulately describing what's coming down the line, but for making this possibility a reality!
Hands up all food technologist ✋🏻✋🏻✋🏻
The problem with every challenge mentioned (eg CO2 emissions etc) is not the size of the population, but the overconsumption, comersialization, not efficient food chains (since even food product are a previledge of people who can afford to spend money) etc. All of them are a result of the current system being predominant globally and this is capitalism. We need to transform the societies to non-capitalistic economies, otherwises within the next decades new problems will raise and again the elit will find another solution, because the previous wasn't that ideal. So, every "smart" solution they come up with doesn't seem sustainable.
Food needs to be natural... I better eat organic meat twice a week rather than Lab made meat
I loved the talk, society needs a ton more like this. Nice job! My only wish is that when we talk about agricultural practices climate change, waste, pollution, carbon footprint, water use, etc come to light, but the inherent cruelty of this business and food choices is somehow shoved under the rug. It would be nice to slip that in there somehow. I became vegetarian 19 years ago and vegan 3 years ago due to my love for animals. Carbon footprint is an added bonus, but not my driver.
Great talk - can't wait for clean meat to hit the markets!
This talk needs more eyes, 6,500 isn't enough, thank you so much for this information
We're living in an amazing time, ripe with opportunity for a healthier, more compassionate, and more sustainable future. Fantastic talk!
Fantastic talk! So much hope and opportunity is coming from this sector. Thank you, Bruce and The Good Food Institute!!
Such an exciting time in food technology. Great speech!
Yes! Thank you, Bruce!
I had a crush on this boy in elementary school.... yay BRUCE.
Great talk! So important! Thank you, Bruce.
The solution to saving the planet, humans and all animal species!! There is no other option. Thank you for this mindblowing presentation.
A marvelously engaging talk! Thank you for inspiring critical innovations in the way food is produced and marketed.
Food revolution must happen if we are to survive as civilization. Change must happen in the way we live, and eat.